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Poppy's Picnic

Poppy's Picnic

AI visibility and ranking for Pet: United Kingdom

Raw pet food brand.

Poppy's Picnic
appears in
0.3
% of measured AI answers in this industry and market.

Found score

Track Poppy's Picnic’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.7

November 8, 2026

Overall visibility

0.3

21 August 2026 – 8 November 2026 (scans 1–13)

Industry rank

45

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Poppy's Picnic's single-scan score moved from 0.2% to 0.7%, up 0.5 percentage points. Latest recorded scan 0.7% on 8 November 2026; combined-window score 0.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.3% over 21 August 2026 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.2%
30 August 20260.0%
6 September 20260.0%
13 September 20260.0%
20 September 20260.4%
27 September 20260.0%
4 October 20260.2%
11 October 20260.0%
18 October 20260.4%
25 October 20260.9%
1 November 20260.2%
8 November 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.2%

Perplexity Logo

Perplexity

0.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.3%

21 August 2026 – 8 November 2026 (scans 1–13)

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Perplexity names Poppy's Picnic most often.

It appears in 0.3% of collected Perplexity answers and 0.2% of ChatGPT answers: a difference of 0.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 9 of 150 questions.

Poppy's Picnic appears in at least one collected answer to 6.0% of the tracked questions. That is question coverage; the 0.3% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 0.9%. The latest scan was 0.7% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British owned pet brands
  • Best British sourced pet food UK
  • Best dog food delivery subscription UK
  • Best human grade dog food UK
  • Best independent pet brands UK
  • Best new British pet brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which pet food brands are actually British owned (Burns Pet Nutrition, Forthglade, Skinner's)
  • Best British dog food brands (Different Dog, James Wellbeloved, Forthglade)
  • What makes British pet food different (Paleo Ridge, The Innocent Hound, Burns Pet Nutrition)
  • Best British pet brands (Forthglade, Butternut Box, Lily's Kitchen)
  • Best independent pet brands UK (Forthglade, Denzel's, Scrumbles)
  • Best British cat food brands (KatKin, Canagan, Lily's Kitchen)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best dog food delivery subscription UK

From the recorded answer

Best Raw Subscription - Bella+Duke / Poppy's Picnic: 100% natural, nutritionally complete raw meals formulated with vets and nutritionists.
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Top-rated dog food delivery subscriptions in the UK stand out across fresh, air-dried, raw, and tailored kibble categories:

### Top UK Dog Food Subscriptions

- Best Fresh Subscription - Butternut Box: Pre-portioned, human-quality fresh meals gently cooked and delivered frozen. Ideal for fussy eaters and sensitive stomachs, with customizable delivery intervals every 2 or 4 weeks. - Best Pantry-Fresh Alternative - Marleybones: Gently steam-cooked fresh meals packed in shelf-stable cartons that store in the cupboard for up to 18 months without needing freezer space. - Best Air-Dried - Pure Pet Food: Gently air-dried to lock in nutrients; just add water. High-rated on AllAboutDogFood and well-suited for sensitive or renal diets. - Best Raw Subscription - Bella+Duke / Poppy's Picnic: 100% natural, nutritionally complete raw meals formulated with vets and nutritionists. Poppy's Picnic offers introductory discounts (20% off your first order) and rates highly for natural ingredients and digestibility. - Best Tailored Kibble - Tails.com: Fully customized kibble blends formulated specifically to your dog's age, breed, weight, and dietary requirements, delivered monthly.

### Quick Comparison | Service | Food Type | Storage Needs | Best For | |---|---|---|---| | Butternut Box | Fresh Cooked | Freezer required | Fussy eaters & zero prep | | Marleybones | Steam-cooked Fresh | Cupboard (ambient) | Fresh food without a freezer | | Pure Pet Food | Air-Dried | Dry pantry storage | Sensitive stomachs & small kitchens | | Poppy's Picnic | Raw | Freezer required | Natural raw diet & digestion | | Tails.com | Personalised Dry/Kibble | Dry pantry storage | Budget-friendly tailored nutrition |

To help narrow down the best option, tell me:

- Your dog's breed, age, and weight - Do you have freezer space for fresh/raw food, or do you prefer pantry/dry storage? - Does your dog have any allergies or sensitive stomach issues?

ChatGPT

The question asked

Best British sourced pet food UK

From the recorded answer

!Beef, Chicken, Lamb, Turkey and Venison & Duck RAW POWER Mince - Poppy's Picnic Fresh Raw Dog Food …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

I've found several promising British pet food manufacturers, but the best choice depends on whether you're looking for dog or cat food.

One important distinction: Made in Britain doesn't necessarily mean British-sourced ingredients. I'd prioritise companies that can demonstrate UK ingredient sourcing, traceability and where their food is manufactured.

## British pet food brands worth investigating

!Free Range Turkey & Haddock Raw Dog Food | Naturaw

1\. Naturaw

Yorkshire-based, independent and B Corp certified. Particularly interesting if you want British-made raw dog food and sustainability credentials. www.ukpetfood.org

Website

---

!Salmon & Sardines Wet Dog Food Variety Pack | Forthglade

2\. Forthglade

Devon-based manufacturer specialising in natural wet dog food. Worth investigating for British-made meals. www.ukpetfood.org

Website

---

![5kg Raw Starter Pack For Adult Dogs - Variety Raw Dog Food - Nutriment](

3\. Nutriment

UK manufacturer worth considering if you're interested in raw feeding. Check individual recipe sourcing. www.ukpetfood.org

Website

---

!Beef, Chicken, Lamb, Turkey and Venison & Duck RAW POWER Mince - Poppy's Picnic Fresh Raw Dog Food

4\. Poppy's Picnic

Wiltshire-based raw food producer, making complete and balanced meals for dogs and cats. www.ukpetfood.org

Website

---

!Nutriwolds Lamb Cool Pot Complete 1kg - Stefs Pet Pantry

5\. NutriWolds

Particularly interesting for sourcing: it reports using East Anglian ingredients, including Suffolk vegetables and locally sourced fish, and manufacturing in Suffolk. www.nutriwolds.co.uk

Website

## A quick question so I can narrow this down

Are you looking for\:

1\. Which pet?

Dog

Cat

Both dogs and cats

Other pets

---

2\. What type of food?

Dry food

Wet food

Raw food

Both wet and dry

Open to anything

---

3\. What's most important?

Ingredients sourced in Britain

British-owned and manufactured

Best nutritional quality

All three equally

[Find the best options]

I'll then compare brands on actual ingredient origins, manufacturing location, nutritional completeness and value, rather than simply trusting British branding.

Perplexity

The question asked

Best British owned pet brands

From the recorded answer

Raw feeding: Naturaw or Poppy's Picnic …
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

Some of the best British-owned pet brands-prioritising independent, family-owned, or UK-owned businesses rather than merely UK-made products-include:

| Brand | Best for | Why consider it | |---|---|---| | Burns Pet Nutrition | Everyday dog and cat food | Independent British company with straightforward recipes and veterinary input | | Forthglade | Natural dog food | Devon-based brand offering wet, dry and complementary foods | | The Innocent Hound | Food and treats | Family-owned Yorkshire business using British-sourced ingredients | | JR Pet Products | Natural treats and chews | Yorkshire-based, with a broad range of single-protein treats | | Naturaw | Organic raw dog food | Privately owned, Yorkshire-based and sustainability-focused | | Wilson's Pet Food | Cold-pressed dog food | UK-owned brand manufacturing in Scotland | | Pooch & Mutt | Functional treats and supplements | British brand focused on targeted health products | | Pure Pet Food | Freeze-dried and air-dried food | Personalised dog-food plans and convenient feeding | | Fish4Dogs / Fish4Cats | Fish-based food | Specialist dog and cat food centred on fish ingredients | | Beco Pets | Eco-conscious accessories | British brand with a strong sustainability focus | | Hiro + Wolf | Collars and leads | Independent British-designed accessories | | Company of Animals | Training and behaviour products | UK-founded maker of products including Halti and Baskerville | | Ruff & Tumble | Drying coats | British specialist in wet-weather dogwear | | WildWash | Natural grooming | British grooming and pet-care brand | | Mutts & Hounds | Beds and accessories | British-designed dog lifestyle products |

Best overall shortlist:

- Dog food: Burns, Forthglade, The Innocent Hound, Wilson's - Raw feeding: Naturaw or Poppy's Picnic - Treats: JR Pet Products or Pooch & Mutt - Cat food: Fish4Cats or Burns - Accessories: Beco Pets, Hiro + Wolf or Mutts & Hounds - Training: Company of Animals

“British-owned” can change over time, so it is worth checking ownership directly before buying. For example, Lily's Kitchen is British-founded but is now owned by Nestlé Purina, so it is not currently British-owned.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Poppy's Picnic

Pet

21 August 2026 – 8 November 2026 (scans 1–13)

0.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

15

Answers naming the brand

5844

Answers collected

0.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Poppy's Picnic ranks #45 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 8 November 2026). Its visibility is 0.3%. It was named in 15 of 5,844 AI answers across 9 of 150 tracked questions, averaging position 3.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.3% AI visibility for Poppy's Picnic in Pet · United Kingdom, measured over 21 August 2026 – 8 November 2026. It ranks #45 among 49 tracked brands.

How often does AI mention this brand?

Poppy's Picnic was named in 15 of 5,844 collected AI answers, across 9 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Poppy's Picnic by all 5,844 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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