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Millies Wolfheart

Millies Wolfheart

AI visibility and ranking for Pet: United Kingdom

Grain-free food brand aimed at working dogs.

Millies Wolfheart
appears in
0.4
% of measured AI answers in this industry and market.

Found score

Track Millies Wolfheart’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.9

October 18, 2026

Overall visibility

0.4

21 August 2026 – 18 October 2026 (scans 1–10)

Industry rank

39

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Millies Wolfheart's single-scan score moved from 0.2% to 0.9%, up 0.7 percentage points. Latest recorded scan 0.9% on 18 October 2026; combined-window score 0.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.4% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.4%
30 August 20260.4%
6 September 20260.2%
13 September 20260.4%
20 September 20260.2%
27 September 20260.0%
4 October 20260.2%
11 October 20261.1%
18 October 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.9%

Perplexity Logo

Perplexity

0.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August 2026 – 18 October 2026 (scans 1–10)

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ChatGPT names Millies Wolfheart most often.

It appears in 0.9% of collected ChatGPT answers and 0.1% of Google AI Overviews answers: a difference of 0.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 10 of 150 questions.

Millies Wolfheart appears in at least one collected answer to 6.7% of the tracked questions. That is question coverage; the 0.4% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 1.1%. The latest scan was 0.9% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British dog food brands
  • Best British made pet products
  • Best alternative to Ivory Coat
  • Best dog brand for multi dog households UK
  • Best dog food with no fillers UK
  • Best dog food with real meat UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent pet brands UK (Lily's Kitchen, Forthglade, Pooch & Mutt)
  • Which pet food brands are actually British owned (Harringtons, Canagan, Cotswold Raw)
  • Best British owned pet brands (Hiro + Wolf, Forthglade, Scrumbles)
  • Which British pet brands are sold overseas (Fish4Dogs, Harringtons, Barking Heads)
  • Best British cat food brands (KatKin, Scrumbles, James Wellbeloved)
  • Best British pet brands (Canagan, Lily's Kitchen, Burns Pet Nutrition)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best pet food brand transparency UK

From the recorded answer

Millies Wolfheart: Explicitly names every single component and meat source in its recipes, avoiding generic terms like "meat derivatives."
Read recorded answer

Recorded answer text · Google AI Overviews · 30 August 2026

Forthglade and Lily's Kitchen are among the top transparent pet food brands in the UK, known for clear, 100% clear ingredient declarations on their packaging.Highly Transparent UK Pet Food Brands

- Forthglade: Offers natural wet and dry meals with completely clear ingredient percentages, earning high marks on independent rating directories like All About Dog Food. - Lily's Kitchen: Features full, honest recipe breakdowns listing exact types of freshly prepared meats, herbs, and vegetables without vague fillers. - Butternut Box: A fresh-prepared subscription service providing human-grade, transparent ingredient lists tailored directly to your pet.[]( - Millies Wolfheart: Explicitly names every single component and meat source in its recipes, avoiding generic terms like "meat derivatives."

What Makes a Brand Transparent

- Named Ingredients: Lists specific animal proteins (e.g., "freshly prepared lamb 31%") instead of generic labels like "meat and animal derivatives." - No Hidden Fillers: Avoids ambiguous terms like "cereal" or unspecified vegetable oils. - Independent Scoring: Uses rating systems that evaluate clarity, manufacturing standards, and nutritional value openly. You can check trade body guidelines via UK Pet Food.

If you'd like, let me know:

- Is it for a dog or a cat? - Do they have any allergies or sensitive stomachs?

I can recommend the most transparent brand for your specific pet.

ChatGPT

The question asked

Best British dog food brands

From the recorded answer

!Millies Wolfheart Surf & Turf …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best British dog food brands

If you're looking for the best dog food brands made in Britain, I'd start with brands that offer clearly labelled ingredients, complete and balanced nutrition, and recipes suited to your dog's age, size and activity level.

The best choice isn't necessarily the most expensive or the one with the most meat on the label. Look for food labelled “complete pet food” in the UK, meaning it is formulated to provide the nutrients your dog needs when fed as directed.

## My top British dog food brands to consider

!The Best Dog Food UK

1\. Butternut Box

(Best fresh food)

Gently cooked meals delivered to your door. A good option if you prefer fresh food and want a convenient subscription service. Check that the selected recipe is complete.

Price: Premium

Official website

---

!Millies Wolfheart Surf & Turf

2\. Millies Wolfheart

Best premium dry food candidate. Offers meat-focused recipes and food for active dogs. Check the calorie content carefully if your dog is relatively sedentary.

Price: Premium

Official website

---

!Salmon & Sardines Wet Dog Food Variety Pack | Forthglade

3\. Forthglade

Best wet food option to investigate. Offers a range of wet meals, including grain-free and grain-inclusive recipes. Useful if your dog prefers softer food.

Price: Mid-range to premium

Official website

---

!Burns Dry Dog Food Chicken & Brown Rice | Pets

4\. Burns Pet Nutrition

Best straightforward everyday option. Known for relatively simple dry-food recipes, including chicken and rice. Worth considering if you prefer a conventional, consistent diet.

Price: Mid-range

Official website

---

!Arden Grange Adult Dry Dog Food Chicken & Rice | Pets

5\. Arden Grange

Best established dry-food brand to compare. Offers life-stage-specific recipes and options for dogs with particular dietary requirements. Its range is worth comparing if you want a complete kibble diet.

Price: Mid-range to premium

Official website

---

!World Dishes Wet Dog Food Tins Multipack (6 x 400g)

6\. Lily's Kitchen

A premium option with wet and dry recipes, including named meat ingredients. Worth considering if ingredient transparency and variety matter to you.

Price: Premium

Official website

---

!Harringtons Chicken & Rice Dry 4kg➠Next Day Delivery by 7pm

7\. Harringtons

Best budget-friendly brand to compare. Offers widely available complete dry foods and wet options, making it a practical choice for everyday feeding without a premium subscription.

Price: Budget to mid-range

Official website

These are a practical shortlist, not a definitive veterinary ranking. Recent UK comparisons include several of these brands, but the quality and suitability of the specific recipe matter more than the brand name alone. www.which.co.ukonlydogfood.comwww.which.co.uk

## Which should you choose?

| If your priority is… | Start by comparing | |--------|--------| | Freshly cooked meals | Butternut Box | | Premium dry kibble | Millies Wolfheart, Arden Grange | | Wet food | Forthglade, Lily's Kitchen | | Straightforward everyday dry food | Burns | | Lower cost | Harringtons |

One important point: British brand does not always mean British-made, so check the manufacturing origin on the packaging if buying British is important to you. Also, there is no strong evidence that more expensive food is automatically healthier. onlydogfood.comwww.theguardian.com

## I can narrow this down to the best three for your dog

What type of food are you looking for?

1\. Preferred food type

Dry kibble

Wet food

Fresh cooked food

Raw food

Open to any type

---

2\. Budget

Budget-friendly

Mid-range

Premium, if worth it

---

3\. Your dog's age

Puppy

Adult

Senior

---

4\. What matters most?

Best ingredients and nutrition

Sensitive stomach or allergies

High meat content

Value for money

British-made and locally sourced ingredients

[Find my best three]

Perplexity

The question asked

Best pet brand for small dogs UK

From the recorded answer

Pooch & Mutt or Millies Wolfheart - worth considering, but compare the exact recipe and your dog's tolerance; both appear in Which?'s UK dog-food brand assessment.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For small-dog food in the UK, Walker & Drake Small Bite is a strong overall choice: its 5 mm kibble is specifically designed for smaller mouths and was rated a small-breed champion in a 2026 UK review.

Other good options:

- Burns Pet Original - a gentler, lower-protein option that may suit smaller or less-active dogs. - Royal Canin Mini - useful if you want a formula tailored by breed size and life stage; it is also among brands receiving strong professional ratings. - Pooch & Mutt or Millies Wolfheart - worth considering, but compare the exact recipe and your dog's tolerance; both appear in Which?'s UK dog-food brand assessment.

Choose food labelled complete, matched to your dog's age, and with appropriately small kibble. Change gradually over about a week, and ask your vet if your dog has allergies, dental problems, or a medical condition.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Millies Wolfheart

Pet

21 August 2026 – 18 October 2026 (scans 1–10)

0.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

19

Answers naming the brand

4499

Answers collected

0.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Millies Wolfheart ranks #39 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 18 October 2026). Its visibility is 0.4%. It was named in 19 of 4,499 AI answers across 10 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.4% AI visibility for Millies Wolfheart in Pet · United Kingdom, measured over 21 August 2026 – 18 October 2026. It ranks #39 among 49 tracked brands.

How often does AI mention this brand?

Millies Wolfheart was named in 19 of 4,499 collected AI answers, across 10 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Millies Wolfheart by all 4,499 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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