Across 8 recorded scans from 21 August 2026 to 4 October 2026, Bella & Duke's single-scan score moved from 1.6% to 2.4%, up 0.8 percentage points. Latest recorded scan 2.4% on 4 October 2026; combined-window score 2.2%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.2% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
1.6%
24 August 2026
3.8%
30 August 2026
1.8%
6 September 2026
1.6%
13 September 2026
2.4%
20 September 2026
1.6%
27 September 2026
2.2%
4 October 2026
2.4%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
1.8%
Perplexity
1.4%
AI Overviews
3.2%
21 August 2026 – 4 October 2026 (scans 1–8)
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Google AI Overviews names Bella & Duke most often.
It appears in 3.2% of collected Google AI Overviews answers and 1.4% of Perplexity answers: a difference of 1.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 25 of 150 questions.
Bella & Duke appears in at least one collected answer to 16.7% of the tracked questions. That is question coverage; the 2.2% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 1.6% to 3.8%. The latest scan was 2.4% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British cat food brands
Best British made pet products
Best British owned pet brands
Best award winning British pet brands
Best dog food delivery subscription UK
Best dog food for fussy eaters UK
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Which British pet brands are sold overseas (Canagan, Lily's Kitchen, Applaws)
Best British pet brands (Ancol Pet Products, Forthglade, Lily's Kitchen)
Best independent pet brands UK (Mutts & Hounds, Poppy's Picnic, Scrumbles)
Which British pet brands are actually good (Forthglade, Butternut Box, Lily's Kitchen)
Best pet brand packaging UK (Lily's Kitchen, Scrumbles, Edgard & Cooper)
Best pet food brand transparency UK (Scrumbles, Burns Pet Nutrition, Lily's Kitchen)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best British owned pet brands
From the recorded answer
Pooch & Mutt, Bella & Duke, and Lily's Kitchen are among the top British-owned pet brands known for natural ingredients, ethical sourcing, and specialized nutrition.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
Pooch & Mutt, Bella & Duke, and Lily's Kitchen are among the top British-owned pet brands known for natural ingredients, ethical sourcing, and specialized nutrition.
### Top British Pet Brands
- Pooch & Mutt: Famous for ethically produced, junk-free dog food and calming treats containing functional supplements like chamomile and valerian.
- Bella & Duke: A leading raw pet food subscription service founded in the UK, offering cold-pressed and raw meals tailored for dogs and cats using British meats and sustainably sourced vegetables.
- Lily's Kitchen: A household name across the UK providing proper, natural food for dogs and cats with freshly prepared meats and wholesome botanical herbs.
- Benyfit Natural: A DEFRA-approved producer of raw complete working dog and puppy food, made using 100% natural, high-welfare British ingredients.
- JR Pet Products: Renowned for 100% pure, air-dried meat treats and chews (like their popular ostrich or beef biltong sticks) with zero additives or preservatives.
To help narrow down the best choice for your pet, tell me:
- What type and breed of pet do you have?
- Do you have a preference for raw, wet, or dry food (or treats/accessories)?
- Does your pet have any special dietary needs or allergies?
ChatGPT
The question asked
Best raw dog food UK
From the recorded answer
1. Bella & Duke - best overall / easiest for beginners. Their meals are complete and balanced, and they offer different ranges including puppy and novel-protein options. Independent UK comparisons currently rank them highly. www.smartbark.co.uk …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you're looking for good raw dog food in the UK, my shortlist for 2026 would be:
1. Bella & Duke - best overall / easiest for beginners. Their meals are complete and balanced, and they offer different ranges including puppy and novel-protein options. Independent UK comparisons currently rank them highly. www.smartbark.co.uk
2. Paleo Ridge - best premium/high-welfare option. Particularly good if ingredient sourcing and a wide choice of recipes matter. www.smartbark.co.uk
3. Nutriment - good meat-forward option, with a substantial range of complete raw meals. www.rawdirect.co.uk
4. Natures Menu - best for convenience/availability; widely available in UK shops and online. www.rawdirect.co.uk
5. Supreme Raw - currently a strong choice if you specifically want complete 80/10/10-style meals and variety boxes. www.rawdirect.co.uk
### My pick
For most owners, I'd start with Bella & Duke or Paleo Ridge rather than buying generic minced meat labelled "raw". The key is choosing food that is nutritionally complete, rather than relying on an arbitrary 80/10/10 mix alone. www.smartbark.co.uk
If you tell me your dog's age, breed, weight and whether you want frozen or freeze-dried, I can narrow it down to the best 2-3 options and current UK prices.
### [Natural Instinct Natural]()
£4.19
### [Natures Menu 80/20 Chicken & Salmon Nuggets]()
£6.29
### [Natures Menu Country Hunter Beef Nuggets]()
£6.29
Perplexity
The question asked
Best new British pet brands
From the recorded answer
Bella & Duke - A prominent UK fresh and raw pet-food company, particularly suited to owners seeking subscription-based raw feeding.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
Here are several newer or recently relaunched British pet brands worth watching in 2026:
- Sync® by Ghostdog Pets - An impact-focused UK pet innovation brand launched in 2025, reportedly beginning with products designed around pet wellbeing and everyday care.
- DIBO Finest - A relaunch of British raw dog-food specialist The Dogs Butcher, aimed at premium raw feeding.
- Benyfit Natural - A British raw-food brand expanding into freeze-dried raw lines, offering a more convenient alternative to frozen food.
- Butternut Box - One of the UK's strongest fresh dog-food brands, known for tailored meal plans delivered to customers' homes.
- Bella & Duke - A prominent UK fresh and raw pet-food company, particularly suited to owners seeking subscription-based raw feeding.
- Posh Poos - A British luxury interiors brand making stylish, space-conscious crate sets for small dogs and puppies.
- YAP - A British designer brand focused on dog clothing, bedding and accessories.
- Chewllagen - A newer premium collagen-treat brand available in the UK in 2026, aimed at owners looking for long-lasting chews.
Best overall picks:
- Food: Butternut Box or DIBO Finest
- Raw feeding: Bella & Duke or Benyfit Natural
- Design-led accessories: Posh Poos or YAP
- Most promising newcomer: Sync® by Ghostdog Pets
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Bella & Duke ranks #17 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 2.2%. It was named in 78 of 3,600 AI answers across 25 of 150 tracked questions, averaging position 3.1 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 2.2% AI visibility for Bella & Duke in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #17 among 49 tracked brands.
How often does AI mention this brand?
Bella & Duke was named in 78 of 3,600 collected AI answers, across 25 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Bella & Duke by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
