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Forthglade

Forthglade

AI visibility and ranking for Pet: United Kingdom

Devon-based, family-founded natural wet and dry pet food brand.

Forthglade
appears in
15.8
% of measured AI answers in this industry and market.

Visibility score

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

14.9

October 4, 2026

Overall visibility

15.8

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

2

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Forthglade's single-scan score moved from 17.1% to 14.9%, down 2.2 percentage points. Latest recorded scan 14.9% on 4 October 2026; combined-window score 15.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 15.8% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202617.1%
24 August 202618.2%
30 August 202615.1%
6 September 202615.6%
13 September 202614.7%
20 September 202616.7%
27 September 202614.4%
4 October 202614.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

14.2%

Perplexity Logo

Perplexity

18.2%

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AI Overviews

15.1%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Forthglade most often.

It appears in 18.2% of collected Perplexity answers and 14.2% of ChatGPT answers: a difference of 4.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 65 of 150 questions.

Forthglade appears in at least one collected answer to 43.3% of the tracked questions. That is question coverage; the 15.8% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 14.4% to 18.2%. The latest scan was 14.9% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

Industry leaderboard

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp pet brand UK
  • Best British dog food brands
  • Best British made pet products
  • Best British owned dog food brand
  • Best British owned pet brands
  • Best British pet brand that ships internationally

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best pet brand packaging UK (Lily's Kitchen, Scrumbles, Edgard & Cooper)
  • Best British cat food brands (KatKin, Scrumbles, Untamed)
  • Best British made pet products (Hownd, Fish4Dogs, Lily's Kitchen)
  • Best dog food for fussy eaters UK (Lily's Kitchen, Wilsons Pet Food, Canagan)
  • Best rated pet brand UK (Butternut Box, James Wellbeloved, Applaws)
  • Best B Corp pet brand UK (Lily's Kitchen, Butternut Box, Scrumbles)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British pet brands

From the recorded answer

Ancol, Forthglade, and Berkeley Dog Beds are among the top British pet brands known for quality accessories, natural food, and durable bedding.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Ancol, Forthglade, and Berkeley Dog Beds are among the top British pet brands known for quality accessories, natural food, and durable bedding.

### Top British Pet Brands

### Accessories & Collars

- Ancol: A family-run business founded in 1971. It is famous for durable leather and nylon dog collars, leashes, cat accessories, and weatherproof dog coats. - Hounds of Eden: A trendy British brand known for vibrant, fashion-forward patterns and high-search accessories like stylish dog collars and harnesses.

### Pet Food & Nutrition

- Forthglade: A Devon-based natural pet food maker established over 50 years ago. It specializes in wholesome, natural, grain-free wet and dry meals for dogs using locally sourced ingredients. - Natures Menu: A leading UK expert in raw and natural pet food, providing balanced raw meals, nuggets, and treats for dogs and cats.

### Beds & Furniture

- Berkeley Dog Beds: A UK manufacturer specializing in heavy-duty, orthopedic, and waterproof dog bed mattresses and solid wood frames designed for ultimate canine comfort. - The Stylish Dog Company: Offers luxury faux fur calming blankets, donut beds, and handcrafted leather collars made in traditional UK saddleries.

If you'd like to narrow this down, please let me know:

- What type of pet you have (dog, cat, etc.) - What category of product you are looking for (food, bedding, accessories) - Any specific budget or style preferences

ChatGPT

The question asked

Best British dog food brands

From the recorded answer

| Forthglade | Wet food / sensitive dogs | ⭐ Best overall wet | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean British/UK dog-food brands, rather than simply brands sold in Britain, these are the ones I'd shortlist. Recent UK consumer research and 2026 reviews consistently feature several of them. www.which.co.ukwww.petz.uk

### 🇬🇧 Best British dog-food brands

| Brand | Best for | My take | |---|---|---| | Forthglade | Wet food / sensitive dogs | ⭐ Best overall wet | | Burns | Everyday dry food / sensitive digestion | ⭐ Best straightforward dry food | | Lily's Kitchen | Premium wet & dry | ⭐ Best premium option | | Butternut Box | Fresh food | ⭐ Best fresh/subscription | | Arden Grange | Dry food / sensitive dogs | ⭐ Excellent all-rounder | | Harringtons | Value | ⭐ Best budget-friendly | | Skinner's | Working/active dogs | Particularly good for working dogs | | The Innocent Hound | Premium air-dried | High-end option | | Wagg | Budget | Affordable everyday food |

Which?'s latest survey of 1,447 UK dog owners included many of these brands, including Burns, Forthglade, Harringtons, Lily's Kitchen, Butternut Box and Skinner's. www.which.co.uk

### [Forthglade British Classics Dog Food]() £21.03

### [Arden Grange Adult Chicken & Rice]() £10.71

### [Harringtons Wet Dog Food]() £17.09

### [Skinner's Field & Trial]() £26.00

### [The Innocent Hound]() £32.00

My top 5: 1. Forthglade - particularly strong if you want wet food. 2. Burns - simple, sensible everyday recipes. 3. Lily's Kitchen - premium and palatable, but relatively expensive. 4. Butternut Box - excellent fresh-food choice if budget isn't an issue. 5. Arden Grange - very good dry-food option, especially for sensitive dogs. www.petz.uk

If you tell me your dog's breed, age, weight, and whether you want dry/wet/fresh, I can narrow this down to the 3 best British foods for your particular dog, including approximate monthly cost.

Perplexity

The question asked

Best dog food UK

From the recorded answer

Best premium dry food: Forthglade Cold-Pressed - higher-end ingredients and good reported nutrition ratings.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best dog food in the UK depends on your dog's age, size, health, and budget, but these are strong choices:

- Best overall fresh food: Butternut Box - convenient, highly palatable, and tailored portions; usually more expensive. - Best everyday dry food: James Wellbeloved Adult - widely recommended, with no artificial additives and options for dogs with common sensitivities. - Best value dry food: Harringtons Complete - affordable, readily available, and a practical choice for healthy adult dogs. - Best premium dry food: Forthglade Cold-Pressed - higher-end ingredients and good reported nutrition ratings. - Best for sensitive dogs: James Wellbeloved, or a veterinary prescription diet if your dog has a diagnosed allergy or medical condition.

Choose food labelled “complete” rather than “complementary,” and select the correct life-stage formula. Introduce any new food gradually over about a week. For puppies, seniors, overweight dogs, or dogs with vomiting, diarrhoea, itching, kidney disease, or other health problems, ask a vet before changing diets.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Forthglade

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

15.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

570

Answers naming the brand

3600

Answers collected

15.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Forthglade ranks #2 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 15.8%. It was named in 570 of 3,600 AI answers across 65 of 150 tracked questions, averaging position 2.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 15.8% AI visibility for Forthglade in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #2 among 49 tracked brands.

How often does AI mention this brand?

Forthglade was named in 570 of 3,600 collected AI answers, across 65 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Forthglade by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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