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Different Dog

Different Dog

AI visibility and ranking for Pet: United Kingdom

Fresh cooked dog food brand.

Different Dog
appears in
2.1
% of measured AI answers in this industry and market.

Found score

Track Different Dog’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.7

October 25, 2026

Overall visibility

2.1

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

19

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Different Dog's single-scan score moved from 1.8% to 2.7%, up 0.9 percentage points. Latest recorded scan 2.7% on 25 October 2026; combined-window score 2.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.1% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.8%
24 August 20262.2%
30 August 20262.0%
6 September 20261.8%
13 September 20262.2%
20 September 20262.2%
27 September 20261.6%
4 October 20261.8%
11 October 20262.7%
18 October 20262.0%
25 October 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.6%

Perplexity Logo

Perplexity

1.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.3%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Different Dog most often.

It appears in 3.6% of collected ChatGPT answers and 1.3% of Google AI Overviews answers: a difference of 2.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 25 of 150 questions.

Different Dog appears in at least one collected answer to 16.7% of the tracked questions. That is question coverage; the 2.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.6% to 2.7%. The latest scan was 2.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp pet brand UK
  • Best British dog food brands
  • Best British pet brands
  • Best British sourced pet food UK
  • Best dog accessories UK
  • Best dog brand for multi dog households UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British owned pet brands (Butternut Box, Forthglade, Pooch & Mutt)
  • Best British pet brands (Lily's Kitchen, Butternut Box, Forthglade)
  • Which pet food brands are actually British owned (Burns Pet Nutrition, Forthglade, Skinner's)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Scrumbles)
  • Best British cat food brands (KatKin, Untamed, Lily's Kitchen)
  • What pet food brands do Britons actually buy (Forthglade, Lily's Kitchen, Harringtons)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best independent pet brands UK

From the recorded answer

Different Dog: Freshly cooked, hand-made natural dog food delivered to your door. Based in Telford with a high Trustpilot rating (4.8).
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Here are some of the best independent pet brands and businesses in the UK, broken down by category:

### Pet Food & Nutrition

- Different Dog: Freshly cooked, hand-made natural dog food delivered to your door. Based in Telford with a high Trustpilot rating (4.8). - Forthglade: Natural, grain-free wet and dry dog food made in the heart of Devon using wholesome, simple ingredients. - Scamp & Paw: Ethically sourced seafood-based cat and dog food featuring full ingredient traceability via QR codes linked to fishing boats. - Eden Pet Foods: Independent family-owned British company specializing in ancestral diets (high-meat, grain-free dog and cat foods).

### Dog Coats, Bedding & Accessories

- Ruff and Tumble: Famous for their luxury, double-thickness cotton towelling drying coats for dogs. Based in Oakham. - Barka Parka: Makers of classic, durable, and comfortable circular dog and cat beds, operating out of Somerset since 1979. - Dogsnug: London-based independent brand offering custom-made dog coats, anoraks, and knitwear designed for comfort and weather protection. - Ruby Rufus: Independent UK luxury brand specializing in high-end cashmere sweaters and knitwear for dogs.

### Grooming & Care

- The Natural Dog Soap Company (On Tha Moor): Hand-crafted, natural, and eco-friendly soap bars designed specifically for dogs' sensitive skin, based in Ilkley. - Watermans Pet Wash: Specializes in botanical pet shampoos formulated with black seed, sea buckthorn, and neem oils to soothe skin and naturally deter fleas and ticks.

If you're looking for something specific, let me know:

- What type of pet you have (dog, cat, small animal) - What product category you need (food, clothing, toys, grooming) - Whether you want eco-friendly or luxury options

ChatGPT

The question asked

Best dog food for senior dogs UK

From the recorded answer

A well-established senior range, with formulas tailored to different dog sizes. Consider it for a generally healthy older dog, choosing the correct size and calorie level.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best dog food for senior dogs in the UK

The best food for an older dog depends on their breed, size, activity level and health. For many senior dogs, the priorities are high-quality, easily digestible protein, controlled calories, joint support and food that suits their teeth and appetite\.

There isn't one best brand for every older dog. I'd start by comparing these UK options, looking at both dry kibble and wet food.

## My top 5 senior dog foods

!Burns Senior + Dog Food Chicken & Brown Rice -2kg

1\. Burns Senior Chicken & Brown Rice

(Best budget-friendly option)

A straightforward, complete dry food worth considering for older dogs who need help maintaining a healthy weight. A good starting point if you want everyday nutrition without paying premium prices.

Indicative cost: around £0.75/day for a 20 kg dog at a recently listed price. pawwala.com

---

!Hill's Science Plan Mature Adult Medium Breed Dry Dog Food | Animed

2\. Hill's Science Plan Mature Adult 7+

Best all-round option to compare

A well-established senior range, with formulas tailored to different dog sizes. Consider it for a generally healthy older dog, choosing the correct size and calorie level.

Compare prices and sizes

---

!James Wellbeloved Hypoallergenic Senior Dry Dog Food Turkey & Rice | Pets

3\. James Wellbeloved Senior Turkey & Rice

Worth considering for food sensitivities

A senior formula with turkey as its main animal protein. It may suit dogs that do better on a simpler ingredient selection, although it won't necessarily suit every allergy or intolerance.

View senior food range

---

!Medium Ageing 10+ - Dog Food | Royal Canin UK

4\. Royal Canin Ageing

Best to compare by breed size and age

Offers size-specific senior recipes, including options for medium-sized dogs aged 10+. Choose the appropriate Ageing formula rather than assuming all senior recipes are interchangeable.

View official range

---

!Senior Recipe Wet Food for Older Dogs (400g) | Lily's Kitchen

5\. Lily's Kitchen Senior Recipe for Older Dogs

Best wet-food option to consider

A senior wet-food recipe that can be appealing to older dogs who are fussy eaters or find dry kibble difficult to chew. Check the feeding guide carefully, as wet food portions differ considerably from dry food.

View official range

These are a practical shortlist, not a clinical ranking. For UK guidance on senior nutrition, see Animal Trust Vets and the PDSA senior food range\. www.animaltrust.org.ukpdsapetstore.org.uk

## Which would be best for your dog?

I can narrow this down to the most suitable food and a realistic daily cost if you tell me a little about your dog.

1\. Breed or type of dog

[Input placeholder: e\.g\. Labrador, Cocker Spaniel, mixed breed] (Current value unavailable.)

2\. Age

7-9 years

10-12 years

13+ years

3\. Approximate weight

[Input placeholder: e\.g\. 12 kg or 25 kg] (Current value unavailable.)

4\. Preferred food type

Dry kibble

Wet food

A mixture of wet and dry

No preference

5\. Main priority

Best overall nutrition

Affordable food

Joint stiffness or mobility

Sensitive stomach or allergies

Weight management

Fussy eating or dental problems

6\. Any diagnosed health conditions?

No known health problems

Kidney, heart, liver or another medical condition

Arthritis or mobility issues

Other / unsure

[Find the best food for my dog]

One important note: if your dog has kidney disease, diabetes or another diagnosed condition, get veterinary advice before switching to a senior formula, because a condition-specific diet may be more appropriate. www.vet.cornell.eduwww.royalcanin.com

Perplexity

The question asked

Best dog accessories UK

From the recorded answer

Adjustable harness and lead: A well-fitted harness can improve control and reduce neck strain; VetUK offers walking gear for puppies and different dog sizes.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best dog accessories in the UK depend on your dog's size, walking habits and lifestyle, but these are reliable essentials:

- Adjustable harness and lead: A well-fitted harness can improve control and reduce neck strain; VetUK offers walking gear for puppies and different dog sizes. - Reflective or high-visibility collar: Useful for darker UK walks. Long Paws lists neon high-visibility collars among its best sellers. - Collapsible travel bowl and dog water bottle: Practical for walks, hikes and car journeys; travel bowls and water bottles are widely available from UK retailers. - Stainless-steel food and water bowls: Durable, easy to clean and often dishwasher-safe. - Durable enrichment toys: Choose chew-resistant or puzzle toys suited to your dog's chewing strength; UK retailers stock plush, squeaky and activity toys. - Comfortable, washable bed: Pick a size that lets your dog stretch out fully, with a removable cover where possible. - Poo-bag dispenser and biodegradable bags: Keep them attached to the lead for convenience; degradable bags are among the most commonly purchased dog accessories in UK listings. - Dog towel or drying coat: Particularly useful after wet walks. - Grooming kit: A suitable brush, nail clippers and dog-safe shampoo help maintain coat and paw health. - Car-safety equipment: Use a crash-tested harness, travel crate or secured carrier rather than allowing your dog to travel loose. - Waterproof coat: Helpful for short-haired, elderly or small dogs; GO Outdoors stocks waterproof dog coats alongside outdoor walking gear. - Training treats and a treat pouch: Useful for recall, loose-lead walking and everyday training.

Best places to compare: VetUK for practical, value-focused essentials; GO Outdoors for outdoor gear; Animed and VioVet for broad ranges covering beds, toys, grooming and clothing.

Before buying, check measurements rather than relying only on breed size, inspect collars and harnesses regularly, and avoid toys small enough to swallow.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Different Dog

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

2.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

103

Answers naming the brand

4947

Answers collected

2.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Different Dog ranks #19 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 2.1%. It was named in 103 of 4,947 AI answers across 25 of 150 tracked questions, averaging position 2.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.1% AI visibility for Different Dog in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #19 among 49 tracked brands.

How often does AI mention this brand?

Different Dog was named in 103 of 4,947 collected AI answers, across 25 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Different Dog by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Found by Flux
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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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