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Burns Pet Nutrition

Burns Pet Nutrition

AI visibility and ranking for Pet: United Kingdom

Independent Welsh manufacturer of natural and hypoallergenic pet food, founded by a vet.

Burns Pet Nutrition
appears in
5.8
% of measured AI answers in this industry and market.

Found score

Track Burns Pet Nutrition’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

6.7

October 25, 2026

Overall visibility

5.8

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

7

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Burns Pet Nutrition's single-scan score moved from 5.6% to 6.7%, up 1.1 percentage points. Latest recorded scan 6.7% on 25 October 2026; combined-window score 5.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.8% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20265.6%
24 August 20265.3%
30 August 20266.4%
6 September 20266.9%
13 September 20266.0%
20 September 20265.1%
27 September 20264.7%
4 October 20264.7%
11 October 20266.0%
18 October 20266.0%
25 October 20266.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

8.7%

Perplexity Logo

Perplexity

3.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

5.2%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Burns Pet Nutrition most often.

It appears in 8.7% of collected ChatGPT answers and 3.3% of Perplexity answers: a difference of 5.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 52 of 150 questions.

Burns Pet Nutrition appears in at least one collected answer to 34.7% of the tracked questions. That is question coverage; the 5.8% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 4.7% to 6.9%. The latest scan was 6.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British dog food brands
  • Best British made pet products
  • Best British owned dog food brand
  • Best British owned pet brands
  • Best British pet brand that ships internationally
  • Best British pet brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent pet brands UK (Lily's Kitchen, Different Dog, Forthglade)
  • Best British cat food brands (KatKin, Untamed, Lily's Kitchen)
  • What pet food brands do Britons actually buy (Forthglade, Lily's Kitchen, Harringtons)
  • Best British pet food vs imported pet food (Forthglade, James Wellbeloved, Butternut Box)
  • Best B Corp pet brand UK (Scrumbles, Lily's Kitchen, Butternut Box)
  • Best dog food delivery subscription UK (Butternut Box, Tails.com, Naturaw)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best dog food UK

From the recorded answer

Burns Pet Nutrition: A vet-formulated favorite for uncomplicated recipes and sensitive stomachs (such as their chicken and brown rice options).
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top dog food brands in the UK vary depending on your budget, whether you prefer fresh, raw, or dry food, and your dog's specific health needs:

### Top Rated Fresh & Wet Foods

- Paws On Plates: Ranked as the highest-rated fresh food on All About Dog Food with a 95% rating, featuring roughly 60% named meat cuts, nutrient-dense offal, and gently cooked vegetables. - Butternut Box: A leading fresh food subscription service packed with high meat content (77-88%) and fresh human-grade ingredients. - Forthglade: Popular for natural, high-meat (85%) wet food trays and cold-pressed options.

### Top Dry & Hypoallergenic Foods

- Burns Pet Nutrition: A vet-formulated favorite for uncomplicated recipes and sensitive stomachs (such as their chicken and brown rice options). - Harringtons: A budget-friendly, natural choice offering complete dry options like Lamb & Rice and Grain-Free Superfoods. - James Wellbeloved: Well-known for straightforward, hypoallergenic, cereal-grain-free recipes tailored for dogs with common food sensitivities. - Pooch & Mutt: Recognized for grain-free, vet-recommended health and digestion formulas (such as Salmon & Parsley).

### Budget & Value Picks

- Chappie / Bakers / Autarky: Frequently highlighted by consumer testing organizations like Which? for economical daily dry feeding costs under £1.00 per day. - Most users on Reddit generally agree that Butcher's Tripe wet food is a reliable, high-meat, and affordable option for dogs with sensitive tummies, though users advise caution with their dry food variants.

To help narrow down the best choice, tell me:

- What is your dog's age and breed? - Do they have any specific dietary needs (like grain allergies or sensitive stomachs)? - Are you looking for dry, wet, raw, or fresh food?

ChatGPT

The question asked

Best British pet brands

From the recorded answer

Burns Pet Nutrition]( …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

The best British pet brands depend on whether you're shopping for dogs, cats, small animals or looking for premium British-made products. The UK has some excellent homegrown names across food, treats, beds, toys, accessories and grooming.

Here's a shortlist of British brands worth knowing, with a focus on quality, reputation and what makes each one stand out.

## Best British pet brands

!World Dishes Wet Dog Food Tins Multipack (6 x 400g)

1\. Lily's Kitchen - Best for premium food

Premium dog and cat food, pâtés, dry food and treats, with appealing recipes and packaging. A strong choice for owners looking for an upmarket food brand.

Best for: food and treats

Shop Lily's Kitchen

---

!Salmon & Sardines Wet Dog Food Variety Pack | Forthglade

2\. Forthglade - Best for natural dog food

Known for wet dog food, including grain-free recipes and complementary foods. Worth considering if you prefer straightforward recipes and different protein options.

Best for: wet dog food

Shop Forthglade

---

![Award-Winning Dry Dog Food | Burns Original Chicken & Brown Rice - Burns Pet Nutrition](

3\. Burns Pet Nutrition - Best for everyday nutrition

An established Welsh pet food brand offering dog and cat food, including options for pets with particular dietary needs.

Best for: everyday food and specialist diets

Shop Burns

---

!Eco Pets - Eco-Friendly Dog Toys and Products- The Clean Market

4\. Beco - Best for eco-conscious accessories

A recognisable name for pet toys, bowls, waste bags and grooming accessories, with an emphasis on reducing environmental impact.

Best for: practical accessories and toys

Shop Beco

---

!Bugalugs Pet Care | Pet Grooming, Dental & Health Care Made in the UK

5\. Bugalugs - Best for grooming

A broad range of pet shampoos, conditioners, dental care and other grooming products. A good brand to explore for regular coat care.

Best for: shampoo and grooming essentials

Shop Bugalugs

---

![How choosing the right dog training toy can skyrocket your success - Tug-E-Nuff](

6\. Tug-E-Nuff - Best for training and enrichment

Specialises in interactive tug toys and reward toys for dogs. Particularly useful for play-based training and engagement.

Best for: active dogs and training

Shop Tug-E-Nuff

---

!Ancol Padded Dog Harness Viva Reflective Soft Strong Durable Quick Fit Puppy | eBay UK

7\. Ancol - Best all-rounder

A long-established UK pet accessories name with collars, leads, harnesses, beds, toys and travel essentials.

Best for: everyday pet essentials

Shop Ancol

---

!Extra Large Wooden Dog Beds UK - Handmade from Solid Oak

8\. Berkeley Dog Beds - Best for luxury beds

A specialist worth exploring if you want a more premium bed, with a focus on UK-made craftsmanship.

Best for: premium dog beds

Explore Berkeley Dog Beds

These selections reflect product specialisms and British pet-industry directories, rather than a single independently verified overall ranking. makeitbritish.co.ukbuybritain.comwww.ukpetfood.org

## Which would I choose?

| What you're looking for | My pick | |--------|--------| | Premium dog or cat food | Lily's Kitchen | | Natural-style wet dog food | Forthglade | | Everyday nutrition | Burns | | Eco-conscious accessories | Beco | | Grooming products | Bugalugs | | Training toys | Tug-E-Nuff | | Collars, leads and accessories | Ancol | | Luxury dog beds | Berkeley Dog Beds |

One important distinction\: a British brand isn't necessarily manufactured entirely in Britain. If buying British-made is important to you, check the country of manufacture for each product. makeitbritish.co.ukbuybritain.comwww.ukpetfood.org

## Let me narrow it down

What kind of pet products are you interested in?

Dogs

Cats

Both dogs and cats

Small animals and other pets

---

Which category?

Food and treats

Collars, leads, beds and accessories

Grooming and wellness

Toys and enrichment

A bit of everything

---

What sort of brands?

Premium and luxury

Affordable and good value

Small independent British brands

Eco-conscious and sustainable

---

Does it need to be made in Britain?

Yes, genuinely UK-made

No, British-founded or British-owned is enough

Either is fine

[Find my best brands]

Perplexity

The question asked

Best British owned pet brands

From the recorded answer

Burns Pet Nutrition - Independent British pet-food company known for straightforward recipes and veterinary involvement.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Some of the best British-owned pet brands-meaning currently independent or owned by UK-based companies rather than multinational groups-include:

- Butternut Box - Fresh, gently cooked dog food delivered by subscription; a strong choice for convenient, portioned meals. - Forthglade - Devon-based brand offering natural wet, dry and complementary dog food. - Pooch & Mutt - UK brand focused on functional dog food, treats and supplements. - Pure Pet Food - Freeze-dried and air-dried dog food with personalised feeding plans. - Poppy's Picnic - British raw dog and cat food made with UK ingredients; recipes are formulated to meet FEDIAF nutritional guidelines. - Fish4Dogs / Fish4Cats - Specialist fish-based foods for dogs and cats, listed by UK Pet Food as brands of Fish4Pets. - Burns Pet Nutrition - Independent British pet-food company known for straightforward recipes and veterinary involvement. - Lily's Kitchen - British-founded premium food brand, but not currently British-owned: Nestlé Purina acquired it in 2020. - WildWash - British grooming brand producing natural shampoos and pet-care products; it has collaborated with Jo Malone London on dog grooming products. - Mutts & Hounds - British-designed dog accessories, beds, collars and lifestyle products. - Company of Animals - UK-founded maker of training, behaviour and safety products, including Halti and Baskerville. - HOWND - British natural dog-grooming and wellness brand.

For food, the strongest shortlist is Forthglade, Butternut Box, Poppy's Picnic, Burns, Pure Pet Food and Fish4Dogs. For accessories and grooming, consider Mutts & Hounds, Company of Animals, WildWash and HOWND.

Ownership can change, so check the company's latest ownership information if “British-owned” is essential; several familiar UK-founded brands, including Lily's Kitchen, are now owned by multinational companies.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Burns Pet Nutrition

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

5.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

285

Answers naming the brand

4947

Answers collected

5.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Burns Pet Nutrition ranks #7 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 5.8%. It was named in 285 of 4,947 AI answers across 52 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.8% AI visibility for Burns Pet Nutrition in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #7 among 49 tracked brands.

How often does AI mention this brand?

Burns Pet Nutrition was named in 285 of 4,947 collected AI answers, across 52 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Burns Pet Nutrition by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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