Found: AI Visibility Index & Benchmark for Ecommerce

Q: Which AI assistants does Found measure?

Three: ChatGPT, Perplexity and Google's AI Overviews. Every industry is put to all three with the same questions in the same window, so a brand's score reflects what the assistants actually answered rather than what any one of them favours.

Q: Can brands pay to be included or ranked higher?

No. Populations are frozen before measurement, scores are computed from raw platform answers, and no brand can pay to be included, excluded or moved. Where a ranked brand is a Flux client, we say so on its page.

Q: How often is Found updated?

Every industry is re-scanned weekly, and its scores refresh with the new window. The date of the most recent scan is shown at the top of this page. New industries are added over time — see the index for what is live now.

Q: What does it mean when a brand is never named?

A never-named brand is one that did not appear once across the full scan window — not low visibility, zero. These brands often have real stores, staff and large followings, but no AI assistant mentioned them when shoppers asked.

How we measure it

The questions shoppers ask. Every week. Every platform.

Nothing here is modelled, weighted or estimated. The score is a count of what the assistants actually said.

We ask what shoppers ask

A fixed set of real shopper questions for each industry, drawn from search and AI query data. Not the questions a brand would write about itself.

Every week, on every platform

ChatGPT, Perplexity and Google's AI Overviews get the same questions, week after week, accumulated across a rolling scan window.

We record who gets named

Every brand mention, its position in the answer, and which platform said it. A brand's score is the share of answers it appears in.

Read the full methodology →

The brand population is frozen before each scan, so a brand cannot be added or dropped once measuring starts.

Frequently asked questions

What is Found?

Found is an independent AI Visibility Index published by Flux. It tracks which direct-to-consumer brands get recommended when shoppers ask ChatGPT, Perplexity and Google's AI Overviews for advice, and which brands never come up at all. It runs in three markets, Australia, the United States and the United Kingdom, measuring the same retail industries in each.

Which AI assistants does Found measure?

ChatGPT, Perplexity and Google's AI Overviews. Every industry goes to all three with the same questions in the same window, so a brand's score reflects what the assistants actually answered rather than what any one of them favours.

How is the AI Visibility Score calculated?

Each industry has a fixed set of real shopper questions. We put those questions to ChatGPT, Perplexity and Google's AI Overviews every week across the scan window and record every brand named. The Visibility Score is the share of all answers in that window that named the brand. Nothing is weighted and nothing is modelled.

Can brands pay to be included or ranked higher?

No. We freeze each brand population before measuring, compute scores straight from the raw platform answers, and let nobody pay to be included, excluded or moved. If a ranked brand is a Flux client, we say so on its page.

How often is Found updated?

We re-scan every industry weekly and the scores refresh with the new window. The date of the most recent scan sits at the top of this page. We add new industries over time, so check the index for what is live now.

What does it mean when a brand is never named?

It did not appear once across the full scan window. Not low visibility. Zero. These brands often have real stores, real staff and large followings, and still no AI assistant mentioned them when shoppers asked.

Get your brand on the radar.

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Customers ask AI what to buy.
See if you're on the list.

This week’s featured industry

The full picture of your AI visibility.

Compare where your brand shows up.

Track who appears instead.

Monitor changes over time.

The independent index tracking how brands appear in AI search.

Track your own prompts with Lift.

The questions shoppers ask. Every week. Every platform.

We ask what shoppers ask

Every week, on every platform

We record who gets named

Frequently asked questions

Customers ask AI what to buy.See if you're on the list.

This week’s featured industry

The full picture of your AI visibility.

Compare where your brand shows up.

Track who appears instead.

Monitor changes over time.

The independent index tracking how brands appear in AI search.

Track your own prompts with Lift.

The questions shoppers ask. Every week. Every platform.

We ask what shoppers ask

Every week, on every platform

We record who gets named

Frequently asked questions

Customers ask AI what to buy.
See if you're on the list.