Across 8 recorded scans from 21 August 2026 to 4 October 2026, AATU's single-scan score moved from 0.7% to 2.0%, up 1.3 percentage points. Latest recorded scan 2.0% on 4 October 2026; combined-window score 1.2%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.2% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.7%
24 August 2026
1.6%
30 August 2026
1.3%
6 September 2026
0.4%
13 September 2026
1.3%
20 September 2026
1.1%
27 September 2026
1.3%
4 October 2026
2.0%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
1.7%
Perplexity
0.9%
AI Overviews
1.1%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 1.7% of collected ChatGPT answers and 0.9% of Perplexity answers: a difference of 0.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 16 of 150 questions.
AATU appears in at least one collected answer to 10.7% of the tracked questions. That is question coverage; the 1.2% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.4% to 2.0%. The latest scan was 2.0% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British made pet products
Best British owned pet brands
Best British pet brands
Best alternative to Ivory Coat
Best dog food for large breeds UK
Best dog food for senior dogs UK
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Best British pet brands (Ancol Pet Products, Forthglade, Lily's Kitchen)
Best British owned pet brands (Pooch & Mutt, Bella & Duke, Lily's Kitchen)
What pet food brands do Britons actually buy (Harringtons, James Wellbeloved, Lily's Kitchen)
Which British pet brands are actually good (Forthglade, Butternut Box, Lily's Kitchen)
Best pet brand packaging UK (Lily's Kitchen, Scrumbles, Edgard & Cooper)
Best pet food brand transparency UK (Scrumbles, Burns Pet Nutrition, Lily's Kitchen)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
What makes British pet food different
From the recorded answer
High-Meat and Ethical Ratios: Many prominent UK brands champion high-meat content formulas-such as the popular 80/20 rule (80% meat or fish combined with 20% fruits, vegetables, and botanicals) utilized by lines like AATU.
- Comfort Food Inspiration: Independent British makers frequently design recipes around regional culinary traditions, offering unique meals like [Forthglade]( …
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
British pet food stands out through its strict adherence to human-grade quality standards, high-meat composition ratios, and a cultural emphasis on natural, locally-sourced ingredients.
### Strict Manufacturing and Regulatory Standards
- Higher Safety Controls: British pet food manufacturing falls under rigid oversight, often aligning with rigorous quality benchmarks like the BRCGS Food Standard, ensuring facilities meet or exceed standards required for human food processing.
- Traceability: Regulatory bodies and local farms demand clear tracking of meat and vegetable origins, meaning brands can accurately trace ingredients back to specific British or European regional suppliers.
### Ingredient Philosophy and Sourcing
- High-Meat and Ethical Ratios: Many prominent UK brands champion high-meat content formulas-such as the popular 80/20 rule (80% meat or fish combined with 20% fruits, vegetables, and botanicals) utilized by lines like AATU.
- Comfort Food Inspiration: Independent British makers frequently design recipes around regional culinary traditions, offering unique meals like Forthglade Lamb Shepherd's Pie or Lily's Kitchen breakfast trays made with real venison sausage, ham, and botanical herbs.
- Grain-Free and Hypoallergenic Focus: A strong market preference exists for gentle digestion support, resulting in widespread removal of cheap grain fillers, wheat, and soy in favor of sweet potato, real tripe, and single-source proteins.
If you want to choose a specific brand, tell me:
- Is it for a dog or a cat?
- Does your pet have sensitive digestion or allergies?
I can recommend specific UK-made recipes that fit your pet's needs.
ChatGPT
The question asked
Best premium dog food UK
From the recorded answer
### [AATU Angus Beef Wet Dog Food]() …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you mean premium-quality dog food available in the UK, I'd shortlist these:
### [Platinum Adult Chicken Dog Food]()
£32.99
### [Canagan Dog Food Scottish Salmon]()
£89.09
### [Simpsons Premium Mixed Meat & Fish 80/20]()
£140.99
### [Forthglade Cold Pressed Dog Food]()
£88.19
### [Eden 80/20 Fish Cuisine]()
£97.30
### [AATU Angus Beef Wet Dog Food]()
£19.50
### 🏆 My picks
1. Platinum Adult Chicken - excellent everyday premium option; very well reviewed and particularly appealing if you want a meat-forward food without going to an extreme price point.
2. Canagan Scottish Salmon - a strong premium grain-free choice, especially for dogs that do well on fish.
3. Simpsons Premium 80/20 - high-meat dry food and a particularly good option if you want a UK premium brand.
4. Forthglade Cold Pressed - good choice if you prefer cold-pressed food and a more gently processed format.
5. Eden 80/20 Fish Cuisine - high-protein fish-based option.
6. AATU - particularly impressive wet-food option, with the Angus Beef recipe listed at 90% meat.
One important caveat: “premium”, “grain-free” and high meat content don't automatically mean nutritionally superior. Which?'s September 2026 review consulted veterinary nutrition experts and 1,400+ dog owners, while All About Dog Food assesses ingredient quality and nutritional completeness separately. www.which.co.uk
If you tell me your dog's age, breed/size, weight and whether you want dry, wet or mixed food, I can narrow this to the 3 best choices and compare price per day.
Perplexity
The question asked
Best independent pet brands UK
From the recorded answer
AATU - high-meat dog and cat food made in the UK; it appears among brands represented through UK Pet Food's membership directory.
Read recorded answer
Recorded answer text · Perplexity · 4 October 2026
Here are some of the strongest independent UK pet brands, grouped by what they're best known for:
- Wildwood Pets - independent pet retailer with a strong reputation for specialist products; it won the 2025 PetQuip Gold award for UK Independent Retailer of the Year.
- HOWND - natural, cruelty-free dog grooming products with a strong ethical focus.
- WildWash - premium natural pet shampoos and grooming products; rated among the UK's leading ethical grooming brands.
- Nilaqua Pets - waterless and sensitive-skin grooming products, also highly rated for ethical standards.
- Hugo & Hudson London - stylish collars, leads, harnesses and other premium dog accessories.
- Beco - eco-conscious bowls, toys, waste bags and accessories made with sustainability in mind.
- AATU - high-meat dog and cat food made in the UK; it appears among brands represented through UK Pet Food's membership directory.
- Barking Heads & Meowing Heads - UK-made dog and cat food using clearly positioned, premium recipes.
- McAdams - pet food made with whole British free-range chicken from RSPCA Assured farms.
- PetNat by Aromesse - UK-made natural supplements and wellness products for dogs.
For a concise shortlist, choose HOWND or WildWash for grooming, Hugo & Hudson for accessories, McAdams or AATU for food, and Beco for eco-friendly everyday products. Always check current ingredient panels, sourcing claims and independent reviews before buying, particularly for pet food.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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Product fit
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, AATU ranks #28 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.2%. It was named in 44 of 3,600 AI answers across 16 of 150 tracked questions, averaging position 3.8 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 1.2% AI visibility for AATU in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #28 among 49 tracked brands.
How often does AI mention this brand?
AATU was named in 44 of 3,600 collected AI answers, across 16 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming AATU by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
