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The Innocent Hound

The Innocent Hound

AI visibility and ranking for Pet: United Kingdom

Natural dog food and treats brand.

The Innocent Hound
appears in
1.3
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

1.6

October 4, 2026

Overall visibility

1.3

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

27

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, The Innocent Hound's single-scan score moved from 1.6% to 1.6%, unchanged (0.0 percentage points). Latest recorded scan 1.6% on 4 October 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.6%
24 August 20260.9%
30 August 20260.9%
6 September 20261.3%
13 September 20261.3%
20 September 20261.6%
27 September 20261.6%
4 October 20261.6%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.8%

Perplexity Logo

Perplexity

0.5%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.7%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names The Innocent Hound most often.

It appears in 2.8% of collected ChatGPT answers and 0.5% of Perplexity answers: a difference of 2.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 16 of 150 questions.

The Innocent Hound appears in at least one collected answer to 10.7% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.9% to 1.6%. The latest scan was 1.6% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British dog food brands
  • Best British made pet products
  • Best British owned dog food brand
  • Best British owned pet brands
  • Best British pet brands
  • Best British sourced pet food UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British pet brands are sold overseas (Canagan, Lily's Kitchen, Applaws)
  • Which pet food brands are actually British owned (Burns Pet Nutrition, Harringtons, Scrumbles)
  • Best British pet brands (Ancol Pet Products, Forthglade, Lily's Kitchen)
  • Best independent pet brands UK (Mutts & Hounds, Poppy's Picnic, Scrumbles)
  • What pet food brands do Britons actually buy (Harringtons, James Wellbeloved, Lily's Kitchen)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Lily's Kitchen)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British sourced pet food UK

From the recorded answer

The Innocent Hound produces From The British Countryside air-dried food.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

You can find top-tier British-sourced pet food in the UK with recipes featuring locally farmed meats, natural ingredients, and transparent supply chains.

### Top British-Sourced Pet Food Brands

- Forthglade offers Forthglade British Classics wet and dry food made in Devon. - British Sourcing: Features 75% British-sourced protein (such as turkey, chicken, lamb, and beef). - Key Attributes: Grain-free, natural, hypoallergenic recipes suitable for sensitive stomachs. - Cost: Wet food trays cost around £3.40 per day for an average 14kg dog when fed exclusively, or less when used as a topper. - The Innocent Hound produces From The British Countryside air-dried food. - British Sourcing: Contains 85% British-raised meat including single-protein options like venison, lamb, and salmon. - Key Attributes: Grain-free, sustainably packaged, and shelf-stable without requiring refrigeration or water. - Cost: Priced around £32.00 to £42.00 per 1kg depending on the protein variety. - Naturaw supplies raw dog food produced entirely from UK farms. - British Sourcing: Uses 100% British meat paired with traceable, ethical supply chains. - Key Attributes: Environmentally friendly with fully compostable packaging and raw nutritional formulations. - Cost: Varies by recipe box and subscription choices. - Little BigPaw manufactures natural wet and dry options in the UK. - British Sourcing: Formulated with up to 70% real British-made and sourced ingredients. - Key Attributes: Hypoallergenic, grain-free, and designed for picky eaters or sensitive digestion. - Cost: Affordable tier with free shipping on orders over £40.

To help me narrow down the best option for your pet, could you share:

- Whether your pet is a dog or cat and their approximate age? - Your preference for wet, dry, raw, or air-dried food? - Any specific dietary sensitivities or health goals?

ChatGPT

The question asked

Best British dog food brands

From the recorded answer

| The Innocent Hound | Premium air-dried | High-end option | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you mean British/UK dog-food brands, rather than simply brands sold in Britain, these are the ones I'd shortlist. Recent UK consumer research and 2026 reviews consistently feature several of them. www.which.co.ukwww.petz.uk

### 🇬🇧 Best British dog-food brands

| Brand | Best for | My take | |---|---|---| | Forthglade | Wet food / sensitive dogs | ⭐ Best overall wet | | Burns | Everyday dry food / sensitive digestion | ⭐ Best straightforward dry food | | Lily's Kitchen | Premium wet & dry | ⭐ Best premium option | | Butternut Box | Fresh food | ⭐ Best fresh/subscription | | Arden Grange | Dry food / sensitive dogs | ⭐ Excellent all-rounder | | Harringtons | Value | ⭐ Best budget-friendly | | Skinner's | Working/active dogs | Particularly good for working dogs | | The Innocent Hound | Premium air-dried | High-end option | | Wagg | Budget | Affordable everyday food |

Which?'s latest survey of 1,447 UK dog owners included many of these brands, including Burns, Forthglade, Harringtons, Lily's Kitchen, Butternut Box and Skinner's. www.which.co.uk

### [Forthglade British Classics Dog Food]() £21.03

### [Arden Grange Adult Chicken & Rice]() £10.71

### [Harringtons Wet Dog Food]() £17.09

### [Skinner's Field & Trial]() £26.00

### [The Innocent Hound]() £32.00

My top 5: 1. Forthglade - particularly strong if you want wet food. 2. Burns - simple, sensible everyday recipes. 3. Lily's Kitchen - premium and palatable, but relatively expensive. 4. Butternut Box - excellent fresh-food choice if budget isn't an issue. 5. Arden Grange - very good dry-food option, especially for sensitive dogs. www.petz.uk

If you tell me your dog's breed, age, weight, and whether you want dry/wet/fresh, I can narrow this down to the 3 best British foods for your particular dog, including approximate monthly cost.

Perplexity

The question asked

Which pet food brands are actually British owned

From the recorded answer

… f by British owned you mean owned by UK-based individuals or companies, the clearest examples from the results are Albion Pet Foods, Burns Pet Nutrition, Forthglade, Skinner's, Natural Instinct, and The Innocent Hound; the results also indicate Butcher's Pet Care is now under UK control via Inspired Pet Nutrition, though one result notes IPN is backed by CapVest, an international investment firm. Some popular UK brands are British made but not British owned. For example, Lily's Kitchen is now part of Nestlé, **Harringtons/Wagg/Barking Heads/Meowing Heads/AATU/ …
Read recorded answer

Recorded answer text · Perplexity · 20 September 2026

If by British owned you mean owned by UK-based individuals or companies, the clearest examples from the results are Albion Pet Foods, Burns Pet Nutrition, Forthglade, Skinner's, Natural Instinct, and The Innocent Hound; the results also indicate Butcher's Pet Care is now under UK control via Inspired Pet Nutrition, though one result notes IPN is backed by CapVest, an international investment firm.

Some popular UK brands are British made but not British owned. For example, Lily's Kitchen is now part of Nestlé, Harringtons/Wagg/Barking Heads/Meowing Heads/AATU/Butcher's sit under Inspired Pet Nutrition, and Pets Choice is owned by Agrolimen via affiliated ownership structures.

A practical way to separate them is:

- British owned and UK-based brands: Burns Pet Nutrition, Forthglade, Skinner's, Natural Instinct, The Innocent Hound, Albion Pet Foods. - British founded or UK-made, but not British owned now: Lily's Kitchen, Harringtons, Wagg, Barking Heads, Meowing Heads, AATU, Butcher's, Webbox, Davies, Goodwyn's Natural Goodness, Oceanic.

If you want, I can turn this into a larger verified list of British-owned dog/cat food brands and separate it into fully British owned, British-made but foreign owned, and uncertain ownership.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

The Innocent Hound

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

1.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

48

Answers naming the brand

3600

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, The Innocent Hound ranks #27 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 1.3%. It was named in 48 of 3,600 AI answers across 16 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for The Innocent Hound in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #27 among 49 tracked brands.

How often does AI mention this brand?

The Innocent Hound was named in 48 of 3,600 collected AI answers, across 16 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming The Innocent Hound by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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