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Forthglade

Forthglade

AI visibility and ranking for Pet: United Kingdom

Devon-based, family-founded natural wet and dry pet food brand.

Forthglade
appears in
15.8
% of measured AI answers in this industry and market.

Found score

Track Forthglade’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

15.4

October 11, 2026

Overall visibility

15.8

21 August 2026 – 11 October 2026 (scans 1–9)

Industry rank

2

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Forthglade's single-scan score moved from 17.1% to 15.4%, down 1.7 percentage points. Latest recorded scan 15.4% on 11 October 2026; combined-window score 15.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 15.8% over 21 August 2026 – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202617.1%
24 August 202618.2%
30 August 202615.1%
6 September 202615.6%
13 September 202614.7%
20 September 202616.7%
27 September 202614.4%
4 October 202614.9%
11 October 202615.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

14.1%

Perplexity Logo

Perplexity

18.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

15.1%

21 August 2026 – 11 October 2026 (scans 1–9)

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Perplexity names Forthglade most often.

It appears in 18.1% of collected Perplexity answers and 14.1% of ChatGPT answers: a difference of 4.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 68 of 150 questions.

Forthglade appears in at least one collected answer to 45.3% of the tracked questions. That is question coverage; the 15.8% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 14.4% to 18.2%. The latest scan was 15.4% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp pet brand UK
  • Best British dog food brands
  • Best British made pet products
  • Best British owned dog food brand
  • Best British owned pet brands
  • Best British pet brand that ships internationally

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British pet brands are sold overseas (Canagan, Applaws, Arden Grange)
  • Best British cat food brands (KatKin, Untamed, Applaws)
  • Best dog food delivery subscription UK (Butternut Box, Different Dog, Tails.com)
  • Best alternative to Ivory Coat (Millies Wolfheart, James Wellbeloved, Burns Pet Nutrition)
  • Best sustainable pet brands UK (Beco Pets, Naturaw, Hownd)
  • Best dog brand for active dogs UK (Skinner's, Harringtons, Arden Grange)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British pet brands

From the recorded answer

Forthglade: Devon-based natural pet food maker celebrated for high-meat wet food trays and cold-pressed dry food.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Top British pet brands span natural nutrition, fresh meal delivery, luxury accessories, and ethical grooming.

### Best Pet Food & Nutrition

- Butternut Box: A leading fresh-cooked dog food subscription service using human-grade ingredients tailored to individual dog profiles. - Forthglade: Devon-based natural pet food maker celebrated for high-meat wet food trays and cold-pressed dry food. - Lily's Kitchen: London-born natural pet food brand famous for complete wet and dry recipes using freshly prepared meat, fruit, and botanical herbs. - Pure Pet Food: Specialist in healthy, minimal-processing air-dried and dehydrated dog foods. - Scrumbles: Gut-friendly, ethically sourced natural pet food for cats and dogs with sensitive tummies. - Pooch & Mutt: Vet-recommended functional health food and natural treats designed to support digestion, calming, and joint care.

### Best Accessories, Apparel & Gear

- Barbour: Iconic British heritage brand offering classic waxed dog coats, tartan beds, and fleece jumpers. - Mutts & Hounds: Handcrafted tweed and linen dog beds, collars, and apparel made in the UK. - The Stylish Dog Company: Artisan leather collars, faux-fur dog blankets, and bespoke sleeping sacs made using traditional UK saddlery techniques. - Hounds of Eden: Trendy, design-forward British collar and lead brand known for bold patterns and heavy-duty hardware. - The Red Dog Company: Makers of 100% British-made orthopaedic and luxury dog beds.

### Best Grooming & Healthcare

- Animology: Multi-award-winning British pet grooming and shampoo brand trusted by professional groomers and vets. - Dorwest Herbs: Dorset-based herbal supplement and natural medicine pioneer for cats and dogs, operating for over 70 years. - Leucillin: Skincare and antiseptic spray designed to soothe minor wounds, itchy skin, and irritations safely across all animals.

Are you looking for a brand for a dog or a cat, and are you prioritizing food, bedding, or accessories? I can give you more specific recommendations based on your pet's needs.

ChatGPT

The question asked

Best British dog food brands

From the recorded answer

If you're looking for good-quality dog food made in Britain, I'd start with Burns, Forthglade, Butternut Box, Millies Wolfheart, Lily's Kitchen and The Innocent Hound\.
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best British dog food brands in the UK (2026)

If you're looking for good-quality dog food made in Britain, I'd start with Burns, Forthglade, Butternut Box, Millies Wolfheart, Lily's Kitchen and The Innocent Hound\. They cover different budgets and feeding styles, from traditional dry kibble to fresh-cooked and air-dried food. Recent UK comparisons also highlight Different Dog and Butternut Box among the leading UK-made options. onlydogfood.comwww.which.co.ukwww.petz.uk

## 6 British brands worth considering

!Burns Dry Dog Food Chicken & Brown Rice | Pets

1\. Burns Pet Nutrition

(Best everyday dry food)

A good starting point if you want straightforward, traditionally formulated dry food. Offers adult, puppy and specialist recipes, including options designed for sensitive digestion.

Best for\: owners who want a practical, consistent daily diet without paying fresh-food prices.

---

!British Classics Dog Food - Chicken, Lamb & Beef Variety Pack | Forthglade

2\. Forthglade

(Best wet food)

Known for its wet food trays and tubs, with meat-based recipes and relatively simple ingredient lists. A useful option for dogs who prefer moist food or need kibble mixed with something softer.

Best for\: everyday wet feeding or mixing wet and dry food.

---

!Butternut Box Review: Fresh, Fuss-Free Dog Food Delivered | Smart Bark

3\. Butternut Box

(Best fresh food)

Gently cooked meals delivered frozen or chilled according to the service. Convenient portioning and a range of recipes, although it typically costs more than conventional dry food.

Best for\: owners who prefer fresh-cooked meals and home delivery.

---

!Millies Wolfheart Salmon & Veg - High Protein Nutrition for Dogs - Pets Pantry

4\. Millies Wolfheart

A strong candidate for premium dry food, with recipes aimed at different activity levels and dietary needs. Worth comparing the specific meat sources and nutritional analysis of each recipe.

Best for\: owners who want premium kibble without switching to fresh food.

---

!Dog Feeding Guide | Health & Advice | Lily's Kitchen

5\. Lily's Kitchen

A premium natural-style range with wet and dry options, including recipes for different life stages. Usually positioned above supermarket brands in price.

Best for\: owners wanting a widely available premium food with a broad selection.

---

![Sample Pack - From The British Countryside - Air-Dried Dog Food - The Innocent Hound](

6\. The Innocent Hound

Specialises in air-dried foods and treats, offering an alternative to conventional extruded kibble. Check whether the particular product is a complete meal or a complementary food.

Best for\: owners interested in premium, less conventional feeding formats.

## Other British brands worth a look

- Different Dog - fresh-cooked meals; a leading scorer in a recent UK-made food comparison. onlydogfood.comwww.which.co.ukwww.petz.uk - Harringtons - a more affordable everyday option. - Skinner's - particularly worth considering for working and sporting dogs. - Arden Grange - established dry-food range with recipes for different life stages.

## Where to start shopping

![Award-Winning Dry Dog Food | Burns Original Chicken & Brown Rice - Burns Pet Nutrition](

Burns Pet Nutrition

Everyday dry food and sensitive-digestion options

Shop Burns burnspet.co.uk

!Grain Free Wet Dog Food - Award Winning Dog Food | Forthglade

Forthglade

Wet, dry and cold-pressed food

Shop Forthglade forthglade.com

!Millies Wolfheart Surf & Turf - Innovative High Protein Nutrition for Dogs - Pets Pantry

Millies Wolfheart

Premium British-made dry food

Shop Millies Wolfheart www.millieswolfheart.co.uk

## How to choose the best one

Whichever brand you choose, check that the specific recipe is labelled complete pet food for your dog's life stage. UK manufacture doesn't automatically mean all ingredients are British-sourced, and a higher meat percentage alone doesn't guarantee better nutrition.

For a more tailored recommendation, tell me a little about your dog.

1\. How old is your dog?

Puppy (under 1 year)

Adult (1-7 years)

Senior (7+ years)

---

2\. What size is your dog?

Small (under 10 kg)

Medium (10-25 kg)

Large (over 25 kg)

---

3\. Which food do you prefer?

Dry kibble

Wet food

Fresh cooked

A mix of wet and dry

Open to any type

---

4\. Monthly budget

Under £30

£30-£60

£60-£100

£100+

---

5\. What's most important?

Best overall nutrition

Natural ingredients and meat quality

Sensitive stomach or skin

Best value for money

British-sourced ingredients

[Find the best food for my dog]

Perplexity

The question asked

Best dog food UK

From the recorded answer

| Premium dry food | Forthglade Cold Pressed | …
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

For most healthy adult dogs in the UK, James Wellbeloved Adult is a strong all-round choice: it avoids artificial additives and common allergens while remaining relatively affordable. Harringtons Adult is a good lower-cost dry-food option, while Butternut Box is a leading fresh-food choice.

| Best for | Recommended food | |---|---| | Best overall | James Wellbeloved Adult | | Best budget dry food | Harringtons Adult | | Premium dry food | Forthglade Cold Pressed | | Fresh food | Butternut Box | | Veterinary dietary needs | Royal Canin or Eukanuba veterinary ranges, with veterinary advice |

When choosing, select a complete food appropriate for your dog's age, size and activity level-not merely a complementary food. Change diets gradually over about a week, and ask a vet before changing food for allergies, obesity, kidney disease, persistent diarrhoea or other medical issues.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Forthglade

Pet

21 August 2026 – 11 October 2026 (scans 1–9)

15.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

639

Answers naming the brand

4049

Answers collected

15.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Forthglade ranks #2 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 11 October 2026). Its visibility is 15.8%. It was named in 639 of 4,049 AI answers across 68 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 15.8% AI visibility for Forthglade in Pet · United Kingdom, measured over 21 August 2026 – 11 October 2026. It ranks #2 among 49 tracked brands.

How often does AI mention this brand?

Forthglade was named in 639 of 4,049 collected AI answers, across 68 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Forthglade by all 4,049 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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