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Naturaw

Naturaw

AI visibility and ranking for Pet: United Kingdom

Human-grade raw pet food brand.

Naturaw
appears in
2.5
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

3.3

October 4, 2026

Overall visibility

2.5

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

15

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Naturaw's single-scan score moved from 2.0% to 3.3%, up 1.3 percentage points. Latest recorded scan 3.3% on 4 October 2026; combined-window score 2.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.5% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.0%
24 August 20262.0%
30 August 20262.0%
6 September 20262.9%
13 September 20262.2%
20 September 20263.1%
27 September 20262.7%
4 October 20263.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.9%

Perplexity Logo

Perplexity

2.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

2.8%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Naturaw most often.

It appears in 2.9% of collected Perplexity answers and 1.9% of ChatGPT answers: a difference of 1.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 16 of 150 questions.

Naturaw appears in at least one collected answer to 10.7% of the tracked questions. That is question coverage; the 2.5% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 2.0% to 3.3%. The latest scan was 3.3% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp pet brand UK
  • Best British owned dog food brand
  • Best British owned pet brands
  • Best British sourced pet food UK
  • Best award winning British pet brands
  • Best dog food with no fillers UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British pet brands are sold overseas (Canagan, Lily's Kitchen, Applaws)
  • Best British pet brands (Ancol Pet Products, Forthglade, Lily's Kitchen)
  • Best independent pet brands UK (Mutts & Hounds, Poppy's Picnic, Scrumbles)
  • What pet food brands do Britons actually buy (Harringtons, James Wellbeloved, Lily's Kitchen)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Lily's Kitchen)
  • Best pet brand packaging UK (Lily's Kitchen, Scrumbles, Edgard & Cooper)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British sourced pet food UK

From the recorded answer

Naturaw supplies raw dog food produced entirely from UK farms.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

You can find top-tier British-sourced pet food in the UK with recipes featuring locally farmed meats, natural ingredients, and transparent supply chains.

### Top British-Sourced Pet Food Brands

- Forthglade offers Forthglade British Classics wet and dry food made in Devon. - British Sourcing: Features 75% British-sourced protein (such as turkey, chicken, lamb, and beef). - Key Attributes: Grain-free, natural, hypoallergenic recipes suitable for sensitive stomachs. - Cost: Wet food trays cost around £3.40 per day for an average 14kg dog when fed exclusively, or less when used as a topper. - The Innocent Hound produces From The British Countryside air-dried food. - British Sourcing: Contains 85% British-raised meat including single-protein options like venison, lamb, and salmon. - Key Attributes: Grain-free, sustainably packaged, and shelf-stable without requiring refrigeration or water. - Cost: Priced around £32.00 to £42.00 per 1kg depending on the protein variety. - Naturaw supplies raw dog food produced entirely from UK farms. - British Sourcing: Uses 100% British meat paired with traceable, ethical supply chains. - Key Attributes: Environmentally friendly with fully compostable packaging and raw nutritional formulations. - Cost: Varies by recipe box and subscription choices. - Little BigPaw manufactures natural wet and dry options in the UK. - British Sourcing: Formulated with up to 70% real British-made and sourced ingredients. - Key Attributes: Hypoallergenic, grain-free, and designed for picky eaters or sensitive digestion. - Cost: Affordable tier with free shipping on orders over £40.

To help me narrow down the best option for your pet, could you share:

- Whether your pet is a dog or cat and their approximate age? - Your preference for wet, dry, raw, or air-dried food? - Any specific dietary sensitivities or health goals?

ChatGPT

The question asked

Best British owned pet brands

From the recorded answer

| Naturaw | Raw dog food | Yorkshire-based and 100% privately owned; also a B Corp | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “British owned” you mean the company/brand is UK-owned-not merely that the products are made in Britain-there are some excellent options. I'd prioritise these:

### 🇬🇧 Standout British-owned pet brands

| Brand | Best for | Why I'd consider it | |---|---|---| | JR Pet Products | Treats & chews | Yorkshire-based, strong range of single-protein/natural treats | | The Innocent Hound | Dog food & treats | Family-owned Yorkshire business; British-sourced ingredients are a major focus | | Naturaw | Raw dog food | Yorkshire-based and 100% privately owned; also a B Corp | | Eden Pet Foods | Dog & cat food | UK-based British pet-food brand with manufacturing in Britain | | Wilson's Pet Food | Cold-pressed dog food | Scottish-made, UK-owned food | | Pooch & Mutt | Functional treats | British brand with a particularly good range of supplements/treats | | Lords & Labradors | Beds & accessories | Premium UK independent brand; makes products through its own workshop | | Hiro + Wolf | Collars, leads & accessories | British-designed, independent and particularly stylish | | Ruff & Tumble | Drying coats | British dogwear specialist; excellent for wet-weather dogs | | Beco Pets | Eco accessories | Established British pet brand with a strong sustainability focus |

A useful distinction: British-made ≠ British-owned. For example, the British-made directory lists brands such as James Wellbeloved, but ownership can be elsewhere. buybritain.commadeingreatbritain.uk

### My top 5

1. JR Pet Products - probably my first choice for treats. Current products include its Pure Chicken Sticks and Pure Training Treats. ### [JR Pet Products Pure Chicken Sticks]() £3.99

2. The Innocent Hound - particularly good if you want British meat and a smaller/family-owned business. buybritain.commadeingreatbritain.uk

3. Naturaw - one of the strongest choices if independent ownership + sustainability are important to you. UK Pet Food describes it as 100% privately owned. www.ukpetfood.org

4. Hiro + Wolf - excellent if you're after attractive, genuinely British-designed accessories rather than mass-market pet gear. buybritain.commadeingreatbritain.uk

5. Lords & Labradors - a strong premium option for beds, travel and accessories; it's identified as one of the UK's leading independent pet ecommerce brands. www.suttoncommerce.co.uk

One important caveat: ownership changes, particularly in the pet-food industry, so I'd distinguish British-owned, independent/family-owned, and merely UK-made. Some apparently British brands are now backed by overseas private equity or multinational groups.

If you tell me whether you're looking for dog, cat, or both, I can make you a proper top-20 list of British-owned brands, including who owns each one, where they're based, what they sell, and which ones are genuinely independent/family-owned.

Perplexity

The question asked

Best raw dog food UK

From the recorded answer

| Sustainable option | Naturaw | Noted for environmental focus alongside raw products. | …
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

For most UK dogs, Bella & Duke is the strongest all-round choice, while Nutriment is a good value option and Nature's Menu is convenient and widely available. Independent UK roundups commonly place Bella & Duke among the top raw-food brands, with Nutriment noted for value and range.

| Best for | Brand | Why consider it | |---|---|---| | Best overall | Bella & Duke | Convenient subscription, complete recipes and broad product range. | | Best value | Nutriment | Good ingredient range and competitive pricing. | | Easiest to buy | Nature's Menu | Established UK brand with complete raw meals and broad availability. | | Sustainable option | Naturaw | Noted for environmental focus alongside raw products. |

What to check before buying: - Choose food labelled “complete”, not merely “complementary”; it should meet your dog's nutritional needs when fed as directed. - Look for clearly stated meat, bone and offal proportions, calorie information, feeding guidance and batch/lot traceability. - Transition gradually and maintain strict kitchen hygiene because raw food can carry pathogens. - Ask your vet before switching, particularly for puppies, pregnant dogs, elderly dogs, dogs with medical conditions, or households with young children or immunocompromised people; veterinary guidance is recommended for major diet changes.

A practical starting point is a complete adult recipe from Bella & Duke or Nutriment, bought in a small trial quantity first to check tolerance and palatability.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Naturaw

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

2.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

91

Answers naming the brand

3600

Answers collected

2.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Naturaw ranks #15 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 2.5%. It was named in 91 of 3,600 AI answers across 16 of 150 tracked questions, averaging position 2.7 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.5% AI visibility for Naturaw in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #15 among 49 tracked brands.

How often does AI mention this brand?

Naturaw was named in 91 of 3,600 collected AI answers, across 16 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Naturaw by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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