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UK Footwear AI leaderboard

Clarks leads UK Footwear, scoring 20.4 on the AI Visibility Index.

AI visibility is the percentage of collected answers that mention a brand. Compare brand rankings and weekly changes across ChatGPT, Perplexity and Google AI Overviews.

Published window: 21 August – 4 October 2026

Chat GPT logoChatGPTPerplexity LogoPerplexityGoogle logo with a multicolored capital G in blue, red, yellow, and green.Google AI
How to read this table

AI visibility is the share of collected answers that mention a brand. A score of 47.5% means it appeared in roughly 48 of every 100 answers in this sample.

Latest change shows the difference from the previous scan, in percentage points. A move from 20% to 22% is +2 points.

Last 6 scans shows each brand’s recent direction. Click a brand to explore its results and recorded answers.

Changes in percentage points. Click a brand for its results.

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#BrandMost visible onLatest
change ↕4-scan
change ↕Overall
visibility ↓Brand mentionsLast 6 scans

1

Clarks

20.4

2.2

0

ChatGPT 22.4% · Perplexity 25.8% · AI Overviews 12.8%

—

—

733

Building history

2

Crockett & Jones

16.9

2.0

0

ChatGPT 17.8% · Perplexity 18.8% · AI Overviews 14.2%

—

—

610

Building history

3

Loake

16.2

3.0

0

ChatGPT 22.7% · Perplexity 14.7% · AI Overviews 11.4%

—

—

585

Building history

4

Tricker's

12.8

3.5

+1

ChatGPT 14.8% · Perplexity 13.9% · AI Overviews 9.7%

—

—

461

Building history

5

Cheaney

12.5

4.0

-1

ChatGPT 13.8% · Perplexity 12.8% · AI Overviews 10.9%

—

—

451

Building history

6

Church's

11.5

3.4

0

ChatGPT 10.8% · Perplexity 16.5% · AI Overviews 7.2%

—

—

414

Building history

7

Dr. Martens

11.2

3.0

0

ChatGPT 11.5% · Perplexity 10.9% · AI Overviews 11.2%

—

—

404

Building history

8

Grenson

10.2

4.8

0

ChatGPT 10.4% · Perplexity 14.3% · AI Overviews 5.8%

—

—

367

Building history

9

Edward Green

9.6

3.3

0

ChatGPT 10.4% · Perplexity 12.6% · AI Overviews 5.7%

—

—

345

Building history

10

Barker

7.2

5.0

0

ChatGPT 8.1% · Perplexity 6.5% · AI Overviews 7.0%

—

—

259

Building history

11

Vivobarefoot

6.2

1.3

0

ChatGPT 7.2% · Perplexity 7.1% · AI Overviews 4.3%

—

—

223

Building history

12

John Lobb

5.4

4.7

0

ChatGPT 5.2% · Perplexity 8.8% · AI Overviews 2.3%

—

—

196

Building history

13

Sanders

2.7

6.1

0

ChatGPT 3.8% · Perplexity 0.8% · AI Overviews 3.4%

—

—

97

Building history

14

Fitflop

2.6

1.2

0

ChatGPT 2.8% · Perplexity 3.0% · AI Overviews 2.0%

—

—

93

Building history

15

Dune London

2.3

2.0

+1

ChatGPT 2.4% · Perplexity 2.2% · AI Overviews 2.2%

—

—

82

Building history

16

George Cleverley

2.2

4.2

-1

ChatGPT 2.2% · Perplexity 2.5% · AI Overviews 2.0%

—

—

81

Building history

17

Hotter Shoes

2.1

1.9

0

ChatGPT 2.0% · Perplexity 2.2% · AI Overviews 2.0%

—

—

74

Building history

18

Russell & Bromley

1.5

4.5

0

ChatGPT 0.9% · Perplexity 2.0% · AI Overviews 1.5%

—

—

53

Building history

19

Good News

1.2

2.7

0

ChatGPT 0.7% · Perplexity 2.3% · AI Overviews 0.7%

—

—

45

Building history

20

Stepney Workers Club

1.1

2.0

+1

ChatGPT 1.7% · Perplexity 0.8% · AI Overviews 0.7%

—

—

39

Building history

21

Rupert Sanderson

1.1

3.1

-1

ChatGPT 1.0% · Perplexity 2.0% · AI Overviews 0.2%

—

—

38

Building history

22

Sole Bliss

1.0

1.2

0

ChatGPT 0.8% · Perplexity 0.8% · AI Overviews 1.5%

—

—

36

Building history

23

Walsh

0.9

2.6

0

ChatGPT 0.9% · Perplexity 1.1% · AI Overviews 0.8%

—

—

34

Building history

24

Kurt Geiger

0.9

2.1

0

ChatGPT 1.5% · Perplexity 0.7% · AI Overviews 0.6%

—

—

33

Building history

25

Camilla Elphick

0.7

2.1

0

ChatGPT 0.5% · Perplexity 0.9% · AI Overviews 0.8%

—

—

27

Building history

26

Fairfax & Favor

0.6

3.8

+1

ChatGPT 0.8% · Perplexity 0.6% · AI Overviews 0.5%

—

—

22

Building history

27

Hunter Boot

0.6

3.1

+1

ChatGPT 0.5% · Perplexity 1.0% · AI Overviews 0.2%

—

—

20

Building history

28

Karrimor

0.5

1.5

-2

ChatGPT 0.8% · Perplexity 0.2% · AI Overviews 0.7%

—

—

19

Building history

29

Penelope Chilvers

0.5

3.3

0

ChatGPT 1.0% · Perplexity 0.5% · AI Overviews 0.1%

—

—

19

Building history

30

Oliver Sweeney

0.5

3.8

0

ChatGPT 1.1% · Perplexity 0.3% · AI Overviews 0.0%

—

—

17

Building history

31

V12 Footwear

0.2

1.0

+1

ChatGPT 0.2% · Perplexity 0.2% · AI Overviews 0.3%

—

—

9

Building history

32

notwoways

0.2

2.1

-1

ChatGPT 0.6% · Perplexity 0.1% · AI Overviews 0.1%

—

—

9

Building history

33

Freya Rose

0.2

3.5

0

ChatGPT 0.3% · Perplexity 0.1% · AI Overviews 0.1%

—

—

6

Building history

34

Amblers Safety

0.1

1.0

0

ChatGPT 0.0% · Perplexity 0.1% · AI Overviews 0.2%

—

—

3

Building history

35

Holland Cooper

0.1

2.5

+1

ChatGPT 0.0% · Perplexity 0.2% · AI Overviews 0.0%

—

—

2

Building history

36

Neous

0.0

1.0

-1

ChatGPT 0.0% · Perplexity 0.0% · AI Overviews 0.1%

—

—

1

Building history

37

Duo Boots

0.0

—

0

ChatGPT 0.0% · Perplexity 0.0% · AI Overviews 0.0%

—

—

0

Building history

38

Solillas

0.0

—

0

ChatGPT 0.0% · Perplexity 0.0% · AI Overviews 0.0%

—

—

0

Building history

39

Swear London

0.0

—

0

ChatGPT 0.0% · Perplexity 0.0% · AI Overviews 0.0%

—

—

0

Building history

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About this leaderboard

How are AI rankings calculated?

A consistent question set.
A clearly defined sample.

Read the methodology ↗
What does AI visibility measure?

Brands are ranked by the share of collected AI answers that name them. A mention can be a recommendation, comparison or qualification; it does not measure sales or product quality.

How should I compare brands?

Keep the market, platform and measurement window the same. Results cover ChatGPT, Perplexity and Google AI Overviews. ‘Most visible on’ identifies a brand’s highest platform mention rate, not an endorsement. Open a brand page for the recorded answers.

How often are rankings updated?

Rankings are updated weekly as new scan results are published. The overall visibility score covers the reporting window shown below. Latest change compares individual scans in percentage points; the mini-charts show up to six scans.

Published window · 21 August – 4 October 2026

3601 answers analysed across ChatGPT, Perplexity and Google AI Overviews.

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