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Pooch & Mutt

Pooch & Mutt

AI visibility and ranking for Pet: United Kingdom

London-founded natural pet food and supplements brand.

Pooch & Mutt
appears in
7.6
% of measured AI answers in this industry and market.

Found score

Track Pooch & Mutt’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

7.6

October 25, 2026

Overall visibility

7.6

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

6

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Pooch & Mutt's single-scan score moved from 7.1% to 7.6%, up 0.5 percentage points. Latest recorded scan 7.6% on 25 October 2026; combined-window score 7.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 7.6% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20267.1%
24 August 20268.2%
30 August 20267.1%
6 September 20268.4%
13 September 20268.7%
20 September 20265.8%
27 September 20268.9%
4 October 20267.8%
11 October 20267.1%
18 October 20267.3%
25 October 20267.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

5.5%

Perplexity Logo

Perplexity

8.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

8.6%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Pooch & Mutt most often.

It appears in 8.9% of collected Perplexity answers and 5.5% of ChatGPT answers: a difference of 3.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 67 of 150 questions.

Pooch & Mutt appears in at least one collected answer to 44.7% of the tracked questions. That is question coverage; the 7.6% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 5.8% to 8.9%. The latest scan was 7.6% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British dog food brands
  • Best British made pet products
  • Best British owned dog food brand
  • Best British owned pet brands
  • Best British pet brand that ships internationally
  • Best British pet brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which pet food brands are actually British owned (Burns Pet Nutrition, Forthglade, Skinner's)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Scrumbles)
  • Best British cat food brands (KatKin, Untamed, Lily's Kitchen)
  • What pet food brands do Britons actually buy (Forthglade, Lily's Kitchen, Harringtons)
  • Best British dog food brands (James Wellbeloved, Forthglade, Skinner's)
  • Best British pet food vs imported pet food (Forthglade, James Wellbeloved, Butternut Box)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best dog food UK

From the recorded answer

Pooch & Mutt: Recognized for grain-free, vet-recommended health and digestion formulas (such as Salmon & Parsley).
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top dog food brands in the UK vary depending on your budget, whether you prefer fresh, raw, or dry food, and your dog's specific health needs:

### Top Rated Fresh & Wet Foods

- Paws On Plates: Ranked as the highest-rated fresh food on All About Dog Food with a 95% rating, featuring roughly 60% named meat cuts, nutrient-dense offal, and gently cooked vegetables. - Butternut Box: A leading fresh food subscription service packed with high meat content (77-88%) and fresh human-grade ingredients. - Forthglade: Popular for natural, high-meat (85%) wet food trays and cold-pressed options.

### Top Dry & Hypoallergenic Foods

- Burns Pet Nutrition: A vet-formulated favorite for uncomplicated recipes and sensitive stomachs (such as their chicken and brown rice options). - Harringtons: A budget-friendly, natural choice offering complete dry options like Lamb & Rice and Grain-Free Superfoods. - James Wellbeloved: Well-known for straightforward, hypoallergenic, cereal-grain-free recipes tailored for dogs with common food sensitivities. - Pooch & Mutt: Recognized for grain-free, vet-recommended health and digestion formulas (such as Salmon & Parsley).

### Budget & Value Picks

- Chappie / Bakers / Autarky: Frequently highlighted by consumer testing organizations like Which? for economical daily dry feeding costs under £1.00 per day. - Most users on Reddit generally agree that Butcher's Tripe wet food is a reliable, high-meat, and affordable option for dogs with sensitive tummies, though users advise caution with their dry food variants.

To help narrow down the best choice, tell me:

- What is your dog's age and breed? - Do they have any specific dietary needs (like grain allergies or sensitive stomachs)? - Are you looking for dry, wet, raw, or fresh food?

ChatGPT

The question asked

Best grain free dog food UK

From the recorded answer

!Pooch & Mutt Health & Digestion Grain Free Dry Dog Food Salmon | Pets …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best grain-free dog food in the UK, I'd compare options based on meat quality, nutritional completeness, your dog's age, and whether they have a genuine reason to avoid grains.

One important point: grain-free doesn't automatically mean healthier. Most dogs can digest grains perfectly well, and grain-free foods sometimes replace them with ingredients such as peas, lentils or potatoes. If your dog has suspected food allergies, it's worth speaking to your vet before switching.

## My top grain-free dog food picks

!Scottish Salmon Dry Dog Food

1\. Canagan Grain Free Dog Food

(Premium choice)

Meat-led dry food with a range of recipes. Worth considering if you want a premium kibble and have a flexible budget. Compare the ingredients in your chosen recipe rather than relying on the brand alone. thepetslarder.co.uk

Best for: owners prioritising premium ingredients.

---

!Pooch & Mutt Health & Digestion Grain Free Dry Dog Food Salmon | Pets

2\. Pooch & Mutt Health & Digestion Salmon & Sweet Potato

Best for: comparing fish-based recipes.

A salmon-based dry food marketed for digestive support. A good candidate to compare if your dog doesn't get on with their current food, although it isn't a treatment for diagnosed allergies. A 10kg bag was listed at around £47.50 in a recent UK comparison. www.ranked10.co.uk

---

!Adult Turkey & Veg Grain Free Dry Dog Food 1.5kg | Wellbeloved™ UK

3\. James Wellbeloved Grain Free Adult Turkey

Best for: a mainstream dry-food option.

An established brand with a grain-free turkey recipe. Check the precise product and life-stage label, especially if your dog has suspected sensitivities.

Listed at £10.88 for the selected listing; pack size and price may vary.

View product and retailer

---

!Salmon & Sardines Wet Dog Food Variety Pack | Forthglade

4\. Forthglade Complete Grain Free

Best for: wet food.

A grain-free wet-food option with different protein recipes. Look specifically for the word complete, so it can provide a balanced daily diet rather than being used only as a topper. www.horseandhound.co.uk

View product and retailer

---

!Skinner's Field & Trial Grain Free Chicken & Sweet Potato - 15kg | Mole Online

5\. Skinner's Field & Trial Grain Free Chicken & Sweet Potato

Best for: larger bags and value.

A practical dry-food option to compare if you buy in bulk. A recent comparison listed the 15kg bag at around £43.04, although current prices may differ. www.ranked10.co.uk

View product and retailer

## What I would choose

- Premium dry food\: Canagan. - Fish-based recipe\: Pooch & Mutt Salmon & Sweet Potato. - Wet food\: Forthglade Complete Grain Free. - Bulk-buy option\: Skinner's Field & Trial.

One health consideration: a 2026 Which? review of veterinary nutrition advice notes that most dogs do not benefit from avoiding grains without an intolerance. Some grain-free diets have also raised concerns about a possible association with diet-related heart disease, so discuss long-term feeding with your vet. www.which.co.uk

## Let's narrow it down for your dog

The best choice depends on your dog's needs.

1\. How old is your dog?

Puppy

Adult

Senior

---

2\. Which type of food?

Dry kibble

Wet food

A mix of wet and dry

---

3\. Why grain-free?

Skin problems or itching

Sensitive stomach or loose stools

Recommended by a vet

General preference

---

4\. Approximate dog weight

Under 10 kg

10-25 kg

Over 25 kg

---

5\. Budget for a bag or multipack

Under £25

£25-£40

£40-£60

£60+

[Find the best match]

Perplexity

The question asked

Best British pet brands

From the recorded answer

Pooch & Mutt - Premium dog food, supplements, and functional treats.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Some of the best British pet brands-covering food, treats, grooming, and accessories-include:

### Food and nutrition - Lily's Kitchen - Premium natural dog and cat food with meat-focused recipes. - Forthglade - Natural wet, dry, and cold-pressed food, especially popular for sensitive digestion. - Burns - Established UK brand with simple, nutrition-focused recipes and veterinary-oriented options. - James Wellbeloved - Hypoallergenic formulas suited to pets with food sensitivities. - Harringtons - Affordable everyday food and treats, widely available in the UK. - Pooch & Mutt - Premium dog food, supplements, and functional treats. - Fish4Dogs - Fish-based food and treats, often chosen for skin and coat support. - Arden Grange - Hypoallergenic dog and cat food without common ingredients such as wheat, beef, soya, and dairy.

### Treats and wellness - Denzel's - Lower-calorie dog treats and chews featuring fruit and other functional ingredients. - Pooch & Mutt - Particularly strong for supplements, training treats, and dental products. - Butcher's - A well-known UK brand offering wet food and functional food ranges.

### Grooming and accessories - Animology - British-made shampoos, conditioners, grooming sprays, and coat-care products. - Hettie - Handmade collars, leads, harnesses, coats, and other stylish dog accessories. - CountryMun Dogwear - UK-made coats and accessories designed for durability. - Broughton & Co - Bespoke, handcrafted leather collars and leads. - rucomfy - Family-run British maker of pet beds and home accessories.

Best overall shortlist: Lily's Kitchen for premium food, Forthglade for natural diets, Burns for straightforward nutrition, James Wellbeloved for sensitive pets, Denzel's for treats, and Animology or Hettie for grooming and accessories. Check the specific recipe and your veterinarian's advice rather than choosing solely by brand, especially for pets with medical or dietary needs.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Pooch & Mutt

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

7.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

378

Answers naming the brand

4947

Answers collected

7.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Pooch & Mutt ranks #6 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 7.6%. It was named in 378 of 4,947 AI answers across 67 of 150 tracked questions, averaging position 2.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 7.6% AI visibility for Pooch & Mutt in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #6 among 49 tracked brands.

How often does AI mention this brand?

Pooch & Mutt was named in 378 of 4,947 collected AI answers, across 67 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Pooch & Mutt by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Found by Flux
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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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