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Scrumbles

Scrumbles

AI visibility and ranking for Pet: United Kingdom

B Corp-certified natural pet food and treats brand.

Scrumbles
appears in
5.9
% of measured AI answers in this industry and market.

Found score

Track Scrumbles’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

5.6

October 4, 2026

Overall visibility

5.9

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

7

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Scrumbles's single-scan score moved from 6.0% to 5.6%, down 0.4 percentage points. Latest recorded scan 5.6% on 4 October 2026; combined-window score 5.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.9% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20266.0%
24 August 20264.9%
30 August 20266.9%
6 September 20266.4%
13 September 20266.7%
20 September 20265.3%
27 September 20265.3%
4 October 20265.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

6.0%

Perplexity Logo

Perplexity

6.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

5.4%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Scrumbles most often.

It appears in 6.2% of collected Perplexity answers and 5.4% of Google AI Overviews answers: a difference of 0.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 43 of 150 questions.

Scrumbles appears in at least one collected answer to 28.7% of the tracked questions. That is question coverage; the 5.9% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 4.9% to 6.9%. The latest scan was 5.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp pet brand UK
  • Best British cat food brands
  • Best British dog food brands
  • Best British made pet products
  • Best British owned dog food brand
  • Best British owned pet brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British pet brands are sold overseas (Canagan, Lily's Kitchen, Applaws)
  • Best British pet brands (Ancol Pet Products, Forthglade, Lily's Kitchen)
  • Best British owned pet brands (Pooch & Mutt, Bella & Duke, Lily's Kitchen)
  • What pet food brands do Britons actually buy (Harringtons, James Wellbeloved, Lily's Kitchen)
  • Best British dog food brands (Forthglade, Butternut Box, James Wellbeloved)
  • Best dog food with real meat UK (Forthglade, Naturaw, Pooch & Mutt)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British cat food brands

From the recorded answer

… op British-made and popular UK cat food brands include Scrumbles, Burgess Pet Care, and James Wellbeloved, offering specialized nutrition tailored to different feline needs. ### Leadin …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Top British-made and popular UK cat food brands include Scrumbles, Burgess Pet Care, and James Wellbeloved, offering specialized nutrition tailored to different feline needs.

### Leading British and UK-Available Cat Food Brands

### Premium & Natural UK-Made Brands

- Scrumbles: Known for high-meat recipes (up to 75% chicken in dry formulas) and gut-friendly ingredients. Made in the UK with added slippery elm or probiotics for sensitive digestion. Typically costs around £16-£19 for a 2.5kg dry bag. - Burgess Pet Care: Manufactured at their own factory in Yorkshire, focusing on high-quality locally sourced ingredients designed to satisfy fussy eaters across various life stages.

### Hypoallergenic & Vet-Preferred Options

- James Wellbeloved: Frequently recommended by UK rescue centers like the Celia Hammond Animal Trust for its straightforward, hypoallergenic single-source protein recipes (such as turkey, lamb, or fish) free from common artificial additives and wheat. A 10kg bulk bag typically costs around £39-£45. - Royal Canin: Widely stocked across UK veterinary practices and pet stores, offering specialized breed nutrition (such as [Royal Canin British Shorthair Adult Dry Cat Food]( priced around £18.46 for 2kg via Petshop.co.uk and up to £39.39 for 4kg at Pets at Home).

### Value & Palatability Picks

- Felix: A household name offering high-moisture jelly and broth pouches like Felix As Good As It Looks (around £5-£7 for a 12-pack), heavily favored by fussy eaters for texture variety.

### Quick Comparison | Brand | Primary Focus | Origin / Manufacture | Estimated Price Range | |---|---|---|---| | Scrumbles | High protein & gut health | Made in the UK | £16.00 - £19.00 (2.5kg) | | James Wellbeloved | Hypoallergenic / sensitive | UK-wide availability | £39.00 - £45.00 (10kg) | | Royal Canin | Breed & medical specifics | Imported / Global | £18.00 - £25.00 (2kg) | | Felix | Budget wet/dry variety | Widely available UK | £5.00 - £8.00 (12-pack) |

If you share your cat's age, breed (like a British Shorthair), and whether they prefer wet or dry food, I can recommend the exact recipe that fits your budget.

ChatGPT

The question asked

Best cat treats UK

From the recorded answer

### [Scrumbles Dental Krunchies Cat Treats]() …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

I searched current UK options. My top picks depend on what your cat likes:

### [Thrive Cat Treats]() £3.15

### [Purina Dentalife Cat Treats]() £1.35

### [Catit Creamy Cat Treats Tuna]() £1.69

### [Webbox Cat Lick-e-Lix]() £1.99

### [Scrumbles Dental Krunchies Cat Treats]() £2.10

- 🥇 Best overall: Thrive Cat Treats - very popular, simple treat option; good if your cat likes freeze-dried meat/fish. www.zooplus.co.uk - 🥩 Best high-protein: Cosma Snackies - 4.6/5 from nearly 3,000 reviews on Zooplus, with freeze-dried chicken, tuna, salmon etc. www.zooplus.co.uk - 🐔 Best for meat lovers: Wild Freedom Chicken Hearts - 4.7/5 and particularly well-liked by fussy cats. www.zooplus.co.uk - 😻 Best lickable: Catit Creamy - excellent if your cat prefers soft/lickable treats. - 🦷 Best dental option: Purina Dentalife - specifically designed as a dental treat; current Zooplus reviews are 4.3/5, although some cats find the pieces large. www.zooplus.co.uk - 🐟 Best natural fish treat: Applaws freeze-dried tuna - very few ingredients and strong customer enthusiasm. www.zooplus.co.uk

If I were buying just one: I'd choose freeze-dried chicken/tuna treats such as Cosma or Thrive. They're tasty, protein-rich and easy to use for training, while keeping portions small. Freeze-dried treats are supplementary foods, so they shouldn't replace your cat's complete diet. www.zooplus.co.uk

If you tell me your cat's age, whether they're fussy, and your budget (e.g. under £5/£10), I can narrow it down to the 3 best UK options.

Perplexity

The question asked

Best sustainable pet brands UK

From the recorded answer

Scrumbles - Cat and dog food brand known for recyclable packaging and sustainability initiatives, including TerraCycle partnerships.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For sustainable pet products in the UK, these are strong options:

- Beco Pets - A broad range of bowls, toys, poo-bag dispensers and accessories; its products commonly use recycled or plant-based materials. It is also reported as Climate Neutral and B Corp certified. - Naturaw - Particularly notable for dog food: British meat, plastic-free packaging certified home-compostable, and tree planting linked to subscriptions. - Burns Pet Nutrition - UK dog and cat food using ingredients sourced from British and Irish farms; its dry-food and treat packaging is reported as fully recyclable. - Green Elk - Sustainable dog toys made with natural suede and coconut fibre, plus compostable poo bags. - Be:Loved - UK-made natural pet-care products with packaging reported to be 90% plastic-free. - Yora - Insect-protein pet food, an alternative to conventional meat-based food with a potentially lower environmental footprint; check the product's nutritional suitability with your vet. - Scrumbles - Cat and dog food brand known for recyclable packaging and sustainability initiatives, including TerraCycle partnerships. - Best Friend Beauty - Natural dog-care products such as toothpaste, focused on simpler ingredients and ethical positioning.

Best overall: Beco Pets for everyday accessories. Best sustainable dog food: Naturaw for compostable, plastic-free packaging. Best UK-established food option: Burns. Best for toys and waste products: Green Elk or Beco Pets.

When comparing brands, look beyond “eco-friendly” claims: check whether packaging is genuinely recyclable or compostable locally, whether materials are recycled or virgin, sourcing transparency, durability, and independent certifications.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Scrumbles

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

5.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

212

Answers naming the brand

3600

Answers collected

5.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Scrumbles ranks #7 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 5.9%. It was named in 212 of 3,600 AI answers across 43 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.9% AI visibility for Scrumbles in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #7 among 49 tracked brands.

How often does AI mention this brand?

Scrumbles was named in 212 of 3,600 collected AI answers, across 43 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Scrumbles by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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