Across 8 recorded scans from 21 August 2026 to 4 October 2026, Barking Heads's single-scan score moved from 1.3% to 1.8%, up 0.5 percentage points. Latest recorded scan 1.8% on 4 October 2026; combined-window score 1.7%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.7% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
1.3%
24 August 2026
1.8%
30 August 2026
1.3%
6 September 2026
2.2%
13 September 2026
1.6%
20 September 2026
2.0%
27 September 2026
1.6%
4 October 2026
1.8%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
1.8%
Perplexity
2.0%
AI Overviews
1.3%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 2.0% of collected Perplexity answers and 1.3% of Google AI Overviews answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 18 of 150 questions.
Barking Heads appears in at least one collected answer to 12.0% of the tracked questions. That is question coverage; the 1.7% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 1.3% to 2.2%. The latest scan was 1.8% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British owned pet brands
Best British pet brands
Best dog brand for active dogs UK
Best dog brand for senior dogs UK
Best dog food for fussy eaters UK
Best dog food for senior dogs UK
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best British pet brands (Ancol Pet Products, Forthglade, Lily's Kitchen)
Best British owned pet brands (Pooch & Mutt, Bella & Duke, Lily's Kitchen)
What pet food brands do Britons actually buy (Harringtons, James Wellbeloved, Lily's Kitchen)
Which British pet brands are actually good (Forthglade, Butternut Box, Lily's Kitchen)
Best pet brand packaging UK (Lily's Kitchen, Scrumbles, Edgard & Cooper)
Best pet food brand transparency UK (Scrumbles, Burns Pet Nutrition, Lily's Kitchen)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best dog food with no fillers UK
From the recorded answer
Barking Heads: Known for natural, vet-approved recipes (such as their "Bowl Lickin' Chicken") that use quality human-grade dried meats and garden vegetables without cheap fillers or artificial additives.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
[Forthglade Cold Pressed]( is a top-rated, natural dry dog food in the UK that contains no junk, artificial additives, or unnecessary fillers.When looking for filler-free dog food in the UK, several brands stand out based on ingredient quality, expert consensus, and owner reviews:
### Top Filler-Free Dog Food Brands in the UK
- Forthglade (Cold Pressed / Lightly Baked): Widely praised for high-meat and grain-free recipes that use simple, wholesome ingredients like duck or salmon combined with vegetables and botanicals. Reviewers on Forthglade Natural Pet Food note that it is easily digestible and gentle on sensitive stomachs.
- AATU (80/20): An ultra-premium UK brand featuring an 80/20 ratio of single-source meat to plant ingredients, completely free from grains, gluten, and artificial fillers. It includes a bespoke "Super-8" blend of vegetables, fruits, herbs, and spices.
- Barking Heads: Known for natural, vet-approved recipes (such as their "Bowl Lickin' Chicken") that use quality human-grade dried meats and garden vegetables without cheap fillers or artificial additives.
- Butternut Box: A popular fresh-prepared dog food delivery service offering human-grade, single-source meat and real vegetables tailored to your dog, completely omitting preservatives and bulk fillers.
- Millie's Wolfheart: Highly recommended among UK pet owners on communities like Reddit for strictly grain-free, high-meat content formulas with zero hidden fillers.
To help narrow down the best option for your dog, please tell me:
- Your dog's age (puppy, adult, or senior)
- Any dietary sensitivities or allergies (e.g., grain, chicken, or beef intolerance)
- Your preferred food type (dry kibble, cold-pressed, wet trays, or fresh/raw)
ChatGPT
The question asked
Best pet subscription deals UK
From the recorded answer
| 🐶🐱 Premium food | Barking Heads / Meowing Heads - 30% off first order with FIRSTSUB | Up to 20% off thereafter barkingheads.co.uk | …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
I found several strong UK pet subscription deals currently available. The best choice depends on whether you want food, treats/toys, or flea/worming:
| Best for | Deal | Ongoing saving |
|---|---|---|
| 🐶 Dog food | Wilsons Pet Food - 33% off first order | 10% off for life, cancel anytime www.wilsonspetfood.co.uk |
| 🐶🐱 Dog/cat food | Harringtons - 30% off first subscription with FIRSTSUB | At least 15% off every order www.harringtonspetfood.com |
| 🐶🐱 Premium food | Barking Heads / Meowing Heads - 30% off first order with FIRSTSUB | Up to 20% off thereafter barkingheads.co.uk |
| 🐱 Cat food | KatKin - reported 50% off first order | Personalised/vet-formulated food subscription-boxes.co.uksubscription-boxes.co.uk |
| 🐶 Fresh dog food | Butternut Box - reported up to 75% off first box | Fresh personalised meals subscription-boxes.co.uk |
| 🐶 Treats/toys | WufWuf - reported 30% off for 3 months | Boxes from £18.90/month subscription-boxes.co.uk |
| 🐶🐱 Flea/worm protection | VetBox - 30% off first 3 months | From £8.55/month; vet support included vetbox.com |
| 🐱 Cat treats/toys | Purrboxes | From £9.95/month subscription-boxes.co.uksubscription-boxes.co.uk |
### 🏆 My picks
Best overall value: Harringtons - the combination of 30% off the first order and ≥15% ongoing discount is particularly good, with no minimum term. www.harringtonspetfood.com
Best if you want maximum introductory discount: Butternut Box or KatKin, although the advertised discounts are introductory offers, so I'd check the checkout price before committing. subscription-boxes.co.uksubscription-boxes.co.uk
Best non-food subscription: VetBox if you actually need routine flea/tick/worm treatment; it starts at £8.55/month and currently advertises 30% off the first three months. vetbox.com
For a cheap treats/toys box, current shopping results include options around £10-£20/month, such as Betty's Paw Store at £10 and Doggy Diets at £12.
See Wilsons Pet Food subscription
See Harringtons subscription
See VetBox
If you tell me dog or cat + food vs treats/toys + your monthly budget, I can narrow this to the 3 cheapest deals and calculate the first-year cost.
Perplexity
The question asked
Best independent pet brands UK
From the recorded answer
Barking Heads & Meowing Heads - UK-made dog and cat food using clearly positioned, premium recipes.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
Here are some of the strongest independent UK pet brands, grouped by what they're best known for:
- Wildwood Pets - independent pet retailer with a strong reputation for specialist products; it won the 2025 PetQuip Gold award for UK Independent Retailer of the Year.
- HOWND - natural, cruelty-free dog grooming products with a strong ethical focus.
- WildWash - premium natural pet shampoos and grooming products; rated among the UK's leading ethical grooming brands.
- Nilaqua Pets - waterless and sensitive-skin grooming products, also highly rated for ethical standards.
- Hugo & Hudson London - stylish collars, leads, harnesses and other premium dog accessories.
- Beco - eco-conscious bowls, toys, waste bags and accessories made with sustainability in mind.
- AATU - high-meat dog and cat food made in the UK; it appears among brands represented through UK Pet Food's membership directory.
- Barking Heads & Meowing Heads - UK-made dog and cat food using clearly positioned, premium recipes.
- McAdams - pet food made with whole British free-range chicken from RSPCA Assured farms.
- PetNat by Aromesse - UK-made natural supplements and wellness products for dogs.
For a concise shortlist, choose HOWND or WildWash for grooming, Hugo & Hudson for accessories, McAdams or AATU for food, and Beco for eco-friendly everyday products. Always check current ingredient panels, sourcing claims and independent reviews before buying, particularly for pet food.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Barking Heads ranks #21 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.7%. It was named in 61 of 3,600 AI answers across 18 of 150 tracked questions, averaging position 3.4 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 1.7% AI visibility for Barking Heads in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #21 among 49 tracked brands.
How often does AI mention this brand?
Barking Heads was named in 61 of 3,600 collected AI answers, across 18 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Barking Heads by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
