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Harringtons

Harringtons

AI visibility and ranking for Pet: United Kingdom

Budget natural pet food brand.

Harringtons
appears in
12.6
% of measured AI answers in this industry and market.

Found score

Track Harringtons’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

12.5

October 25, 2026

Overall visibility

12.6

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

3

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Harringtons's single-scan score moved from 12.2% to 12.5%, up 0.3 percentage points. Latest recorded scan 12.5% on 25 October 2026; combined-window score 12.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 12.6% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202612.2%
24 August 202612.4%
30 August 202611.6%
6 September 202613.6%
13 September 202613.3%
20 September 202612.0%
27 September 202612.9%
4 October 202611.1%
11 October 202613.4%
18 October 202613.3%
25 October 202612.5%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

15.7%

Perplexity Logo

Perplexity

10.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

12.0%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Harringtons most often.

It appears in 15.7% of collected ChatGPT answers and 10.1% of Perplexity answers: a difference of 5.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 64 of 150 questions.

Harringtons appears in at least one collected answer to 42.7% of the tracked questions. That is question coverage; the 12.6% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 11.1% to 13.6%. The latest scan was 12.5% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British cat food brands
  • Best British dog food brands
  • Best British made pet products
  • Best British owned dog food brand
  • Best British owned pet brands
  • Best British pet brand that ships internationally

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent pet brands UK (Lily's Kitchen, Different Dog, Forthglade)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Scrumbles)
  • Best pet food brand transparency UK (Lily's Kitchen, Scrumbles, Poppy's Picnic)
  • Which pet brands are actually ethical UK (Beco Pets, Hownd, Edgard & Cooper)
  • Best B Corp pet brand UK (Scrumbles, Lily's Kitchen, Butternut Box)
  • Best British sourced pet food UK (Forthglade, Burns Pet Nutrition, Canagan)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British cat food brands

From the recorded answer

Harringtons: Family-run and proudly made in the UK since 1923, providing wholesome, all-natural dry cat food free from artificial colours, flavours, dairy, and added wheat.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best cat food brands available in the UK span a range of categories based on veterinary science, natural ingredients, high protein, and budget needs:

### Premium & Natural UK Brands

- Lily's Kitchen: Widely ranked as an overall best choice in the UK, offering natural, grain-free recipes with high meat content and proper moisture levels. - Scrumbles: Known for gut-friendly, probiotic-packed dry food and natural grain-free wet recipes that are gentle on sensitive stomachs. - Harringtons: Family-run and proudly made in the UK since 1923, providing wholesome, all-natural dry cat food free from artificial colours, flavours, dairy, and added wheat. - Untamed & KatKin: Popular high-protein, fresh and gently cooked whole-meat wet food options delivered directly to cat owners.

### Science-Backed & Breed-Specific Brands

- Royal Canin: The leading vet-recommended brand with targeted formulas like Royal Canin British Shorthair Adult (priced around £17.19-£25.84 for 2kg) designed with special jaw-shaped kibble, cardiac support, and joint protection. - Purina (Pro Plan / Purina ONE): Heavily researched, science-backed nutrition offering specialised lines for sensitive digestion, weight management, and life stages.

### Everyday Budget & Supermarket Brands

- Felix & Whiskas: The most common supermarket staples in the UK; while they contain more plant fillers and lower usable protein than luxury labels, they are affordable, widely available, and high in palatability for picky eaters.

---

| Brand | Primary Food Type | Key Highlight | Estimated Cost / Tier | |---|---|---|---| | Lily's Kitchen | Wet & Dry | High-meat, grain-free natural recipes | Premium | | Scrumbles | Wet & Dry | Probiotic and gut-friendly formulas | Mid-to-High | | Royal Canin | Wet & Dry | Breed and health-specific veterinary diets | Mid-to-High | | Harringtons | Dry | Made in the UK with natural ingredients | Affordable | | Felix | Wet & Dry | Widely available, high palatability | Budget |

To help narrow down the best option, tell me:

- Your cat's age (kitten, adult, or senior) - Wet or dry preference (or a mixed diet) - Any health conditions (such as sensitive stomach, urinary care, or weight management)

ChatGPT

The question asked

Best British dog food brands

From the recorded answer

!Buy Harringtons Rich In Lamb & Rice Adult Dry Dog Food from £5.99 …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best British dog food brands

The best British dog food brand depends on your dog's age, breed, activity level, sensitivities and whether you prefer dry kibble, wet food or fresh meals.

I'd start with brands that have clear nutritional information, complete and balanced recipes, good quality control and feeding guidance. A British-made food isn't automatically better, so it's worth checking both the ingredients and whether the recipe is nutritionally complete.

## 7 British dog food brands worth considering

!Burns Dry Dog Food Chicken & Brown Rice | Pets

1\. Burns Pet Nutrition - best for a straightforward everyday diet

(My all-round pick)

A Welsh brand known for simple recipes, including chicken and brown rice. Worth considering if you want conventional dry food without an elaborate ingredient list.

Best for: everyday feeding and owners who prefer simplicity.

Official website

---

!Salmon & Sardines Wet Dog Food Variety Pack | Forthglade

2\. Forthglade - best for wet food

A Devon-based brand with wet meals and dry options. A good starting point if your dog prefers softer food or you want to combine wet and dry feeding.

Best for: wet-food lovers and mixed feeding.

Official website

---

!Dog Feeding Guide | Health & Advice | Lily's Kitchen

3\. Lily's Kitchen - best premium option

Offers dry kibble, wet meals and recipes using named meat ingredients. Worth comparing if you want a premium range with plenty of variety.

Best for: owners happy to spend more on food choice and variety.

Official website

---

!Buy Harringtons Rich In Lamb & Rice Adult Dry Dog Food from £5.99

4\. Harringtons - best budget-friendly option

A widely available British brand with dry and wet foods. Its adult kibble is a practical option if you want to keep ongoing feeding costs under control.

Best for: everyday feeding on a budget.

Official website

---

!Arden Grange Adult Dog Food with Fresh Chicken & Rice | Millbry Hill

5\. Arden Grange - best conventional premium kibble

A long-established British pet food brand offering life-stage-specific and sensitive-digestion options.

Best for: owners wanting a traditional complete dry food with specialist variants.

Official website

---

!The Best Dog Food UK

6\. Butternut Box - best fresh-cooked meals

Delivers portioned, gently cooked meals to your door. Convenient if you want an alternative to conventional kibble, though it can cost considerably more.

Best for: fresh food and home delivery.

Official website

---

!Skinner's Field and Trial Maintenance 🐶 Dog Food

7\. Skinner's - best for active dogs

A Suffolk-based manufacturer with Field & Trial recipes designed for working dogs, including options for different energy requirements.

Best for: energetic dogs, sporting dogs and working breeds.

Official website

These are a practical shortlist rather than a definitive nutritional ranking. Recent UK comparisons also cover these and other brands, but ratings depend on the recipe and assessment method. www.which.co.ukonlydogfood.comwww.petz.uk

## How I'd narrow down the choice

- For dry food\: start by comparing Burns, Arden Grange and Harringtons. - For wet food\: compare Forthglade and Lily's Kitchen. - For fresh food\: look at Butternut Box. - For a very active dog\: consider the appropriate Skinner's Field & Trial formula.

Whichever you choose, check that the specific recipe says “complete pet food” for your dog's life stage. A high meat percentage or a grain-free label alone doesn't establish that a food is healthier. www.which.co.ukonlydogfood.comwww.petz.ukwww.ukpetfood.org

## Let me recommend the best one for your dog

What sort of dog food are you looking for? If you tell me your dog's age and breed as well, I can narrow this down to the most suitable brands.

Perplexity

The question asked

Best British pet brands

From the recorded answer

Harringtons - Affordable everyday food and treats, widely available in the UK.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Some of the best British pet brands-covering food, treats, grooming, and accessories-include:

### Food and nutrition - Lily's Kitchen - Premium natural dog and cat food with meat-focused recipes. - Forthglade - Natural wet, dry, and cold-pressed food, especially popular for sensitive digestion. - Burns - Established UK brand with simple, nutrition-focused recipes and veterinary-oriented options. - James Wellbeloved - Hypoallergenic formulas suited to pets with food sensitivities. - Harringtons - Affordable everyday food and treats, widely available in the UK. - Pooch & Mutt - Premium dog food, supplements, and functional treats. - Fish4Dogs - Fish-based food and treats, often chosen for skin and coat support. - Arden Grange - Hypoallergenic dog and cat food without common ingredients such as wheat, beef, soya, and dairy.

### Treats and wellness - Denzel's - Lower-calorie dog treats and chews featuring fruit and other functional ingredients. - Pooch & Mutt - Particularly strong for supplements, training treats, and dental products. - Butcher's - A well-known UK brand offering wet food and functional food ranges.

### Grooming and accessories - Animology - British-made shampoos, conditioners, grooming sprays, and coat-care products. - Hettie - Handmade collars, leads, harnesses, coats, and other stylish dog accessories. - CountryMun Dogwear - UK-made coats and accessories designed for durability. - Broughton & Co - Bespoke, handcrafted leather collars and leads. - rucomfy - Family-run British maker of pet beds and home accessories.

Best overall shortlist: Lily's Kitchen for premium food, Forthglade for natural diets, Burns for straightforward nutrition, James Wellbeloved for sensitive pets, Denzel's for treats, and Animology or Hettie for grooming and accessories. Check the specific recipe and your veterinarian's advice rather than choosing solely by brand, especially for pets with medical or dietary needs.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Harringtons

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

12.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

622

Answers naming the brand

4947

Answers collected

12.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Harringtons ranks #3 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 12.6%. It was named in 622 of 4,947 AI answers across 64 of 150 tracked questions, averaging position 2.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 12.6% AI visibility for Harringtons in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #3 among 49 tracked brands.

How often does AI mention this brand?

Harringtons was named in 622 of 4,947 collected AI answers, across 64 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Harringtons by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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