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AATU

AATU

AI visibility and ranking for Pet: United Kingdom

Grain-free premium pet food brand.

AATU
appears in
1.2
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

0.9

October 11, 2026

Overall visibility

1.2

21 August 2026 – 11 October 2026 (scans 1–9)

Industry rank

28

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, AATU's single-scan score moved from 0.7% to 0.9%, up 0.2 percentage points. Latest recorded scan 0.9% on 11 October 2026; combined-window score 1.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.2% over 21 August 2026 – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.7%
24 August 20261.6%
30 August 20261.3%
6 September 20260.4%
13 September 20261.3%
20 September 20261.1%
27 September 20261.3%
4 October 20262.0%
11 October 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.6%

Perplexity Logo

Perplexity

0.9%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.0%

21 August 2026 – 11 October 2026 (scans 1–9)

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ChatGPT names AATU most often.

It appears in 1.6% of collected ChatGPT answers and 0.9% of Perplexity answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 16 of 150 questions.

AATU appears in at least one collected answer to 10.7% of the tracked questions. That is question coverage; the 1.2% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 0.4% to 2.0%. The latest scan was 0.9% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British made pet products
  • Best British owned pet brands
  • Best British pet brands
  • Best alternative to Ivory Coat
  • Best dog food for large breeds UK
  • Best dog food for senior dogs UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which pet food brands are actually British owned (Harringtons, Barking Heads, Eden Petfoods)
  • Best British pet brands (Forthglade, Butternut Box, Lily's Kitchen)
  • Best award winning British pet brands (Burns Pet Nutrition, Forthglade, Butternut Box)
  • Best British dog food brands (Forthglade, Butternut Box, Millies Wolfheart)
  • Which British pet brands are actually good (Lily's Kitchen, Forthglade, Canagan)
  • Best British owned pet brands (Forthglade, Naturaw, Cotswold Raw)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which British pet brands are sold overseas

From the recorded answer

AATU: Known for its evolutionarily appropriate 80/20 high-meat diets.
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Many British pet brands have built a massive global presence, exporting natural pet foods, high-quality accessories, and specialist healthcare products to markets across Europe, North America, Asia, and the Middle East.The primary British pet brands sold overseas are categorized below by their specialities:

### 🥩 Premium Pet Food & Treats

- Lily's Kitchen: Originally an independent pioneer of natural, wholesome pet food, this beloved brand is now widely distributed across Europe and global markets. Their iconic Lily's Kitchen Countryside Casserole is a popular premium staple overseas. - MPM Products: Known for its ultra-premium, all-natural brands Applaws and Encore, this UK company exports to more than 30 countries across Europe, Asia, and North America. - Fish4Pets: Based in Worcestershire, their specialist fish-based formulas, Fish4Dogs and Fish4Cats, are massive hits internationally, particularly in Asian markets where high-quality marine protein is highly valued. - Pets Choice: A giant in British pet manufacturing that exports to over 50 countries. They produce popular household brands like Webbox, Bob Martin, and Vitakraft. - Supreme Petfoods: Famous for their Science Selective and Tiny Friends Farm ranges, they export premium small-animal food (for rabbits, guinea pigs, etc.) to retailers worldwide. - AATU: Known for its evolutionarily appropriate 80/20 high-meat diets. Their premium recipes like AATU 80/20 Chicken Dry Dog Food are highly sought after by international distributors.

### 🐕 Luxury Accessories & Bedding

- Barbour Dogs: The iconic British heritage fashion house has taken its classic wax and quilted aesthetic global, selling upscale canine coats, tartan collars, and beds internationally. - LISH London: Created by designer Lilly Shahravesh, this high-end luxury brand handcrafts luxury tweed and leather pet accessories. Their designer dog coats and carriers are stocked in elite boutiques around the world. - Petlife International (Vetbed): The absolute gold standard in veterinary bedding. Manufactured in the UK, Vetbed is exported globally to vets, breeders, and pet owners who want professional-grade, durable bedding.

### 🧴 Grooming & Healthcare

- Animology: A multi-award-winning pet care brand trusted by groomers and vets. Their distinctively branded shampoos, deodorizing sprays, and grooming products are sold in dozens of countries. - Dorwest Herbs: As the UK's leading authority on herbal remedies for dogs and cats, their natural supplements and licensed herbal medicines are distributed to international holistic pet retailers.

Are you looking for brands available in a specific country, or are you interested in a particular product category like eco-friendly items or raw diets?

ChatGPT

The question asked

Best dog food with no fillers UK

From the recorded answer

![Dry Dog Food | 80/20 Grain Free, High Protein | AATU …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you're looking for the best dog food in the UK with no fillers, I'd focus on complete dog foods made with clearly named animal proteins, good-quality fats, and easily identifiable ingredients, without unnecessary bulking ingredients or artificial colours.

One important distinction: “no fillers” isn't a regulated guarantee that a food is healthier. Ingredients such as rice, oats and certain grains can be nutritious, while a grain-free food can still be poorly balanced. The priority is a nutritionally complete diet that suits your dog's age, size and health.

## My top UK dog food picks

!Canagan Grass-Fed Lamb Dog Food | The Urban Pet Store

### 1\. Canagan Grass-Fed Lamb

Premium dry food

A good premium option to investigate if you want a meat-focused recipe. Check the current label for the exact meat percentages and carbohydrate ingredients, and make sure the formula suits your dog's life stage.

£21.99 · Birdham Animal Feeds + others

Retailer listing; pack size may affect price.

View product

---

![Dry Dog Food | 80/20 Grain Free, High Protein | AATU - AATU Pet Food](

### 2\. Grain-Free 80:20 Dry Dog Food Subscription

Grain-free option

Worth considering if you specifically want a grain-free recipe. The 80:20 name alone doesn't establish the exact ingredient quality, so check the full ingredient list and nutritional adequacy statement.

£17.99 · The Pets Larder + others

View product

---

!ADULTO-Cerdo, Boniato & Manzana

### 3\. Harrier Pro Grain-Free Pork, Sweet Potato & Apple

Alternative-protein option

An option to investigate if you prefer pork as the named protein. Check whether it is suitable for your dog's needs and whether the complete ingredient list meets your expectations.

£29.99 · Harrier Pro Pet Foods

View product

These are starting points rather than a definitive nutritional ranking. For an independent comparison of ingredient transparency and nutritional information, try Open Dog Food UK\. www.opendogfood.comwww.bva.co.ukpfma.carbonit.co.uk

## What to look for on the label

- Named meat sources\: for example, chicken, lamb, salmon or dried chicken protein. - Clear ingredient percentages\: ideally, the manufacturer tells you how much of each main ingredient is included. - Complete food\: not a complementary food intended to be fed alongside other foods. - No unnecessary extras\: avoid choosing a food based solely on marketing claims such as “natural,” “premium” or “grain-free.”

The British Veterinary Association notes that grains are suitable for most dogs, and a grain-free diet isn't automatically healthier. www.bva.co.ukpfma.carbonit.co.uk

## Let me narrow it down to the best one for your dog

1\. How old is your dog?

Puppy

Adult

Senior

---

2\. Which type of food?

Dry kibble

Wet food

Fresh cooked food

Either dry or wet

---

3\. Monthly budget

Under £40

£40-£70

£70-£120

Over £120

---

4\. What matters most?

No unnecessary fillers

High meat content

Grain-free

Sensitive stomach or skin

Best nutritional quality for the price

---

5\. Dog's weight

Small - under 10 kg

Medium - 10-25 kg

Large - over 25 kg

[Find the best match]

Perplexity

The question asked

Best independent pet brands UK

From the recorded answer

AATU - premium dog and cat food brand produced by Inspired Pet Nutrition, alongside Harringtons, Wagg and Barking Heads.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Some of the best independent UK pet brands to explore are:

- Scrumbles - independent dog and cat food brand, with recipes focused on gut health and natural ingredients. - Pooch & Mutt - premium dog food, treats and supplements, including hypoallergenic options. - WildWash - ethical, natural pet shampoos and grooming products; rated among the UK's leading ethical grooming brands. - HOWND - natural grooming products and salon services with an ethical focus. - Nilaqua Pets - waterless and traditional pet-cleaning products, also highly rated for ethical credentials. - Wilsons Pet Food - Scottish-made cold-pressed and raw-frozen dog food. - McAdams - family-run pet-food brand using whole British free-range chicken from RSPCA Assured farms. - AATU - premium dog and cat food brand produced by Inspired Pet Nutrition, alongside Harringtons, Wagg and Barking Heads.

Best quick picks:

| Need | Brand | |---|---| | Everyday dog or cat food | Scrumbles | | Premium dog food | Pooch & Mutt or Wilsons | | Ethical grooming | WildWash | | Waterless cleaning | Nilaqua Pets | | British-sourced ingredients | McAdams |

“Independent” can mean founder-owned, family-owned, or simply not one of the large multinational pet-care groups, so ownership is worth checking before buying.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

AATU

Pet

21 August 2026 – 11 October 2026 (scans 1–9)

1.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

48

Answers naming the brand

4049

Answers collected

1.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, AATU ranks #28 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 11 October 2026). Its visibility is 1.2%. It was named in 48 of 4,049 AI answers across 16 of 150 tracked questions, averaging position 3.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.2% AI visibility for AATU in Pet · United Kingdom, measured over 21 August 2026 – 11 October 2026. It ranks #28 among 49 tracked brands.

How often does AI mention this brand?

AATU was named in 48 of 4,049 collected AI answers, across 16 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming AATU by all 4,049 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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