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AATU

AATU

AI visibility and ranking for Pet: United Kingdom

Grain-free premium pet food brand.

AATU
appears in
1.2
% of measured AI answers in this industry and market.

Found score

Track AATU’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.3

October 25, 2026

Overall visibility

1.2

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

29

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, AATU's single-scan score moved from 0.7% to 1.3%, up 0.6 percentage points. Latest recorded scan 1.3% on 25 October 2026; combined-window score 1.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.2% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.7%
24 August 20261.6%
30 August 20261.3%
6 September 20260.4%
13 September 20261.3%
20 September 20261.1%
27 September 20261.3%
4 October 20262.0%
11 October 20260.9%
18 October 20260.7%
25 October 20261.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.4%

Perplexity Logo

Perplexity

0.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.2%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names AATU most often.

It appears in 1.4% of collected ChatGPT answers and 0.9% of Perplexity answers: a difference of 0.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 17 of 150 questions.

AATU appears in at least one collected answer to 11.3% of the tracked questions. That is question coverage; the 1.2% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.4% to 2.0%. The latest scan was 1.3% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British made pet products
  • Best British owned pet brands
  • Best British pet brands
  • Best alternative to Ivory Coat
  • Best dog food for allergies UK
  • Best dog food for large breeds UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British owned pet brands (Butternut Box, Forthglade, Pooch & Mutt)
  • Best British pet brands (Lily's Kitchen, Butternut Box, Forthglade)
  • Best independent pet brands UK (Lily's Kitchen, Different Dog, Forthglade)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Scrumbles)
  • Best British cat food brands (KatKin, Untamed, Lily's Kitchen)
  • What pet food brands do Britons actually buy (Forthglade, Lily's Kitchen, Harringtons)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best dog food for allergies UK

From the recorded answer

AATU: Focuses on high meat/fish content with single-named protein transparency and zero common grain triggers as outlined by AATU.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Choosing the best dog food for allergies in the UK depends on whether your dog needs a veterinary prescription diet (for severe or diagnosed allergies) or an over-the-counter hypoallergenic food (for mild sensitivities or trial exclusion diets).

---

### Top Prescription & Veterinary Diets For chronic itching, skin inflammation, or severe gastrointestinal signs, vets often recommend prescription diets featuring hydrolyzed proteins (where protein molecules are broken down too small for the immune system to recognize as an allergen):![Royal Canin Veterinary Hypoallergenic / Sensitivity Control Royal Canin Veterinary Hypoallergenic / Sensitivity Control | The Vet Superstore& more | 4.7(8.8k)](

Formulated with hydrolyzed proteins and highly digestible carbohydrates to minimize immune responses. Available at online pharmacies like Animed and VetUK.![Hill's Prescription Diet z/d Food Sensitivities Hill's Prescription Diet z/d Food Sensitivities | Petshop.co.uk& more | 4.7(6.8k)](

Clinically proven to reduce adverse food reactions using hydrolyzed chicken as a single purified protein source. Available through Petshop.co.uk.Show more

---

### Top Over-the-Counter & Tailored Hypoallergenic Brands If you are managing mild sensitivities or conducting an elimination diet with your vet, look for brands offering novel proteins (like venison, duck, or fish) or single-source recipes free from common triggers like beef, chicken, wheat, and soy:

- Tails.com Tailored Hypoallergenic: Custom dry or wet meal plans formulated without top common triggers (wheat, soya, dairy, egg, and beef) with options for grain-free recipes. Built via a vet-backed questionnaire on Tails.com. - AATU: Focuses on high meat/fish content with single-named protein transparency and zero common grain triggers as outlined by AATU. - Bella & Duke (Raw / Pure Meat & Bone Range): Offers single-protein raw meals (such as duck, turkey, or lamb) with no added grains or complex carbohydrates, detailed on Bella+Duke. - Essential Foods (Ovo-Vegan / Allergy Friendly): Features specialized formulas like Eternal Living built around alternative proteins like free-range eggs and plant sources to bypass meat/fish allergens, available at Essential Foods UK. - Other Popular High-Street / UK Brands: James Wellbeloved, Burns, Forthglade, and Lily's Kitchen offer grain-conscious or single-source protein options (such as lamb, venison, or fish) for sensitive stomachs.

---

### Key Criteria for Choosing Allergy Food When evaluating a food for a sensitive dog, look for:

1. Single/Novel Protein: Only one named animal protein source that your dog has never eaten before (e.g., venison, duck, or salmon instead of chicken or beef). 2. Ingredient Transparency: Clear listing of every component with no hidden "meat derivatives". 3. Elimination Diet Protocol: True food allergies require an 8-to-10-week strict elimination trial where your dog eats only the prescribed or hypoallergenic food-with zero treats, table scraps, or flavored chews.

To help narrow down the best choice, tell me:

- What symptoms is your dog showing (e.g., itchy paws, ear infections, upset stomach)? - Has your vet recommended an elimination diet or a specific protein to avoid? - Do you prefer dry kibble, wet food, or raw?

ChatGPT

The question asked

Which British pet brands are sold overseas

From the recorded answer

Other brands in its portfolio include Wagg, Barking Heads, Meowing Heads and AATU.
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

A wide range of British pet brands are sold overseas, particularly in pet food, treats, grooming, supplements, toys and accessories. Some export to dozens of countries, while others work through international distributors and specialist retailers.

Here are some good examples, based on published information from UK pet businesses and industry sources. www.ukpetfood.orgwe.petpetschoicespecials.com

## British pet brands with international sales

!Lily's Kitchen sales soar 40% in first year of Nestlé ownership | News | The Grocer

1\. Lily's Kitchen

Dog and cat food, treats

A well-known British premium pet food brand. It is among the UK pet industry names featured in international trade activity, including the British presence at Interzoo 2026. pettradextra.newsweaver.comwww.ukpetfood.org

Website: lilyskitchen.co.uk

---

!Fish4Dogs Finest Salmon Large Kibble Adult Dry Dog Food - 12kg

2\. Fish4Dogs

Fish-based dog food and treats

Part of Fish4Pets, a UK supplier that explicitly identifies itself as an exporter. Its sister brand, Fish4Cats, serves the cat food market too. www.ukpetfood.orgwww.ukpetfood.org

Website: fish4dogs.com

---

!Shop Little Big Paw Chicken Dog Wet Food - Petz.ae

3\. Little BigPaw

Natural wet food and treats for dogs and cats

The company reported exporting to more than 40 countries and received the Queen's Award for International Trade for overseas sales growth. littlebigpaw.co.uk

Website: littlebigpaw.co.uk

---

!Vet's Kitchen Chicken & Rice Dry Dog Food 3Kg - Tesco Groceries

4\. Vet's Kitchen

Premium dog and cat nutrition

A documented example of successful exporting into Asia and the Middle East. A UK government report described sales through distributors in South Korea, Hong Kong and the UAE, as well as Singaporean supermarkets. These examples are from 2019-2020, so current distribution should be checked. www.gov.uk

Website: vetskitchen.co.uk

---

!Buy Webbox Natural Mixed Fish And Meat Selection In Jelly Cat Food 100g Pack of 12 Online | Carrefour UAE

5\. Pets Choice

Pet food, treats and animal care

The manufacturer reports that its brands are exported to 32 countries, supplying international grocery, independent and specialist pet retailers. www.ukpetfood.orgwe.petpetschoicespecials.com

Website: petschoice.co.uk

---

!Buy Harringtons Complete Salmon & Potato Dry Dog Food 1.7Kg Online | Carrefour UAE

6\. Harringtons

Dry food, wet food and treats

Part of Inspired Pet Nutrition, a UK manufacturer that describes its food brands as serving dogs and cats around the world. Other brands in its portfolio include Wagg, Barking Heads, Meowing Heads and AATU. www.ukpetfood.orgwe.petpetschoicespecials.comwww.ukpetfood.org

Website: harringtonspetfood.com

---

![Dr Ted Cat Urine Test Kit Glucose Detector | Buy Now - OurPetsLife](

7\. OurPetsLife

Grooming, cat health and specialist pet care

A more recent international growth story. In February 2026, the Manchester business was reported to be selling through 23 distributors across 27 countries, including Portugal, Romania, Norway, the UAE and Kuwait. www.prolificnorth.co.uk

Website: ourpetslife.co.uk

---

![Great&Small Let's Play Loud TPR Dumbbell Dog Toy

- DOGHOUSE](

8\. Great&Small

Toys and accessories

Distributed internationally by We.pet, alongside brands including Cheshire Cat, Sense6, King Catnip and Norah's Small Animal. This is particularly relevant if you are interested in non-food pet products. we.pet

Distributor: we.pet

## More British brands worth investigating

The following also appear among UK pet brands participating in international trade activity in 2026: pettradextra.newsweaver.comwww.ukpetfood.org

- Canagan - premium dog and cat food. - Tribal - dog and cat nutrition. - Yora - alternative-protein pet food. - McAdams - dog and cat food. - Symply - dog and cat food. - Pets Remedy - pet wellbeing.

Participation in an international trade fair indicates overseas market interest, but does not necessarily establish that every brand is currently available in every country.

## Which countries are you interested in?

I can narrow this down to brands with confirmed overseas retailers or distributors, rather than brands that merely have international ambitions.

Target market

Europe

USA and Canada

Asia and the Middle East

Australia and New Zealand

All international markets

---

Product type

Pet food and treats

Toys, accessories and grooming

Health, supplements and wellbeing

All pet products

---

What do you need the list for?

Market research

Finding brands to import or distribute

Finding brands already sold in overseas shops

[Find relevant brands]

Perplexity

The question asked

Which pet food brands are actually British owned

From the recorded answer

Harringtons, Wagg, Barking Heads, Meowing Heads, AATU and Butcher's - within Inspired Pet Nutrition; IPN is backed by CapVest, so describing these as straightforwardly independent British brands is misleading.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The clearest British-owned pet-food brands are:

- Burns Pet Nutrition - Forthglade - Skinner's - Natural Instinct - The Innocent Hound - Albion Pet Foods - Eden Petfoods - Wilson's Pet Food - Burgess and Burgess Excel - Canagan, Symply and Piccolo - Naturaw

These are British-owned or UK-controlled brands, although “British-owned” does not necessarily mean every ingredient or product is made in Britain.

British-founded or British-made, but no longer British-owned:

- Lily's Kitchen - owned by Nestlé Purina. - Harringtons, Wagg, Barking Heads, Meowing Heads, AATU and Butcher's - within Inspired Pet Nutrition; IPN is backed by CapVest, so describing these as straightforwardly independent British brands is misleading. - Webbox, Davies, Goodwyn's Natural Goodness and Oceanic - owned through Pets Choice and its overseas parent structure. - Natures Menu - owned by Spain's Affinity Petcare/Agrolimen. - Felix and Bakers - owned by Nestlé Purina. - Pedigree, Whiskas, Sheba and Royal Canin - Mars brands, not British-owned.

For the strongest combination of British ownership and independent status, start with Burns, Forthglade, Skinner's, Natural Instinct, The Innocent Hound, Albion and Naturaw. Check the manufacturer and ownership details on the specific product, because brand ownership and manufacturing location can differ.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

AATU

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

1.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

57

Answers naming the brand

4947

Answers collected

1.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, AATU ranks #29 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.2%. It was named in 57 of 4,947 AI answers across 17 of 150 tracked questions, averaging position 3.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.2% AI visibility for AATU in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #29 among 49 tracked brands.

How often does AI mention this brand?

AATU was named in 57 of 4,947 collected AI answers, across 17 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming AATU by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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