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Butternut Box

Butternut Box

AI visibility and ranking for Pet: United Kingdom

UK-founded fresh dog food subscription brand.

Butternut Box
appears in
12.1
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

11.1

October 4, 2026

Overall visibility

12.1

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

4

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Butternut Box's single-scan score moved from 12.9% to 11.1%, down 1.8 percentage points. Latest recorded scan 11.1% on 4 October 2026; combined-window score 12.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 12.1% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202612.9%
24 August 202611.3%
30 August 202613.3%
6 September 202612.9%
13 September 202611.6%
20 September 202612.2%
27 September 202611.1%
4 October 202611.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

11.6%

Perplexity Logo

Perplexity

10.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

13.8%

21 August 2026 – 4 October 2026 (scans 1–8)

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Google AI Overviews names Butternut Box most often.

It appears in 13.8% of collected Google AI Overviews answers and 10.8% of Perplexity answers: a difference of 3.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 55 of 150 questions.

Butternut Box appears in at least one collected answer to 36.7% of the tracked questions. That is question coverage; the 12.1% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 11.1% to 13.3%. The latest scan was 11.1% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp pet brand UK
  • Best British dog food brands
  • Best British made pet products
  • Best British owned dog food brand
  • Best British owned pet brands
  • Best British pet brand that ships internationally

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British pet brands are sold overseas (Canagan, Lily's Kitchen, Applaws)
  • Which pet food brands are actually British owned (Burns Pet Nutrition, Harringtons, Scrumbles)
  • Best British owned pet brands (Pooch & Mutt, Bella & Duke, Lily's Kitchen)
  • Best independent pet brands UK (Mutts & Hounds, Poppy's Picnic, Scrumbles)
  • Best British cat food brands (KatKin, Scrumbles, Untamed)
  • Best British made pet products (Hownd, Fish4Dogs, Lily's Kitchen)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best dog food UK

From the recorded answer

… he best dog food in the UK depends on your budget and your dog's specific needs, with top-rated natural brands like Lily's Kitchen and subscription fresh food like Butternut Box leading the market. Independent pet food assessments and expert reviews highlight several top choices across different categories: ### Top-Rated Natural & Premium Brands - Lily's Kitchen: Known for wholesome, ethically sourced ingredients and natural recipes tha …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best dog food in the UK depends on your budget and your dog's specific needs, with top-rated natural brands like Lily's Kitchen and subscription fresh food like Butternut Box leading the market.

Independent pet food assessments and expert reviews highlight several top choices across different categories:

### Top-Rated Natural & Premium Brands

- Lily's Kitchen: Known for wholesome, ethically sourced ingredients and natural recipes that work well for fussy eaters. - Forthglade: Highly rated for both natural wet trays and cold-pressed dry food, making it a great all-natural, grain-free option. - Eden 80/20: An ultra-premium dry food featuring 80% animal protein and 20% fruit and vegetables, ideal for active or working dogs.

### Best Fresh & Subscription Food

- Butternut Box: Delivers freshly prepared, gently cooked meals tailored to your dog's profile, offering the nutritional benefits of a raw diet with convenient delivery.

### Best Budget-Friendly Options

- Harringtons: A popular, British-made natural dry food that offers wholesome nutrition without a high price tag. - Chappie / Butcher's: Frequently recommended by owners and vets as reliable, affordable wet foods that are remarkably gentle on sensitive stomachs. (Note: You can check independent nutritional scores for hundreds of brands using All About Dog Food.)

If you'd like to narrow down the best option, tell me:

- Your dog's age (puppy, adult, or senior) - Their size or breed - Any health needs (like sensitive skin, a delicate tummy, or grain-free preference) and your budget

ChatGPT

The question asked

Best British pet brands

From the recorded answer

| Butternut Box | Fresh dog food | Fresh-food subscription | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean British/UK-founded pet brands, particularly for dogs and cats, these are some of the strongest names to look at:

| Brand | Best for | Positioning | |---|---|---| | Lily's Kitchen | Dog & cat food, treats | Premium / natural | | Forthglade | Wet & gently cooked dog food | Premium, simple recipes | | Burns Pet Nutrition | Dog & cat food, sensitive diets | Veterinary-led, straightforward | | Pooch & Mutt | Treats, supplements, functional food | Health-focused | | Butternut Box | Fresh dog food | Fresh-food subscription | | Arden Grange | Everyday dog & cat food | Premium, good-value | | Skinner's | Working & active dogs | Traditional British brand | | Harringtons | Dog & cat food | Affordable / mainstream | | Butcher's | Wet dog food | Established British brand | | Wagg | Dog food & treats | Budget-friendly |

Which?'s latest 2026 dog-food survey included many of these brands, including Burns, Butcher's, Butternut Box, Forthglade, Harringtons, Lily's Kitchen, Pooch & Mutt, Skinner's and Wagg. www.which.co.uk

### My shortlist

🏆 Best premium overall: Lily's Kitchen A particularly strong choice if you want premium food and treats for both dogs and cats. Its range includes wet, dry, fresh food, treats and special-diet recipes. www.lilyskitchen.co.uk

### [Lily's Kitchen Classic Multipack (6 x 400g)]() £21.45

🥩 Best fresh food: Butternut Box Good option if you specifically want fresh, gently cooked meals delivered to your door.

🌿 Best simple/natural wet food: Forthglade Particularly worth considering if wet food or mixed feeding is your priority.

🩺 Best straightforward nutrition: Burns A long-established Welsh brand with a strong focus on nutritionally focused diets and sensitive-diet options.

🦴 Best treats & supplements: Pooch & Mutt Especially interesting for functional treats and supplements rather than just conventional food.

If you tell me whether you're looking for dog, cat, or both, I can narrow this down to the 5 best British brands and specific products worth buying.

Perplexity

The question asked

Best British dog food brands

From the recorded answer

Butternut Box - convenient fresh, portioned meals delivered to your door; rated a top delivered-food choice.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best British dog-food brands depend on your dog's age, health, budget, and preference for dry, wet, fresh, or raw food. Strong UK options include:

- Forthglade - excellent all-rounder, especially its cold-pressed and sensitive-digestion recipes; a leading value-premium pick. - Butternut Box - convenient fresh, portioned meals delivered to your door; rated a top delivered-food choice. - James Wellbeloved - dependable everyday food with simple recipes and options aimed at dogs with food sensitivities. - Arden Grange - good dry-food range, including sensitive formulas with prebiotics and probiotics. - Harringtons - affordable dry food with no artificial colouring and added vitamins. - Bella+Duke - a leading British raw-food option, with high meat content and delivered meal plans. - Paleo Ridge - another reputable raw-food brand, best suited to owners comfortable handling raw diets. - Harringtons or Pedigree - budget-friendly choices for healthy adult dogs, though premium or veterinary diets may be preferable for specific medical needs.

For most healthy dogs, Forthglade is a strong overall choice; choose Butternut Box for fresh food, Arden Grange for dry food, and Bella+Duke for raw food. For allergies, kidney disease, obesity, or digestive problems, use a veterinary diet recommended by a vet rather than choosing solely by brand.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Butternut Box

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

12.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

434

Answers naming the brand

3600

Answers collected

12.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Butternut Box ranks #4 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 12.1%. It was named in 434 of 3,600 AI answers across 55 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 12.1% AI visibility for Butternut Box in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #4 among 49 tracked brands.

How often does AI mention this brand?

Butternut Box was named in 434 of 3,600 collected AI answers, across 55 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Butternut Box by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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