Verticals measured
Brands tracked
AI answers analysed
Growth in AI-referred orders on Shopify, Q1 2026
Who AI actually recommends, ranked.
Same audience. Very different answers.
There is no page two.
Here are the standout Australian activewear brands right now:
- 1LSKDfunctional fitness apparel, cult community
- 2Lorna Janethe women's activewear original
- 3Nimble Activewearsustainable, recycled fabrics
- 42XUcompression and performance
- 5PE Nationwhere fashion meets the workout
- 6your brandnot named
This is the whole shelf. If you're not on it, you're not in the shop.
Ten industries. One method.
Featured Lists
Each vertical is measured on its own battery of questions, its own frozen brand population, its own scan window. Live volumes link through to the full ladder.
16 of 44 Australian activewear brands were never named once in 420 AI answers.
4 of 51 Australian beauty & skincare brands were never named once in 1650 AI answers.
9 of 54 Australian supplements brands were never named once in 1349 AI answers.
3 of 36 Australian coffee brands were never named once in 1350 AI answers.
The best-converting shoppers you've never met.
Shopify's Q1 2026 platform data is blunt about it. Shoppers who arrive from an AI assistant convert at nearly 50% higher rates than organic search, spend 14% more per order, and more than half of them land straight on a product page — already decided. AI-referred orders grew 13× year on year. Organic search grew 5%.
That channel is allocated by a shortlist of five or six names per question. There is no page two, no paid placement, no retargeting. If you're not on the list, the highest-intent shoppers in commerce are being sent to someone else. Found tells you whether you're on it — and what moves it.
Source: Shopify, AI-referred shoppers convert better and spend more, Q1 2026 platform data.
How it works
The questions shoppers ask. Every day. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.
2. We ask every day, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Fourteen consecutive days. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.
Search is being replaced by AI.
When a shopper asks ChatGPT "what's the best Australian activewear brand", the answer is a shortlist of five or six names. If yours isn't on it, you don't exist for that shopper. There is no page two. Found measures that shortlist. We put a fixed battery of real shopper questions to the major AI platforms every day for a fortnight, record every brand named, and score each one on how often it appears. The result is a ranked index per industry — public, repeatable, and independent of any brand in it. It is not an SEO ranking. It is not a follower count. It is the closest thing there is to a measurement of who AI recommends.
How every volume is measured
A fixed battery of questions per vertical, asked daily on ChatGPT, Perplexity and Google AI Overviews across the full scan window. Visibility Score is the share of all answers that named the brand. Every population is frozen before scoring, with a documented cut log.
Read the full methodology