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Denzel's

Denzel's

AI visibility and ranking for Pet: United Kingdom

Natural dog treats and chews brand.

Denzel's
appears in
1.2
% of measured AI answers in this industry and market.

Found score

Track Denzel's’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.3

October 25, 2026

Overall visibility

1.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

28

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Denzel's's single-scan score moved from 1.8% to 1.3%, down 0.5 percentage points. Latest recorded scan 1.3% on 25 October 2026; combined-window score 1.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.8%
24 August 20260.9%
30 August 20260.9%
6 September 20260.9%
13 September 20261.3%
20 September 20261.1%
27 September 20260.7%
4 October 20261.6%
11 October 20261.1%
18 October 20261.3%
25 October 20261.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.2%

Perplexity Logo

Perplexity

0.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.0%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Denzel's most often.

It appears in 2.2% of collected ChatGPT answers and 0.3% of Perplexity answers: a difference of 1.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 13 of 150 questions.

Denzel's appears in at least one collected answer to 8.7% of the tracked questions. That is question coverage; the 1.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.7% to 1.8%. The latest scan was 1.3% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British owned pet brands
  • Best British pet brands
  • Best Christmas gifts for pets UK
  • Best dog brand for a birthday gift UK
  • Best dog treats UK
  • Best gifts for dog lovers UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which pet food brands are actually British owned (Burns Pet Nutrition, Forthglade, Skinner's)
  • Best independent pet brands UK (Lily's Kitchen, Different Dog, Forthglade)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Scrumbles)
  • Best British cat food brands (KatKin, Untamed, Lily's Kitchen)
  • What pet food brands do Britons actually buy (Forthglade, Lily's Kitchen, Harringtons)
  • Best British dog food brands (James Wellbeloved, Forthglade, Skinner's)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best dog brand for a birthday gift UK

From the recorded answer

Denzel's: Available via Pets at Home, their popular eco-friendly birthday gift boxes (~£5) feature low-calorie, plastic-free treats like organic …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top brands and options for dog birthday gifts in the UK depend on whether you are looking for fun gift boxes, specialty treats, or durable toys:

### Top Dog Birthday Brands & Gift Boxes in the UK

- Postman Pooch: Known as a pioneer of dedicated dog birthday boxes in the UK, they offer themed sets like the KONG Birthday Box (£42), soft toy bundles, and build-your-own birthday hampers filled with toys and natural treats. - Dewkes: Specialises in natural, hypoallergenic, grain-free treat gift boxes (around £19.99-£24.99), which can include activity cards and even edible 1st-birthday cards. - Denzel's: Available via Pets at Home, their popular eco-friendly birthday gift boxes (~£5) feature low-calorie, plastic-free treats like organic coconut-and-apple balloon biscuits and peanut-butter-and-strawberry cake chews. - The Barking Bakery: Famous for canine-friendly celebratory baked goods in the UK, including iced Woofins and Pawty Cakes (available through Pets at Home and local boutiques). - Ancol: A classic UK pet accessories brand well-known for festive birthday ranges like Pawty sprinkle cake plush toys, party hats, and "It's My Birthday" bandanas. - Woofbox UK: Offers curated birthday boxes and allergy-friendly treat selections featuring partner brands like Life of Riley, Apawtiser, and Forthglade.

If you want to narrow down the best choice, tell me:

- What does your dog love most (eating treats, destroying/squeaking toys, or dressing up)? - Does your dog have any allergies or sensitive stomachs?

ChatGPT

The question asked

Best British owned pet brands

From the recorded answer

Denzel's]( …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best British-owned pet brands in the UK

If you're looking to support British-owned pet businesses, there are some excellent options across dog and cat food, treats, grooming, accessories and beds. I'd prioritise brands with a clear British ownership story, rather than assuming that a brand is British-owned simply because it was founded here or manufactures in the UK.

## My shortlist of brands worth exploring

![Award-Winning Dry Dog Food | Burns Original Chicken & Brown Rice - Burns Pet Nutrition](

1\. Burns Pet Nutrition

Food · Dogs and cats

A long-established Welsh pet-food brand founded by veterinary surgeon John Burns. Worth exploring if you're looking for straightforward, nutritionally focused food.

Website: burnspet.co.uk

---

!Salmon & Sardines Wet Dog Food Variety Pack | Forthglade

2\. Forthglade

Food · Dogs

A Devon-based brand known for wet dog food, dry food and natural treats. A good option for owners interested in simpler recipes and British provenance.

Website: forthglade.com

---

![Skinners Sensitive Working Adult Dry Dog Food - Salmon & Rice - Our Pet Village](

3\. Skinner's

Food · Dogs

A long-running Suffolk pet-food business, particularly well known for its working-dog and active-dog diets.

Website: skinners.co.uk

---

!Scrumbles Pet Food - Scrumbles: Natural Pet Food

4\. Scrumbles

Food and treats · Dogs and cats

A British-founded brand focused on digestive health, with food and treats for cats and dogs. Worth considering if gut health is a priority.

Website: scrumbles.co.uk

---

![Meet Denzel - Denzel's](

5\. Denzel's

Treats · Dogs

A UK-founded dog-treat brand with colourful packaging and a focus on natural-style snacks. A useful option for everyday treats and gifting.

Website: denzels.co.uk

---

!LUXURY DESIGNER DOG COATS | LISH

6\. LISH London

Luxury accessories · Dogs

An independent British designer brand founded by Lilly Shahravesh, offering stylish collars, leads, coats and other accessories, with a focus on traditional textiles and craftsmanship. lishlondon.com

Website: lishlondon.com

---

![Ditsy Pet

- DOGHOUSE](

7\. Ditsy Pet

Accessories · Dogs and cats

An independent, family-owned business making collars, leads, harnesses and other accessories in its Nottingham studio. A strong choice for handmade products and distinctive prints. www.ditsypet.co.uk

Website: ditsypet.co.uk

## More British pet brands to put on your radar

!Albion Pet Foods 454g - Premium & Complete Range | NorthWales Raw Feeds

Albion Pet Foods

Raw dog food made by a British family-run manufacturer. Worth exploring if you feed raw. www.ukpetfood.orgflux.agency

albionpetfoods.co.uk

!Burgess Excel| BGN

Burgess Excel

A well-known name for rabbit, guinea pig and other small-animal nutrition. www.ukpetfood.orgflux.agency

burgesspetcare.com

!Wilsons Salmon Cold Pressed Dog Food Natural High Protein Omega 3 Nutrition Diet - 10kg bag - Tesco Groceries

Wilson's Pet Food

A Scottish pet-food brand worth investigating for cold-pressed dog food and locally rooted manufacturing. flux.agencyflux.agency

wilsonspetfood.co.uk

![Waterproof BioThane® two-coloured Dog Collar & Lead Collection - Trinkety Paws](

Trinkety Paws

Handmade waterproof collars, leads and walking accessories, produced in Northamptonshire. Particularly interesting for durable, British-made accessories. www.trinketypaws-trade.co.uk

trinketypaws.co.uk

## One important ownership distinction

Some familiar British-origin pet brands have since changed hands. For example, Lily's Kitchen is owned by Nestlé, while Wagg, Harringtons and Barking Heads are associated with Inspired Pet Nutrition. These may still be made in Britain, but that is different from being independently British-owned. www.ukpetfood.orgflux.agency

For a genuinely British-owned shortlist, check the current parent company and ownership structure as well as where products are manufactured.

What kind of list would be most useful to you? I can narrow this down to the best British-owned brands for\:

- Dog and cat food - quality, ingredients and nutrition. - Luxury accessories - collars, leads, beds and clothing. - Natural treats and grooming - smaller independent brands. - Retail or business research - independent brands with strong branding, wholesale potential and a distinctive British identity.

Perplexity

The question asked

Best British pet brands

From the recorded answer

Denzel's - Lower-calorie dog treats and chews featuring fruit and other functional ingredients.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Some of the best British pet brands-covering food, treats, grooming, and accessories-include:

### Food and nutrition - Lily's Kitchen - Premium natural dog and cat food with meat-focused recipes. - Forthglade - Natural wet, dry, and cold-pressed food, especially popular for sensitive digestion. - Burns - Established UK brand with simple, nutrition-focused recipes and veterinary-oriented options. - James Wellbeloved - Hypoallergenic formulas suited to pets with food sensitivities. - Harringtons - Affordable everyday food and treats, widely available in the UK. - Pooch & Mutt - Premium dog food, supplements, and functional treats. - Fish4Dogs - Fish-based food and treats, often chosen for skin and coat support. - Arden Grange - Hypoallergenic dog and cat food without common ingredients such as wheat, beef, soya, and dairy.

### Treats and wellness - Denzel's - Lower-calorie dog treats and chews featuring fruit and other functional ingredients. - Pooch & Mutt - Particularly strong for supplements, training treats, and dental products. - Butcher's - A well-known UK brand offering wet food and functional food ranges.

### Grooming and accessories - Animology - British-made shampoos, conditioners, grooming sprays, and coat-care products. - Hettie - Handmade collars, leads, harnesses, coats, and other stylish dog accessories. - CountryMun Dogwear - UK-made coats and accessories designed for durability. - Broughton & Co - Bespoke, handcrafted leather collars and leads. - rucomfy - Family-run British maker of pet beds and home accessories.

Best overall shortlist: Lily's Kitchen for premium food, Forthglade for natural diets, Burns for straightforward nutrition, James Wellbeloved for sensitive pets, Denzel's for treats, and Animology or Hettie for grooming and accessories. Check the specific recipe and your veterinarian's advice rather than choosing solely by brand, especially for pets with medical or dietary needs.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Denzel's

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

1.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

58

Answers naming the brand

4947

Answers collected

1.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Denzel's ranks #28 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.2%. It was named in 58 of 4,947 AI answers across 13 of 150 tracked questions, averaging position 1.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.2% AI visibility for Denzel's in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #28 among 49 tracked brands.

How often does AI mention this brand?

Denzel's was named in 58 of 4,947 collected AI answers, across 13 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Denzel's by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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