Get your industry’s AI rankings every Monday. Track it →
Found
/
The List
/
Pet
/

James Wellbeloved

James Wellbeloved

AI visibility and ranking for Pet: United Kingdom

Complete-diet dog and cat food brand.

James Wellbeloved
appears in
10.8
% of measured AI answers in this industry and market.

Found score

Track James Wellbeloved’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

8.7

October 4, 2026

Overall visibility

10.8

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

5

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, James Wellbeloved's single-scan score moved from 12.2% to 8.7%, down 3.5 percentage points. Latest recorded scan 8.7% on 4 October 2026; combined-window score 10.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 10.8% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 202612.2%
24 August 202611.6%
30 August 202612.0%
6 September 20269.6%
13 September 202611.1%
20 September 202611.6%
27 September 20269.8%
4 October 20268.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

11.4%

Perplexity Logo

Perplexity

13.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

7.2%

21 August 2026 – 4 October 2026 (scans 1–8)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Perplexity names James Wellbeloved most often.

It appears in 13.8% of collected Perplexity answers and 7.2% of Google AI Overviews answers: a difference of 6.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 59 of 150 questions.

James Wellbeloved appears in at least one collected answer to 39.3% of the tracked questions. That is question coverage; the 10.8% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 8.7% to 12.2%. The latest scan was 8.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British cat food brands
  • Best British dog food brands
  • Best British owned dog food brand
  • Best British owned pet brands
  • Best British pet brand that ships internationally
  • Best British pet brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent pet brands UK (Mutts & Hounds, Poppy's Picnic, Scrumbles)
  • Best pet food brand transparency UK (Scrumbles, Burns Pet Nutrition, Lily's Kitchen)
  • Best British made pet products (Hownd, Fish4Dogs, Lily's Kitchen)
  • Best British owned dog food brand (Forthglade, Scrumbles, Butternut Box)
  • Best award winning British pet brands (Burns Pet Nutrition, Forthglade, Nutriment)
  • Best dog food for fussy eaters UK (Lily's Kitchen, Wilsons Pet Food, Canagan)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British cat food brands

From the recorded answer

… op British-made and popular UK cat food brands include Scrumbles, Burgess Pet Care, and James Wellbeloved, offering specialized nutrition tailored to different feline needs. ### Leading British and UK-Available Cat Food Brands ### Premium & Natural UK-Made Brands - Scrumbles: K …
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

Top British-made and popular UK cat food brands include Scrumbles, Burgess Pet Care, and James Wellbeloved, offering specialized nutrition tailored to different feline needs.

### Leading British and UK-Available Cat Food Brands

### Premium & Natural UK-Made Brands

- Scrumbles: Known for high-meat recipes (up to 75% chicken in dry formulas) and gut-friendly ingredients. Made in the UK with added slippery elm or probiotics for sensitive digestion. Typically costs around £16-£19 for a 2.5kg dry bag. - Burgess Pet Care: Manufactured at their own factory in Yorkshire, focusing on high-quality locally sourced ingredients designed to satisfy fussy eaters across various life stages.

### Hypoallergenic & Vet-Preferred Options

- James Wellbeloved: Frequently recommended by UK rescue centers like the Celia Hammond Animal Trust for its straightforward, hypoallergenic single-source protein recipes (such as turkey, lamb, or fish) free from common artificial additives and wheat. A 10kg bulk bag typically costs around £39-£45. - Royal Canin: Widely stocked across UK veterinary practices and pet stores, offering specialized breed nutrition (such as [Royal Canin British Shorthair Adult Dry Cat Food]( priced around £18.46 for 2kg via Petshop.co.uk and up to £39.39 for 4kg at Pets at Home).

### Value & Palatability Picks

- Felix: A household name offering high-moisture jelly and broth pouches like Felix As Good As It Looks (around £5-£7 for a 12-pack), heavily favored by fussy eaters for texture variety.

### Quick Comparison | Brand | Primary Focus | Origin / Manufacture | Estimated Price Range | |---|---|---|---| | Scrumbles | High protein & gut health | Made in the UK | £16.00 - £19.00 (2.5kg) | | James Wellbeloved | Hypoallergenic / sensitive | UK-wide availability | £39.00 - £45.00 (10kg) | | Royal Canin | Breed & medical specifics | Imported / Global | £18.00 - £25.00 (2kg) | | Felix | Budget wet/dry variety | Widely available UK | £5.00 - £8.00 (12-pack) |

If you share your cat's age, breed (like a British Shorthair), and whether they prefer wet or dry food, I can recommend the exact recipe that fits your budget.

ChatGPT

The question asked

Best British owned pet brands

From the recorded answer

For example, the British-made directory lists brands such as James Wellbeloved, but ownership can be elsewhere.
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “British owned” you mean the company/brand is UK-owned-not merely that the products are made in Britain-there are some excellent options. I'd prioritise these:

### 🇬🇧 Standout British-owned pet brands

| Brand | Best for | Why I'd consider it | |---|---|---| | JR Pet Products | Treats & chews | Yorkshire-based, strong range of single-protein/natural treats | | The Innocent Hound | Dog food & treats | Family-owned Yorkshire business; British-sourced ingredients are a major focus | | Naturaw | Raw dog food | Yorkshire-based and 100% privately owned; also a B Corp | | Eden Pet Foods | Dog & cat food | UK-based British pet-food brand with manufacturing in Britain | | Wilson's Pet Food | Cold-pressed dog food | Scottish-made, UK-owned food | | Pooch & Mutt | Functional treats | British brand with a particularly good range of supplements/treats | | Lords & Labradors | Beds & accessories | Premium UK independent brand; makes products through its own workshop | | Hiro + Wolf | Collars, leads & accessories | British-designed, independent and particularly stylish | | Ruff & Tumble | Drying coats | British dogwear specialist; excellent for wet-weather dogs | | Beco Pets | Eco accessories | Established British pet brand with a strong sustainability focus |

A useful distinction: British-made ≠ British-owned. For example, the British-made directory lists brands such as James Wellbeloved, but ownership can be elsewhere. buybritain.commadeingreatbritain.uk

### My top 5

1. JR Pet Products - probably my first choice for treats. Current products include its Pure Chicken Sticks and Pure Training Treats. ### [JR Pet Products Pure Chicken Sticks]() £3.99

2. The Innocent Hound - particularly good if you want British meat and a smaller/family-owned business. buybritain.commadeingreatbritain.uk

3. Naturaw - one of the strongest choices if independent ownership + sustainability are important to you. UK Pet Food describes it as 100% privately owned. www.ukpetfood.org

4. Hiro + Wolf - excellent if you're after attractive, genuinely British-designed accessories rather than mass-market pet gear. buybritain.commadeingreatbritain.uk

5. Lords & Labradors - a strong premium option for beds, travel and accessories; it's identified as one of the UK's leading independent pet ecommerce brands. www.suttoncommerce.co.uk

One important caveat: ownership changes, particularly in the pet-food industry, so I'd distinguish British-owned, independent/family-owned, and merely UK-made. Some apparently British brands are now backed by overseas private equity or multinational groups.

If you tell me whether you're looking for dog, cat, or both, I can make you a proper top-20 list of British-owned brands, including who owns each one, where they're based, what they sell, and which ones are genuinely independent/family-owned.

Perplexity

The question asked

Best British pet brands

From the recorded answer

James Wellbeloved - Vet-developed dog and cat food, including limited-ingredient and sensitive-stomach formulas.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Some of the best British pet brands-grouped by what they do well-are:

- Lily's Kitchen - Premium dog and cat food with natural ingredients and distinctive recipes. - James Wellbeloved - Vet-developed dog and cat food, including limited-ingredient and sensitive-stomach formulas. - Burns Pet Nutrition - UK-made, straightforward food designed around digestion, weight management, and sensitive pets. - Butternut Box - Fresh, portioned dog food delivered to your door. - Forthglade - Natural wet, dry, and complementary food for dogs, including grain-free and sensitive-diet options. - Pooch & Mutt - Functional treats and supplements targeting issues such as digestion, anxiety, joints, and skin. - Animology - British shampoos and grooming products used by owners, groomers, and show-dog handlers in more than 50 countries. - Hownd - British grooming products and pet-care items with a focus on natural ingredients. - Mutts & Hounds - Stylish, quintessentially English dog clothing and accessories, designed and handmade in Britain. - Ancol - Established UK pet-accessories company offering collars, leads, beds, toys, and grooming products. - Rosewood - Broad range of toys, beds, habitats, and accessories for dogs, cats, small animals, and birds. - Company of Animals - Behaviour and training products, including harnesses, muzzles, and enrichment toys. - PetSafe UK - Popular containment, training, feeding, and electronic pet-care products.

For a premium British shortlist, choose Lily's Kitchen or Butternut Box for food, Pooch & Mutt for supplements and treats, Animology for grooming, and Mutts & Hounds for accessories. Check the manufacturing label carefully: a British-owned brand is not necessarily British-made. Britain-focused directories distinguish between UK-designed, UK-owned, and genuinely British-made products.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

James Wellbeloved

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

10.8

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

389

Answers naming the brand

3600

Answers collected

10.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, James Wellbeloved ranks #5 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 10.8%. It was named in 389 of 3,600 AI answers across 59 of 150 tracked questions, averaging position 2.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 10.8% AI visibility for James Wellbeloved in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #5 among 49 tracked brands.

How often does AI mention this brand?

James Wellbeloved was named in 389 of 3,600 collected AI answers, across 59 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming James Wellbeloved by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.