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Lily's Kitchen

Lily's Kitchen

AI visibility and ranking for Pet: United Kingdom

London-founded, B Corp-certified natural and organic pet food brand.

Lily's Kitchen
appears in
20.1
% of measured AI answers in this industry and market.

Found score

Track Lily's Kitchen’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

18.9

October 4, 2026

Overall visibility

20.1

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

1

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Lily's Kitchen's single-scan score moved from 18.4% to 18.9%, up 0.5 percentage points. Latest recorded scan 18.9% on 4 October 2026; combined-window score 20.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 20.1% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202618.4%
24 August 202620.4%
30 August 202620.7%
6 September 202622.2%
13 September 202619.8%
20 September 202619.3%
27 September 202621.3%
4 October 202618.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

24.8%

Perplexity Logo

Perplexity

18.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

17.5%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Lily's Kitchen most often.

It appears in 24.8% of collected ChatGPT answers and 17.5% of Google AI Overviews answers: a difference of 7.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 83 of 150 questions.

Lily's Kitchen appears in at least one collected answer to 55.3% of the tracked questions. That is question coverage; the 20.1% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 18.4% to 22.2%. The latest scan was 18.9% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp pet brand UK
  • Best British cat food brands
  • Best British dog food brands
  • Best British made pet products
  • Best British owned dog food brand
  • Best British owned pet brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best dog brand for multi dog households UK (Forthglade, Burns Pet Nutrition, Harringtons)
  • Best dog food for allergies UK (James Wellbeloved, Canagan, Fish4Dogs)
  • Best pet subscription deals UK (Butternut Box, Wilsons Pet Food, Harringtons)
  • Best premium dog food UK (Butternut Box, Canagan, Forthglade)
  • Which pet brands have Black Friday sales UK (YuMOVE, Pet Munchies, Burns Pet Nutrition)
  • Best alternative to Ivory Coat (James Wellbeloved, Skinner's, Millies Wolfheart)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best dog treats UK

From the recorded answer

Pooch & Mutt Meaty Dog Treats and Lily's Kitchen [Chomp-Away Chicken Bites]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

!Dental Chews for Dogs | Dental Chew Bundle Large - Pawlicious... Pooch & Mutt Meaty Dog Treats and Lily's Kitchen Chomp-Away Chicken Bites rank among the best natural and grain-free dog treats available in the UK.

### Top Dog Treat Brands in the UK

- Best Overall: Pooch & Mutt offers hypoallergenic, grain-free, and probiotic-backed meaty treats that target digestion, calming, and skin health (around £7.91-£10.49 for multi-packs). - Best for Natural Ingredients: Lily's Kitchen makes wholesome, oven-baked treats like Chomp-Away Chicken Bites with real meat and beneficial herbs, avoiding artificial additives (around £2.93-£4.19). - Best Soft Training Bites: Forthglade Natural Soft Bites provide small, easily chewable, grain-free turkey bites that work well for obedience training without strong odors or crumbs. - Best Budget Training Option: Harringtons Fresh Bakes (Chicken Liver ) delivers affordable, locally sourced, grain-free training treats starting under £2 per pack.

If you want to narrow down the choices, tell me:

- What is your dog's age (puppy, adult, senior)? - Does your dog have any dietary sensitivities or allergies? - Are you looking for treats for training, dental care, or general rewards?

ChatGPT

The question asked

Best British pet brands

From the recorded answer

| Lily's Kitchen | Dog & cat food, treats | Premium / natural | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean British/UK-founded pet brands, particularly for dogs and cats, these are some of the strongest names to look at:

| Brand | Best for | Positioning | |---|---|---| | Lily's Kitchen | Dog & cat food, treats | Premium / natural | | Forthglade | Wet & gently cooked dog food | Premium, simple recipes | | Burns Pet Nutrition | Dog & cat food, sensitive diets | Veterinary-led, straightforward | | Pooch & Mutt | Treats, supplements, functional food | Health-focused | | Butternut Box | Fresh dog food | Fresh-food subscription | | Arden Grange | Everyday dog & cat food | Premium, good-value | | Skinner's | Working & active dogs | Traditional British brand | | Harringtons | Dog & cat food | Affordable / mainstream | | Butcher's | Wet dog food | Established British brand | | Wagg | Dog food & treats | Budget-friendly |

Which?'s latest 2026 dog-food survey included many of these brands, including Burns, Butcher's, Butternut Box, Forthglade, Harringtons, Lily's Kitchen, Pooch & Mutt, Skinner's and Wagg. www.which.co.uk

### My shortlist

🏆 Best premium overall: Lily's Kitchen A particularly strong choice if you want premium food and treats for both dogs and cats. Its range includes wet, dry, fresh food, treats and special-diet recipes. www.lilyskitchen.co.uk

### [Lily's Kitchen Classic Multipack (6 x 400g)]() £21.45

🥩 Best fresh food: Butternut Box Good option if you specifically want fresh, gently cooked meals delivered to your door.

🌿 Best simple/natural wet food: Forthglade Particularly worth considering if wet food or mixed feeding is your priority.

🩺 Best straightforward nutrition: Burns A long-established Welsh brand with a strong focus on nutritionally focused diets and sensitive-diet options.

🦴 Best treats & supplements: Pooch & Mutt Especially interesting for functional treats and supplements rather than just conventional food.

If you tell me whether you're looking for dog, cat, or both, I can narrow this down to the 5 best British brands and specific products worth buying.

Perplexity

The question asked

Best British cat food brands

From the recorded answer

The best British cat-food brands to consider are KatKin, Untamed, Encore, Lily's Kitchen, Applaws, Arden Grange, and Meowing Heads. The right choice depends on whether you prioritize fresh food, high meat content, affordability, or specialist diets.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best British cat-food brands to consider are KatKin, Untamed, Encore, Lily's Kitchen, Applaws, Arden Grange, and Meowing Heads. The right choice depends on whether you prioritize fresh food, high meat content, affordability, or specialist diets.

- KatKin - Fresh, gently cooked food delivered chilled; a strong premium choice for owners wanting minimally processed meals. It is UK-based and suitable for all life stages. - Untamed - Wet food with high meat content and recipes generally free from added sugar and grains; particularly good for cats that prefer tins or pouches. - Encore - Excellent wet-food option with recognizable ingredients and a good quality-to-price balance. - Lily's Kitchen - Widely available premium wet and dry food, with meat-focused recipes and appealing variety. - Applaws - Known for transparent ingredient lists and high-protein wet foods; check whether a product is labelled complete, since some Applaws recipes are complementary rather than nutritionally complete. - Arden Grange - A British-run brand offering complete dry and wet diets, including options for kittens, adults, sterilised cats, and sensitive digestion. - Meowing Heads - British-made wet and dry food with meat-focused recipes; a practical mid-to-premium choice.

Best overall shortlist:

| Need | Brand | |---|---| | Best fresh food | KatKin | | Best premium wet food | Untamed | | Best value premium option | Encore | | Best widely available premium brand | Lily's Kitchen | | Best dry food | Arden Grange or Meowing Heads | | Best ingredient transparency | Applaws |

Choose a food labelled “complete” for the cat's life stage, and prioritize adequate animal protein, taurine, and moisture-especially for cats that drink little. Cats with urinary, kidney, allergy, or weight problems should use a diet recommended by a veterinarian.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Lily's Kitchen

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

20.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

725

Answers naming the brand

3600

Answers collected

20.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Lily's Kitchen ranks #1 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 20.1%. It was named in 725 of 3,600 AI answers across 83 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 20.1% AI visibility for Lily's Kitchen in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #1 among 49 tracked brands.

How often does AI mention this brand?

Lily's Kitchen was named in 725 of 3,600 collected AI answers, across 83 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Lily's Kitchen by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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