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Edgard & Cooper

Edgard & Cooper

AI visibility and ranking for Pet: United Kingdom

Belgian-founded natural kibble and wet pet food brand.

Edgard & Cooper
appears in
1.6
% of measured AI answers in this industry and market.

Found score

Track Edgard & Cooper’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.8

October 25, 2026

Overall visibility

1.6

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

23

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Edgard & Cooper's single-scan score moved from 0.9% to 1.8%, up 0.9 percentage points. Latest recorded scan 1.8% on 25 October 2026; combined-window score 1.6%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.6% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.9%
24 August 20260.4%
30 August 20262.0%
6 September 20261.6%
13 September 20262.0%
20 September 20262.9%
27 September 20260.9%
4 October 20261.3%
11 October 20261.8%
18 October 20261.8%
25 October 20261.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

3.2%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.8%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Edgard & Cooper most often.

It appears in 3.2% of collected ChatGPT answers and 0.7% of Perplexity answers: a difference of 2.5 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 23 of 150 questions.

Edgard & Cooper appears in at least one collected answer to 15.3% of the tracked questions. That is question coverage; the 1.6% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.4% to 2.9%. The latest scan was 1.8% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best B Corp pet brand UK
  • Best British pet food vs imported pet food
  • Best Instagram famous pet brand UK
  • Best alternative to Ivory Coat
  • Best dog brand for multi dog households UK
  • Best dog food for fussy eaters UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British owned pet brands (Butternut Box, Forthglade, Pooch & Mutt)
  • Best British pet brands (Lily's Kitchen, Butternut Box, Forthglade)
  • Which pet food brands are actually British owned (Burns Pet Nutrition, Forthglade, Skinner's)
  • Best independent pet brands UK (Lily's Kitchen, Different Dog, Forthglade)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Scrumbles)
  • Best British cat food brands (KatKin, Untamed, Lily's Kitchen)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Which pet brands are actually ethical UK

From the recorded answer

… op-rated and accredited ethical pet food and care brands in the UK include Benevo, V-Dog, Beco, HOWND, Goood, Edgard & Cooper, and Paleo Ridge.Major corporate-owned labels-such as Hill's, Pedigree, Royal Canin, Purina, Bakers, and Whiskas (owned by Mars, Nestlé, or Colgate)-consistently score near the bottom of independent eth …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Top-rated and accredited ethical pet food and care brands in the UK include Benevo, V-Dog, Beco, HOWND, Goood, Edgard & Cooper, and Paleo Ridge.Major corporate-owned labels-such as Hill's, Pedigree, Royal Canin, Purina, Bakers, and Whiskas (owned by Mars, Nestlé, or Colgate)-consistently score near the bottom of independent ethical and environmental rankings.

---

### Top Ethical Pet Brands in the UK

- Benevo & V-Dog: Plant-based, cruelty-free, and vegan complete diets that score highest with the Ethical Consumer and The Good Shopping Guide (scoring 80-98/100). - HOWND: Cruelty-free certified (Leaping Bunny), ethical grooming and plant-based/insect-protein food options with high scores (73-89/100). - Beco: Known for sustainable pet accessories and eco-conscious or insect-based pet food options (scoring 73-94/100). - Goood: Uses certified free-range and organic proteins with CO2-neutral production offsets (scoring up to 100/100 by The Good Shopping Guide). - Paleo Ridge: High-welfare raw dog food partnering with certified organic farms, holding ISO 9001 and organic accreditations. - Nilaqua Pets: Recognized for waterless, cruelty-free, and vegan-friendly pet grooming products that cut down water and plastic waste.

---

### What Makes a Pet Brand Ethical?

- Parent Company Independence: Many household pet brands belong to massive multinational conglomerates (Nestlé, Mars) with documented track records of industrial-scale environmental impact and animal testing. - Protein Sourcing: Traditional meat-based pet food carries a heavy carbon and land footprint. Ethical alternatives include organic/free-range meats, regenerative/pasture-raised farms (e.g., Ethically Raised), insect-based proteins (Yora, Bug Bakes), or nutritionally balanced plant-based diets. - Certifications: Look for Leaping Bunny (cruelty-free), Organic certifications, or high scores from independent watchers like Ethical Consumer and The Good Shopping Guide.

Are you looking for dog or cat food, or grooming/accessories? Let me know if you prefer vegan, raw, or sustainable meat-based options so I can narrow down a specific recommendation.

ChatGPT

The question asked

Best sustainable pet brands UK

From the recorded answer

!Plant-based | Edgard & Cooper …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best sustainable pet brands in the UK

If you're looking to make your pet's lifestyle more eco-friendly, I'd focus on brands that use recycled or responsibly sourced materials, reduce packaging waste, offer durable products, or have transparent sustainability policies.

The best choices depend on whether you're shopping for dog food, cat food, toys, beds, grooming products or everyday accessories. One important distinction: natural, organic and biodegradable don't automatically mean sustainable - the full product lifecycle and sourcing matter too.

## 8 sustainable pet brands worth exploring

![Clean-up & Play Starter Kit - Beco](

1\. Beco - Best all-rounder

(Best overall)

A broad range of dog and cat essentials, including toys, bowls, grooming products and recycled-material poo bags. A good starting point if you want to make several everyday purchases more sustainable. directory.etheco.comwww.petdrugsonline.co.uk

Best for: everyday essentials and accessories.

Shop Beco

---

!Green & Wilds Eco Dog Toy - Crinkler, from All-Green with Free Delivery!

2\. Green & Wild's - Best for natural dog toys and treats

A UK brand offering dog chews, treats and toys made using natural materials. Its ethical credentials include Good Shopping Guide accreditation. directory.etheco.comdirectory.etheco.comdirectory.etheco.comwww.ukpetfood.org

Best for: dog owners seeking alternatives to conventional toys.

Shop Green & Wild's

---

!Plant-based | Edgard & Cooper

3\. Edgard & Cooper - Best for mainstream pet food

A certified B Corp selling dog and cat food and treats, with an emphasis on ingredient sourcing and reducing packaging impact. Worth comparing if sustainability is important alongside convenience. directory.etheco.comdirectory.etheco.com

Best for: food and treats.

Shop Edgard & Cooper

---

!Bug Bakes | Insect Dog Food Seen on Dragon's Den

4\. Bug Bakes - Best for alternative protein

Uses insect protein in dog food and treats. Insect farming can require fewer resources than some conventional livestock systems, making this an interesting lower-impact option to investigate. directory.etheco.comdirectory.etheco.com

Best for: exploring alternative protein sources for dogs.

Shop Bug Bakes

---

!Be:Safe | First Aid Dog Nose Balm & Dog Paw Balm | Be:Loved

5\. Be:Loved Pet Care - Best for grooming

Offers natural grooming products, including shampoo bars and paw and nose balms, with a focus on UK production and reducing plastic packaging. directory.etheco.comwww.petdrugsonline.co.uk

Best for: reducing plastic in your pet's grooming routine.

Shop Be:Loved

---

!Eco-Friendly Dog Products: Enviropaws Review | Smart Bark

6\. Enviropaws - Best for eco-conscious walking

A British brand focused on lower-impact pet essentials, including bowls, walking accessories and poo bags. A useful option for everyday dog-walking needs. www.enviropaws.com

Best for: dog-walking accessories.

Shop Enviropaws

---

!Duck & Beef Raw Dog Food | Naturaw

7\. Naturaw - Best for sustainability-led raw feeding

A Yorkshire-based dog-food company and certified B Corp, known for its focus on British sourcing, high-welfare ingredients and compostable packaging. directory.etheco.comdirectory.etheco.comdirectory.etheco.comwww.ukpetfood.org

Best for: owners already considering complete raw dog food.

Shop Naturaw

---

!Adjustable Dog Harness: Hampstead Golden Hour - WYLD CUB ®

8\. Wyld Cub - Best for walking accessories

Offers harnesses, collars, leads and other dog accessories, with vegan and ethical credentials. Worth considering if you want practical walking gear from a UK brand. directory.etheco.comdirectory.etheco.comdirectory.etheco.comwww.ukpetfood.org

Best for: harnesses, collars and leads.

Shop Wyld Cub

## Which brands would I shortlist?

| Your priority | My pick | |--------|--------| | One brand for multiple pet essentials | Beco | | Natural toys and treats | Green & Wild's | | Everyday dog or cat food | Edgard & Cooper | | Alternative-protein dog food | Bug Bakes | | Low-plastic grooming | Be:Loved | | British-made walking accessories | Wyld Cub |

These are category-based recommendations rather than a definitive environmental ranking. Brand claims and individual products can differ, so check current materials, packaging and sourcing before buying.

## How to shop more sustainably

The WWF recommends considering second-hand accessories, recycled materials and companies that take responsibility for their wider environmental impacts. It also cautions against leaving poo bags in nature or assuming they can be composted. www.wwf.org.uk

My practical priorities would be\:

- Buy durable products that won't need replacing frequently. - Choose recycled materials or responsibly sourced natural materials where suitable. - Look for refillable or low-packaging grooming products. - Prioritise nutritionally complete food suited to your pet, rather than choosing a diet on environmental claims alone.

---

To narrow this down\: are you mainly interested in dog brands, cat brands, or a sustainable pet brand business you could stock or partner with?

Perplexity

The question asked

Best grain free dog food UK

From the recorded answer

Edgard & Cooper Grain-Free - widely available in the UK, with wet and dry options and several protein choices.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

The best grain-free dog food in the UK depends on your dog's age, allergies, activity level and preference. For most healthy dogs, grain-free food is not automatically healthier or necessary; choose it mainly when your vet recommends it or your dog has a confirmed intolerance.

### Good UK options

- Scrumbles Natural Dry Dog Food - a strong all-round dry-food option, with salmon as the first ingredient and added omega-3s. - Wellness CORE Ocean - salmon-and-tuna recipe with clearly defined animal protein sources and no artificial colours, flavours or preservatives. - Canagan Grain-Free - premium, meat-focused recipes suitable for owners seeking high animal-protein content. - Edgard & Cooper Grain-Free - widely available in the UK, with wet and dry options and several protein choices. - James Wellbeloved Grain-Free - worth considering for sensitive dogs, but check the precise recipe and veterinary suitability.

### What to check

- The food should be complete, not complementary. - Match it to your dog's life stage and size. - Choose a clearly named animal protein, such as salmon, turkey or lamb. - Avoid switching abruptly; transition over 7-10 days by gradually increasing the new food. - Grain-free diets often replace cereals with potatoes, peas or other pulses, so “grain-free” does not necessarily mean lower carbohydrate or hypoallergenic.

If your dog has itching, diarrhoea or recurring ear infections, consult a vet before changing food-an elimination diet may be more appropriate than simply choosing grain-free.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Edgard & Cooper

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

1.6

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

78

Answers naming the brand

4947

Answers collected

1.6

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Edgard & Cooper ranks #23 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.6%. It was named in 78 of 4,947 AI answers across 23 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.6% AI visibility for Edgard & Cooper in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #23 among 49 tracked brands.

How often does AI mention this brand?

Edgard & Cooper was named in 78 of 4,947 collected AI answers, across 23 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Edgard & Cooper by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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