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Nutriment

Nutriment

AI visibility and ranking for Pet: United Kingdom

Raw pet food brand.

Nutriment
appears in
1.0
% of measured AI answers in this industry and market.

Found score

Track Nutriment’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.3

October 25, 2026

Overall visibility

1.0

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

30

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Nutriment's single-scan score moved from 0.9% to 1.3%, up 0.4 percentage points. Latest recorded scan 1.3% on 25 October 2026; combined-window score 1.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.0% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.9%
24 August 20261.1%
30 August 20260.4%
6 September 20261.6%
13 September 20261.1%
20 September 20261.3%
27 September 20260.7%
4 October 20261.1%
11 October 20260.9%
18 October 20260.9%
25 October 20261.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.5%

Perplexity Logo

Perplexity

0.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.9%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Nutriment most often.

It appears in 1.5% of collected ChatGPT answers and 0.8% of Perplexity answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 16 of 150 questions.

Nutriment appears in at least one collected answer to 10.7% of the tracked questions. That is question coverage; the 1.0% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.4% to 1.6%. The latest scan was 1.3% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British sourced pet food UK
  • Best award winning British pet brands
  • Best dog food with no fillers UK
  • Best dog food with real meat UK
  • Best freeze dried dog treats UK
  • Best fresh dog food delivery UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British owned pet brands (Butternut Box, Forthglade, Pooch & Mutt)
  • Best British pet brands (Lily's Kitchen, Butternut Box, Forthglade)
  • Which pet food brands are actually British owned (Burns Pet Nutrition, Forthglade, Skinner's)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Scrumbles)
  • Best British cat food brands (KatKin, Untamed, Lily's Kitchen)
  • What pet food brands do Britons actually buy (Forthglade, Lily's Kitchen, Harringtons)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best award winning British pet brands

From the recorded answer

Nutriment - Won the New Product Award for Food at the Pet Industry Federation (PIF) Awards for its gently steamed range.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

Award-winning and top-rated British pet brands span natural nutrition, luxury accessories, and health care:

### Nutrition & Food

- Michie's of Cornwall - An artisan raw dog food company named Dog Food Brand of the Year for consecutive years at regional and industry showcases. - Nutriment - Won the New Product Award for Food at the Pet Industry Federation (PIF) Awards for its gently steamed range. - Karnlea - Honoured at the PIF Awards with the Health & Hygiene New Product Award for its feline supplement toppers. - Pooch & Mutt - Founded in 2007 by Guy Blaskey, this brand works with top UK nutritionists to create junk-free, functional food ranges containing natural supplements and nutraceuticals.

### Accessories & Lifestyle

- Pawdaw of London - Winner of the New Product Award for Accessories at the PIF Awards for its luxury amenity giftpacks for dogs. - Oonalfie - A British dog accessories maker focused on sustainable, non-toxic materials crafted by independent artisans rather than mass factories. - Berkeley Dog Beds - A premier British manufacturer known for crafting high-durability, luxury orthopedic dog beds.

If you'd like to narrow this down, let me know:

- What type of pet you have (dog, cat, etc.) - What category you are shopping for (food, treats, beds, or grooming) - Any specific preferences (such as raw, grain-free, or eco-friendly)

ChatGPT

The question asked

Best British sourced pet food UK

From the recorded answer

Nutriment]( …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you're looking for the best British-sourced pet food in the UK, I'd prioritise brands that make their food in Britain, use clearly identified British meat or fish, and are transparent about where their ingredients come from.

One important distinction: “Made in Britain” doesn't necessarily mean “British-sourced ingredients.” Some brands manufacture here but import meat, fish, or other ingredients from overseas.

The best choice also depends on whether you're feeding a dog or a cat, and whether you want dry kibble, wet food, or a raw diet.

## My shortlist of British-sourced pet food

!Vitalin Adult Dry Dog Food Chicken Veg & Thyme | Pets

1\. Vitalin - best starting point for dry dog food

(British farming heritage)

Yorkshire-founded brand that says it has sourced ingredients from British farms since 1953 and continues to source many ingredients locally. A good first option if you want conventional dry food without a raw-food freezer setup. vitalinpetfood.co.ukwww.gilpa.co.ukwww.ukpetfood.org

Website: vitalinpetfood.co.uk

---

![Excellent Well Known Dog Food from Great Britain at Very Good Prices - Gilbertson & Page Europe](

2\. Gilbertson & Page - strong provenance credentials

The company says it aims for at least 85% British-sourced ingredients across its complete range. That makes it particularly worth investigating if ingredient origin is your main priority. www.gilpa.co.uk

Website: gilpa.co.uk

---

!Grain Free Wet Dog Food - Award Winning Dog Food | Forthglade

3\. Forthglade - wet dog food

A British dog-food manufacturer with wet and dry ranges. Worth considering if your dog prefers trays or tins, although I'd check the sourcing of the specific recipe rather than assume all its ingredients are British. www.ukpetfood.org

Website: forthglade.com

---

!1kg Southcliffe Free Flow Chicken Complete - Raw Dogs Dorset

4\. Southcliffe Foods - raw food with UK-sourced ingredients

The Derbyshire-based manufacturer states that its ingredients are sourced within the UK. It produces frozen raw food for dogs and cats, including single-protein options. Confirm that the specific product is labelled complete before using it as the sole diet. southcliffefoods.com

Website: southcliffefoods.com

---

![10kg Raw Variety Box For Adult Dogs - Six-Protein Raw Dog Food - Nutriment](

5\. Nutriment - premium raw feeding

Makes pet food in Hampshire and says it uses British ingredients where possible, working with Red Tractor-assured partners. The qualification matters: not every ingredient is necessarily British. trade.nutriment.co.uk

Website: nutriment.co

## Which would I choose?

- Dry dog food\: Start with Vitalin and Gilbertson & Page. - Wet dog food\: Investigate Forthglade, checking individual recipes. - Raw dog or cat food\: Compare Southcliffe and Nutriment. - Strictly British ingredients\: Gilbertson & Page's stated 85% target and Southcliffe's UK-sourcing claim are useful starting points, but ask each company for the actual sourcing percentage for the exact product.

For any brand, look for a complete pet food appropriate to your pet's species and life stage. UK Pet Food also recommends checking nutritional adequacy, manufacturing standards and ingredient sourcing rather than relying on marketing claims alone. www.ukpetfood.org

## Let me narrow it down for you

1\. Which pet?

Dog

Cat

Both dogs and cats

---

2\. Preferred food type?

Dry kibble

Wet food

Freshly cooked

Raw food

Any format - quality comes first

---

3\. What matters most?

British ingredients as much as possible

British-made and good value

High meat content and ingredient quality

Ethical and high-welfare sourcing

---

4\. Budget

Budget-friendly

Mid-range

Premium - happy to pay more for quality

[Find my best options]

Perplexity

The question asked

Best independent pet brands UK

From the recorded answer

Nutriment - Established raw dog and cat food brand with complete and complementary recipes.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Some of the best independent or British-founded pet brands in the UK are:

- Lily's Kitchen - Premium dog and cat food with natural ingredients and recyclable packaging; a strong all-round choice for conventional wet and dry food. - Forthglade - UK-made natural dog food, including wet, dry and grain-free recipes; particularly good for sensitive dogs. - Pooch & Mutt - Functional dog food, treats and supplements focused on digestion, joints, calming and dental health. - Naturaw - Sustainability-focused raw dog food using simple recipes and recyclable packaging; best for owners comfortable feeding raw. - Grub Club - Insect-based dog food and treats with a strong sustainability focus; it won a PetQuip sustainability award. - Beco - Eco-conscious toys, bowls, waste bags and accessories; a good choice for everyday products rather than food. - The Muzzle Movement - Stylish, welfare-focused muzzles and walking accessories; its Harry 2.0 muzzle won a PetQuip product award. - Tug-E-Nuff - Reward toys and training equipment designed for interactive play and dog training. - Different Dog - Freshly cooked meals delivered for dogs, useful for owners wanting convenient fresh food. - Nutriment - Established raw dog and cat food brand with complete and complementary recipes. - Fish4Dogs / Fish4Cats - Specialist fish-based food for dogs and cats, including options that may suit pets with some dietary sensitivities. - Symply - Simple single-protein recipes, alongside related UK brands such as Tribal and McAdams.

### Best picks by category

| Need | Recommended brands | |---|---| | Premium everyday food | Lily's Kitchen, Forthglade, Symply | | Sensitive-dog diets | Pooch & Mutt, Forthglade, Fish4Dogs | | Raw food | Naturaw, Nutriment, Albion | | Sustainable food | Grub Club, Naturaw | | Training toys | Tug-E-Nuff | | Eco accessories | Beco | | Muzzles and walking gear | The Muzzle Movement |

“Independent” can be ambiguous: some brands are UK-founded but later acquired or backed by larger groups, while “made in Britain” does not necessarily mean British-owned. For genuinely smaller businesses, check the brand's current ownership, manufacturing location and whether the food is labelled complete for your pet's life stage.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Nutriment

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

1.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

51

Answers naming the brand

4947

Answers collected

1.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Nutriment ranks #30 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.0%. It was named in 51 of 4,947 AI answers across 16 of 150 tracked questions, averaging position 2.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.0% AI visibility for Nutriment in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #30 among 49 tracked brands.

How often does AI mention this brand?

Nutriment was named in 51 of 4,947 collected AI answers, across 16 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Nutriment by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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