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KatKin

KatKin

AI visibility and ranking for Pet: United Kingdom

London-founded fresh and frozen cat food subscription brand.

KatKin
appears in
1.6
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

1.3

October 4, 2026

Overall visibility

1.6

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

22

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, KatKin's single-scan score moved from 1.6% to 1.3%, down 0.3 percentage points. Latest recorded scan 1.3% on 4 October 2026; combined-window score 1.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.6% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.6%
24 August 20262.2%
30 August 20261.3%
6 September 20261.8%
13 September 20261.3%
20 September 20260.9%
27 September 20262.2%
4 October 20261.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.9%

Perplexity Logo

Perplexity

2.1%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.8%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names KatKin most often.

It appears in 2.1% of collected Perplexity answers and 0.8% of Google AI Overviews answers: a difference of 1.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 14 of 150 questions.

KatKin appears in at least one collected answer to 9.3% of the tracked questions. That is question coverage; the 1.6% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.9% to 2.2%. The latest scan was 1.3% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British cat food brands
  • Best British owned pet brands
  • Best cat food for fussy eaters UK
  • Best female founded pet brands UK
  • Best first pet food brand to try UK
  • Best independent pet brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British pet brands are sold overseas (Canagan, Lily's Kitchen, Applaws)
  • Which pet food brands are actually British owned (Burns Pet Nutrition, Harringtons, Scrumbles)
  • Best British pet brands (Ancol Pet Products, Forthglade, Lily's Kitchen)
  • Best British owned pet brands (Pooch & Mutt, Bella & Duke, Lily's Kitchen)
  • Best independent pet brands UK (Mutts & Hounds, Poppy's Picnic, Scrumbles)
  • Best pet brand packaging UK (Lily's Kitchen, Scrumbles, Edgard & Cooper)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best independent pet brands UK

From the recorded answer

KatKin: An independent fresh cat food brand specializing in 100% premium, vet-formulated meat meals designed specifically for cats.
Read recorded answer

Recorded answer text · Google AI Overviews · 27 September 2026

Some of the top independent and specialized British pet brands in the UK focus on natural nutrition, raw feeding, and stylish accessories.

### Independent Pet Food & Nutrition Brands

- Butternut Box: Known for fresh, gently cooked, human-grade dog food delivered via a personalized subscription service. - Scrumbles: An independent family business focused on gut-friendly natural wet and dry food and treats for cats and dogs. - Bella & Duke: A leading independent raw pet food specialist offering natural meals and subscription plans for dogs and cats. - KatKin: An independent fresh cat food brand specializing in 100% premium, vet-formulated meat meals designed specifically for cats. - Pooch & Mutt: Popular for ethical, health-conscious dog foods and calming supplements using natural functional ingredients.

### Independent Pet Accessories & Lifestyle Brands

- Mutts & Hounds: Handmakes luxury British tweed dog beds, leather collars, harnesses, and toys in the UK. - LISH (London Independent Style House): Designs high-end, bespoke dog coats, collars, and carriers with a fashion-forward, artisanal approach. - Barc London: Specializes in stylish, minimalist matching leash, collar, and harness sets alongside modern pet apparel. - Oscar and Hooch: Offers signature stylish, machine-washable suede-effect dog collars and leads in vibrant colorways.

If you'd like to narrow down these options, please tell me:

- What type and breed of pet you have - Whether you are looking for food/treats or accessories/bedding - Your preferred shopping method (online subscription vs. local independent boutique)

I can give you a more tailored recommendation!

ChatGPT

The question asked

Which British pet brands are actually good

From the recorded answer

The British options I'd investigate first are Lily's Kitchen, KatKin, Untamed, Scrumbles and Encore.
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

Yes - but I'd separate “British”, “good ingredients/food”, and actually evidence-backed. Some UK pet brands are excellent; others are mostly clever packaging.

For pet food specifically, the strongest British brands I'd look at are:

### 🐶 Dog food

1. Forthglade - my best all-round British pick - Devon-based British brand. - Their recipes are developed with pet/veterinary nutritionists and are formulated to meet FEDIAF nutritional guidelines. forthglade.com - Particularly good if you want wet food or a higher-quality dry option without going completely luxury-priced. - Their food also performed well enough in the latest Which? survey to be included among the better-known brands assessed. www.which.co.uk

2. Lily's Kitchen - excellent, but expensive - British-founded and very ingredient-focused. - Complete-and-balanced recipes, with meat/offal and added vitamins/minerals. www.lilyskitchen.co.uk - Their puppy food, for example, lists 67% chicken and is formulated as a complete food. www.lilyskitchen.co.uk - Downside: you're paying quite a premium for the branding and ingredient positioning. Which?'s latest pricing analysis puts Lily's Kitchen among the more expensive options. www.which.co.uk

3. Burns - unflashy but genuinely solid - One of the brands I'd consider if you care more about sensible nutrition than fashionable packaging. - Worth considering particularly for dogs with dietary sensitivities.

4. Pooch & Mutt - good for treats and supplements - I like the brand more for its functional treats/supplements than as an automatic choice for every dog's main diet. - Good option if you're looking for things such as dental, calming or joint-support products, but I'd judge individual products rather than buying the whole range.

### 🐱 Cat food

The British options I'd investigate first are Lily's Kitchen, KatKin, Untamed, Scrumbles and Encore. The latest Which? research surveyed 1,441 cat owners and included all of these brands, alongside the big veterinary and supermarket brands. www.which.co.ukwww.which.co.uk

For cats, I'd put “complete food” ahead of marketing claims like natural, premium or human-grade. A food can have beautiful ingredients and still not be the best everyday diet if it's nutritionally incomplete.

### The brands I'd personally shortlist

| Brand | Best for | My take | |---|---|---| | Forthglade | Dogs | ⭐⭐⭐⭐⭐ | | Lily's Kitchen | Dogs/cats | ⭐⭐⭐⭐½ | | Burns | Dogs | ⭐⭐⭐⭐½ | | KatKin | Cats | ⭐⭐⭐⭐½ | | Untamed | Cats | ⭐⭐⭐⭐½ | | Pooch & Mutt | Treats/supplements | ⭐⭐⭐⭐ | | Scrumbles | Cats/dogs | ⭐⭐⭐⭐ | | Encore | Cat food/treats | ⭐⭐⭐⭐ |

One important caveat: I wouldn't automatically choose a British brand over Royal Canin, Hill's, Purina Pro Plan etc. For a pet with a medical condition, allergies, urinary problems, kidney disease, obesity, etc., a veterinary diet can be much more appropriate than a boutique “natural” food.

If you tell me dog or cat + age/breed + whether you mean food, treats, toys, beds, grooming or supplements, I can give you a “British pet brands worth your money” shortlist with the ones I'd avoid too. www.which.co.ukwww.which.co.uk

Perplexity

The question asked

Best British cat food brands

From the recorded answer

The best British cat-food brands to consider are KatKin, Untamed, Encore, Lily's Kitchen, Applaws, Arden Grange, and Meowing Heads. The right choice depends on whether you prioritize fresh food, high meat content, affordability, or specialist diets.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

The best British cat-food brands to consider are KatKin, Untamed, Encore, Lily's Kitchen, Applaws, Arden Grange, and Meowing Heads. The right choice depends on whether you prioritize fresh food, high meat content, affordability, or specialist diets.

- KatKin - Fresh, gently cooked food delivered chilled; a strong premium choice for owners wanting minimally processed meals. It is UK-based and suitable for all life stages. - Untamed - Wet food with high meat content and recipes generally free from added sugar and grains; particularly good for cats that prefer tins or pouches. - Encore - Excellent wet-food option with recognizable ingredients and a good quality-to-price balance. - Lily's Kitchen - Widely available premium wet and dry food, with meat-focused recipes and appealing variety. - Applaws - Known for transparent ingredient lists and high-protein wet foods; check whether a product is labelled complete, since some Applaws recipes are complementary rather than nutritionally complete. - Arden Grange - A British-run brand offering complete dry and wet diets, including options for kittens, adults, sterilised cats, and sensitive digestion. - Meowing Heads - British-made wet and dry food with meat-focused recipes; a practical mid-to-premium choice.

Best overall shortlist:

| Need | Brand | |---|---| | Best fresh food | KatKin | | Best premium wet food | Untamed | | Best value premium option | Encore | | Best widely available premium brand | Lily's Kitchen | | Best dry food | Arden Grange or Meowing Heads | | Best ingredient transparency | Applaws |

Choose a food labelled “complete” for the cat's life stage, and prioritize adequate animal protein, taurine, and moisture-especially for cats that drink little. Cats with urinary, kidney, allergy, or weight problems should use a diet recommended by a veterinarian.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

KatKin

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

1.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

57

Answers naming the brand

3600

Answers collected

1.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, KatKin ranks #22 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.6%. It was named in 57 of 3,600 AI answers across 14 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.6% AI visibility for KatKin in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #22 among 49 tracked brands.

How often does AI mention this brand?

KatKin was named in 57 of 3,600 collected AI answers, across 14 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming KatKin by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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