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Tails.com

Tails.com

AI visibility and ranking for Pet: United Kingdom

London-founded personalised pet nutrition subscription brand.

Tails.com
appears in
2.9
% of measured AI answers in this industry and market.

Found score

Track Tails.com’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

2.7

October 25, 2026

Overall visibility

2.9

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

14

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Tails.com's single-scan score moved from 3.6% to 2.7%, down 0.9 percentage points. Latest recorded scan 2.7% on 25 October 2026; combined-window score 2.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.9% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.6%
24 August 20263.3%
30 August 20263.1%
6 September 20262.2%
13 September 20263.3%
20 September 20262.2%
27 September 20262.7%
4 October 20262.7%
11 October 20262.7%
18 October 20262.9%
25 October 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.8%

Perplexity Logo

Perplexity

2.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.3%

21 August 2026 – 25 October 2026 (scans 1–11)

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Google AI Overviews names Tails.com most often.

It appears in 3.3% of collected Google AI Overviews answers and 2.5% of Perplexity answers: a difference of 0.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 35 of 150 questions.

Tails.com appears in at least one collected answer to 23.3% of the tracked questions. That is question coverage; the 2.9% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 2.2% to 3.6%. The latest scan was 2.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp pet brand UK
  • Best British dog food brands
  • Best British owned dog food brand
  • Best British owned pet brands
  • Best British pet brand that ships internationally
  • Best British pet brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which pet food brands are actually British owned (Burns Pet Nutrition, Forthglade, Skinner's)
  • Best independent pet brands UK (Lily's Kitchen, Different Dog, Forthglade)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Scrumbles)
  • Best British cat food brands (KatKin, Untamed, Lily's Kitchen)
  • What pet food brands do Britons actually buy (Forthglade, Lily's Kitchen, Harringtons)
  • Best British dog food brands (James Wellbeloved, Forthglade, Skinner's)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British pet brands

From the recorded answer

**Tails.com - A bespoke nutrition provider that formulates tailored dry food blends customized specifically to an individual dog's age, weight, breed, and activity level.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The UK is home to many well-regarded pet brands, spanning natural nutrition, subscription meals, and traditional countryside or luxury accessories.

### British Pet Food & Subscription Brands

- Butternut Box - A popular fresh-cooked dog food subscription service known for personalized, human-grade meals delivered straight to your door. - **Forthglade - A Devon-based brand famous for natural, high-meat wet and dry dog foods made with simple, wholesome ingredients. - **Tails.com - A bespoke nutrition provider that formulates tailored dry food blends customized specifically to an individual dog's age, weight, breed, and activity level. - **James Wellbeloved - A well-established hypoallergenic pet food brand focused on simple, wholesome recipes free from common allergens like beef, pork, wheat, and dairy. - **Canagan - A grain-free pet food brand focusing on high-protein, meat-rich recipes inspired by the ancestry of dogs and cats.

### British Pet Accessories & Countryside Brands

- **Barbour - Famed for its iconic wax cotton dog coats, tartan-patterned pet beds, fleece jumpers, and classic rural styling. - **Mutts & Hounds - A luxury British lifestyle brand crafting handmade tweed and linen dog beds, collars, and stylish dog apparel in the heart of Wiltshire. - **Ancol - A family-owned West Midlands business operating for decades, offering reliable everyday pet accessories including collars, leads, grooming tools, and weather-resistant coats. - **Paws Made - A creative British brand recognized for interactive and agility-focused dog toys, tugs, and training gear.

### Major UK Pet Retailers If you are looking to shop a wide range of native and international pet brands, the primary retailers in the UK include:

- Pets at Home - The country's largest comprehensive pet care chain offering food, toys, veterinary services, and grooming. - **Pets Corner - A specialized natural pet care retailer focusing on ethical sourcing, natural treats, and specialized staff advice. - **Jollyes - A prominent nationwide pet superstore chain providing value and a large assortment of pet supplies.

ChatGPT

The question asked

Best pet subscription deals UK

From the recorded answer

… tails.com - advertised free personalised kibble and 50% off wet food and treats for new customers. www.mysidegig.co.uk View offer …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best pet subscription deals in the UK, I'd compare monthly price, what's included, delivery costs and introductory offers - especially whether you can cancel easily or are locked into a minimum term.

The best value depends on whether you have a dog or cat and what you want delivered: treats and toys, food, or everyday essentials such as flea and worming products.

## Best UK pet subscription deals right now

Offers found on 25 October 2026. Introductory prices and eligibility may change.

!The Best Dog Subscription Boxes 2024

## 1\. Woofbox

(Best dog treat & toy deal)

# £17.50 first box

Normally £34.99/month

Includes two toys and four packets of treats, with free UK delivery. Use code HALFPRICEBOX on the rolling monthly plan; cancel any time. www.allsubscriptionboxes.co.ukwoof-box.co.uk

Shop Woofbox

---

!Butternut Box | Dog food delivery, Dog food recipes, Dog box subscription

## 2\. Butternut Box

(Best for fresh dog food)

# 75% off first box

A strong introductory offer listed by a UK subscription-deal site. Food plans are tailored to your dog; check your personalised checkout price and renewal cost. subscription-boxes.co.uk

Shop Butternut Box

---

!Subscribe to a monthly cat box from Gus & Bella

## 3\. Gus & Bella

# £19.90 first box

Normally £34.90/month

Eight to 12 themed items, including cat toys, treats and gifts for owners. Free UK delivery and a free cat bed with the second box for eligible new subscribers. www.allsubscriptionboxes.co.uk

Shop Gus & Bella

---

!Save 50% on your first VetBox: Your Vet in a Box | Pick My Postcode

## 4\. VetBox

(Best for essentials)

# From £8.55/month

Tailored flea, tick and worming treatments delivered to your door, with a treat included. The site also advertises 30% off the first three months for new subscribers. vetbox.com

View VetBox plans

---

!The Pets Larder | Award-Winning Natural Pet Shop, Cornwall

## 5\. The Pets Larder

# From £13.59/month

Natural dog treat subscriptions in different sizes, with options for chews and training treats. A good option if you want practical treats rather than novelty toys. thepetslarder.co.uk

Browse treat subscriptions

## More deals worth checking

- tails.com - advertised free personalised kibble and 50% off wet food and treats for new customers. www.mysidegig.co.uk View offer - Republic of Cats - advertised a two-week free food trial. www.mysidegig.co.uk View offer - Treat Sub - from £18/month for small dogs, including delivery, with no minimum term. treatsub.co.uk Compare boxes

My tip: introductory offers can look excellent, but compare the second-month price and cancellation terms before signing up. If your main goal is saving money on food, prioritise food subscriptions over novelty boxes.

## Let me narrow it down

1\. What pet do you have?

Dog

Cat

Both dog and cat

Other pet

---

2\. What subscription do you want?

Food and meals

Treats and toys

Flea and worming

Any type - show me the best deals

---

3\. Monthly budget

Under £10

£10-£20

£20-£35

£35+

---

4\. Your main priority

Biggest introductory discount

Lowest ongoing monthly cost

Free trial or first box free

No contract / easy cancellation

[Find my best deals]

Perplexity

The question asked

Best dog food for senior dogs UK

From the recorded answer

Best overall: Tails.com Senior - tailored to your dog's age, size and needs, with wet and dry options; particularly useful if your dog has weight, joint or dietary concerns.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best senior dog food in the UK depends on your dog's size, age, activity level, teeth and health. For a healthy older dog, strong options include:

- Best overall: Tails.com Senior - tailored to your dog's age, size and needs, with wet and dry options; particularly useful if your dog has weight, joint or dietary concerns. - Best widely available dry food: IAMS For Vitality Senior - senior-specific nutrition with poultry protein, antioxidants and vitamin E; choose the correct breed-size formula. - Best veterinary-style option: Hill's Science Plan Senior - offers age-specific diets with digestible ingredients and nutrients intended to support digestion, heart, kidney, skin and coat health. - Best for medium/large breeds: Royal Canin Ageing - size- and age-specific recipes, including Medium Ageing 10+, with EPA/DHA and protein to help maintain muscle. - Good UK budget alternatives: Burns Senior or James Wellbeloved Senior - established senior ranges frequently recommended as practical alternatives. - Best for sore teeth or fussy eaters: senior wet food, such as a wet senior formula from Tails.com, Hill's or another complete brand; its softer texture and higher moisture can make eating easier.

## What to look for

- A “complete” senior dog food, rather than complementary food. - Named animal proteins and enough protein to help preserve muscle; older dogs do not automatically need a very low-protein diet. - Moderate calories and measured portions, since many seniors become less active. - Omega-3s, such as EPA/DHA, for general skin, coat and joint support. - Digestible fibre or prebiotics for sensitive digestion. - A recipe matched to your dog's breed size and age, as senior cut-offs vary-for example, some formulas begin around 7 years, while large dogs may be classed as senior earlier.

If your dog has kidney disease, diabetes, pancreatitis, heart disease, obesity, arthritis or persistent digestive problems, ask your vet before choosing a food; a therapeutic veterinary diet may be more appropriate than a standard senior recipe. Change food gradually over about a week and monitor weight, stools and appetite.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Tails.com

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

2.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

141

Answers naming the brand

4947

Answers collected

2.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Tails.com ranks #14 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 2.9%. It was named in 141 of 4,947 AI answers across 35 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.9% AI visibility for Tails.com in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #14 among 49 tracked brands.

How often does AI mention this brand?

Tails.com was named in 141 of 4,947 collected AI answers, across 35 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Tails.com by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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