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Naturediet

Naturediet

AI visibility and ranking for Pet: United Kingdom

Long-running Norfolk manufacturer of natural wet pet food.

Naturediet
appears in
0.4
% of measured AI answers in this industry and market.

Found score

Track Naturediet’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

0.4

October 25, 2026

Overall visibility

0.4

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

39

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Naturediet's single-scan score moved from 0.2% to 0.4%, up 0.2 percentage points. Latest recorded scan 0.4% on 25 October 2026; combined-window score 0.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.4% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.7%
30 August 20260.0%
6 September 20260.4%
13 September 20260.2%
20 September 20260.4%
27 September 20260.7%
4 October 20260.9%
11 October 20260.7%
18 October 20260.0%
25 October 20260.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.1%

Perplexity Logo

Perplexity

0.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Naturediet most often.

It appears in 1.1% of collected ChatGPT answers and 0.1% of Google AI Overviews answers: a difference of 1.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 12 of 150 questions.

Naturediet appears in at least one collected answer to 8.0% of the tracked questions. That is question coverage; the 0.4% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.0% to 0.9%. The latest scan was 0.4% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British dog food brands
  • Best British owned dog food brand
  • Best British sourced pet food UK
  • Best dog food UK
  • Best dog food for fussy eaters UK
  • Best dog food for senior dogs UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British owned pet brands (Butternut Box, Forthglade, Pooch & Mutt)
  • Best British pet brands (Lily's Kitchen, Butternut Box, Forthglade)
  • Which pet food brands are actually British owned (Burns Pet Nutrition, Forthglade, Skinner's)
  • Best independent pet brands UK (Lily's Kitchen, Different Dog, Forthglade)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Scrumbles)
  • Best British cat food brands (KatKin, Untamed, Lily's Kitchen)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British owned dog food brand

From the recorded answer

Note on Market Changes:* Many legacy or popular UK-sounding brands (such as Lily's Kitchen, Skinner's, and Naturediet) have transitioned to multi-national or private equity ownership over recent years, so checking independent directories like All About Dog Food can help verify current ownership and formulation scores.If you'd like to narrow down the best choi …
Read recorded answer

Recorded answer text · Google AI Overviews · 20 September 2026

Forthglade is widely considered one of the best British-owned dog food brands, celebrated for its natural ingredients, high meat content, and manufacturing heritage in the heart of Devon.When searching for top independent and British-owned options, several standout brands meet different feeding preferences, ingredient quality standards, and budget requirements.

### Top British-Owned Dog Food Brands

- Forthglade - Best For: Overall value, high-meat wet trays, and gentle cold-pressed dry food. - Why it's a top pick: Based in Okehampton, Devon, they proudly make natural meals with up to 75% British-sourced protein. Their wet food trays consistently win industry awards, and their cold-pressed dry options score high on independence indexes like All About Dog Food (73-75%). - Estimated Cost: Approximately £1.02 per day for an average adult dog (varying by exact product and portion size). - Burns Pet Nutrition - Best For: Hypoallergenic, highly digestible, and sensitive-stomach diets. - Why it's a top pick: Founded by veterinary surgeon John Burns, this trusted UK brand formulates complete dry and wet foods that eliminate common allergens like wheat, soy, and dairy. It focuses on simple, wholesome ingredients that reduce digestive upset. - Estimated Cost: Around £40.29 - £54.79 for a 12kg bag of recipes like Fish & Brown Rice. - Naturaw - Best For: Premium, sustainably focused raw feeding. - Why it's a top pick: Based in Yorkshire, Naturaw is a 100% privately owned B Corp and the UK's first organically certified raw dog food maker. They focus heavily on ethical sourcing, environmental responsibility, and high-welfare British meats. - Butternut Box - Best For: Freshly prepared, tailormade subscription meals. - Why it's a top pick: Operating heavily in the UK with human-quality, gently cooked fresh meals delivered frozen, they score exceptionally high (77-88%) on nutritional transparency. Note: Requires freezer storage space.

Note on Market Changes: Many legacy or popular UK-sounding brands (such as Lily's Kitchen, Skinner's, and Naturediet) have transitioned to multi-national or private equity ownership over recent years, so checking independent directories like All About Dog Food can help verify current ownership and formulation scores.If you'd like to narrow down the best choice, tell me:

- Your dog's age and breed size - Any specific dietary needs or sensitivities (e.g., grain-free, low fat) - Your preferred feeding style (wet, dry kibble, raw, or fresh-frozen)

I can recommend the most suitable recipe and calculate estimated daily costs.

ChatGPT

The question asked

Best wet dog food UK

From the recorded answer

If you're looking for a good-quality wet dog food in the UK, I'd start with Forthglade, Naturediet and Lily's Kitchen for premium options, or Harringtons if you want something more affordable. The best choice depends on your dog's age, digestion, preferences and your budget.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best wet dog food in the UK (2026)

If you're looking for a good-quality wet dog food in the UK, I'd start with Forthglade, Naturediet and Lily's Kitchen for premium options, or Harringtons if you want something more affordable. The best choice depends on your dog's age, digestion, preferences and your budget.

UK reviews published in 2026 also highlight Forthglade for overall quality, Chappie for value and Lily's Kitchen for premium recipes. www.dogster.comwww.petz.ukwww.yours.co.uk

## My shortlist

!Forthglade Chicken with Butternut Squash & Vegetables Wet Dog Food Tra

1\. Forthglade Complete Grain Free

(Best all-rounder)

A strong starting point for everyday feeding, with meat-based recipes and vegetable ingredients. Worth considering for dogs with sensitive digestion, provided the particular recipe suits them.

Example multipack: Forthglade Complete Grain Free · £22.20 at Amazon.co.uk + others

---

!Naturediet Feel Good Selection Wet Adult Dog Food | Pets

2\. Naturediet Feel Good Complete

Best alternative for everyday meals

A complete wet-food range worth comparing if you prefer tray-packed food with meat-based recipes. Check the specific flavour and protein sources if your dog has food sensitivities.

Selection pack: £42.89 at zooplus.co.uk

---

!Classic Wet Dog Food Multipack (6 x 400g) | Lily's Kitchen

3\. Lily's Kitchen Classic Multipack

Best premium option

A good one to investigate if you want varied recipes and a more premium offering. Usually worth comparing the cost per day against less expensive complete foods.

Multipack: £14.55 at zooplus.co.uk + others

---

!Harringtons Adult Dog Mixed Selection Box 6X400g - Tesco Groceries

4\. Harringtons Grain-Free Adult Wet Dog Food

Best value option

A practical option for regular feeding on a tighter budget. Compare multipack prices and feeding recommendations, rather than judging by pack price alone.

Multipack: £17.09 at zooplus.co.uk + others

---

![Adult Dog Chicken with Rice and Vegetables - Wet Dog Food | 400g Trays - Naturo Pet Food](

5\. Naturo Adult Grain-Free Variety Pack

Best to compare for simple recipes

Offers grain-free meat-and-vegetable recipes. A useful alternative if your dog enjoys different flavours, although grain-free isn't automatically healthier for every dog.

Variety pack: £14.49 at VioVet + others

## What makes a wet dog food genuinely good?

- Look for “complete” on the label. This means the food is formulated to supply the nutrients needed for the stated life stage. “Complementary” food alone isn't sufficient as a daily diet. - Match the life stage. Puppies need puppy food; adult and senior dogs may have different requirements. - Consider the actual ingredients and nutrition. A high meat percentage or grain-free label doesn't automatically make a food nutritionally superior. - Compare cost per day. A cheaper tray may require a larger daily portion. - For medical problems, such as persistent digestive upset, allergies or kidney disease, ask your vet about the appropriate diet.

These principles are consistent with veterinary guidance on selecting wet dog food. www.petmd.comwww.which.co.uk

## Let me narrow it down for your dog

The best choice can change quite a lot depending on your dog. How old is your dog, and roughly how much do you want to spend?

Perplexity

The question asked

Best British dog food brands

From the recorded answer

Naturediet - British wet food with complete recipes and straightforward ingredients.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British dog-food brands depend on your dog's age, health, budget, and whether you prefer dry, wet, fresh, or raw food. Strong UK-made options include:

- Burns - Best all-round dry food, especially for sensitive digestion; simple recipes and long-established British formulation. - James Wellbeloved - Good hypoallergenic choice, with single-protein recipes that avoid common ingredients such as beef, pork, soya, eggs, dairy, and wheat. - Forthglade - Excellent wet and cold-pressed food, made in Devon; particularly useful if you want natural-style recipes and varied textures. - Skinner's Field & Trial - Good-value food for active, working, or outdoor dogs. - Arden Grange - Reliable hypoallergenic dry food with options for different life stages and needs. - Lily's Kitchen - Premium wet and dry food, including well-regarded puppy recipes; generally more expensive. - Butternut Box - Convenient fresh-food subscription with meals tailored to the dog; best suited to owners who want delivered fresh food. - Pure Pet Food - Air-dried or bespoke meals, often considered for dogs with sensitive stomachs. - Burgess - Affordable complete dry food, including puppy and active-dog formulas. - Naturediet - British wet food with complete recipes and straightforward ingredients.

Best quick picks:

| Need | Recommended brand | |---|---| | Best everyday dry food | Burns | | Sensitive stomach or allergies | James Wellbeloved or Arden Grange | | Best wet food | Forthglade or Naturediet | | Active/working dog | Skinner's | | Fresh delivered meals | Butternut Box | | Premium puppy food | Lily's Kitchen | | Budget option | Burgess |

Choose a food labelled “complete” for your dog's life stage, and check calories rather than judging portions by volume alone. For diagnosed allergies, kidney disease, pancreatitis, obesity, or other medical conditions, use a veterinary diet recommended by your vet; vet-led brands commonly used in the UK include Hill's, Royal Canin, and Purina Pro Plan.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Naturediet

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

0.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

21

Answers naming the brand

4947

Answers collected

0.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Naturediet ranks #39 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 0.4%. It was named in 21 of 4,947 AI answers across 12 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.4% AI visibility for Naturediet in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #39 among 49 tracked brands.

How often does AI mention this brand?

Naturediet was named in 21 of 4,947 collected AI answers, across 12 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Naturediet by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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