Pet AI Visibility Index: UK
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions British pet shoppers actually ask. That is 2,700 answers analysed.
2700
answers49
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
2 of 49 tracked brands were never named once across the 2,700 answers analysed: Woof & Brew and Purrform.
The ladder so far.
Lily's Kitchen leads with a Visibility Score of 20.1 (544 of 2,700 answers, 81 of 150 questions), followed by Forthglade at 16.2 and Harringtons at 12.5.
Instagram size doesn't predict AI visibility.
Edgard & Cooper has the largest Instagram following in the tracked population (196,127 followers) but ranks #22 on AI visibility (1.6/100), behind Lily's Kitchen, which leads the index at 20.1/100.
Common questions
Which Pet brand does AI recommend most?
Lily's Kitchen ranks first in the UK Pet AI Visibility Index with a Visibility Score of 20.1.
How many Pet brands does Found measure?
Found measures 49 British Pet brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Pet Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions British Pet shoppers actually ask, scanned 21 August – 20 September 2026, with 2,700 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
Industry Leaderboards
Want to move up?
See why competitors rank ahead - and what you can do about it.
Agentic Commerce Assessment