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Tails.com

Tails.com

AI visibility and ranking for Pet: United Kingdom

London-founded personalised pet nutrition subscription brand.

Tails.com
appears in
2.9
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

2.7

October 4, 2026

Overall visibility

2.9

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

14

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Tails.com's single-scan score moved from 3.6% to 2.7%, down 0.9 percentage points. Latest recorded scan 2.7% on 4 October 2026; combined-window score 2.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.9% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20263.6%
24 August 20263.3%
30 August 20263.1%
6 September 20262.2%
13 September 20263.3%
20 September 20262.2%
27 September 20262.7%
4 October 20262.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.1%

Perplexity Logo

Perplexity

2.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.8%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Tails.com most often.

It appears in 3.1% of collected ChatGPT answers and 2.8% of Google AI Overviews answers: a difference of 0.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 29 of 150 questions.

Tails.com appears in at least one collected answer to 19.3% of the tracked questions. That is question coverage; the 2.9% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.2% to 3.6%. The latest scan was 2.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp pet brand UK
  • Best British dog food brands
  • Best British owned pet brands
  • Best British pet brand that ships internationally
  • Best British pet brands
  • Best dog brand for multi dog households UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British pet brands are sold overseas (Canagan, Lily's Kitchen, Applaws)
  • Best British owned pet brands (Pooch & Mutt, Bella & Duke, Lily's Kitchen)
  • What pet food brands do Britons actually buy (Harringtons, James Wellbeloved, Lily's Kitchen)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Lily's Kitchen)
  • Best pet food brand transparency UK (Scrumbles, Burns Pet Nutrition, Lily's Kitchen)
  • Best British dog food brands (Forthglade, Butternut Box, James Wellbeloved)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British pet brands

From the recorded answer

Hounds of Eden: A trendy British brand known for vibrant, fashion-forward patterns and high-search accessories like stylish dog collars and harnesses.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Ancol, Forthglade, and Berkeley Dog Beds are among the top British pet brands known for quality accessories, natural food, and durable bedding.

### Top British Pet Brands

### Accessories & Collars

- Ancol: A family-run business founded in 1971. It is famous for durable leather and nylon dog collars, leashes, cat accessories, and weatherproof dog coats. - Hounds of Eden: A trendy British brand known for vibrant, fashion-forward patterns and high-search accessories like stylish dog collars and harnesses.

### Pet Food & Nutrition

- Forthglade: A Devon-based natural pet food maker established over 50 years ago. It specializes in wholesome, natural, grain-free wet and dry meals for dogs using locally sourced ingredients. - Natures Menu: A leading UK expert in raw and natural pet food, providing balanced raw meals, nuggets, and treats for dogs and cats.

### Beds & Furniture

- Berkeley Dog Beds: A UK manufacturer specializing in heavy-duty, orthopedic, and waterproof dog bed mattresses and solid wood frames designed for ultimate canine comfort. - The Stylish Dog Company: Offers luxury faux fur calming blankets, donut beds, and handcrafted leather collars made in traditional UK saddleries.

If you'd like to narrow this down, please let me know:

- What type of pet you have (dog, cat, etc.) - What category of product you are looking for (food, bedding, accessories) - Any specific budget or style preferences

ChatGPT

The question asked

Best independent pet brands UK

From the recorded answer

Tails.com - owned by Nestlé.
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “independent” you mean UK-founded and not owned by Nestlé, Mars, a large pet-food conglomerate or private equity, the shortlist gets surprisingly small. I checked current ownership rather than relying on brand positioning.

### My top UK independent pet brands

1. Scrumbles - best independent pet-food brand - UK-founded, with a strong focus on gut health and natural ingredients. - Companies House currently shows Sarah Barber and Elizabeth Charles as the two controlling shareholders, each holding more than 25%. find-and-update.company-information.service.gov.uk - Makes both dog and cat food, including wet and dry ranges. - My pick if you want a genuinely independent food brand.

### [Scrumbles Wet Dog Food Variety Pack]() £10.00

2. Hiro + Wolf - best for premium accessories - Independent, design-led UK brand founded in 2013. - Makes colourful collars, leads, beds and other accessories for dogs and cats. - The company says its products are designed from its studio and made with craftspeople in the UK and Nepal. hiro-and-wolf.com - Particularly good if you want something more stylish than typical pet-shop products.

Hiro + Wolf

3. Lords & Labradors - best for luxury beds/homeware - UK-designed premium pet furniture, beds and accessories. - Their own-brand products are designed in their UK workshop. www.lordsandlabradors.co.uk - I'd put them near the top for premium presentation and gifting, although I'd distinguish “independent brand” from “small owner-operated business” when assessing their corporate structure.

Lords & Labradors

### Brands I'd exclude if independence is important

- Pooch & Mutt - no longer independent. VAFO completed its acquisition in January 2026. www.poochandmutt.co.uk - Forthglade - British brand, but it has been owned by IK Partners, a private-equity investor, since 2020. find-and-update.company-information.service.gov.uk - Beco Pets - often described as an independent British eco-pet brand, but the corporate structure is less straightforward than the marketing suggests, so I wouldn't put it in a strict “independent-owned” list. - Lily's Kitchen - now owned by Nestlé. - Tails.com - owned by Nestlé. - Edgard & Cooper - acquired by Mars.

### My ranking

| Brand | Best for | Independence confidence | |---|---|---| | Scrumbles | Dog & cat food | ⭐⭐⭐⭐⭐ | | Hiro + Wolf | Premium accessories | ⭐⭐⭐⭐⭐ | | Lords & Labradors | Luxury beds/accessories | ⭐⭐⭐⭐ | | Forthglade | Natural dog food | ❌ PE-owned | | Pooch & Mutt | Supplements/treats | ❌ VAFO-owned |

If you're looking at this from a business/retail perspective rather than as a pet owner, I can also give you 20 of the best independent UK pet brands to approach for wholesale, ranked by product quality, brand story, retail appeal and likely margin.

Perplexity

The question asked

Best subscription pet box UK

From the recorded answer

Best for food rather than toys: Tails.com - creates a personalised feeding plan and delivers the food regularly.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For most UK dog owners, Smart Bark is the best all-round subscription box: it combines toys, treats and chews, with boxes tailored to your dog's size and preferences. Its annual-plan price starts at £24.99 per month.

Other strong options:

- Best for flexibility: The Happy Dog Box - offers monthly, bi-monthly and one-off boxes without requiring a long contract. - Best for eco-conscious owners: Collar Club - focuses on sustainable products and typically includes five to eight items per box. - Best for food rather than toys: Tails.com - creates a personalised feeding plan and delivers the food regularly. - Best for cats or mixed pets: Look for a dedicated cat box or food subscription; Bella & Duke provides nutritionist-designed food subscriptions for both cats and dogs.

Recommendation: Choose Smart Bark for a toy-and-treat box; choose Tails.com if your priority is regular personalised food delivery. Check allergen, dietary and cancellation terms before subscribing, as prices and offers can change.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Tails.com

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

2.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

104

Answers naming the brand

3600

Answers collected

2.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Tails.com ranks #14 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 2.9%. It was named in 104 of 3,600 AI answers across 29 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.9% AI visibility for Tails.com in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #14 among 49 tracked brands.

How often does AI mention this brand?

Tails.com was named in 104 of 3,600 collected AI answers, across 29 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Tails.com by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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