Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Your brandBook a Call
Found
/
The List
/
Pet
/

Bella & Duke

Bella & Duke

AI visibility and ranking for Pet: United Kingdom

Raw pet food brand.

Bella & Duke
appears in
2.3
% of measured AI answers in this industry and market.

Found score

Track Bella & Duke’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.9

October 25, 2026

Overall visibility

2.3

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

16

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Bella & Duke's single-scan score moved from 1.6% to 2.9%, up 1.3 percentage points. Latest recorded scan 2.9% on 25 October 2026; combined-window score 2.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.3% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.6%
24 August 20263.8%
30 August 20261.8%
6 September 20261.6%
13 September 20262.4%
20 September 20261.6%
27 September 20262.2%
4 October 20262.4%
11 October 20262.0%
18 October 20262.7%
25 October 20262.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.7%

Perplexity Logo

Perplexity

1.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.6%

21 August 2026 – 25 October 2026 (scans 1–11)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Google AI Overviews names Bella & Duke most often.

It appears in 3.6% of collected Google AI Overviews answers and 1.5% of Perplexity answers: a difference of 2.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 33 of 150 questions.

Bella & Duke appears in at least one collected answer to 22.0% of the tracked questions. That is question coverage; the 2.3% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.6% to 3.8%. The latest scan was 2.9% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British cat food brands
  • Best British made pet products
  • Best British owned pet brands
  • Best British pet food vs imported pet food
  • Best British sourced pet food UK
  • Best award winning British pet brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British owned pet brands (Butternut Box, Forthglade, Pooch & Mutt)
  • Best British pet brands (Lily's Kitchen, Butternut Box, Forthglade)
  • Best independent pet brands UK (Lily's Kitchen, Different Dog, Forthglade)
  • Best British dog food brands (James Wellbeloved, Forthglade, Skinner's)
  • Best pet food brand transparency UK (Lily's Kitchen, Scrumbles, Poppy's Picnic)
  • Best British owned dog food brand (Forthglade, Naturaw, Butternut Box)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which British pet brands are actually good

From the recorded answer

Bella & Duke …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Several British pet brands stand out for high ingredient quality, ethical sourcing, and strong independent ratings:

### Top British Pet Food Brands

- Butternut Box - Best for: Fresh, human-grade subscription meals. - Why it's good: Cooks-to-order weekly batches tailored to individual dogs using fresh ingredients, scoring high ratings on independent nutrition index All About Dog Food (AADF). - Forthglade - Best for: Value-premium dry (cold-pressed) and wet food. - Why it's good: Made in Devon using natural ingredients and British-sourced components without artificial additives. It is a top-rated choice for balance and cost-effectiveness. - Wild Pet Food - Best for: High-meat dry kibble. - Why it's good: Features an 80/20 meat-to-produce ratio that scores near the top of independent pet food trackers (around 89% on AADF). - Bella & Duke - Best for: Raw and natural subscription diets. - Why it's good: Multi-award-winning raw food brand focused on transparent sourcing, holistic pet health, and direct-to-consumer support. - Lily's Kitchen - Best for: Natural dog and cat food (grain-free/organic options). - Why it's good: Famous for using freshly prepared meats and botanicals without artificial fillers, and holds a UK Royal Warrant. - Arden Grange - Best for: Hypoallergenic and sensitive diets. - Why it's good: A long-standing British family-run manufacturer providing trusted, nutrient-dense feeds without common allergens.

### Top British Accessories & Gear Brands

- Ancol - Best for: Collars, leashes, and everyday pet accessories. - Why it's good: Founded in 1971, this family business is a staple of UK pet shops known for durable and practical hardware. - Equafleece - Best for: Weather-proof dog fleeces. - Why it's good: Made from thermal, water-repellent anticongestive fleece designed specifically to handle wet and cold British weather. - Paws & Snores - Best for: Handcrafted dog beds. - Why it's good: Built locally by British craftsmen using machine-washable, heavy-duty materials.

Are you looking for food or accessories, and what kind of pet (dog, cat, etc.) are you shopping for so I can narrow down the best specific recommendation?

ChatGPT

The question asked

Best raw dog food UK

From the recorded answer

!Bella & Duke Adult Complete | Raw Dog Food Review | Furra …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best raw dog food in the UK (2026)

If you're looking for high-quality raw dog food in the UK, I'd start by comparing Bella & Duke, Naturaw, ProDog Raw, Mersey Raw and Paleo Ridge\. These are among the brands highlighted in recent UK comparisons, but the best choice depends on your dog's age, dietary needs, portion size and your budget. www.smartbark.co.ukhellobark.com

## My top brands to compare

!Bella & Duke Adult Complete | Raw Dog Food Review | Furra

1\. Bella & Duke

Best all-round starting point

Offers complete raw meals, puppy recipes and a range of proteins. Worth considering if you want convenient home delivery and feeding guidance.

Visit Bella & Duke

---

!Free Range Turkey & Haddock Raw Dog Food | Naturaw

2\. Naturaw

Best for sustainability-minded owners

A good option to investigate if ingredient sourcing, packaging and environmental impact matter to you.

Visit Naturaw

---

!ProDog Raw Beef & Chicken Offal Free Complete Raw Dog Food | Dragonfly Products

3\. ProDog Raw

Best for trying different recipes

Offers a range of complete raw meals and starter options, making it worth comparing for variety and value.

Visit ProDog Raw

---

![Raw Dog Food Bundle Frozen Complete Mince Meat 80/10/10 - Mersey Raw Dog Food](

4\. Mersey Raw

Best for comparing value and protein variety

Offers mixed bundles and different protein options. A useful one to price-check if you're feeding a medium or large dog.

Visit Mersey Raw

---

![Paleo Ridge Essentials 500g - Pettitt and Boo](

5\. Paleo Ridge

Best for different product ranges

Has Essentials, Classic and Paleo Plus ranges, giving you different options to compare for price and formulation.

Visit Paleo Ridge

These are a shortlist, not a definitive veterinary ranking. Brand descriptions and comparative recommendations are based on UK raw-food reviews. www.smartbark.co.ukwww.rawdirect.co.uk

## What to look for when choosing raw food

- Complete, not complementary\: Choose food labelled complete for your dog's life stage, so it is formulated to supply the necessary nutrients. - Clear ingredients\: Check the meat, bone, offal and other ingredients, and whether the food is suitable for puppies or adults. - Good food-safety standards\: Raw meat can carry harmful bacteria and parasites. Handle it carefully, clean bowls and surfaces thoroughly, and wash your hands after feeding. - Realistic cost\: Compare the daily feeding cost for your dog's weight, not just the price per pack.

One important point: raw feeding has potential food-safety risks, and there is limited strong evidence that it is inherently healthier than a properly formulated cooked or commercial diet.

## Let me narrow it down for your dog

1\. How old is your dog?

Puppy

Adult

Senior

---

2\. How much does your dog weigh?

Under 5 kg

5-10 kg

10-25 kg

Over 25 kg

---

3\. What's your approximate daily budget?

Under £2

£2-£4

£4+

Not sure yet

---

4\. What's most important to you?

Best quality ingredients

Best value for money

Sensitive stomach or suspected allergies

Convenient portioning and delivery

---

5\. How would you prefer to buy?

Home delivery

Local pet shop

Either

[Find the best match]

Perplexity

The question asked

Best British cat food brands

From the recorded answer

Bella + Duke - premium fresh/raw food delivered frozen, with multiple protein choices and veterinary support.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British cat food brands are:

- KatKin - best overall for fresh, high-protein food; gently steamed and delivered frozen. - Untamed - excellent wet food with human-grade meat and strong palatability, especially for fussy cats. - Lily's Kitchen - premium wet and dry food with clearly named ingredients and grain-free recipes. - Encore - a strong choice for high-meat wet food, with many recipes containing at least 75% meat or fish. - Applaws - good for simple ingredient lists and transparent recipes, although some products are complementary rather than nutritionally complete. - Meowing Heads - a British dry-food brand offering natural recipes and options such as hairball formulas. - Scrumbles - useful for owners seeking gut-friendly recipes and a range of wet and dry textures. - Harringtons - affordable British food with a good balance of price and quality, particularly for dry food. - Arden Grange - a British-run brand known for higher-quality dry food. - Bella + Duke - premium fresh/raw food delivered frozen, with multiple protein choices and veterinary support.

Best picks by need:

| Need | Recommended brand | |---|---| | Best overall | KatKin | | Best wet food | Untamed or Encore | | Best premium supermarket option | Lily's Kitchen | | Best simple ingredients | Applaws | | Best dry food | Meowing Heads or Arden Grange | | Best budget option | Harringtons | | Best raw/fresh food | Bella + Duke |

Choose a food labelled “complete” for your cat's life stage; “complementary” foods should not make up the entire diet. For cats with kidney disease, urinary problems, allergies, or obesity, use a diet recommended by a veterinarian rather than choosing solely by brand.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Bella & Duke

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

2.3

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

112

Answers naming the brand

4947

Answers collected

2.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Bella & Duke ranks #16 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 2.3%. It was named in 112 of 4,947 AI answers across 33 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.3% AI visibility for Bella & Duke in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #16 among 49 tracked brands.

How often does AI mention this brand?

Bella & Duke was named in 112 of 4,947 collected AI answers, across 33 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Bella & Duke by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.