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AI Visibility Index for UK Ecommerce
Every top category, every brand, scored on how often AI recommends them, where they rank against competitors, and what the leaders are doing that they aren't.
Who leads the category
Activewear
LIVELorna Jane leads Australian Activewear, scoring 37.7 on the AI Visibility Index.
Brand
Score
Week
1st
Lorna Jane
The women's activewear original
37.7
lorna-jane02nd
LSKD
Functional fitness apparel with a cult community
31.0
lskd03rd
Nimble Activewear
Sustainable activewear, recycled fabrics first
27.6
nimble-activewear0Activewear
LIVELululemon leads US Activewear, scoring 48.1 on the AI Visibility Index.
Brand
Score
Week
1st
Lululemon
Canadian-founded activewear brand and a leading US market presence.
48.1
lululemon-us02nd
Nike
Global multi-sport apparel and footwear brand.
35.6
nike-us03rd
Vuori
Fast-growing performance and lifestyle apparel brand.
34.2
vuori-us0Activewear
LIVEGymshark leads UK Activewear, scoring 47.2 on the AI Visibility Index.
Brand
Score
Week
1st
Gymshark
Solihull-founded gymwear brand and global category leader.
47.2
gymshark-uk02nd
Sweaty Betty
Long-established London women's activewear brand, owned by Wolverine Worldwide.
34.1
sweaty-betty-uk03rd
Lululemon
Canadian-founded activewear brand with a major UK store and direct-to-consumer footprint.
32.0
lululemon-uk0Beauty
LIVEUltra Violette leads Australian Beauty, scoring 17.0 on the AI Visibility Index.
Brand
Score
Week
1st
Ultra Violette
South Melbourne sunscreen brand that coined the "SKINSCREEN" category to blend SPF with skincare and makeup.
17.0
ultra-violette02nd
Go-To
Sydney skincare brand founded by Zoë Foster Blake around simple, effective, uncomplicated formulations.
12.9
go-to03rd
Alpha-H
Gold Coast skincare brand built around its long-running Liquid Gold glycolic acid exfoliant.
10.9
alpha-h0Beauty
LIVECeraVe leads US Beauty, scoring 31.9 on the AI Visibility Index.
Brand
Score
Week
1st
CeraVe
Dermatologist-developed skincare built around ceramides and barrier repair.
31.9
cerave-us02nd
La Roche-Posay
French dermatological skincare sold largely through pharmacies and clinics.
26.3
la-roche-posay-us03rd
EltaMD
Sunscreen-led skincare line widely recommended by dermatologists.
14.0
eltamd-us0Beauty
LIVEMedik8 leads UK Beauty, scoring 15.4 on the AI Visibility Index.
Brand
Score
Week
1st
Medik8
Independent clinical skincare brand known for vitamin-A-led formulations.
15.4
medik8-uk02nd
The INKEY List
Independent affordable skincare brand built on ingredient education.
14.9
the-inkey-list-uk03rd
ELEMIS
UK-founded spa-skincare brand owned by the L'Occitane Group.
11.2
elemis-uk0Supplements
LIVEBulk Nutrients leads Australian Supplements, scoring 39.9 on the AI Visibility Index.
Brand
Score
Week
1st
Bulk Nutrients
Tasmanian sports-nutrition brand operating since the early 2000s, known for publishing extensive lab test results and offering bulk pricing on protein and supplements.
39.9
bulk-nutrients02nd
True Protein
Sydney sports-nutrition brand manufacturing its own all-natural protein powders and supplements, positioned against artificial fillers and colours.
20.4
true-protein03rd
VPA
Australian-owned sports nutrition company making protein powders and gym supplements, distributed from Brisbane and Melbourne.
16.9
vpa0Supplements
LIVEThorne leads US Supplements, scoring 28.5 on the AI Visibility Index.
Brand
Score
Week
1st
Thorne
Clinical, NSF-certified supplement brand sold to practitioners and consumers.
28.5
thorne-us02nd
Transparent Labs
Clean-label sports nutrition brand.
22.0
transparent-labs-us03rd
Optimum Nutrition
Global sports-nutrition category leader owned by Glanbia.
20.3
optimum-nutrition-us0Supplements
LIVEMyprotein leads UK Supplements, scoring 33.7 on the AI Visibility Index.
Brand
Score
Week
1st
Myprotein
Manchester-founded sports-nutrition brand and the UK category leader.
33.7
myprotein-uk02nd
Bulk
Major UK sports-nutrition and protein brand.
32.3
bulk-uk03rd
Vitabiotics
The UK's largest vitamin company.
16.8
vitabiotics-uk0Coffee
LIVECampos leads Australian Coffee, scoring 18.0 on the AI Visibility Index.
Brand
Score
Week
1st
Campos
Sydney specialty coffee brand founded in Newtown, now owned by global coffee group JDE Peet's.
18.0
campos02nd
Market Lane
Melbourne coffee roaster with cafes in the city's produce markets, known for single-origin focus and coffee education.
15.9
market-lane03rd
Vittoria
Family-owned Australian coffee company and the country's largest coffee roaster, supplying cafes and supermarkets nationwide.
12.1
vittoria0Coffee
LIVEStumptown Coffee Roasters leads US Coffee, scoring 23.0 on the AI Visibility Index.
Brand
Score
Week
1st
Stumptown Coffee Roasters
23.0
stumptown-coffee-roasters-us02nd
Counter Culture Coffee
19.4
counter-culture-coffee-us03rd
Intelligentsia Coffee
15.2
intelligentsia-coffee-us0Coffee
LIVEOrigin Coffee leads UK Coffee, scoring 27.0 on the AI Visibility Index.
Brand
Score
Week
1st
Origin Coffee
27.0
origin-coffee-uk02nd
Rave Coffee
27.0
rave-coffee-uk03rd
Pact Coffee
17.7
pact-coffee-uk0Footwear
LIVER.M. Williams leads Australian Footwear, scoring 24.1 on the AI Visibility Index.
Brand
Score
Week
1st
R.M. Williams
South Australian bootmaker founded in the 1930s, known for its single-piece-leather chelsea boot.
24.1
rm-williams02nd
Blundstone
Hobart-founded bootmaker known for its laceless, elastic-sided work boot, with roots dating to the 1800s.
17.7
blundstone03rd
Bared Footwear
Sydney-based footwear brand founded by a podiatrist, combining biomechanical support with fashion-forward design.
16.5
bared-footwear0Footwear
LIVERed Wing Shoes leads US Footwear, scoring 18.2 on the AI Visibility Index.
Brand
Score
Week
1st
Red Wing Shoes
Minnesota heritage work-boot brand.
18.2
red-wing-shoes-us02nd
Thorogood
Heritage work-boot brand.
11.6
thorogood-us03rd
Alden
Heritage dress-shoe and boot maker.
11.1
alden-us0Footwear
LIVEClarks leads UK Footwear, scoring 20.4 on the AI Visibility Index.
Brand
Score
Week
1st
Clarks
Somerset-based mainstream heritage footwear brand.
20.4
clarks-uk02nd
Crockett & Jones
Heritage English shoemaker holding a Royal Warrant.
17.0
crockett-and-jones-uk03rd
Loake
Kettering-based heritage English shoemaker.
15.7
loake-uk0Swimwear
LIVESeafolly leads Australian Swimwear, scoring 40.8 on the AI Visibility Index.
Brand
Score
Week
1st
Seafolly
Sydney swimwear brand founded in 1975, now one of Australia's best-known swim labels with a global retail footprint.
40.8
seafolly02nd
Matteau
Australian resortwear label founded by sisters Ilona Hamer and Peta Heinsen, known for clean-lined, mix-and-match swim separates in neutral tones.
21.7
matteau03rd
Bondi Born
Bondi Beach-based luxury swim and resortwear label stocked by international retailers including Moda Operandi and Nordstrom.
21.2
bondi-born0Swimwear
LIVESummersalt leads US Swimwear, scoring 26.7 on the AI Visibility Index.
Brand
Score
Week
1st
Summersalt
St. Louis direct-to-consumer swim and travel apparel brand.
26.7
summersalt-us02nd
Andie Swim
New York direct-to-consumer swim brand known for its direct-mail and influencer marketing.
18.5
andie-swim-us03rd
Frankies Bikinis
Los Angeles bikini label founded by Francesca Aiello, known for celebrity collaborations.
11.8
frankies-bikinis-us0Swimwear
LIVEHunza G leads UK Swimwear, scoring 25.2 on the AI Visibility Index.
Brand
Score
Week
1st
Hunza G
London swimwear house known for its one-size crinkle fabric.
25.2
hunza-g-uk02nd
Speedo
Nottingham-headquartered performance swim brand owned by Pentland Group.
19.9
speedo-uk03rd
Away That Day
London sustainability-focused swim label.
14.5
away-that-day-uk0Homewares & Bedding
LIVESheridan leads Australian Homewares & Bedding, scoring 21.8 on the AI Visibility Index.
Brand
Score
Week
1st
Sheridan
Long-established Sydney-headquartered bedding and homewares brand now owned by Hanes Australasia.
21.8
sheridan02nd
Bed Threads
Sydney French flax linen brand known for its customizable Build Your Own Bedding Bundle and wide colour range.
18.1
bed-threads03rd
Koala
Sydney company that pioneered mattress-in-a-box delivery in Australia before expanding into sofa beds and modular furniture.
12.2
koala+1Homewares & Bedding
LIVEQuince leads US Homewares & Bedding, scoring 18.9 on the AI Visibility Index.
Brand
Score
Week
1st
Quince
Broad direct-to-consumer brand spanning apparel and home.
18.9
quince-us02nd
Brooklinen
Direct-to-consumer sheets and bedding category leader.
18.8
brooklinen-us03rd
Boll & Branch
Premium direct-to-consumer brand making organic, fair-trade sheets.
15.1
boll-and-branch-us0Homewares & Bedding
LIVEThe White Company leads UK Homewares & Bedding, scoring 26.9 on the AI Visibility Index.
Brand
Score
Week
1st
The White Company
Broad British lifestyle retailer for which bedding and bath is a major category.
26.9
the-white-company-uk02nd
Dunelm
The UK's largest homewares retailer, with bedding as a core category.
25.5
dunelm-uk03rd
Piglet in Bed
Direct-to-consumer linen bedding and sleepwear brand.
13.0
piglet-in-bed-uk0Pet
LIVEBlack Hawk leads Australian Pet, scoring 25.3 on the AI Visibility Index.
Brand
Score
Week
1st
Black Hawk
Regional NSW-manufactured pet food brand built on a breeder-originated, no-fillers recipe.
25.3
black-hawk02nd
Prime100
Australian pet food brand specialising in single-protein, functional raw and cooked diets.
17.1
prime10003rd
Lyka
Sydney-founded fresh dog food startup delivering vet-formulated meals by subscription.
13.1
lyka0Pet
LIVEOpen Farm leads US Pet, scoring 9.0 on the AI Visibility Index.
Brand
Score
Week
1st
Open Farm
Pet food brand built on ethically sourced, traceable ingredients.
9.0
open-farm-us02nd
West Paw
Bozeman, Montana B Corp making dog toys from recycled materials.
8.6
west-paw-us03rd
The Farmer's Dog
Fresh dog food subscription brand and one of the category's original leaders.
8.2
the-farmers-dog-us0Pet
LIVELily's Kitchen leads UK Pet, scoring 20.1 on the AI Visibility Index.
Brand
Score
Week
1st
Lily's Kitchen
London-founded, B Corp-certified natural and organic pet food brand.
20.1
lilys-kitchen-uk02nd
Forthglade
Devon-based, family-founded natural wet and dry pet food brand.
16.2
forthglade-uk03rd
Harringtons
Budget natural pet food brand.
12.5
harringtons-uk0Baby & Kids
LIVEPurebaby leads Australian Baby & Kids, scoring 32.0 on the AI Visibility Index.
Brand
Score
Week
1st
Purebaby
Melbourne baby and kids clothing brand built around organic cotton basics.
32.0
purebaby02nd
Wilson & Frenchy
Melbourne newborn and kids' brand pairing recycled-polyester, UPF 50+ swimwear with organic cotton and bamboo essentials.
13.0
wilson-and-frenchy03rd
Aster & Oak
Western Australian brand of GOTS-certified organic cotton baby and kids clothing, originally developed to address sensitive skin.
11.7
aster-and-oak0Baby & Kids
LIVEBurt's Bees Baby leads US Baby & Kids, scoring 19.3 on the AI Visibility Index.
Brand
Score
Week
1st
Burt's Bees Baby
Organic baby basics brand and sub-brand of Burt's Bees.
19.3
burts-bees-baby-us02nd
Hanna Andersson
Portland-based family and kids apparel brand with Swedish-inspired design.
18.3
hanna-andersson-us03rd
UPPAbaby
Massachusetts stroller and car seat brand.
10.6
uppababy-us0Baby & Kids
LIVEMamas & Papas leads UK Baby & Kids, scoring 17.1 on the AI Visibility Index.
Brand
Score
Week
1st
Mamas & Papas
Huddersfield nursery furniture, pram and baby gear brand.
17.1
mamas-and-papas-uk02nd
JoJo Maman Bebe
London baby, kids and maternity clothing brand.
15.6
jojo-maman-bebe-uk03rd
Frugi
Cornwall organic kids clothing brand known for GOTS-certified cotton and distinctive prints.
14.7
frugi-uk0Outdoor & Adventure
LIVESea to Summit leads Australian Outdoor & Adventure, scoring 24.4 on the AI Visibility Index.
Brand
Score
Week
1st
Sea to Summit
Australian outdoor equipment brand specializing in lightweight, compact camping and hiking gear.
24.4
sea-to-summit02nd
One Planet
Melbourne-manufactured outdoor equipment brand formed from the 1997 merger of three Australian outdoor makers, still sewing packs and sleeping bags locally.
14.7
one-planet03rd
OZtrail
Long-established Australian camping brand covering tents, gazebos, swags, and general camping equipment, part of the Adventure Operations group.
11.1
oztrail0Outdoor & Adventure
LIVEPatagonia leads US Outdoor & Adventure, scoring 26.9 on the AI Visibility Index.
Brand
Score
Week
1st
Patagonia
Outdoor category leader making apparel and hardgoods.
26.9
patagonia-us02nd
REI Co-op
Outdoor retail co-op selling a house brand alongside other labels.
24.6
rei-co-op-us03rd
NEMO Equipment
New Hampshire brand making tents and sleep systems.
15.9
nemo-equipment-us0Outdoor & Adventure
LIVERab leads UK Outdoor & Adventure, scoring 29.9 on the AI Visibility Index.
Brand
Score
Week
1st
Rab
Derbyshire brand making technical apparel and sleep systems.
29.9
rab-uk02nd
Alpkit
East Midlands direct-to-consumer brand with a broad gear range.
27.0
alpkit-uk03rd
Berghaus
Sunderland-based outdoor category leader.
15.8
berghaus-uk04x4 & Auto Electrical
LIVEREDARC Electronics leads Australian 4x4 & Auto Electrical, scoring 42.2 on the AI Visibility Index.
Brand
Score
Week
1st
REDARC Electronics
Adelaide-founded maker of DC-DC chargers, dual-battery systems, inverters, brake controllers and solar regulators; Australian Made Campaign licensee, still Adelaide-HQ'd.
42.2
redarc-electronics02nd
Enerdrive
12V power systems, lithium batteries, inverters and chargers; Australian-founded brand now trading as "Dometic – 12V Power Systems (Enerdrive)" under Swedish ownership.
26.6
enerdrive03rd
Projecta
Britax/Bapcor-owned brand making battery chargers, inverters, jump starters and dual-battery electrical accessories, sold nationally through Repco, Autobarn and Supercheap.
18.0
projecta04x4 & Auto Electrical
LIVEREDARC leads US 4x4 & Auto Electrical, scoring 23.9 on the AI Visibility Index.
Brand
Score
Week
1st
REDARC
Australian maker of DC-DC chargers, dual-battery kits and battery management systems, sold into the US.
23.9
redarc-us02nd
Renogy
California maker of solar panels, DC-DC chargers, lithium batteries and portable power.
19.8
renogy-us03rd
Baja Designs
California maker of premium off-road and overland LED lighting.
12.0
baja-designs-us04x4 & Auto Electrical
LIVERenogy leads UK 4x4 & Auto Electrical, scoring 16.5 on the AI Visibility Index.
Brand
Score
Week
1st
Renogy
US maker of solar panels, DC-DC chargers and lithium batteries with a dedicated UK storefront.
16.5
renogy-uk02nd
Victron Energy
Netherlands maker of battery monitoring, inverters and DC-DC and solar charging, dominant in UK campervan installs.
15.9
victron-energy-uk03rd
REDARC
South Australian maker of DC-DC chargers and dual-battery systems, sold into the UK via ARB's distribution.
14.6
redarc-uk0Furniture
LIVETemple & Webster leads Australian Furniture, scoring 27.7 on the AI Visibility Index.
Brand
Score
Week
1st
Temple & Webster
ASX-listed online-only furniture and homewares marketplace-retailer, the category's dominant DTC-style player.
27.7
temple-and-webster02nd
King Living
Founded 1977, known for sofas and modular seating with Australian-manufactured lines.
26.6
king-living03rd
Castlery
Singapore-founded furniture brand with an Australian e-commerce storefront and Sydney showroom.
26.0
castlery0Furniture
LIVERoom & Board leads US Furniture, scoring 20.1 on the AI Visibility Index.
Brand
Score
Week
1st
Room & Board
Minneapolis furniture brand with American-manufacturing-forward positioning.
20.1
room-and-board-us02nd
Article
Canadian-founded modern furniture brand with major US operations.
16.9
article-us03rd
Castlery
Singapore-founded furniture brand with substantial US e-commerce and showrooms.
9.6
castlery-us0Furniture
LIVEHabitat leads UK Furniture, scoring 24.4 on the AI Visibility Index.
Brand
Score
Week
1st
Habitat
Heritage UK design and furniture brand.
24.4
habitat-uk02nd
Loaf
Direct-to-consumer maker of sofas, beds and armchairs with UK showrooms.
12.9
loaf-uk03rd
Heal's
Long-established London furniture retailer with a Tottenham Court Road flagship and regional stores.
11.4
heals-uk0Haircare
LIVEELEVEN Australia leads Australian Haircare, scoring 19.4 on the AI Visibility Index.
Brand
Score
Week
1st
ELEVEN Australia
Australian-made and Australian-owned haircare brand built around a proprietary Ionic Complex line.
19.4
eleven-australia02nd
Bondi Boost
Sydney-founded hair-growth and scalp-serum brand.
13.7
bondi-boost03rd
Davroe
South Australian, 100% Australian-owned and -made natural, vegan haircare brand.
13.3
davroe0Haircare
LIVEOlaplex leads US Haircare, scoring 23.9 on the AI Visibility Index.
Brand
Score
Week
1st
Olaplex
Santa Barbara haircare brand built on bond-building technology; publicly traded.
23.9
olaplex-us02nd
Briogeo
Haircare brand founded by Nancy Twine.
14.8
briogeo-us03rd
K18
Biotech-positioned haircare brand that grew rapidly through TikTok.
12.2
k18-us0Haircare
LIVEPhilip Kingsley leads UK Haircare, scoring 15.0 on the AI Visibility Index.
Brand
Score
Week
1st
Philip Kingsley
Long-established London trichology-led haircare brand.
15.0
philip-kingsley-uk02nd
Umberto Giannini
B Corp-certified UK curl-care brand.
10.5
umberto-giannini-uk03rd
Faith in Nature
UK refill-focused brand covering body, home and hair.
6.6
faith-in-nature-uk0Fragrance & Perfume
LIVEGoldfield & Banks leads Australian Fragrance & Perfume, scoring 33.6 on the AI Visibility Index.
Brand
Score
Week
1st
Goldfield & Banks
Australian luxury fragrance house built on native-botanical scent lines, founded 2016 by Dimitri Weber.
33.6
goldfield-and-banks02nd
Who is Elijah
Sydney fragrance brand and dedicated perfume store.
15.9
who-is-elijah03rd
Mihan Aromatics
Melbourne indie fragrance house founded 2017 by Josh and Jules, known for place-inspired scents.
15.2
mihan-aromatics0Fragrance & Perfume
LIVELe Labo leads US Fragrance & Perfume, scoring 15.1 on the AI Visibility Index.
Brand
Score
Week
1st
Le Labo
New York fragrance house trading under its own retail and direct-to-consumer identity.
15.1
le-labo-us02nd
Phlur
New York fragrance brand relaunched under Chriselle Lim and popularised on TikTok.
9.1
phlur-us03rd
Imaginary Authors
Portland niche fragrance house founded by Josh Meyer.
8.7
imaginary-authors-us0Fragrance & Perfume
LIVEJo Malone London leads UK Fragrance & Perfume, scoring 32.3 on the AI Visibility Index.
Brand
Score
Week
1st
Jo Malone London
London fragrance house.
32.3
jo-malone-london-uk02nd
Penhaligon's
Long-established London fragrance house.
22.6
penhaligons-uk03rd
Floris London
Long-established Mayfair family perfumery.
12.8
floris-london-uk0Eyewear & Sunglasses
LIVELe Specs leads Australian Eyewear & Sunglasses, scoring 28.9 on the AI Visibility Index.
Brand
Score
Week
1st
Le Specs
Bondi Beach, founded 1979, category-defining AU sunglasses brand worn by celebrities including Gigi Hadid and Lady Gaga.
28.9
le-specs02nd
Specsavers Australia
Mass-market optometry chain with a large Australian retail footprint.
21.4
specsavers-australia03rd
Quay Australia
Melbourne-founded sunglasses brand now headquartered in the US, known for celebrity-driven, affordable fashion eyewear.
20.2
quay-australia0Eyewear & Sunglasses
LIVEWarby Parker leads US Eyewear & Sunglasses, scoring 28.2 on the AI Visibility Index.
Brand
Score
Week
1st
Warby Parker
New York-based prescription eyewear and sunglasses brand.
28.2
warby-parker-us02nd
Maui Jim
Established premium polarised sunglasses brand.
15.6
maui-jim-us03rd
GlassesUSA
Major US online prescription-eyewear retailer.
15.3
glassesusa-us0Eyewear & Sunglasses
LIVECubitts leads UK Eyewear & Sunglasses, scoring 17.5 on the AI Visibility Index.
Brand
Score
Week
1st
Cubitts
London eyewear brand with multiple stores across the city.
17.5
cubitts-uk02nd
Cutler and Gross
Heritage British luxury eyewear house.
12.6
cutler-and-gross-uk03rd
Le Specs
Australian sunglasses brand widely stocked in the UK.
8.8
le-specs-uk0Luggage & Travel Gear
LIVESamsonite leads Australian Luggage & Travel Gear, scoring 47.6 on the AI Visibility Index.
Brand
Score
Week
1st
Samsonite
Global category leader by AU retail footprint, sold through David Jones, Myer and its own AU stores and site.
47.6
samsonite02nd
July
Melbourne-founded DTC suitcase brand and the AU market's homegrown category leader.
38.4
july-64d6f03rd
Antler
British heritage luggage house, trading in Australia via long-established department-store and DTC distribution.
36.0
antler0Luggage & Travel Gear
LIVETravelpro leads US Luggage & Travel Gear, scoring 47.2 on the AI Visibility Index.
Brand
Score
Week
1st
Travelpro
Florida heritage brand that invented the rolling suitcase, with aviation professionals as its core customer base.
47.2
travelpro-us02nd
Away
New York direct-to-consumer luggage brand with stores across the US, UK and Canada.
41.6
away-us03rd
Samsonite
Category leader by US retail footprint, sold through its own site and mass retail.
39.5
samsonite-us0Luggage & Travel Gear
LIVEAntler leads UK Luggage & Travel Gear, scoring 45.9 on the AI Visibility Index.
Brand
Score
Week
1st
Antler
Long-established British luggage brand with a substantial UK retail presence.
45.9
antler-uk02nd
Samsonite
Category leader by UK retail footprint, sold through John Lewis, Selfridges, its own site and Amazon.
39.6
samsonite-uk03rd
Away
US direct-to-consumer luggage brand with a London store in Covent Garden.
20.2
away-uk0Home Fitness Equipment
LIVEVERVE Fitness leads Australian Home Fitness Equipment, scoring 19.7 on the AI Visibility Index.
Brand
Score
Week
1st
VERVE Fitness
Gold Coast home-gym brand founded 2017, claiming 16,000+ gym fitouts and now expanding into the US via a Dallas–Fort Worth warehouse.
19.7
verve-fitness02nd
Force USA
US-headquartered (Draper, Utah) strength-equipment brand with an extremely high Australian retail footprint despite constant "Force USA AU" market framing.
17.9
force-usa03rd
Rogue
Category-defining US strength-equipment brand (Columbus, Ohio) with a dedicated Australian distribution arm, frequently cited in "best power rack" comparisons.
15.0
rogue0Home Fitness Equipment
LIVEREP Fitness leads US Home Fitness Equipment, scoring 29.2 on the AI Visibility Index.
Brand
Score
Week
1st
REP Fitness
Denver strength equipment brand.
29.2
rep-fitness-us02nd
Rogue Fitness
Ohio strength equipment maker and the category leader.
26.8
rogue-fitness-us03rd
Titan Fitness
Memphis strength equipment brand.
16.3
titan-fitness-us0Home Fitness Equipment
LIVEMirafit leads UK Home Fitness Equipment, scoring 32.6 on the AI Visibility Index.
Brand
Score
Week
1st
Mirafit
Norfolk home gym equipment brand and the UK volume leader in editorial roundups.
32.6
mirafit-uk02nd
Rogue Fitness
US strength equipment maker serving the UK garage-gym market through a dedicated European storefront.
8.1
rogue-fitness-uk+23rd
NordicTrack
US cardio machine brand with a dedicated UK site.
7.8
nordictrack-uk0Wine & Spirits
LIVEArchie Rose Distilling Co leads Australian Wine & Spirits, scoring 23.6 on the AI Visibility Index.
Brand
Score
Week
1st
Archie Rose Distilling Co
Sydney gin, whisky and vodka distillery founded 2014 — the first new distillery to open in metro Sydney in over 160 years.
23.6
archie-rose-distilling-co02nd
Four Pillars Gin
Yarra Valley gin maker with repeat "World's Best Gin Maker" wins.
18.1
four-pillars-gin03rd
Starward Whisky
Melbourne Docklands single malt distillery known for maturing whisky in ex-wine casks.
14.5
starward-whisky0Wine & Spirits
LIVESt. George Spirits leads US Wine & Spirits, scoring 12.0 on the AI Visibility Index.
Brand
Score
Week
1st
St. George Spirits
California artisan distillery making gin, vodka, liqueurs and whiskey.
12.0
st-george-spirits-us02nd
Ridge Vineyards
California winery with a direct shop and clubs.
6.2
ridge-vineyards-us03rd
Barr Hill
Vermont distillery making honey-based gin and spirits, and originator of Bee's Knees Week.
6.0
barr-hill-us0Wine & Spirits
LIVEChapel Down leads UK Wine & Spirits, scoring 16.6 on the AI Visibility Index.
Brand
Score
Week
1st
Chapel Down
England's largest wine producer, listed and running a live direct shop.
16.6
chapel-down-uk02nd
Nyetimber
The flagship English sparkling wine producer, with a direct shop and experiences.
14.4
nyetimber-uk03rd
Gusbourne
Kent estate and AIM-listed producer with a direct shop and a US club.
14.2
gusbourne-uk0Toys & Games
LIVEConnetix Tiles leads Australian Toys & Games, scoring 19.4 on the AI Visibility Index.
Brand
Score
Week
1st
Connetix Tiles
Gold Coast-based maker of magnetic building tiles for open-ended STEAM play.
19.4
connetix-tiles-bab5402nd
QToys
Melbourne wooden educational toy brand, founded 2005 by Cathy & Quan.
9.9
qtoys03rd
Make Me Iconic
Melbourne brand making wooden Australiana toys, from trams to post-boxes.
8.4
make-me-iconic0Toys & Games
LIVEMelissa & Doug leads US Toys & Games, scoring 25.3 on the AI Visibility Index.
Brand
Score
Week
1st
Melissa & Doug
Connecticut-founded preschool wooden-toy brand.
25.3
melissa-and-doug-us02nd
Magna-Tiles
The category-defining US magnetic-tile brand.
22.3
magna-tiles-us03rd
Green Toys
Maker of toys from fully recycled plastic, certified Made Safe.
12.9
green-toys-us0Toys & Games
LIVEOrchard Toys leads UK Toys & Games, scoring 12.7 on the AI Visibility Index.
Brand
Score
Week
1st
Orchard Toys
Oxfordshire maker of educational board games and jigsaws for pre-schoolers.
12.7
orchard-toys-uk02nd
Le Toy Van
UK family business designing hand-finished wooden toys, manufactured overseas.
12.0
le-toy-van-uk03rd
Bigjigs Toys
Kent family business making wooden puzzles, toys and trains.
10.0
bigjigs-toys-uk0Handbags & Accessories
LIVEOroton leads Australian Handbags & Accessories, scoring 33.2 on the AI Visibility Index.
Brand
Score
Week
1st
Oroton
Heritage Australian leather goods house founded in 1938.
33.2
oroton02nd
Status Anxiety
Melbourne label making minimal leather bags and wallets.
30.1
status-anxiety03rd
Bellroy
Melbourne-founded wallets and bags category leader with a large global following.
19.4
bellroy0Handbags & Accessories
LIVECoach leads US Handbags & Accessories, scoring 26.8 on the AI Visibility Index.
Brand
Score
Week
1st
Coach
Long-established New York accessible-luxury leather goods house.
26.8
coach-us02nd
Cuyana
San Francisco maker of leather bags and small goods on a fewer-better philosophy.
16.8
cuyana-us03rd
Tory Burch
Founder-led New York lifestyle house for which bags are the volume driver.
15.1
tory-burch-us0Handbags & Accessories
LIVEMulberry leads UK Handbags & Accessories, scoring 24.5 on the AI Visibility Index.
Brand
Score
Week
1st
Mulberry
Somerset heritage leather house and B Corp, listed on AIM.
24.5
mulberry-uk02nd
Aspinal of London
Heritage-styled British luxury leather goods brand with strong UK and US direct sales.
24.5
aspinal-of-london-uk03rd
Radley London
London handbag brand.
21.4
radley-london-uk0What we measure
20
Verticals measured
748
Brands tracked
26,564
AI answers analysed
—
Growth in AI-referred orders on Shopify, Q1 2026
Popular categories
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Supplements
Protein, greens, collagen — who gets named?
Coffee
Roasters vs the pod giants.
Footwear
Local labels vs Nike and Birkenstock.
Swimwear
Australia leads swimwear. Does AI know it?
Homewares
Koala vs Ecosa vs Sheridan.
Pet
Australia's fastest-growing DTC category.
Baby & Kids
Bonds, Purebaby, Kip&Co who AI names.
Outdoor
Sea to Summit vs Kathmandu vs the majors.
Want to rank higher?
See what’s holding your brand back and where the biggest opportunities are.
Book an Agentic AssessmentHow it works
The questions shoppers ask. Every week. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data, not questions a brand would write about itself.
2. We ask every week, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Weekly scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.