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Nutriment

Nutriment

AI visibility and ranking for Pet: United Kingdom

Raw pet food brand.

Nutriment
appears in
1.0
% of measured AI answers in this industry and market.

Found score

Track Nutriment’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

0.9

October 11, 2026

Overall visibility

1.0

21 August 2026 – 11 October 2026 (scans 1–9)

Industry rank

30

Within this industry and market

Published scan history

Across 9 recorded scans from 21 August 2026 to 11 October 2026, Nutriment's single-scan score moved from 0.9% to 0.9%, unchanged (0.0 percentage points). Latest recorded scan 0.9% on 11 October 2026; combined-window score 1.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.0% over 21 August 2026 – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.9%
24 August 20261.1%
30 August 20260.4%
6 September 20261.6%
13 September 20261.1%
20 September 20261.3%
27 September 20260.7%
4 October 20261.1%
11 October 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.6%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.7%

21 August 2026 – 11 October 2026 (scans 1–9)

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ChatGPT names Nutriment most often.

It appears in 1.6% of collected ChatGPT answers and 0.7% of Google AI Overviews answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 13 of 150 questions.

Nutriment appears in at least one collected answer to 8.7% of the tracked questions. That is question coverage; the 1.0% visibility score measures its share of individual answers.

Across 9 published scans, visibility ranged from 0.4% to 1.6%. The latest scan was 0.9% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 11 October 2026 (scans 1–9)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British sourced pet food UK
  • Best award winning British pet brands
  • Best dog food with no fillers UK
  • Best dog food with real meat UK
  • Best human grade dog food UK
  • Best independent pet brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British pet brands (Forthglade, Butternut Box, Lily's Kitchen)
  • Best independent pet brands UK (Scrumbles, Forthglade, Pooch & Mutt)
  • Best award winning British pet brands (Burns Pet Nutrition, Forthglade, Butternut Box)
  • Best British dog food brands (Forthglade, Butternut Box, Millies Wolfheart)
  • Which British pet brands are actually good (Lily's Kitchen, Forthglade, Canagan)
  • Best British owned pet brands (Forthglade, Naturaw, Cotswold Raw)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best raw dog food UK

From the recorded answer

Nutriment: Well-known for multi-award-winning raw meals, including convenient introductory options like the Nutriment 5kg Adult Raw Starter Pack priced around £27.59.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Top-rated raw dog food brands in the UK combine high meat content, safety standards, and species-appropriate ratios (typically following the 80/10/10 rule of meat, bone, and offal):

- Bella+Duke: A popular subscription-based raw dog food brand known for safety, holding UK Pet Food and RawSAFE certifications with batches tested for Salmonella. They offer 100% raw, grain-free frozen meals with introductory discount offers via Bella+Duke. - Paleo Ridge: Offers ethically sourced raw options across tiers including Paleo Plus (with superfoods), Classic, and Essentials. You can view their full product lineup on the Paleo Ridge website. - Nutriment: Well-known for multi-award-winning raw meals, including convenient introductory options like the Nutriment 5kg Adult Raw Starter Pack priced around £27.59. - Natures Menu: A staple in UK raw feeding offering 80/20 and 60/40 complete frozen meals, nuggets, and freeflow minces like the Natures Menu Freeflow Beef, with some lines scoring high independent ratings on All About Dog Food. - Naked Dog: Provides flexible raw food boxes with PURE recipes adhering to 80-10-10 proportions, detailed on Naked Dog. - The Farmer's Dog UK: Specialises in 100% British, human-grade meat, grass-fed beef and lamb, and wild venison chubs produced in Devon.

If you'd like to narrow down the best choice, tell me:

- Your dog's age (puppy, adult, or senior) - Any allergies or sensitive stomach issues - Whether you prefer pre-portioned nuggets, blocks, or subscription boxes

ChatGPT

The question asked

Which pet food brands are actually British owned

From the recorded answer

| Natural Instinct | Part of The Nutriment Company, a European pet nutrition group. naturalinstinct.com | …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

If you want to buy pet food from a genuinely British-owned company, rather than simply a brand made in Britain, the important distinction is ownership. Plenty of pet foods are manufactured in the UK but owned by American, European or multinational corporations.

I'd look at three things\:

- British-owned\: the company that owns the brand is British-owned, ideally independently or by a UK-based parent company. - British-made\: the food is manufactured in the UK, which is a separate question. - British ingredients\: the meat, fish and other ingredients are sourced in Britain, which is another separate question.

A brand can meet one, two or all three criteria. Here's how I'd narrow down the options available in the UK.

## The strongest British-owned options

These are the brands I'd investigate first if keeping ownership in British hands is your priority.

!Skinners Field and Trial Maintenance 15kg - Skinners Dog Food - Farm & Pet Place

1\. Skinner's

(Family-owned)

A particularly strong choice for dog owners. The Skinner family business is based in Suffolk, and its company ownership is traceable through its family holding company. It makes dry dog food at its own Suffolk mill, including the Field & Trial range. www.skinners.co.ukfind-and-update.company-information.service.gov.uk

Best known for: working dogs, active dogs and everyday dry food.

---

!Chunky Free Flow - Chicken & Tripe 1kg

2\. Albion Pet Foods

(UK-owned company)

An independent pet-food business registered in England. Companies House identifies British individuals resident in England as its significant shareholders. This makes it a promising option if you want to support a British-owned manufacturer rather than a global pet-food group. find-and-update.company-information.service.gov.ukfind-and-update.company-information.service.gov.uk

Best known for: natural dog and cat food products.

## Other brands worth considering - with an ownership caveat

![Award-Winning Dry Dog Food | Burns Original Chicken & Brown Rice - Burns Pet Nutrition](

Burns Pet Nutrition

Founded by Welsh veterinary surgeon John Burns and developed in Wales. However, Burns was acquired by Assisi Pet Care in 2023. Assisi is UK-based but backed by US private-equity firm Wind Point Partners, so I would not class Burns as clearly independently British-owned. burnspet.co.ukwww.petfoodindustry.comikpartners.com

---

!Turkey & Lamb Hypoallergenic Wet Dog Food - Variety Pack | Forthglade

Forthglade

Founded in Devon and manufactured there, but it was acquired by Assisi Pet Care in July 2026. It is British-made and UK-based, but its ultimate ownership has an American private-equity connection. burnspet.co.ukwww.petfoodindustry.comikpartners.com

## Other genuinely independent British brands

These are also worth looking at, particularly if you'd prefer a smaller UK-owned business.

- Naturaw - a Yorkshire-based raw dog food company described by UK Pet Food as 100% privately owned. www.ukpetfood.org - Naturediet - a Norfolk-based wet dog food manufacturer associated with the Skinner family business. Check the current corporate ownership if you want to verify the ultimate shareholders. find-and-update.company-information.service.gov.ukfind-and-update.company-information.service.gov.uk

## Popular brands that aren't straightforwardly British-owned

| Brand | Ownership position | |--------|--------| | Lily's Kitchen | Owned by Nestlé, the Swiss multinational. www.poochandmutt.co.uk | | Harringtons and Wagg | Part of Inspired Pet Nutrition, controlled by private-equity firm CapVest. capvest.squarespace.cominspiredpetnutrition.com | | Barking Heads and Meowing Heads | Also part of Inspired Pet Nutrition. piper.co.ukinspiredpetnutrition.com | | Pooch & Mutt | Acquired by Czech pet-food group VAFO in 2024. www.poochandmutt.co.ukwww.poochandmutt.co.uk | | Natural Instinct | Part of The Nutriment Company, a European pet nutrition group. naturalinstinct.com |

My practical recommendation\: start with Skinner's for conventional dry dog food, Albion Pet Foods for a broader independent range, or Naturaw if you're looking specifically for raw dog food.

One important qualification: a British-registered company isn't necessarily ultimately British-owned. If you mean no foreign parent company or overseas private-equity owner at all, Skinner's, Albion Pet Foods and Naturaw are the strongest starting points in this list.

Are you looking for dog food or cat food? I can narrow this down to brands that are British-owned, British-made and use British-sourced meat, where those details are verifiable.

Perplexity

The question asked

Best award winning British pet brands

From the recorded answer

If you mean British pet brands that have won awards, the strongest options from the results are Burns Pet Nutrition, Forthglade, Nutriment, Animology, HOWND, and Fluff & Crumble.
Read recorded answer

Recorded answer text · Perplexity · 20 September 2026

If you mean British pet brands that have won awards, the strongest options from the results are Burns Pet Nutrition, Forthglade, Nutriment, Animology, HOWND, and Fluff & Crumble.

A few of the most clearly award-recognized British brands are:

- Burns Pet Nutrition - won Eco Brand of the Year at the Retailer Recommended Awards and Best Specialist Food Products Awards Winner on its awards page. - Forthglade - won Wet Dog Food of the Year in the 2024 Retailer Recommended Awards and also ranks as a top pick in a 2026 UK dog-food review. - Nutriment - won Raw Dog Food of the Year in the 2023 Retailer Recommended Awards. - Animology - described as a multi-award-winning British pet care brand. - HOWND - won Gold in the Food/Treats category at the PetQuip Awards 2023 for Wellness Treats. - Fluff & Crumble - won Best Pet Food Brand in the 2024 Pet and Animal Products Awards and again in 2025.

Other British brands with award recognition in the results include Paw ID, Canine Business Academy, Kompact9, GudFur, 3 Fat Cats, Inventor Cat, and Flame Bespoke & Best Ants Ltd.

If you want, I can turn this into a ranked top 10, or filter it by dog food, cat products, accessories, or eco-friendly brands.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Nutriment

Pet

21 August 2026 – 11 October 2026 (scans 1–9)

1.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

41

Answers naming the brand

4049

Answers collected

1.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Nutriment ranks #30 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 11 October 2026). Its visibility is 1.0%. It was named in 41 of 4,049 AI answers across 13 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.0% AI visibility for Nutriment in Pet · United Kingdom, measured over 21 August 2026 – 11 October 2026. It ranks #30 among 49 tracked brands.

How often does AI mention this brand?

Nutriment was named in 41 of 4,049 collected AI answers, across 13 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Nutriment by all 4,049 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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