Across 8 recorded scans from 21 August 2026 to 4 October 2026, Nutriment's single-scan score moved from 0.9% to 1.1%, up 0.2 percentage points. Latest recorded scan 1.1% on 4 October 2026; combined-window score 1.0%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.0% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.9%
24 August 2026
1.1%
30 August 2026
0.4%
6 September 2026
1.6%
13 September 2026
1.1%
20 September 2026
1.3%
27 September 2026
0.7%
4 October 2026
1.1%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
1.7%
Perplexity
0.8%
AI Overviews
0.7%
21 August 2026 – 4 October 2026 (scans 1–8)
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It appears in 1.7% of collected ChatGPT answers and 0.7% of Google AI Overviews answers: a difference of 1.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 12 of 150 questions.
Nutriment appears in at least one collected answer to 8.0% of the tracked questions. That is question coverage; the 1.0% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.4% to 1.6%. The latest scan was 1.1% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British sourced pet food UK
Best award winning British pet brands
Best dog food with no fillers UK
Best dog food with real meat UK
Best human grade dog food UK
Best independent pet brands UK
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Which British pet brands are sold overseas (Canagan, Lily's Kitchen, Applaws)
Which pet food brands are actually British owned (Burns Pet Nutrition, Harringtons, Scrumbles)
Best British pet brands (Ancol Pet Products, Forthglade, Lily's Kitchen)
Best British owned pet brands (Pooch & Mutt, Bella & Duke, Lily's Kitchen)
Best independent pet brands UK (Mutts & Hounds, Poppy's Picnic, Scrumbles)
What pet food brands do Britons actually buy (Harringtons, James Wellbeloved, Lily's Kitchen)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best award winning British pet brands
From the recorded answer
Nutriment: Winner of the New Product Award - Food at the PIF Awards for its "Gently Steamed" raw and natural nutrition range.
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
Here are some of the best award-winning and top-rated British pet brands, featuring recent winners from the Pet Industry Federation (PIF) Awards and well-known UK-made names:
### Award-Winning Brands (PIF Awards & UK Recognition)
- Nutriment: Winner of the New Product Award - Food at the PIF Awards for its "Gently Steamed" raw and natural nutrition range.
- Karnlea: Winner of the New Product Award - Health & Hygiene for its innovative cat supplement toppers.
- Pawdaw of London: Winner of the New Product Award - Accessories for its luxury amenity giftpacks for dogs.
- Antler Chew Wholesale: Winner of the New Product Award - Treats for its natural venison sticks.
- Animology: A multi-award-winning British pet care and grooming brand trusted by pet owners and veterinarians across the UK.
### Handcrafted, Eco-Friendly & Specialty British Brands
- Oonalfie: A boutique British dog accessories brand specializing in non-toxic, artisan-crafted, and sustainable collars, leads, and wear.
- Berkeley Dog Beds: Handcrafted in the UK, this manufacturer specializes in durable, luxury, and waterproof dog bed mattresses and wooden frames.
- DickyBag: Based in Cornwall, this brand designs and makes durable, odor-proof dog waste bag holders.
- Jackson's UK: An independent British dog food brand offering artisan, freshly prepared recipes focused on health and natural ingredients.
- Ancol: A classic family-run British business founded in 1971, renowned for durable collars, leashes, coats, and pet accessories.
### Further Exploration
- Explore full winner lineups via the Pet Industry Federation Awards.
- Browse British-made goods on Buy Britain Pets.
ChatGPT
The question asked
Best raw dog food UK
From the recorded answer
3. Nutriment - good meat-forward option, with a substantial range of complete raw meals. www.rawdirect.co.uk …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
If you're looking for good raw dog food in the UK, my shortlist for 2026 would be:
1. Bella & Duke - best overall / easiest for beginners. Their meals are complete and balanced, and they offer different ranges including puppy and novel-protein options. Independent UK comparisons currently rank them highly. www.smartbark.co.uk
2. Paleo Ridge - best premium/high-welfare option. Particularly good if ingredient sourcing and a wide choice of recipes matter. www.smartbark.co.uk
3. Nutriment - good meat-forward option, with a substantial range of complete raw meals. www.rawdirect.co.uk
4. Natures Menu - best for convenience/availability; widely available in UK shops and online. www.rawdirect.co.uk
5. Supreme Raw - currently a strong choice if you specifically want complete 80/10/10-style meals and variety boxes. www.rawdirect.co.uk
### My pick
For most owners, I'd start with Bella & Duke or Paleo Ridge rather than buying generic minced meat labelled "raw". The key is choosing food that is nutritionally complete, rather than relying on an arbitrary 80/10/10 mix alone. www.smartbark.co.uk
If you tell me your dog's age, breed, weight and whether you want frozen or freeze-dried, I can narrow it down to the best 2-3 options and current UK prices.
### [Natural Instinct Natural]()
£4.19
### [Natures Menu 80/20 Chicken & Salmon Nuggets]()
£6.29
### [Natures Menu Country Hunter Beef Nuggets]()
£6.29
Perplexity
The question asked
Best dog food with real meat UK
From the recorded answer
Nutriment and Tuggs also appear as fresh-food options made with real meat ingredients, though the results provide less detail on exact meat percentages.
Read recorded answer
Recorded answer text · Perplexity · 13 September 2026
If you want the best dog food with real meat in the UK, the strongest options in the results are Bella+Duke for raw food, Wild Pet Food for high-meat dry food, and The Farmer's Dog for fresh raw food.
- Bella+Duke is highlighted as a top raw option because it contains over 80% meat, bone and offal and is UK Pet Food certified.
- Wild Pet Food is described as a high-meat dry food with 80% meat and scored 89% on All About Dog Food, which is one of the highest dry-food ratings in the results.
- The Farmer's Dog says its food uses 100% British human-grade meat and is made on its Devon farm.
- AATU advertises recipes with up to 90% meat or fish and a 10% superfood blend, making it another strong high-meat choice.
- Nutriment and Tuggs also appear as fresh-food options made with real meat ingredients, though the results provide less detail on exact meat percentages.
If you want a simple shortlist by format:
| Format | Best pick from the results | Why |
|---|---|---|
| Raw | Bella+Duke | Over 80% meat/bone/offal, certified, well reviewed |
| Dry | Wild Pet Food | 80% meat and very high independent rating |
| Fresh | The Farmer's Dog | 100% British human-grade meat |
A practical rule when choosing is to look for named meat as the first ingredient and a clearly stated meat percentage, since “real meat” claims vary by brand.
If you want, I can narrow this down to the best budget option, best for puppies, or best grain-free UK dog food.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Nutriment ranks #30 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.0%. It was named in 37 of 3,600 AI answers across 12 of 150 tracked questions, averaging position 2.7 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 1.0% AI visibility for Nutriment in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #30 among 49 tracked brands.
How often does AI mention this brand?
Nutriment was named in 37 of 3,600 collected AI answers, across 12 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Nutriment by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
