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Burns Pet Nutrition

Burns Pet Nutrition

AI visibility and ranking for Pet: United Kingdom

Independent Welsh manufacturer of natural and hypoallergenic pet food, founded by a vet.

Burns Pet Nutrition
appears in
5.6
% of measured AI answers in this industry and market.

Found score

Track Burns Pet Nutrition’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

4.7

October 4, 2026

Overall visibility

5.6

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

8

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Burns Pet Nutrition's single-scan score moved from 5.6% to 4.7%, down 0.9 percentage points. Latest recorded scan 4.7% on 4 October 2026; combined-window score 5.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 5.6% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20265.6%
24 August 20265.3%
30 August 20266.4%
6 September 20266.9%
13 September 20266.0%
20 September 20265.1%
27 September 20264.7%
4 October 20264.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

8.0%

Perplexity Logo

Perplexity

3.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

5.1%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Burns Pet Nutrition most often.

It appears in 8.0% of collected ChatGPT answers and 3.7% of Perplexity answers: a difference of 4.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 44 of 150 questions.

Burns Pet Nutrition appears in at least one collected answer to 29.3% of the tracked questions. That is question coverage; the 5.6% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 4.7% to 6.9%. The latest scan was 4.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British dog food brands
  • Best British made pet products
  • Best British owned dog food brand
  • Best British owned pet brands
  • Best British pet brands
  • Best British pet food vs imported pet food

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent pet brands UK (Mutts & Hounds, Poppy's Picnic, Scrumbles)
  • What pet food brands do Britons actually buy (Harringtons, James Wellbeloved, Lily's Kitchen)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Lily's Kitchen)
  • Best pet brand packaging UK (Lily's Kitchen, Scrumbles, Edgard & Cooper)
  • Best British dog food brands (Forthglade, Butternut Box, James Wellbeloved)
  • Best dog food with no fillers UK (Forthglade, AATU, Lily's Kitchen)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which pet brands have Black Friday sales UK

From the recorded answer

Burns Pet Nutrition / Vet Brands via Amazon UK: Major food brands like Burns alongside suppliers like Viovet and Pet Supermarket drop prices by up to 35%-50% on select lines during November.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Major UK pet retailers and brands host dedicated Black Friday sales featuring discounts on food, bedding, tech, and accessories.

### Popular UK Pet Brands & Retailers with Black Friday Sales

- Pets at Home: Hosts major site-wide Black Friday events covering pet food, toys, and accessories. - AniCura Natural Pet Solutions: Offers up to 50% off single grooming and wellness products like shampoos and sprays, plus bundle discounts. - Petlibro: Features limited-time discounts on viral pet tech like automated feeders and cat trees. - FunnyFuzzy: Provides seasonal discounts on popular comfort items like donut and cave dog beds. - Omlet: Frequently runs seasonal promotions with discounts on high-end dog beds and cat scratch furniture. - Burns Pet Nutrition / Vet Brands via Amazon UK: Major food brands like Burns alongside suppliers like Viovet and Pet Supermarket drop prices by up to 35%-50% on select lines during November.

### Further Exploration

- Check out expert savings tips from MoneySaverCodes for the best UK pet tech and bulk food deals. - Browse specialized offers tracked by Horse & Hound for discounted dog bedding. - Read a round-up of food discounts on PetsRadar.

If you want, tell me:

- What type of pet you are shopping for (dog, cat, small animal) - What products you need (food, bed, tech, grooming)

I can help you pinpoint specific brands or deals to watch out for.

ChatGPT

The question asked

Best British pet brands

From the recorded answer

| Burns Pet Nutrition | Dog & cat food, sensitive diets | Veterinary-led, straightforward | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean British/UK-founded pet brands, particularly for dogs and cats, these are some of the strongest names to look at:

| Brand | Best for | Positioning | |---|---|---| | Lily's Kitchen | Dog & cat food, treats | Premium / natural | | Forthglade | Wet & gently cooked dog food | Premium, simple recipes | | Burns Pet Nutrition | Dog & cat food, sensitive diets | Veterinary-led, straightforward | | Pooch & Mutt | Treats, supplements, functional food | Health-focused | | Butternut Box | Fresh dog food | Fresh-food subscription | | Arden Grange | Everyday dog & cat food | Premium, good-value | | Skinner's | Working & active dogs | Traditional British brand | | Harringtons | Dog & cat food | Affordable / mainstream | | Butcher's | Wet dog food | Established British brand | | Wagg | Dog food & treats | Budget-friendly |

Which?'s latest 2026 dog-food survey included many of these brands, including Burns, Butcher's, Butternut Box, Forthglade, Harringtons, Lily's Kitchen, Pooch & Mutt, Skinner's and Wagg. www.which.co.uk

### My shortlist

🏆 Best premium overall: Lily's Kitchen A particularly strong choice if you want premium food and treats for both dogs and cats. Its range includes wet, dry, fresh food, treats and special-diet recipes. www.lilyskitchen.co.uk

### [Lily's Kitchen Classic Multipack (6 x 400g)]() £21.45

🥩 Best fresh food: Butternut Box Good option if you specifically want fresh, gently cooked meals delivered to your door.

🌿 Best simple/natural wet food: Forthglade Particularly worth considering if wet food or mixed feeding is your priority.

🩺 Best straightforward nutrition: Burns A long-established Welsh brand with a strong focus on nutritionally focused diets and sensitive-diet options.

🦴 Best treats & supplements: Pooch & Mutt Especially interesting for functional treats and supplements rather than just conventional food.

If you tell me whether you're looking for dog, cat, or both, I can narrow this down to the 5 best British brands and specific products worth buying.

Perplexity

The question asked

Best British owned pet brands

From the recorded answer

Burns Pet Nutrition - Independent, family-owned British pet-food company known for simple, nutritionally balanced dog and cat food.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Some of the best British-owned pet brands-selected for UK ownership, reputation, product quality, and British manufacturing-include:

- Burns Pet Nutrition - Independent, family-owned British pet-food company known for simple, nutritionally balanced dog and cat food. - Lily's Kitchen - UK-founded premium pet-food brand offering natural recipes and treats; now part of Nestlé Purina, so it is British-founded but not British-owned. - James Wellbeloved - British-origin brand focused on limited-ingredient foods for dogs and cats; owned by Mars, so not currently British-owned. - Canagan - UK-owned pet-food brand producing grain-free and biologically appropriate recipes. - Webbox - Established British pet-food brand offering accessible food, treats, and chews; its owner, Pets Choice, is UK-based. - Forthglade - Devon-based brand specialising in natural wet, dry, and complementary dog food. - Burns & Wilcox? - Not a pet-food brand; avoid confusing it with Burns Pet Nutrition. - Albion Pet Foods - British, family-run raw-food manufacturer focused on working-dog nutrition. - Riaflex - Family-owned UK business producing joint-care supplements for dogs, cats, and horses. - Mutts & Hounds - British company making stylish dog clothing and accessories, including handmade products. - Teddy Maximus - Luxury British brand for dog beds, collars, leads, and accessories. - Pet Brands - UK-based developer and distributor of pet toys, accessories, and own-label products.

### Best choices by category

| Category | Recommended brands | |---|---| | Everyday dog and cat food | Burns, Webbox | | Premium food | Canagan, Forthglade | | Raw food | Albion Pet Foods | | Supplements | Riaflex | | Beds and accessories | Teddy Maximus | | Clothing and walking gear | Mutts & Hounds |

For a strictly British-owned shortlist, start with Burns, Canagan, Forthglade, Albion Pet Foods, Riaflex, Mutts & Hounds, and Teddy Maximus. Ownership can change, so check the company's current ownership details before purchasing.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Burns Pet Nutrition

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

5.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

201

Answers naming the brand

3600

Answers collected

5.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Burns Pet Nutrition ranks #8 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 5.6%. It was named in 201 of 3,600 AI answers across 44 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 5.6% AI visibility for Burns Pet Nutrition in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #8 among 49 tracked brands.

How often does AI mention this brand?

Burns Pet Nutrition was named in 201 of 3,600 collected AI answers, across 44 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Burns Pet Nutrition by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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