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Lily's Kitchen

Lily's Kitchen

AI visibility and ranking for Pet: United Kingdom

London-founded, B Corp-certified natural and organic pet food brand.

Lily's Kitchen
appears in
19.3
% of measured AI answers in this industry and market.

Found score

Track Lily's Kitchen’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

17.6

October 25, 2026

Overall visibility

19.3

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

1

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Lily's Kitchen's single-scan score moved from 18.4% to 17.6%, down 0.8 percentage points. Latest recorded scan 17.6% on 25 October 2026; combined-window score 19.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 19.3% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202618.4%
24 August 202620.4%
30 August 202620.7%
6 September 202622.2%
13 September 202619.8%
20 September 202619.3%
27 September 202621.3%
4 October 202618.9%
11 October 202614.7%
18 October 202618.4%
25 October 202617.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

22.9%

Perplexity Logo

Perplexity

17.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

17.4%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Lily's Kitchen most often.

It appears in 22.9% of collected ChatGPT answers and 17.4% of Google AI Overviews answers: a difference of 5.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 88 of 150 questions.

Lily's Kitchen appears in at least one collected answer to 58.7% of the tracked questions. That is question coverage; the 19.3% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 14.7% to 22.2%. The latest scan was 17.6% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp pet brand UK
  • Best British cat food brands
  • Best British dog food brands
  • Best British made pet products
  • Best British owned dog food brand
  • Best British owned pet brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British owned dog food brand (Forthglade, Naturaw, Butternut Box)
  • Best pet brand sustainability credentials UK (Naturaw, Edgard & Cooper, YuMOVE)
  • Best training treats for dogs UK (Scrumbles, Forthglade, Pooch & Mutt)
  • Best dog brand for multi dog households UK (Forthglade, Butternut Box, Burns Pet Nutrition)
  • Best dog food UK (Harringtons, James Wellbeloved, Butternut Box)
  • Best dog food for sensitive stomach UK (James Wellbeloved, Pooch & Mutt, Butternut Box)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British cat food brands

From the recorded answer

Lily's Kitchen: Widely ranked as an overall best choice in the UK, offering natural, grain-free recipes with high meat content and proper moisture levels.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best cat food brands available in the UK span a range of categories based on veterinary science, natural ingredients, high protein, and budget needs:

### Premium & Natural UK Brands

- Lily's Kitchen: Widely ranked as an overall best choice in the UK, offering natural, grain-free recipes with high meat content and proper moisture levels. - Scrumbles: Known for gut-friendly, probiotic-packed dry food and natural grain-free wet recipes that are gentle on sensitive stomachs. - Harringtons: Family-run and proudly made in the UK since 1923, providing wholesome, all-natural dry cat food free from artificial colours, flavours, dairy, and added wheat. - Untamed & KatKin: Popular high-protein, fresh and gently cooked whole-meat wet food options delivered directly to cat owners.

### Science-Backed & Breed-Specific Brands

- Royal Canin: The leading vet-recommended brand with targeted formulas like Royal Canin British Shorthair Adult (priced around £17.19-£25.84 for 2kg) designed with special jaw-shaped kibble, cardiac support, and joint protection. - Purina (Pro Plan / Purina ONE): Heavily researched, science-backed nutrition offering specialised lines for sensitive digestion, weight management, and life stages.

### Everyday Budget & Supermarket Brands

- Felix & Whiskas: The most common supermarket staples in the UK; while they contain more plant fillers and lower usable protein than luxury labels, they are affordable, widely available, and high in palatability for picky eaters.

---

| Brand | Primary Food Type | Key Highlight | Estimated Cost / Tier | |---|---|---|---| | Lily's Kitchen | Wet & Dry | High-meat, grain-free natural recipes | Premium | | Scrumbles | Wet & Dry | Probiotic and gut-friendly formulas | Mid-to-High | | Royal Canin | Wet & Dry | Breed and health-specific veterinary diets | Mid-to-High | | Harringtons | Dry | Made in the UK with natural ingredients | Affordable | | Felix | Wet & Dry | Widely available, high palatability | Budget |

To help narrow down the best option, tell me:

- Your cat's age (kitten, adult, or senior) - Wet or dry preference (or a mixed diet) - Any health conditions (such as sensitive stomach, urinary care, or weight management)

ChatGPT

The question asked

Best British pet brands

From the recorded answer

1\. Lily's Kitchen - Best for premium food* …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

The best British pet brands depend on whether you're shopping for dogs, cats, small animals or looking for premium British-made products. The UK has some excellent homegrown names across food, treats, beds, toys, accessories and grooming.

Here's a shortlist of British brands worth knowing, with a focus on quality, reputation and what makes each one stand out.

## Best British pet brands

!World Dishes Wet Dog Food Tins Multipack (6 x 400g)

1\. Lily's Kitchen - Best for premium food

Premium dog and cat food, pâtés, dry food and treats, with appealing recipes and packaging. A strong choice for owners looking for an upmarket food brand.

Best for: food and treats

Shop Lily's Kitchen

---

!Salmon & Sardines Wet Dog Food Variety Pack | Forthglade

2\. Forthglade - Best for natural dog food

Known for wet dog food, including grain-free recipes and complementary foods. Worth considering if you prefer straightforward recipes and different protein options.

Best for: wet dog food

Shop Forthglade

---

![Award-Winning Dry Dog Food | Burns Original Chicken & Brown Rice - Burns Pet Nutrition](

3\. Burns Pet Nutrition - Best for everyday nutrition

An established Welsh pet food brand offering dog and cat food, including options for pets with particular dietary needs.

Best for: everyday food and specialist diets

Shop Burns

---

!Eco Pets - Eco-Friendly Dog Toys and Products- The Clean Market

4\. Beco - Best for eco-conscious accessories

A recognisable name for pet toys, bowls, waste bags and grooming accessories, with an emphasis on reducing environmental impact.

Best for: practical accessories and toys

Shop Beco

---

!Bugalugs Pet Care | Pet Grooming, Dental & Health Care Made in the UK

5\. Bugalugs - Best for grooming

A broad range of pet shampoos, conditioners, dental care and other grooming products. A good brand to explore for regular coat care.

Best for: shampoo and grooming essentials

Shop Bugalugs

---

![How choosing the right dog training toy can skyrocket your success - Tug-E-Nuff](

6\. Tug-E-Nuff - Best for training and enrichment

Specialises in interactive tug toys and reward toys for dogs. Particularly useful for play-based training and engagement.

Best for: active dogs and training

Shop Tug-E-Nuff

---

!Ancol Padded Dog Harness Viva Reflective Soft Strong Durable Quick Fit Puppy | eBay UK

7\. Ancol - Best all-rounder

A long-established UK pet accessories name with collars, leads, harnesses, beds, toys and travel essentials.

Best for: everyday pet essentials

Shop Ancol

---

!Extra Large Wooden Dog Beds UK - Handmade from Solid Oak

8\. Berkeley Dog Beds - Best for luxury beds

A specialist worth exploring if you want a more premium bed, with a focus on UK-made craftsmanship.

Best for: premium dog beds

Explore Berkeley Dog Beds

These selections reflect product specialisms and British pet-industry directories, rather than a single independently verified overall ranking. makeitbritish.co.ukbuybritain.comwww.ukpetfood.org

## Which would I choose?

| What you're looking for | My pick | |--------|--------| | Premium dog or cat food | Lily's Kitchen | | Natural-style wet dog food | Forthglade | | Everyday nutrition | Burns | | Eco-conscious accessories | Beco | | Grooming products | Bugalugs | | Training toys | Tug-E-Nuff | | Collars, leads and accessories | Ancol | | Luxury dog beds | Berkeley Dog Beds |

One important distinction\: a British brand isn't necessarily manufactured entirely in Britain. If buying British-made is important to you, check the country of manufacture for each product. makeitbritish.co.ukbuybritain.comwww.ukpetfood.org

## Let me narrow it down

What kind of pet products are you interested in?

Dogs

Cats

Both dogs and cats

Small animals and other pets

---

Which category?

Food and treats

Collars, leads, beds and accessories

Grooming and wellness

Toys and enrichment

A bit of everything

---

What sort of brands?

Premium and luxury

Affordable and good value

Small independent British brands

Eco-conscious and sustainable

---

Does it need to be made in Britain?

Yes, genuinely UK-made

No, British-founded or British-owned is enough

Either is fine

[Find my best brands]

Perplexity

The question asked

Best British dog food brands

From the recorded answer

Lily's Kitchen - Premium wet and dry food, including well-regarded puppy recipes; generally more expensive.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British dog-food brands depend on your dog's age, health, budget, and whether you prefer dry, wet, fresh, or raw food. Strong UK-made options include:

- Burns - Best all-round dry food, especially for sensitive digestion; simple recipes and long-established British formulation. - James Wellbeloved - Good hypoallergenic choice, with single-protein recipes that avoid common ingredients such as beef, pork, soya, eggs, dairy, and wheat. - Forthglade - Excellent wet and cold-pressed food, made in Devon; particularly useful if you want natural-style recipes and varied textures. - Skinner's Field & Trial - Good-value food for active, working, or outdoor dogs. - Arden Grange - Reliable hypoallergenic dry food with options for different life stages and needs. - Lily's Kitchen - Premium wet and dry food, including well-regarded puppy recipes; generally more expensive. - Butternut Box - Convenient fresh-food subscription with meals tailored to the dog; best suited to owners who want delivered fresh food. - Pure Pet Food - Air-dried or bespoke meals, often considered for dogs with sensitive stomachs. - Burgess - Affordable complete dry food, including puppy and active-dog formulas. - Naturediet - British wet food with complete recipes and straightforward ingredients.

Best quick picks:

| Need | Recommended brand | |---|---| | Best everyday dry food | Burns | | Sensitive stomach or allergies | James Wellbeloved or Arden Grange | | Best wet food | Forthglade or Naturediet | | Active/working dog | Skinner's | | Fresh delivered meals | Butternut Box | | Premium puppy food | Lily's Kitchen | | Budget option | Burgess |

Choose a food labelled “complete” for your dog's life stage, and check calories rather than judging portions by volume alone. For diagnosed allergies, kidney disease, pancreatitis, obesity, or other medical conditions, use a veterinary diet recommended by your vet; vet-led brands commonly used in the UK include Hill's, Royal Canin, and Purina Pro Plan.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Lily's Kitchen

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

19.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

953

Answers naming the brand

4947

Answers collected

19.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Lily's Kitchen ranks #1 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 19.3%. It was named in 953 of 4,947 AI answers across 88 of 150 tracked questions, averaging position 2.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 19.3% AI visibility for Lily's Kitchen in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #1 among 49 tracked brands.

How often does AI mention this brand?

Lily's Kitchen was named in 953 of 4,947 collected AI answers, across 88 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Lily's Kitchen by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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