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Different Dog

Different Dog

AI visibility and ranking for Pet: United Kingdom

Fresh cooked dog food brand.

Different Dog
appears in
1.9
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

1.8

October 4, 2026

Overall visibility

1.9

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

19

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Different Dog's single-scan score moved from 1.8% to 1.8%, unchanged (0.0 percentage points). Latest recorded scan 1.8% on 4 October 2026; combined-window score 1.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.9% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.8%
24 August 20262.2%
30 August 20262.0%
6 September 20261.8%
13 September 20262.2%
20 September 20262.2%
27 September 20261.6%
4 October 20261.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.4%

Perplexity Logo

Perplexity

1.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.1%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Different Dog most often.

It appears in 3.4% of collected ChatGPT answers and 1.1% of Google AI Overviews answers: a difference of 2.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 15 of 150 questions.

Different Dog appears in at least one collected answer to 10.0% of the tracked questions. That is question coverage; the 1.9% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.6% to 2.2%. The latest scan was 1.8% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp pet brand UK
  • Best British pet brands
  • Best British sourced pet food UK
  • Best dog brand for multi dog households UK
  • Best dog food delivery subscription UK
  • Best dog food with real meat UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British pet brands are sold overseas (Canagan, Lily's Kitchen, Applaws)
  • Which pet food brands are actually British owned (Burns Pet Nutrition, Harringtons, Scrumbles)
  • Best British pet brands (Ancol Pet Products, Forthglade, Lily's Kitchen)
  • Best British owned pet brands (Pooch & Mutt, Bella & Duke, Lily's Kitchen)
  • Best independent pet brands UK (Mutts & Hounds, Poppy's Picnic, Scrumbles)
  • What pet food brands do Britons actually buy (Harringtons, James Wellbeloved, Lily's Kitchen)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best fresh dog food delivery UK

From the recorded answer

Different Dog - Best Luxury / Hand-Cooked Fresh Food …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Butternut Box is the top-rated fresh dog food delivery service in the UK, offering personalized, gently cooked meals delivered straight to your door.

### Top Fresh Dog Food Delivery Services in the UK

- Butternut Box - Best Overall Fresh Dog Food - Format & Storage: Gently cooked, portioned, and delivered frozen (store in your freezer and thaw in the fridge). - Key Features: Hypoallergenic recipes with human-quality meat and vegetables, free from grains, soya, sugar, and salt. - Pricing: Meals start from around £2.34 per day, depending on your dog's size and caloric needs. - Reputation: Holds a 4.8 out of 5 rating from over 43,000 reviews on Trustpilot. - Different Dog - Best Luxury / Hand-Cooked Fresh Food - Format & Storage: Small-batch chef-cooked meals, delivered frozen. - Key Features: 13 nutritionist-formulated recipes using 7 protein sources (including Atlantic salmon and braised beef). Free from grains, legumes, and buckwheat. - Reputation: Highly rated (94%) on All About Dog Food. - Marleybones - Best Cupboard-Stable Fresh Wet Food - Format & Storage: Gently steam-cooked in ambient cartons; no freezer required. - Key Features: Vet-nutritionist developed, grain-free recipes containing 60% real meat (like boss beef) combined with superfoods and prebiotics for digestion. - Pricing: Typically around £3.49 to £3.50 per carton. - Tuggs - Best Innovative / Eco-Friendly Fresh Food - Format & Storage: Vet-developed, human-grade gently cooked and frozen meals. - Key Features: Offers insect-powered protein options (black soldier fly larvae) alongside traditional turkey, beef, and cod options, specifically targeting sensitive digestion and joint health.

To help me narrow down the best choice for your dog, please tell me:

- Your dog's breed, age, and weight - Do they have any allergies or sensitive stomachs? - Do you have freezer space for frozen fresh food, or do you prefer ambient/cupboard-ready options?

ChatGPT

The question asked

Best human grade dog food UK

From the recorded answer

### 🥈 Best alternative: Different Dog …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “human grade” you mean fresh/gently cooked food made from recognisable ingredients rather than highly processed kibble, these are the UK options I'd shortlist:

### 🥇 Best overall: Butternut Box Butternut Box is probably my first choice for most dogs. It uses human-grade ingredients, gently cooks the meals, freezes them for freshness, and creates portions around your dog's requirements. Independent reviews also rate it very highly. www.dogfoodadvisor.com

Best for: most healthy adult dogs, picky eaters, convenience.

### 🥈 Best alternative: Different Dog Different Dog is particularly interesting if you want very simple, whole-food recipes. Its meals are cooked in small batches and are free from grains, legumes and buckwheat. It also has recipes aimed at dogs with dietary sensitivities. www.differentdog.com

Best for: sensitive stomachs, food sensitivities, owners wanting very transparent ingredients.

### [Different Dog Braised Beef Fresh Dog Food Complete Nutrition]() £3.40

### 🥉 Other good choices

- Nutriment Gently Steamed - gently steamed rather than traditionally extruded; worth considering if you want a fresh-food option without a subscription. - Natures Menu Freshly Cooked - another UK fresh-cooked option. - Pure Pet Food - air-dried rather than frozen, so it's much easier if freezer space is limited. www.giddypets.co.uk - Marleybones - fresh food with a useful starter box for trying several recipes.

### [Nutriment Gently Steamed]() £7.64

### [Natures Menu Freshly Cooked Multipack]() £14.99

### [Marleybones Fresh Dog Food Starter Box]() £10.00

### [Tuggs Gently Cooked Dog Food]() £48.70

### My ranking

| Brand | My take | Best for | |---|---|---| | Butternut Box | ⭐⭐⭐⭐⭐ | Best all-rounder | | Different Dog | ⭐⭐⭐⭐⭐ | Ingredients/sensitive dogs | | Nutriment | ⭐⭐⭐⭐½ | Gently steamed food | | Natures Menu | ⭐⭐⭐⭐ | Fresh food without committing to one subscription | | Pure Pet Food | ⭐⭐⭐⭐ | No freezer required | | Marleybones | ⭐⭐⭐⭐ | Trying fresh food affordably |

One important point: “human-grade” isn't automatically synonymous with nutritionally superior. I'd prioritise food labelled “complete” (not complementary), formulated to meet the nutritional needs of your dog's life stage. Different Dog, for example, describes its food as complete nutrition and nutritionist-formulated. www.differentdog.com

If you tell me your dog's age, breed, weight and whether they have any allergies/sensitive stomach, I can narrow this down to the best 2-3 foods and compare the actual ingredients and cost per day.

Perplexity

The question asked

Best dog seatbelt UK

From the recorded answer

UK roundups also highlight the 3 Peaks Crash Impact Tested Dog Harness and CarSafe Crash Tested Harness as strong options for different dog sizes and budgets. A few important points first: - In the UK, dogs must be restrained in a moving vehicle, even though a dog seat belt itself is not specifically mandatory. - A proper vehicle harness is generally preferred over a simple tether strap, because vehicle-specific harnesses are designed to keep the dog secure in a crash and reduce driver distr …
Read recorded answer

Recorded answer text · Perplexity · 27 September 2026

The best dog seatbelt in the UK depends on whether you want the safest option or the best value, but the most consistently recommended crash-tested harness picks are the EzyDog Drive Harness and the Sleepypod Clickit Sport. UK roundups also highlight the 3 Peaks Crash Impact Tested Dog Harness and CarSafe Crash Tested Harness as strong options for different dog sizes and budgets.

A few important points first:

- In the UK, dogs must be restrained in a moving vehicle, even though a dog seat belt itself is not specifically mandatory. - A proper vehicle harness is generally preferred over a simple tether strap, because vehicle-specific harnesses are designed to keep the dog secure in a crash and reduce driver distraction. - If you want the safest choice, look for a crash-tested harness rather than a cheap universal seat-belt clip.

Best overall picks mentioned in UK sources - EzyDog Drive Harness - rated top by Rover UK and Yours for overall car safety. - Sleepypod Clickit Sport - highlighted by Four Legged Guests as the safest mainstream UK pick, with Center for Pet Safety certification. - 3 Peaks Crash Impact Tested Dog Harness - cited by The Standard as best for large dogs. - CarSafe Crash Tested Harness - cited by The Standard as a safety-conscious choice.

What to buy - For maximum safety: choose a crash-tested dog harness. - For large dogs: 3 Peaks Crash Impact Tested Dog Harness. - For most owners wanting a premium, well-reviewed option: EzyDog Drive Harness. - For smaller budgets: basic seat-belt restraints exist, but the sources emphasize that vehicle-specific crash-tested harnesses are the better safety choice.

If you want, I can also give you a best dog seatbelt UK shortlist by price: budget, mid-range, and premium.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Different Dog

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

1.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

70

Answers naming the brand

3600

Answers collected

1.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Different Dog ranks #19 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.9%. It was named in 70 of 3,600 AI answers across 15 of 150 tracked questions, averaging position 2.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.9% AI visibility for Different Dog in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #19 among 49 tracked brands.

How often does AI mention this brand?

Different Dog was named in 70 of 3,600 collected AI answers, across 15 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Different Dog by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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