Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Your brandBook a Call
Found
/
The List
/
Pet
/

Butternut Box

Butternut Box

AI visibility and ranking for Pet: United Kingdom

UK-founded fresh dog food subscription brand.

Butternut Box
appears in
12.0
% of measured AI answers in this industry and market.

Found score

Track Butternut Box’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

13.4

October 25, 2026

Overall visibility

12.0

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

4

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Butternut Box's single-scan score moved from 12.9% to 13.4%, up 0.5 percentage points. Latest recorded scan 13.4% on 25 October 2026; combined-window score 12.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 12.0% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202612.9%
24 August 202611.3%
30 August 202613.3%
6 September 202612.9%
13 September 202611.6%
20 September 202612.2%
27 September 202611.1%
4 October 202611.1%
11 October 202611.8%
18 October 202610.7%
25 October 202613.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

10.9%

Perplexity Logo

Perplexity

10.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

14.7%

21 August 2026 – 25 October 2026 (scans 1–11)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Google AI Overviews names Butternut Box most often.

It appears in 14.7% of collected Google AI Overviews answers and 10.5% of Perplexity answers: a difference of 4.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 63 of 150 questions.

Butternut Box appears in at least one collected answer to 42.0% of the tracked questions. That is question coverage; the 12.0% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 10.7% to 13.4%. The latest scan was 13.4% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp pet brand UK
  • Best British dog food brands
  • Best British made pet products
  • Best British owned dog food brand
  • Best British owned pet brands
  • Best British pet brand that ships internationally

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which pet food brands are actually British owned (Burns Pet Nutrition, Forthglade, Skinner's)
  • Best independent pet brands UK (Lily's Kitchen, Different Dog, Forthglade)
  • Best British cat food brands (KatKin, Untamed, Lily's Kitchen)
  • Best dog food for senior dogs UK (Tails.com, Forthglade, Pooch & Mutt)
  • Best grain free dog food UK (Harringtons, Lily's Kitchen, Pooch & Mutt)
  • Best pet brand sustainability credentials UK (Naturaw, Edgard & Cooper, YuMOVE)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British pet brands

From the recorded answer

Butternut Box - A popular fresh-cooked dog food subscription service known for personalized, human-grade meals delivered straight to your door.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The UK is home to many well-regarded pet brands, spanning natural nutrition, subscription meals, and traditional countryside or luxury accessories.

### British Pet Food & Subscription Brands

- Butternut Box - A popular fresh-cooked dog food subscription service known for personalized, human-grade meals delivered straight to your door. - **Forthglade - A Devon-based brand famous for natural, high-meat wet and dry dog foods made with simple, wholesome ingredients. - **Tails.com - A bespoke nutrition provider that formulates tailored dry food blends customized specifically to an individual dog's age, weight, breed, and activity level. - **James Wellbeloved - A well-established hypoallergenic pet food brand focused on simple, wholesome recipes free from common allergens like beef, pork, wheat, and dairy. - **Canagan - A grain-free pet food brand focusing on high-protein, meat-rich recipes inspired by the ancestry of dogs and cats.

### British Pet Accessories & Countryside Brands

- **Barbour - Famed for its iconic wax cotton dog coats, tartan-patterned pet beds, fleece jumpers, and classic rural styling. - **Mutts & Hounds - A luxury British lifestyle brand crafting handmade tweed and linen dog beds, collars, and stylish dog apparel in the heart of Wiltshire. - **Ancol - A family-owned West Midlands business operating for decades, offering reliable everyday pet accessories including collars, leads, grooming tools, and weather-resistant coats. - **Paws Made - A creative British brand recognized for interactive and agility-focused dog toys, tugs, and training gear.

### Major UK Pet Retailers If you are looking to shop a wide range of native and international pet brands, the primary retailers in the UK include:

- Pets at Home - The country's largest comprehensive pet care chain offering food, toys, veterinary services, and grooming. - **Pets Corner - A specialized natural pet care retailer focusing on ethical sourcing, natural treats, and specialized staff advice. - **Jollyes - A prominent nationwide pet superstore chain providing value and a large assortment of pet supplies.

ChatGPT

The question asked

Best British dog food brands

From the recorded answer

6\. Butternut Box - best fresh-cooked meals* …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best British dog food brands

The best British dog food brand depends on your dog's age, breed, activity level, sensitivities and whether you prefer dry kibble, wet food or fresh meals.

I'd start with brands that have clear nutritional information, complete and balanced recipes, good quality control and feeding guidance. A British-made food isn't automatically better, so it's worth checking both the ingredients and whether the recipe is nutritionally complete.

## 7 British dog food brands worth considering

!Burns Dry Dog Food Chicken & Brown Rice | Pets

1\. Burns Pet Nutrition - best for a straightforward everyday diet

(My all-round pick)

A Welsh brand known for simple recipes, including chicken and brown rice. Worth considering if you want conventional dry food without an elaborate ingredient list.

Best for: everyday feeding and owners who prefer simplicity.

Official website

---

!Salmon & Sardines Wet Dog Food Variety Pack | Forthglade

2\. Forthglade - best for wet food

A Devon-based brand with wet meals and dry options. A good starting point if your dog prefers softer food or you want to combine wet and dry feeding.

Best for: wet-food lovers and mixed feeding.

Official website

---

!Dog Feeding Guide | Health & Advice | Lily's Kitchen

3\. Lily's Kitchen - best premium option

Offers dry kibble, wet meals and recipes using named meat ingredients. Worth comparing if you want a premium range with plenty of variety.

Best for: owners happy to spend more on food choice and variety.

Official website

---

!Buy Harringtons Rich In Lamb & Rice Adult Dry Dog Food from £5.99

4\. Harringtons - best budget-friendly option

A widely available British brand with dry and wet foods. Its adult kibble is a practical option if you want to keep ongoing feeding costs under control.

Best for: everyday feeding on a budget.

Official website

---

!Arden Grange Adult Dog Food with Fresh Chicken & Rice | Millbry Hill

5\. Arden Grange - best conventional premium kibble

A long-established British pet food brand offering life-stage-specific and sensitive-digestion options.

Best for: owners wanting a traditional complete dry food with specialist variants.

Official website

---

!The Best Dog Food UK

6\. Butternut Box - best fresh-cooked meals

Delivers portioned, gently cooked meals to your door. Convenient if you want an alternative to conventional kibble, though it can cost considerably more.

Best for: fresh food and home delivery.

Official website

---

!Skinner's Field and Trial Maintenance 🐶 Dog Food

7\. Skinner's - best for active dogs

A Suffolk-based manufacturer with Field & Trial recipes designed for working dogs, including options for different energy requirements.

Best for: energetic dogs, sporting dogs and working breeds.

Official website

These are a practical shortlist rather than a definitive nutritional ranking. Recent UK comparisons also cover these and other brands, but ratings depend on the recipe and assessment method. www.which.co.ukonlydogfood.comwww.petz.uk

## How I'd narrow down the choice

- For dry food\: start by comparing Burns, Arden Grange and Harringtons. - For wet food\: compare Forthglade and Lily's Kitchen. - For fresh food\: look at Butternut Box. - For a very active dog\: consider the appropriate Skinner's Field & Trial formula.

Whichever you choose, check that the specific recipe says “complete pet food” for your dog's life stage. A high meat percentage or a grain-free label alone doesn't establish that a food is healthier. www.which.co.ukonlydogfood.comwww.petz.ukwww.ukpetfood.org

## Let me recommend the best one for your dog

What sort of dog food are you looking for? If you tell me your dog's age and breed as well, I can narrow this down to the most suitable brands.

Perplexity

The question asked

Best dog food UK

From the recorded answer

Best fresh subscription food: Butternut Box - highly customisable, but usually more expensive than dry food.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best dog food in the UK depends on your dog's age, size, activity level, allergies and health, but these are strong choices:

- Best overall dry food: Burns - simple recipes and widely recommended for everyday adult feeding. - Best value: AVA Veterinary Approved Optimum Health - good balance of nutrition and cost. - Best wet food: Harringtons - a practical complete-food option. - Best for sensitive stomachs: James Wellbeloved - avoids several common ingredients, including beef, pork, dairy, soya, eggs and wheat. - Best veterinary/medical diets: Royal Canin or Hill's Science Plan/Prescription Diet - particularly when your dog has a diagnosed condition. - Best fresh subscription food: Butternut Box - highly customisable, but usually more expensive than dry food. - Best budget option: Earls Complete from Aldi or Autarky Adult, although budget foods scored less consistently across brands.

Choose a food labelled “complete” for your dog's life stage, and transition gradually over about a week. For puppies, seniors, allergies, obesity, kidney disease or persistent digestive problems, use a diet recommended by your vet; puppy and senior nutrition differs from adult food.

For a typical healthy adult dog, a sensible shortlist is Burns, James Wellbeloved, Harringtons or Hill's Science Plan.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Butternut Box

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

12.0

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

595

Answers naming the brand

4947

Answers collected

12.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Butternut Box ranks #4 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 12.0%. It was named in 595 of 4,947 AI answers across 63 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 12.0% AI visibility for Butternut Box in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #4 among 49 tracked brands.

How often does AI mention this brand?

Butternut Box was named in 595 of 4,947 collected AI answers, across 63 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Butternut Box by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.