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Millies Wolfheart

Millies Wolfheart

AI visibility and ranking for Pet: United Kingdom

Grain-free food brand aimed at working dogs.

Millies Wolfheart
appears in
0.4
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.2

November 8, 2026

Overall visibility

0.4

21 August 2026 – 8 November 2026 (scans 1–13)

Industry rank

43

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Millies Wolfheart's single-scan score moved from 0.2% to 0.2%, unchanged (0.0 percentage points). Latest recorded scan 0.2% on 8 November 2026; combined-window score 0.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.4% over 21 August 2026 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.4%
30 August 20260.4%
6 September 20260.2%
13 September 20260.4%
20 September 20260.2%
27 September 20260.0%
4 October 20260.2%
11 October 20261.1%
18 October 20260.9%
25 October 20260.2%
1 November 20260.0%
8 November 20260.2%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.7%

Perplexity Logo

Perplexity

0.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August 2026 – 8 November 2026 (scans 1–13)

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ChatGPT names Millies Wolfheart most often.

It appears in 0.7% of collected ChatGPT answers and 0.1% of Google AI Overviews answers: a difference of 0.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 11 of 150 questions.

Millies Wolfheart appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 0.4% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 1.1%. The latest scan was 0.2% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British dog food brands
  • Best British made pet products
  • Best British owned dog food brand
  • Best alternative to Ivory Coat
  • Best dog brand for multi dog households UK
  • Best dog food with no fillers UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which pet food brands are actually British owned (Burns Pet Nutrition, Forthglade, Skinner's)
  • Which British pet brands are actually good (Butternut Box, Forthglade, James Wellbeloved)
  • Best British owned pet brands (Burns Pet Nutrition, Forthglade, The Innocent Hound)
  • Best British dog food brands (Different Dog, James Wellbeloved, Forthglade)
  • What makes British pet food different (Paleo Ridge, The Innocent Hound, Burns Pet Nutrition)
  • Best British pet brands (Forthglade, Butternut Box, Lily's Kitchen)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best pet food brand transparency UK

From the recorded answer

Millies Wolfheart: Explicitly names every single component and meat source in its recipes, avoiding generic terms like "meat derivatives."
Read recorded answer

Recorded answer text · Google AI Overviews · 30 August 2026

Forthglade and Lily's Kitchen are among the top transparent pet food brands in the UK, known for clear, 100% clear ingredient declarations on their packaging.Highly Transparent UK Pet Food Brands

- Forthglade: Offers natural wet and dry meals with completely clear ingredient percentages, earning high marks on independent rating directories like All About Dog Food. - Lily's Kitchen: Features full, honest recipe breakdowns listing exact types of freshly prepared meats, herbs, and vegetables without vague fillers. - Butternut Box: A fresh-prepared subscription service providing human-grade, transparent ingredient lists tailored directly to your pet.[]( - Millies Wolfheart: Explicitly names every single component and meat source in its recipes, avoiding generic terms like "meat derivatives."

What Makes a Brand Transparent

- Named Ingredients: Lists specific animal proteins (e.g., "freshly prepared lamb 31%") instead of generic labels like "meat and animal derivatives." - No Hidden Fillers: Avoids ambiguous terms like "cereal" or unspecified vegetable oils. - Independent Scoring: Uses rating systems that evaluate clarity, manufacturing standards, and nutritional value openly. You can check trade body guidelines via UK Pet Food.

If you'd like, let me know:

- Is it for a dog or a cat? - Do they have any allergies or sensitive stomachs?

I can recommend the most transparent brand for your specific pet.

ChatGPT

The question asked

Best British owned dog food brand

From the recorded answer

!Millies Wolfheart Salmon & Veg - High Protein Nutrition for Dogs - Pets Pantry …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best British-owned dog food brand, I'd focus on companies that are genuinely British-owned, manufacture in the UK where possible, and use good-quality ingredients with a recipe suited to your dog's age, size and health.

My shortlist would prioritise nutritional quality, ingredient transparency and the company's UK ownership - rather than simply choosing the most expensive food or the one with the best marketing.

## My top British dog food brands

!Burns Dry Dog Food Chicken & Brown Rice | Pets

1\. Burns Pet Nutrition - best all-round dry food

A good starting point for everyday feeding, with straightforward recipes and options for sensitive dogs. Founded in Wales by veterinary surgeon John Burns. Note that Burns is now part of Assisi Pet Care, so it isn't an independent family-owned business. View food options

---

!Grain Free Wet Dog Food - Award Winning Dog Food | Forthglade

2\. Forthglade - best wet food

Makes complete wet meals in Devon, with relatively simple recipes and a range of protein choices. However, it was acquired by Assisi Pet Care in July 2026, so it is no longer an independently owned brand. ikpartners.comforthglade.com

View food options

---

!Millies Wolfheart Salmon & Veg - High Protein Nutrition for Dogs - Pets Pantry

3\. Millies Wolfheart - worth considering for dry food

A British brand specialising in complete food for working and sporting dogs. Worth comparing if you want a meat-focused dry diet, depending on your dog's needs.

View food options

---

!Mixed Forage Box | Complete Raw Dog Food by Naturaw

4\. Naturaw - best to explore for raw feeding

A Yorkshire-based, privately owned raw-food business with a sustainability focus. Suitable only if you want to feed raw and choose a nutritionally complete recipe. Raw feeding needs extra care with food hygiene and nutritional balance. www.ukpetfood.org

View food options

## Which would I choose?

For most dogs, I'd start by comparing Burns for dry food and Forthglade for wet food\. If your priority is specifically a genuinely British-owned, independent company, ownership matters as much as where the food is made.

A good food should be labelled complete for your dog's life stage, and your dog should maintain a healthy weight, good stools and a healthy coat.

Can I narrow this down to the best one for your dog?

Is your dog eating dry biscuits, wet food, or a mixture? And what's their age and breed? I'll suggest the best-fitting British brand for them.

Perplexity

The question asked

Best pet brand for small dogs UK

From the recorded answer

Pooch & Mutt or Millies Wolfheart - worth considering, but compare the exact recipe and your dog's tolerance; both appear in Which?'s UK dog-food brand assessment.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For small-dog food in the UK, Walker & Drake Small Bite is a strong overall choice: its 5 mm kibble is specifically designed for smaller mouths and was rated a small-breed champion in a 2026 UK review.

Other good options:

- Burns Pet Original - a gentler, lower-protein option that may suit smaller or less-active dogs. - Royal Canin Mini - useful if you want a formula tailored by breed size and life stage; it is also among brands receiving strong professional ratings. - Pooch & Mutt or Millies Wolfheart - worth considering, but compare the exact recipe and your dog's tolerance; both appear in Which?'s UK dog-food brand assessment.

Choose food labelled complete, matched to your dog's age, and with appropriately small kibble. Change gradually over about a week, and ask your vet if your dog has allergies, dental problems, or a medical condition.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Millies Wolfheart

Pet

21 August 2026 – 8 November 2026 (scans 1–13)

0.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

21

Answers naming the brand

5844

Answers collected

0.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Millies Wolfheart ranks #43 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 8 November 2026). Its visibility is 0.4%. It was named in 21 of 5,844 AI answers across 11 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.4% AI visibility for Millies Wolfheart in Pet · United Kingdom, measured over 21 August 2026 – 8 November 2026. It ranks #43 among 49 tracked brands.

How often does AI mention this brand?

Millies Wolfheart was named in 21 of 5,844 collected AI answers, across 11 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Millies Wolfheart by all 5,844 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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