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Cotswold Raw

Cotswold Raw

AI visibility and ranking for Pet: United Kingdom

Gloucestershire-based raw pet food brand.

Cotswold Raw
appears in
0.4
% of measured AI answers in this industry and market.

Found score

Track Cotswold Raw’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

1.6

November 8, 2026

Overall visibility

0.4

21 August 2026 – 8 November 2026 (scans 1–13)

Industry rank

39

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Cotswold Raw's single-scan score moved from 0.0% to 1.6%, up 1.6 percentage points. Latest recorded scan 1.6% on 8 November 2026; combined-window score 0.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.4% over 21 August 2026 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.0%
24 August 20260.4%
30 August 20260.4%
6 September 20260.0%
13 September 20260.4%
20 September 20260.0%
27 September 20260.2%
4 October 20260.4%
11 October 20260.7%
18 October 20260.4%
25 October 20260.7%
1 November 20260.2%
8 November 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.6%

Perplexity Logo

Perplexity

0.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.6%

21 August 2026 – 8 November 2026 (scans 1–13)

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ChatGPT names Cotswold Raw most often.

It appears in 0.6% of collected ChatGPT answers and 0.1% of Perplexity answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 11 of 150 questions.

Cotswold Raw appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 0.4% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 1.6%. The latest scan was 1.6% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British owned dog food brand
  • Best British owned pet brands
  • Best British pet food vs imported pet food
  • Best British sourced pet food UK
  • Best natural dog treats UK
  • Best pet brand made in Britain certified

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British pet brands are actually good (Butternut Box, Forthglade, James Wellbeloved)
  • Best British dog food brands (Different Dog, James Wellbeloved, Forthglade)
  • Best British pet brands (Forthglade, Butternut Box, Lily's Kitchen)
  • Best independent pet brands UK (Forthglade, Denzel's, Scrumbles)
  • Best British cat food brands (KatKin, Canagan, Lily's Kitchen)
  • Which British pet brands are sold overseas (Lily's Kitchen, Applaws, Fish4Dogs)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British owned pet brands

From the recorded answer

Cotswold RAW: An independent, family-run business located in Bourton-on-the-Water, producing natural, DEFRA-approved raw dog food adhering to high UK Pet Food standards.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Here are some of the best independent and family-owned British pet brands, spanning food, health, and accessories:

### Pet Food & Nutrition

- Burgess Pet Care: A long-standing family-owned business based in Yorkshire, famous for specialized small-animal and dog/cat foods (like their popular rabbit and guinea pig nuggets). - Cotswold RAW: An independent, family-run business located in Bourton-on-the-Water, producing natural, DEFRA-approved raw dog food adhering to high UK Pet Food standards. - Eden Holistic Pet Foods: A family-owned Staffordshire-based brand focused on grain-free, ancestral-diet formulas for dogs, cats, and ferrets. - Bella+Duke: A multi-award-winning, DEFRA-approved Scottish/UK raw dog food subscription brand recognized for high-meat-content recipes.

### Herbal Supplements & Healthcare

- Dorwest Herbs: Based in Dorset, Dorwest is a leading UK authority and manufacturer specializing in herbal remedies, supplements, and licensed veterinary medicines for dogs and cats.

### Accessories, Toys & Lifestyle

- House of Paws: A family-run business based in Leicestershire that designs comfortable in-house pet beds, apparel, and home-complementing accessories. - Pear Tannery: A family-owned UK business crafting durable leather dog collars, harnesses, and leads using traditional hand-stitching and European hides. - Dogs & Horses: A British maker producing handmade, fashion-led leather and fabric dog collars and leads focused on traditional craftsmanship.

(Note: Several classic British-origin brands like Lily's Kitchen, Forthglade, and James Wellbeloved are still widely loved and UK-formulated, though they have transitioned to international ownership groups). Explore curated local maker collections through BuyBritain or check specialized high-street selections at Pets Corner.If you'd like to narrow this down, let me know:

- Are you looking for food, treats, toys, or gear? - What type of pet (dog, cat, small animal)? - Do you have any dietary or budget preferences?

ChatGPT

The question asked

What makes British pet food different

From the recorded answer

Charley Chau - luxury dog bedding]( Pet Nutrition joins as official brand partner!Cotswold RAW managing director discusses business growth plans![Forage: Complete Raw Food For Dogs by Naturaw]( …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

British pet food stands out because of its combination of strict safety regulations, nutritional standards, ingredient quality, manufacturing practices and growing emphasis on natural and locally sourced ingredients.

However, what makes British pet food particularly interesting is not simply where it is made, but the standards and traditions behind its production.

## 1\. High safety and manufacturing standards !GA Pet Food to Install Largest Sapphire X-Ray | Packaging World!Innovation Centre - Ingredients Kitchen - GA Pet Food!Microbiologist Preparing Sample of Canned Pet Food for Quality Control Test in Laboratory!5 pet food pros propelling companies to product development success | 2020-01-30 | Pet Food Processing!Innovation Centre - Production - GA Pet Food!Inspired Pet Nutrition joins as official brand partner!Pet Food Safety Test. Measuring Dry Pet Food Kibble with Caliper in Laboratory!Partnerships | Inspired Pet Nutrition | IPN

The UK has a highly regulated pet food industry.

- Pet food production is subject to more than 50 pieces of legislation. - Manufacturers must follow feed hygiene and safety requirements. - HACCP systems help identify and control food safety risks. - Ingredient suppliers and finished products undergo quality checks. - Batch records support product traceability.

These requirements help protect pets and provide reassurance to owners. www.ukpetfood.orgwww.ukpetfood.orgwww.ukpetfood.org

## 2\. Nutritional science and quality ingredients ![Air-Dried Food - British Beef Stew - The Innocent Hound]( Chicken & Salmon Grain Free Cat Food Pouch | Millbry Hill!Forthglade Turkey Cold Pressed 2kg➠Next Day Delivery by 7pm!Lily's Kitchen Adult Wet Dog Food Tray Wild Campfire Stew 150g x 10!Real Simple: Free Range Chicken - Complete Raw Dog Food by Naturaw!Lamb Hotpot!Sensitive Stomach Dog Food | Gastrointestinal Dog Food | Forthglade!Asda Cat Food Offers at Brad Schaffer blog!British Classics Dog Food - Chicken, Lamb & Beef Variety Pack | Forthglade![Products

- Paws on Plates]( Complete Raw Dog Food - Single Protein | Benyfit Natural!Handling commercial raw pet food safely - new educational poster available from PFMA | UK Pet Food!Lily's Kitchen Shredded Fillets Adult Wet Cat Food in Jelly 8x70g | Pets

British pet food manufacturers increasingly focus on\:

- High-quality animal proteins. - Carefully formulated vitamins and minerals. - Digestibility and nutritional balance. - Recipes designed for different life stages. - Grain-free and specialist dietary options.

An important distinction is between complete and complementary pet food. Complete food provides all the essential nutrients required for the relevant animal, whereas complementary food needs to be combined with other foods. europeanpetfood.orgwww.ukpetfood.org

## 3\. Strong nutritional guidelines

The UK industry follows nutritional guidance developed by FEDIAF\.

These guidelines cover\:

- Dogs and cats at different life stages. - Essential vitamins and minerals. - Protein, fats and other nutritional requirements. - Nutritional adequacy and balanced formulations.

Manufacturers also use recognised good manufacturing practice guidelines. www.ukpetfood.orgeuropeanpetfood.org

## 4\. British heritage and manufacturing !UK dog food manufacturer invests in new cold processing facility | Pet Food Processing![Feeding Guide for Innocent Pet Air-Dried Dog Food - Charley Chau - luxury dog bedding]( Pet Nutrition joins as official brand partner!Cotswold RAW managing director discusses business growth plans!Forage: Complete Raw Food For Dogs by Naturaw![A Taste From the British Countryside to Your Dog's Bowl - The Innocent Hound]( Packing - Glowcroft Contract Packing!Great Brockhampton Farm © Graham Horn cc-by-sa/2.0:: Geograph Britain and Ireland!IFS Maven Equity Finance invests £1 million in Wilsons Pet Food!Louis & Ada All The Treats Bundle!Partnerships | Inspired Pet Nutrition | IPN![Air-Dried Food - British Beef Stew - The Innocent Hound](

The British pet food market has a long manufacturing history, with commercial production dating back to the 1930s.

Today, it includes\:

- Established mass-market manufacturers. - Independent British pet food brands. - Premium natural pet food businesses. - Specialist raw and fresh-food producers. - Innovative manufacturers developing new recipes.

This combination of heritage and innovation gives the UK market considerable diversity. www.ukpetfood.orgwww.ukpetfood.orgwww.ukpetfood.orgwww.ukpetfood.org

## 5\. Transparency and responsible labelling

British pet food labels must provide important information, including\:

- Whether the food is complete or complementary. - The intended animal species. - Feeding instructions. - Analytical nutritional constituents. - Ingredient composition.

Ingredient names can be listed individually or under permitted categories, so it is worth looking beyond the front-of-pack marketing claims. www.ukpetfood.orgwww.gov.uk

## 6\. Growing focus on raw and natural pet food !Naturaw Forage: Free Range Chicken (500g) - Stefs Pet Pantry!Paws on Plates - Where Health Meats Happiness - Home Cooked Dog Food!Bella & Duke - Raw Basics Complete Meals 454g - Choose Your Flavour | NorthWales Raw Feeds!Fresh dog food brand secures £40 million in investments | Pet Food Processing!Duck & Veg Complete Raw Dog Food UK | Grain-Free - Mo&Co - MO&CO!Pet Pavilion - Luxury Pet Shop & Dog Grooming, London![Bulmer Pet Foods - Raw Direct]( and Chick Raw Dog Food | Naturaw!Paws on Plates - Where Health Meats Happiness - Home Cooked Dog Food!Liver Support 500g Tray - Raw Dog Food | Nutriment Raw!Different Dog | Fresh Dog Food Delivery Subscription UK!Bella & Duke Complete Raw Adult Dog Food Sustainable Grass-Fed Beef | Pets!Surf & Turf Raw Dog Food | Naturaw!Complete Duck 500g - Raw Made Simple | High Quality Raw Dog Food | Made In The UK

The UK has a particularly visible raw pet food sector.

In 2022, UK Pet Food introduced a dedicated Raw Pet Food Certification Scheme. It covers manufacturing facilities, ingredient suppliers, traceability, microbiological testing and quality management. www.ukpetfood.orgwww.ukpetfood.org

---

## What really differentiates British pet food?

| Area | British market characteristics | |--------|--------| | Safety | Extensive regulatory requirements | | Nutrition | FEDIAF nutritional guidelines | | Ingredients | Animal and plant-based ingredients | | Manufacturing | Traceability and quality controls | | Labelling | Defined legal information requirements | | Innovation | Growing natural, fresh and raw sectors | | Heritage | Long-established manufacturing industry |

My overall conclusion\: British pet food has a strong reputation built around safety, nutritional science, manufacturing standards and product diversity. However, British-made does not automatically mean better quality: individual manufacturers, ingredients and nutritional formulations still matter.

## Further research

I can also explore the British pet food industry from a commercial perspective, including how British-made pet food compares with European, American and other international brands, and what makes it attractive to overseas buyers.

Perplexity

The question asked

Best raw dog food UK

From the recorded answer

Cotswold Raw - highly regarded alternative, including complete meals and locally sourced ingredients.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Best overall: Bella & Duke Adult Complete-a convenient, subscription-delivered raw food with complete meals, multiple proteins, and puppy-to-senior options.

Other strong UK choices:

- Nutriment Complete Raw - best widely available option; balanced frozen meals suitable for all breeds. - Nature's Menu Country Hunter Raw Nuggets - best for convenience and portion control. - ProDog Raw - good for beginners, particularly its starter bundles and broad variety. - Paleo Ridge - premium option with several ranges and a wide protein selection. - Mersey Raw - good value and an extensive choice of proteins. - Cotswold Raw - highly regarded alternative, including complete meals and locally sourced ingredients.

When choosing, select food labelled “complete” rather than “complementary,” and match it to your dog's life stage, size, activity level, and health needs. Raw diets require careful hygiene and balanced formulation; ask your vet-ideally a veterinary nutritionist-before switching, especially for puppies, pregnant dogs, or dogs with medical conditions.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Cotswold Raw

Pet

21 August 2026 – 8 November 2026 (scans 1–13)

0.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

25

Answers naming the brand

5844

Answers collected

0.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Cotswold Raw ranks #39 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 8 November 2026). Its visibility is 0.4%. It was named in 25 of 5,844 AI answers across 11 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.4% AI visibility for Cotswold Raw in Pet · United Kingdom, measured over 21 August 2026 – 8 November 2026. It ranks #39 among 49 tracked brands.

How often does AI mention this brand?

Cotswold Raw was named in 25 of 5,844 collected AI answers, across 11 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Cotswold Raw by all 5,844 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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