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Forthglade

Forthglade

AI visibility and ranking for Pet: United Kingdom

Devon-based, family-founded natural wet and dry pet food brand.

Forthglade
appears in
15.9
% of measured AI answers in this industry and market.

Found score

Track Forthglade’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

17.4

October 25, 2026

Overall visibility

15.9

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

2

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Forthglade's single-scan score moved from 17.1% to 17.4%, up 0.3 percentage points. Latest recorded scan 17.4% on 25 October 2026; combined-window score 15.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 15.9% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202617.1%
24 August 202618.2%
30 August 202615.1%
6 September 202615.6%
13 September 202614.7%
20 September 202616.7%
27 September 202614.4%
4 October 202614.9%
11 October 202615.4%
18 October 202615.1%
25 October 202617.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

14.0%

Perplexity Logo

Perplexity

18.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

15.4%

21 August 2026 – 25 October 2026 (scans 1–11)

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Perplexity names Forthglade most often.

It appears in 18.2% of collected Perplexity answers and 14.0% of ChatGPT answers: a difference of 4.2 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 73 of 150 questions.

Forthglade appears in at least one collected answer to 48.7% of the tracked questions. That is question coverage; the 15.9% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 14.4% to 18.2%. The latest scan was 17.4% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp pet brand UK
  • Best British cat food brands
  • Best British dog food brands
  • Best British made pet products
  • Best British owned dog food brand
  • Best British owned pet brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British cat food brands (KatKin, Untamed, Lily's Kitchen)
  • Which pet brands are actually ethical UK (Beco Pets, Hownd, Edgard & Cooper)
  • Best dog food delivery subscription UK (Butternut Box, Tails.com, Naturaw)
  • Best pet brand sustainability credentials UK (Naturaw, Edgard & Cooper, YuMOVE)
  • Which British pet brands are sold overseas (Fish4Dogs, Lily's Kitchen, Rosewood Pet Products)
  • Best pet brand for small dogs UK (Butternut Box, Lily's Kitchen, Harringtons)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British pet brands

From the recorded answer

**Forthglade - A Devon-based brand famous for natural, high-meat wet and dry dog foods made with simple, wholesome ingredients.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The UK is home to many well-regarded pet brands, spanning natural nutrition, subscription meals, and traditional countryside or luxury accessories.

### British Pet Food & Subscription Brands

- Butternut Box - A popular fresh-cooked dog food subscription service known for personalized, human-grade meals delivered straight to your door. - **Forthglade - A Devon-based brand famous for natural, high-meat wet and dry dog foods made with simple, wholesome ingredients. - **Tails.com - A bespoke nutrition provider that formulates tailored dry food blends customized specifically to an individual dog's age, weight, breed, and activity level. - **James Wellbeloved - A well-established hypoallergenic pet food brand focused on simple, wholesome recipes free from common allergens like beef, pork, wheat, and dairy. - **Canagan - A grain-free pet food brand focusing on high-protein, meat-rich recipes inspired by the ancestry of dogs and cats.

### British Pet Accessories & Countryside Brands

- **Barbour - Famed for its iconic wax cotton dog coats, tartan-patterned pet beds, fleece jumpers, and classic rural styling. - **Mutts & Hounds - A luxury British lifestyle brand crafting handmade tweed and linen dog beds, collars, and stylish dog apparel in the heart of Wiltshire. - **Ancol - A family-owned West Midlands business operating for decades, offering reliable everyday pet accessories including collars, leads, grooming tools, and weather-resistant coats. - **Paws Made - A creative British brand recognized for interactive and agility-focused dog toys, tugs, and training gear.

### Major UK Pet Retailers If you are looking to shop a wide range of native and international pet brands, the primary retailers in the UK include:

- Pets at Home - The country's largest comprehensive pet care chain offering food, toys, veterinary services, and grooming. - **Pets Corner - A specialized natural pet care retailer focusing on ethical sourcing, natural treats, and specialized staff advice. - **Jollyes - A prominent nationwide pet superstore chain providing value and a large assortment of pet supplies.

ChatGPT

The question asked

Best British dog food brands

From the recorded answer

!Salmon & Sardines Wet Dog Food Variety Pack | Forthglade …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best British dog food brands

The best British dog food brand depends on your dog's age, breed, activity level, sensitivities and whether you prefer dry kibble, wet food or fresh meals.

I'd start with brands that have clear nutritional information, complete and balanced recipes, good quality control and feeding guidance. A British-made food isn't automatically better, so it's worth checking both the ingredients and whether the recipe is nutritionally complete.

## 7 British dog food brands worth considering

!Burns Dry Dog Food Chicken & Brown Rice | Pets

1\. Burns Pet Nutrition - best for a straightforward everyday diet

(My all-round pick)

A Welsh brand known for simple recipes, including chicken and brown rice. Worth considering if you want conventional dry food without an elaborate ingredient list.

Best for: everyday feeding and owners who prefer simplicity.

Official website

---

!Salmon & Sardines Wet Dog Food Variety Pack | Forthglade

2\. Forthglade - best for wet food

A Devon-based brand with wet meals and dry options. A good starting point if your dog prefers softer food or you want to combine wet and dry feeding.

Best for: wet-food lovers and mixed feeding.

Official website

---

!Dog Feeding Guide | Health & Advice | Lily's Kitchen

3\. Lily's Kitchen - best premium option

Offers dry kibble, wet meals and recipes using named meat ingredients. Worth comparing if you want a premium range with plenty of variety.

Best for: owners happy to spend more on food choice and variety.

Official website

---

!Buy Harringtons Rich In Lamb & Rice Adult Dry Dog Food from £5.99

4\. Harringtons - best budget-friendly option

A widely available British brand with dry and wet foods. Its adult kibble is a practical option if you want to keep ongoing feeding costs under control.

Best for: everyday feeding on a budget.

Official website

---

!Arden Grange Adult Dog Food with Fresh Chicken & Rice | Millbry Hill

5\. Arden Grange - best conventional premium kibble

A long-established British pet food brand offering life-stage-specific and sensitive-digestion options.

Best for: owners wanting a traditional complete dry food with specialist variants.

Official website

---

!The Best Dog Food UK

6\. Butternut Box - best fresh-cooked meals

Delivers portioned, gently cooked meals to your door. Convenient if you want an alternative to conventional kibble, though it can cost considerably more.

Best for: fresh food and home delivery.

Official website

---

!Skinner's Field and Trial Maintenance 🐶 Dog Food

7\. Skinner's - best for active dogs

A Suffolk-based manufacturer with Field & Trial recipes designed for working dogs, including options for different energy requirements.

Best for: energetic dogs, sporting dogs and working breeds.

Official website

These are a practical shortlist rather than a definitive nutritional ranking. Recent UK comparisons also cover these and other brands, but ratings depend on the recipe and assessment method. www.which.co.ukonlydogfood.comwww.petz.uk

## How I'd narrow down the choice

- For dry food\: start by comparing Burns, Arden Grange and Harringtons. - For wet food\: compare Forthglade and Lily's Kitchen. - For fresh food\: look at Butternut Box. - For a very active dog\: consider the appropriate Skinner's Field & Trial formula.

Whichever you choose, check that the specific recipe says “complete pet food” for your dog's life stage. A high meat percentage or a grain-free label alone doesn't establish that a food is healthier. www.which.co.ukonlydogfood.comwww.petz.ukwww.ukpetfood.org

## Let me recommend the best one for your dog

What sort of dog food are you looking for? If you tell me your dog's age and breed as well, I can narrow this down to the most suitable brands.

Perplexity

The question asked

Best British made pet products

From the recorded answer

Forthglade - Devon-based natural dog food, including simple recipes and veterinary-approved options.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Here are some of the best British-made pet-product brands, grouped by what they do best:

- Dogrobes - Highly absorbent dog drying coats, made in Britain from durable cotton towelling; especially useful after walks, swimming, or muddy weather. - Vetfleece - Yorkshire-made veterinary bedding, dog beds, leads, bowls, toys, and whelping supplies. A strong choice for puppies, older dogs, and pets needing washable bedding. - Hiro + Wolf - Stylish handmade collars, leads, harnesses, bandanas, and accessories for dogs and cats, using British-printed fabrics and vegetable-tanned leather. - Earthbound UK - Traditional tweed and fleece-lined beds, with products accredited by Made in Britain. - P&L - Handmade British dog beds using heavy-duty upholstery fabrics and supportive thermal filling. - Lords & Labradors - Luxury puppy bedding, crate sets, and high-sided dog beds, particularly suited to new puppies and indoor dogs. - Hettie - Handcrafted collars, leads, harnesses, jackets, bow ties, and other fashionable dog accessories. - Home & Roost - Rabbit hutches and outdoor pet homes made in Britain; a good option for rabbits and small animals. - Animology - British-made shampoos, conditioners, grooming sprays, and coat-care products used by pet owners and professional groomers. - Lily's Kitchen - Natural-style wet and dry pet food featuring meat and botanical ingredients; check the packaging for the specific product's manufacturing location. - Forthglade - Devon-based natural dog food, including simple recipes and veterinary-approved options.

### Best picks by need

| Need | Recommended choice | |---|---| | Drying a wet dog | Dogrobes | | Washable veterinary bedding | Vetfleece | | Luxury dog bed | Earthbound UK or P&L | | Puppy bedding | Lords & Labradors | | Stylish collar or lead | Hiro + Wolf or Hettie | | Rabbit housing | Home & Roost | | Grooming products | Animology | | Natural dog food | Forthglade or Lily's Kitchen |

Check each product page before buying: a British brand may design products in the UK while manufacturing some individual items overseas. For the strongest “made in Britain” assurance, look for explicit product-level wording or certification rather than relying only on the brand's nationality.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Forthglade

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

15.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

785

Answers naming the brand

4947

Answers collected

15.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Forthglade ranks #2 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 15.9%. It was named in 785 of 4,947 AI answers across 73 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 15.9% AI visibility for Forthglade in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #2 among 49 tracked brands.

How often does AI mention this brand?

Forthglade was named in 785 of 4,947 collected AI answers, across 73 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Forthglade by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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