Billy + Margot

Recorded answer text · Google AI Overviews · 4 October 2026

Ivory Coat is owned by The Real Pet Food Company, an Australian pet food manufacturer.

### Key Details

- Parent Company: The Real Pet Food Company acquired the brand. - Product Origin: The pet food products remain Australian-made. - Sister Brands: Other brands under The Real Pet Food Company include Billy + Margot, Dr B's BARF, and Fussy Cat.

If you'd like, I can share information on:

- Where to buy Ivory Coat products - Specific ingredients or nutritional profiles for their dog or cat food ranges

Recorded answer text · ChatGPT · 20 September 2026

If you mean newer, independent British pet brands worth watching, these are some of the names getting attention for design, sustainability, nutrition, or clever products. “Best” is subjective, so I've grouped them by what they're known for rather than ranking them.

## Food & treats

- Butternut Box - Fresh-cooked dog food delivered by subscription; one of the UK's biggest modern direct-to-consumer pet food brands. The UK has become a major hub for fresh and subscription-led pet food brands, with Butternut Box among the most prominent examples. Quality Pet Food Awards - Scrumbles - Known for natural treats, gut-health-focused products, and a playful brand identity. - Billy + Margot - Premium dog food with a focus on quality ingredients and unusual flavour combinations. - Forthglade - Established rather than brand-new, but still one of the stronger British natural-food names; its products continue to feature strongly in UK retail awards. Pet Product Marketing

## Stylish accessories & lifestyle

- Hiro + Wolf - Premium collars, leads and walking accessories with distinctive patterns and a design-led approach. Sutton Commerce - Lords & Labradors - Beds, crates, accessories and home-friendly pet products; popular with owners looking for coordinated interiors. Sutton Commerce - Beco Pets - Eco-focused bowls, toys and accessories using recycled and plant-based materials. Sutton Commerce - BullyBillows - Known especially for strong collars, leads and harnesses for powerful dogs. Sutton Commerce

## Grooming & wellbeing

- Bugalugs - Shampoo, grooming and pet-care products; its grooming range has received UK pet retail recognition. Pet Product Marketing - Pet Remedy - Focuses on calming and enrichment products for cats, dogs and other pets. Pet Product Marketing

## Smaller / emerging names to explore

- Waita Pets - An emerging brand recognised in UK pet retail awards. Pet Product Marketing - PawPal Pet Tag - Focuses on pet safety and identification products. Food Industry Review

## Trends behind the new wave of British pet brands

- Human-grade thinking: clearer ingredients, fewer vague claims, and more premium nutrition. Pet Brands - Pets as part of the home: beds, bowls and accessories are increasingly designed like homeware rather than purely functional items. Pet Brands - Purpose-led toys: enrichment, boredom reduction and mental stimulation are becoming bigger selling points. Pet Brands

If you're looking specifically for luxury dog brands, cat brands, eco brands, or small British brands under the radar, I can narrow the list.

Recorded answer text · Perplexity · 4 October 2026

Here are strong British-made pet product brands, with the clearest UK manufacturing claims:

- Vetfleece - Yorkshire-made vet bedding, dog beds, mattresses, leads, collars, bowls and whelping supplies. A particularly good choice for washable, practical bedding. - HOWND - UK-made dog grooming products, shampoos and conditioners, including vegan and cruelty-free options. - Fish4Dogs - British-made fish-based dog food and treats; useful for dogs needing alternative protein sources. - Lily's Kitchen - Premium pet food and treats developed in Britain, though individual products may be manufactured in different countries, so check the packaging. - Billy + Margot - British brand offering natural dog food and treats, with some products made in the UK. - Wildcroft - Freeze-dried dog treats made with traceable British meat and responsibly sourced seafood, without fillers or artificial additives. - Dr Zigs - Handmade giant bubble toys suitable for dogs and cats; a fun option for enrichment and outdoor play. - Posh Poos - Luxury crate sets for small dogs and puppies, designed as furniture-style pieces for home interiors. - Dogrobes - British-designed drying coats and pet accessories; especially useful after walks, swimming or bathing. - Muddy Paws brands - Includes UK-made bedding and practical dog clothing such as insulated high-visibility jackets.

Best picks by category

| Need | Recommended | |---|---| | Durable bedding | Vetfleece | | Natural treats | Wildcroft | | Dog drying coat | Dogrobes | | Grooming | HOWND | | Enrichment toys | Dr Zigs | | Premium crate furniture | Posh Poos | | Everyday food | Fish4Dogs or Lily's Kitchen |

Check the wording “made in Britain” rather than merely “British brand,” since brands can design products in the UK while manufacturing them elsewhere. For food and treats, verify the country of manufacture on the specific product label.