Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Close search
Get your industry’s AI rankings every Monday. Track it →
Your brandBook a Call
Found
/
The List
/
Pet
/

Barking Heads

Barking Heads

AI visibility and ranking for Pet: United Kingdom

Natural dog and cat food brand.

Barking Heads
appears in
1.9
% of measured AI answers in this industry and market.

Found score

Track Barking Heads’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.6

October 25, 2026

Overall visibility

1.9

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

20

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Barking Heads's single-scan score moved from 1.3% to 1.6%, up 0.3 percentage points. Latest recorded scan 1.6% on 25 October 2026; combined-window score 1.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.9% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.3%
24 August 20261.8%
30 August 20261.3%
6 September 20262.2%
13 September 20261.6%
20 September 20262.0%
27 September 20261.6%
4 October 20261.8%
11 October 20262.9%
18 October 20262.7%
25 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.8%

Perplexity Logo

Perplexity

2.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.6%

21 August 2026 – 25 October 2026 (scans 1–11)

Claude LogoDeep Seek LogoGrok Logo

See insights from more platforms.

Track your brand everywhere its mentioned with Lift.

Explore Lift →

Perplexity names Barking Heads most often.

It appears in 2.2% of collected Perplexity answers and 1.6% of Google AI Overviews answers: a difference of 0.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 25 of 150 questions.

Barking Heads appears in at least one collected answer to 16.7% of the tracked questions. That is question coverage; the 1.9% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 1.3% to 2.9%. The latest scan was 1.6% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British cat food brands
  • Best British owned pet brands
  • Best British pet brands
  • Best dog brand for active dogs UK
  • Best dog brand for multi dog households UK
  • Best dog brand for senior dogs UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British pet brands (Lily's Kitchen, Butternut Box, Forthglade)
  • Best independent pet brands UK (Lily's Kitchen, Different Dog, Forthglade)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Scrumbles)
  • Best British cat food brands (KatKin, Untamed, Lily's Kitchen)
  • What pet food brands do Britons actually buy (Forthglade, Lily's Kitchen, Harringtons)
  • Best British dog food brands (James Wellbeloved, Forthglade, Skinner's)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which pet food brands are actually British owned

From the recorded answer

AATU & Barking Heads - High-meat and natural nutrition brands also operating under the Inspired Pet Nutrition umbrella in the UK.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Several prominent, independently or privately owned British pet food brands manufacture in the UK and remain free from major American or multinational conglomerate ownership (unlike supermarket staples like Pedigree, IAMS, or Purina, which are owned by Mars or Nestlé).

### Major British-Owned & UK-Based Pet Food Brands

- Harringtons - Based in Yorkshire and owned by Inspired Pet Nutrition (IPN), it is one of the UK's largest independent manufacturers of complete dry and wet natural dog food. - Wagg - Also part of the British Inspired Pet Nutrition family, specializing in value-focused, everyday complete dry pet foods. - AATU & Barking Heads - High-meat and natural nutrition brands also operating under the Inspired Pet Nutrition umbrella in the UK. - Butcher's Pet Care - Based in Northampton, England, Butcher's is a long-standing British family-owned business famous for its meat-rich wet dog and cat food ranges. - Burgess Pet Care - A well-known Yorkshire-based family business with a heritage going back generations, specializing in small animal, dog, and cat nutrition. - Natures Menu - Based in Snetterton, Norfolk, this pioneer in raw and natural pet food owns and runs its own specialized UK manufacturing facilities. - Bella & Duke - A prominent Scottish/UK-based subscription brand specializing in cold-pressed and raw nutritionally balanced dog and cat food. - Forthglade - Based in Devon, known for natural, grain-free wet dog foods cooked gently in trays. - Burns Pet Nutrition - Founded by a veterinary surgeon in Wales, offering wholesome, hypoallergenic diets for dogs and cats. - Albion Pet Foods - A family-run British manufacturer producing species-appropriate raw and working dog food. - Cotswold RAW - An independent, family-run business based in the Cotswolds producing raw working and domestic dog food. - Vitalin & Alpha Feeds - Manufactured in Lincolnshire under Cranswick Pet Products (which acquired historic British producer Grove Pet Foods).

Note: Some formerly independent British brands-such as Lily's Kitchen and James Wellbeloved (Royal Canin/Crown Pet Foods)-have been acquired by global conglomerates like Nestlé Purina or Mars. Would you like information on dry, wet, or raw food options, or specific dietary requirements (like grain-free or hypoallergenic ) for a dog or cat?

ChatGPT

The question asked

Best British owned pet brands

From the recorded answer

For example, Lily's Kitchen is owned by Nestlé, while Wagg, Harringtons and Barking Heads are associated with Inspired Pet Nutrition.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best British-owned pet brands in the UK

If you're looking to support British-owned pet businesses, there are some excellent options across dog and cat food, treats, grooming, accessories and beds. I'd prioritise brands with a clear British ownership story, rather than assuming that a brand is British-owned simply because it was founded here or manufactures in the UK.

## My shortlist of brands worth exploring

![Award-Winning Dry Dog Food | Burns Original Chicken & Brown Rice - Burns Pet Nutrition](

1\. Burns Pet Nutrition

Food · Dogs and cats

A long-established Welsh pet-food brand founded by veterinary surgeon John Burns. Worth exploring if you're looking for straightforward, nutritionally focused food.

Website: burnspet.co.uk

---

!Salmon & Sardines Wet Dog Food Variety Pack | Forthglade

2\. Forthglade

Food · Dogs

A Devon-based brand known for wet dog food, dry food and natural treats. A good option for owners interested in simpler recipes and British provenance.

Website: forthglade.com

---

![Skinners Sensitive Working Adult Dry Dog Food - Salmon & Rice - Our Pet Village](

3\. Skinner's

Food · Dogs

A long-running Suffolk pet-food business, particularly well known for its working-dog and active-dog diets.

Website: skinners.co.uk

---

!Scrumbles Pet Food - Scrumbles: Natural Pet Food

4\. Scrumbles

Food and treats · Dogs and cats

A British-founded brand focused on digestive health, with food and treats for cats and dogs. Worth considering if gut health is a priority.

Website: scrumbles.co.uk

---

![Meet Denzel - Denzel's](

5\. Denzel's

Treats · Dogs

A UK-founded dog-treat brand with colourful packaging and a focus on natural-style snacks. A useful option for everyday treats and gifting.

Website: denzels.co.uk

---

!LUXURY DESIGNER DOG COATS | LISH

6\. LISH London

Luxury accessories · Dogs

An independent British designer brand founded by Lilly Shahravesh, offering stylish collars, leads, coats and other accessories, with a focus on traditional textiles and craftsmanship. lishlondon.com

Website: lishlondon.com

---

![Ditsy Pet

- DOGHOUSE](

7\. Ditsy Pet

Accessories · Dogs and cats

An independent, family-owned business making collars, leads, harnesses and other accessories in its Nottingham studio. A strong choice for handmade products and distinctive prints. www.ditsypet.co.uk

Website: ditsypet.co.uk

## More British pet brands to put on your radar

!Albion Pet Foods 454g - Premium & Complete Range | NorthWales Raw Feeds

Albion Pet Foods

Raw dog food made by a British family-run manufacturer. Worth exploring if you feed raw. www.ukpetfood.orgflux.agency

albionpetfoods.co.uk

!Burgess Excel| BGN

Burgess Excel

A well-known name for rabbit, guinea pig and other small-animal nutrition. www.ukpetfood.orgflux.agency

burgesspetcare.com

!Wilsons Salmon Cold Pressed Dog Food Natural High Protein Omega 3 Nutrition Diet - 10kg bag - Tesco Groceries

Wilson's Pet Food

A Scottish pet-food brand worth investigating for cold-pressed dog food and locally rooted manufacturing. flux.agencyflux.agency

wilsonspetfood.co.uk

![Waterproof BioThane® two-coloured Dog Collar & Lead Collection - Trinkety Paws](

Trinkety Paws

Handmade waterproof collars, leads and walking accessories, produced in Northamptonshire. Particularly interesting for durable, British-made accessories. www.trinketypaws-trade.co.uk

trinketypaws.co.uk

## One important ownership distinction

Some familiar British-origin pet brands have since changed hands. For example, Lily's Kitchen is owned by Nestlé, while Wagg, Harringtons and Barking Heads are associated with Inspired Pet Nutrition. These may still be made in Britain, but that is different from being independently British-owned. www.ukpetfood.orgflux.agency

For a genuinely British-owned shortlist, check the current parent company and ownership structure as well as where products are manufactured.

What kind of list would be most useful to you? I can narrow this down to the best British-owned brands for\:

- Dog and cat food - quality, ingredients and nutrition. - Luxury accessories - collars, leads, beds and clothing. - Natural treats and grooming - smaller independent brands. - Retail or business research - independent brands with strong branding, wholesale potential and a distinctive British identity.

Perplexity

The question asked

Best dog food for fussy eaters UK

From the recorded answer

For most fussy dogs in the UK, Butternut Box is a strong overall choice: fresh, highly aromatic meals with several recipes to rotate between. Forthglade wet food is a good alternative, especially as a topper for kibble, while Barking Heads Fuss Pot Duck is a palatable dry-food option based on a novel protein.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

For most fussy dogs in the UK, Butternut Box is a strong overall choice: fresh, highly aromatic meals with several recipes to rotate between. Forthglade wet food is a good alternative, especially as a topper for kibble, while Barking Heads Fuss Pot Duck is a palatable dry-food option based on a novel protein.

### Best options

- Best overall: Butternut Box - fresh meals, recipe variety, and generally appealing aroma and moisture; particularly suitable if your dog refuses dry food. - Best wet food: Forthglade - meat-forward wet recipes that can be served alone or mixed with kibble. - Best dry food: Barking Heads Fuss Pot Duck - uses duck as a novel protein and includes a duck gravy to improve flavour. - Best sensitive-stomach option: James Wellbeloved - recipes avoid several common ingredients, including beef, pork, soya, eggs and wheat. - Best budget-style trial: salmon-based kibble - salmon is often attractive to picky dogs and provides a change from common chicken recipes; Cooper & Co's fussy-dog formula is one UK option.

Choose a food labelled “complete” for your dog's life stage, and introduce it gradually over about a week. Wet food or a small amount of warm water can increase aroma and palatability. Avoid constantly changing foods or adding lots of treats, as this can reinforce fussiness.

If a dog suddenly becomes fussy, loses weight, vomits, has diarrhoea, drools, or seems painful while eating, consult a vet rather than treating it as simple pickiness.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

Your questions. Your market. Your next move.

Track your own prompts with Lift.

Go beyond the public list. Choose questions about your products, competitors and customers, then track how AI answers them over time.

Chat GPT logo

Which running shoes suit wide feet?

Product fit

Perplexity Logo

What are good alternatives to my usual skincare brand?

Comparison

Claude Logo

Which sofa brands deliver to regional Australia?

Market

Deep Seek Logo

Which protein powders contain no dairy?

Product fit

Grok Logo

Is this brand worth the premium?

Brand perception

Chat GPT logo

Which outdoor brands offer repair services?

Purchase intent

Perplexity Logo

What should I compare before buying a home gym?

Discovery

Claude Logo

Which coffee subscription suits a small office?

Audience

Deep Seek Logo

What do shoppers say about this brand’s sizing?

Brand perception

Explore Lift →

Illustrative prompts · tailored to your tracking plan

Pause animation

Found / Brand snapshot

Barking Heads

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

1.9

%

AI visibility

Free industry report

See the bigger picture in your industry

Get the industry report by email. Compare brand rankings and AI platform results in your market, then share the findings with your team.

Industry rankings / Brand visibility / Platform comparisons

Get the free industry report →

A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

93

Answers naming the brand

4947

Answers collected

1.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Barking Heads ranks #20 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.9%. It was named in 93 of 4,947 AI answers across 25 of 150 tracked questions, averaging position 3.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.9% AI visibility for Barking Heads in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #20 among 49 tracked brands.

How often does AI mention this brand?

Barking Heads was named in 93 of 4,947 collected AI answers, across 25 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Barking Heads by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

Close
Found by Flux
Get the full AI search report
Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.