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Poppy's Picnic

Poppy's Picnic

AI visibility and ranking for Pet: United Kingdom

Raw pet food brand.

Poppy's Picnic
appears in
0.2
% of measured AI answers in this industry and market.

Found score

Track Poppy's Picnic’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.4

October 18, 2026

Overall visibility

0.2

21 August 2026 – 18 October 2026 (scans 1–10)

Industry rank

46

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Poppy's Picnic's single-scan score moved from 0.2% to 0.4%, up 0.2 percentage points. Latest recorded scan 0.4% on 18 October 2026; combined-window score 0.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.2% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.2%
30 August 20260.0%
6 September 20260.0%
13 September 20260.0%
20 September 20260.4%
27 September 20260.0%
4 October 20260.2%
11 October 20260.0%
18 October 20260.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.2%

Perplexity Logo

Perplexity

0.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.1%

21 August 2026 – 18 October 2026 (scans 1–10)

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ChatGPT names Poppy's Picnic most often.

It appears in 0.2% of collected ChatGPT answers and 0.1% of Google AI Overviews answers: a difference of 0.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 6 of 150 questions.

Poppy's Picnic appears in at least one collected answer to 4.0% of the tracked questions. That is question coverage; the 0.2% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.0% to 0.4%. The latest scan was 0.4% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best dog food delivery subscription UK
  • Best human grade dog food UK
  • Best independent pet brands UK
  • Best new British pet brands
  • Best pet brand made in Britain certified
  • Best pet food brand transparency UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent pet brands UK (Lily's Kitchen, Forthglade, Pooch & Mutt)
  • Which pet food brands are actually British owned (Harringtons, Canagan, Cotswold Raw)
  • Best British owned pet brands (Hiro + Wolf, Forthglade, Scrumbles)
  • Which British pet brands are sold overseas (Fish4Dogs, Harringtons, Barking Heads)
  • Best British cat food brands (KatKin, Scrumbles, James Wellbeloved)
  • Best British pet brands (Canagan, Lily's Kitchen, Burns Pet Nutrition)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best dog food delivery subscription UK

From the recorded answer

Raw Dog Food: Poppy's Picnic …
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

The top dog food delivery subscription services in the UK vary depending on whether you want tailored dry food, fresh gently-cooked meals, or raw food:

### Top Dog Food Subscriptions

- Tailored Dry Food (Kibble): tails.com - Type: Personalised kibble blends. - Price: Starting from 62p per day. - Features: Vet-developed custom recipes based on your dog's age, weight, breed, and health goals, flexible pause/cancel options, and an empty bowls guarantee. - Fresh & Gently-Cooked Food: Butternut Box - Type: Freshly prepared, portion-controlled meals (stored in the fridge or freezer). - Recipes: Includes options like Beef It Up, Chicken You Out, Wham Bam Lamb, Pork This Way, and plant-based choices. - Delivery Frequency: Flexible delivery every 2 or 4 weeks. - Raw Dog Food: Poppy's Picnic - Type: 100% natural, balanced frozen raw food. - Discount & Savings: 20% off your first order and 10% off subsequent boxes. - Ratings: Rated 4.9/5 stars from over 2,220 reviews. - Air-Dried & Natural Alternatives: Pure Pet Food - Type: Personalised natural, vet-approved meals. - Price: Subscriptions start around £15 depending on dog size and portion requirements.

To help narrow down the best option, could you let me know:

- What breed, age, and weight is your dog? - Do you prefer dry kibble, fresh wet food, or raw? - Do you have any dietary requirements or sensitivities (like grain-free or low-fat)?

ChatGPT

The question asked

Best human grade dog food UK

From the recorded answer

!Beef, Chicken, Lamb, Turkey and Venison & Duck RAW POWER Mince - Poppy's Picnic Fresh Raw Dog Food …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

If you're looking for the best human-grade dog food in the UK, I'd prioritise fresh, gently cooked meals made from identifiable ingredients, with a complete and balanced nutritional formulation - rather than simply food that looks like something you'd eat yourself.

One important distinction: “human-grade” doesn't automatically mean nutritionally complete, healthier, or better quality. Look for food labelled complete pet food under UK pet-food rules, rather than complementary food, which needs to be fed alongside other foods.

## My top 4 human-grade dog foods in the UK

!The Best Dog Food UK

## 1\. Butternut Box

(Best overall)

Gently cooked, portioned meals made with named ingredients, including meat, fish and vegetables. Its recipes are designed to be complete and balanced, and independent reviews rate the range highly. www.allaboutdogfood.co.ukwww.dogfoodadvisor.com

Best for\: Most healthy adult dogs and owners wanting convenient fresh food.

Consider\: Requires freezer space and can be expensive.

Explore Butternut Box

---

!Braised Beef

## 2\. Different Dog

(Best premium alternative)

Freshly cooked meals made in small batches, with named ingredients and recipes formulated for canine nutritional needs. It is worth comparing if you want a more bespoke feeding service. www.differentdog.compawwala.com

Best for\: Owners prioritising ingredient transparency and recipe variety.

Consider\: Premium pricing and freezer storage.

Explore Different Dog

---

!Best Puppy Food UK | Personalised Grain Free Puppy Food

## 3\. Years

(Best for easy storage)

A fresh-food option designed to be stored in the cupboard rather than the freezer, making it practical for households with limited freezer space. Check the specific recipe's nutritional suitability and feeding instructions. pawpicks.co.ukpawpicksuk.co.uk

Best for\: Convenience without frozen meal deliveries.

Explore Years

---

!Beef, Chicken, Lamb, Turkey and Venison & Duck RAW POWER Mince - Poppy's Picnic Fresh Raw Dog Food

## 4\. Poppy's Picnic

A British brand offering raw and cookable meat-based meals, including options made with meat, offal and vegetables. Its cookable range is worth investigating if you prefer a less-processed feeding approach without serving raw food. uk.trustpilot.comwww.allaboutdogfood.co.uk

Best for\: Owners interested in meat-rich recipes and raw or cookable options.

Consider\: Check whether each particular product is complete, and follow safe handling instructions.

Explore Poppy's Picnic

## Which would I choose?

My starting point would be Butternut Box for an everyday fresh, cooked diet, with Different Dog as the main alternative. I'd compare the actual recipes, nutritional adequacy and cost per day before deciding, rather than choosing on meat percentage or marketing claims alone.

A few things to look for\:

- Complete food\: Suitable as the dog's sole diet for its stated life stage. - Nutritional expertise\: Formulated by qualified pet nutrition professionals and compliant with recognised nutritional guidelines such as FEDIAF. - Clear ingredients\: Named meat sources, with a full nutritional analysis. - Suitable calories\: Appropriate for your dog's weight, age and activity level.

## Let me narrow it down for your dog

The best choice can change considerably depending on your dog's needs.

1\. How old is your dog?

Puppy

Adult

Senior

---

2\. What size is your dog?

Small (under 10 kg)

Medium (10-25 kg)

Large (over 25 kg)

---

3\. What matters most?

Best ingredients and nutrition

Sensitive stomach or allergies

Weight management

Best value for money

---

4\. Preferred food type?

Freshly cooked

Raw

Either

Shelf-stable, no freezer needed

---

5\. Approximate food budget per day?

Under £3

£3-£6

Over £6

[Find the best food for my dog]

Perplexity

The question asked

Best new British pet brands

From the recorded answer

If you mean new British pet brands to watch, the strongest names in the results are BONKERS, Wuffable, Poppy's Picnic, Yora, Buddycare, and Be:Loved.
Read recorded answer

Recorded answer text · Perplexity · 20 September 2026

If you mean new British pet brands to watch, the strongest names in the results are BONKERS, Wuffable, Poppy's Picnic, Yora, Buddycare, and Be:Loved.

A practical way to think about them:

| Brand | Category | Why it stands out | |---|---|---| | BONKERS | Treats | A new UK pet-treat brand that launched in retail with low-calorie treats for dogs and cats. | | Wuffable | Accessories | A British dog accessory brand known for high-visibility awareness gear. | | Poppy's Picnic | Food | An award-winning British raw pet-food company. | | Yora | Food | Included among British brands in trade listings, suggesting it is an active UK brand to watch. | | Buddycare | Grooming/health | Listed among British brands aiming for European growth. | | Be:Loved | Natural pet care | A UK natural pet-products brand featured by Healthful Pets. |

If you want the most established “new-wave” British pet brands, Lily's Kitchen, Canagan, and Forthglade are also repeatedly surfaced in UK pet-food roundups and industry listings.

If you'd like, I can narrow this to: - best British dog food brands - best British pet accessory brands - best British cat brands - only genuinely startup/new brands launched recently

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Poppy's Picnic

Pet

21 August 2026 – 18 October 2026 (scans 1–10)

0.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

7

Answers naming the brand

4499

Answers collected

0.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Poppy's Picnic ranks #46 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 18 October 2026). Its visibility is 0.2%. It was named in 7 of 4,499 AI answers across 6 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.2% AI visibility for Poppy's Picnic in Pet · United Kingdom, measured over 21 August 2026 – 18 October 2026. It ranks #46 among 49 tracked brands.

How often does AI mention this brand?

Poppy's Picnic was named in 7 of 4,499 collected AI answers, across 6 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Poppy's Picnic by all 4,499 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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