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Mutts & Hounds

Mutts & Hounds

AI visibility and ranking for Pet: United Kingdom

Brand making pet beds, blankets and accessories.

Mutts & Hounds
appears in
2.1
% of measured AI answers in this industry and market.

Found score

Track Mutts & Hounds’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.3

October 25, 2026

Overall visibility

2.1

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

18

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Mutts & Hounds's single-scan score moved from 2.2% to 1.3%, down 0.9 percentage points. Latest recorded scan 1.3% on 25 October 2026; combined-window score 2.1%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.1% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.2%
24 August 20262.9%
30 August 20263.3%
6 September 20262.7%
13 September 20263.6%
20 September 20261.6%
27 September 20262.2%
4 October 20261.3%
11 October 20260.9%
18 October 20261.1%
25 October 20261.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.1%

Perplexity Logo

Perplexity

3.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.2%

21 August 2026 – 25 October 2026 (scans 1–11)

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Google AI Overviews names Mutts & Hounds most often.

It appears in 3.2% of collected Google AI Overviews answers and 0.1% of ChatGPT answers: a difference of 3.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 14 of 150 questions.

Mutts & Hounds appears in at least one collected answer to 9.3% of the tracked questions. That is question coverage; the 2.1% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.9% to 3.6%. The latest scan was 1.3% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British made pet products
  • Best British owned pet brands
  • Best British pet brands
  • Best Instagram famous pet brand UK
  • Best award winning British pet brands
  • Best boutique dog brands Manchester

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which pet food brands are actually British owned (Burns Pet Nutrition, Forthglade, Skinner's)
  • Best independent pet brands UK (Lily's Kitchen, Different Dog, Forthglade)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Scrumbles)
  • Best British cat food brands (KatKin, Untamed, Lily's Kitchen)
  • What pet food brands do Britons actually buy (Forthglade, Lily's Kitchen, Harringtons)
  • Best British dog food brands (James Wellbeloved, Forthglade, Skinner's)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British pet brands

From the recorded answer

**Mutts & Hounds - A luxury British lifestyle brand crafting handmade tweed and linen dog beds, collars, and stylish dog apparel in the heart of Wiltshire.
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The UK is home to many well-regarded pet brands, spanning natural nutrition, subscription meals, and traditional countryside or luxury accessories.

### British Pet Food & Subscription Brands

- Butternut Box - A popular fresh-cooked dog food subscription service known for personalized, human-grade meals delivered straight to your door. - **Forthglade - A Devon-based brand famous for natural, high-meat wet and dry dog foods made with simple, wholesome ingredients. - **Tails.com - A bespoke nutrition provider that formulates tailored dry food blends customized specifically to an individual dog's age, weight, breed, and activity level. - **James Wellbeloved - A well-established hypoallergenic pet food brand focused on simple, wholesome recipes free from common allergens like beef, pork, wheat, and dairy. - **Canagan - A grain-free pet food brand focusing on high-protein, meat-rich recipes inspired by the ancestry of dogs and cats.

### British Pet Accessories & Countryside Brands

- **Barbour - Famed for its iconic wax cotton dog coats, tartan-patterned pet beds, fleece jumpers, and classic rural styling. - **Mutts & Hounds - A luxury British lifestyle brand crafting handmade tweed and linen dog beds, collars, and stylish dog apparel in the heart of Wiltshire. - **Ancol - A family-owned West Midlands business operating for decades, offering reliable everyday pet accessories including collars, leads, grooming tools, and weather-resistant coats. - **Paws Made - A creative British brand recognized for interactive and agility-focused dog toys, tugs, and training gear.

### Major UK Pet Retailers If you are looking to shop a wide range of native and international pet brands, the primary retailers in the UK include:

- Pets at Home - The country's largest comprehensive pet care chain offering food, toys, veterinary services, and grooming. - **Pets Corner - A specialized natural pet care retailer focusing on ethical sourcing, natural treats, and specialized staff advice. - **Jollyes - A prominent nationwide pet superstore chain providing value and a large assortment of pet supplies.

ChatGPT

The question asked

Best British made pet products

From the recorded answer

## 3\. Mutts & Hounds …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

If you're looking for the best British-made pet products, I'd start with independent UK makers that manufacture their products here, rather than brands that are simply British-owned or designed in Britain.

I've researched a selection of British brands covering dog beds, collars, leads, toys, cat accessories and food.

## 10 British-made pet brands worth exploring

!Introducing the new super-stylish dog beds for a considered home | Homes and Gardens

## 1\. The Red Dog Company

(Best for luxury bedding)

Handmade in Great Britain, with British wool-pile fleece, tweed and orthopaedic mattresses. Also offers leather collars and mats.

Premium · Craftsmanship · British materials

Shop The Red Dog Company · Manufacturing credentials

---

!Hiro + Wolf Make Vibrant British-Made Products for Pets

## 2\. Hiro + Wolf

(Best for design)

Distinctive patterned collars, leads and accessories for dogs and cats. Its design, printing and manufacturing involve UK-based workshops and makers.

Contemporary · Colourful · Giftable

Shop Hiro + Wolf · Source

---

!Willow Check Tweed Boxy Dog Bed

## 3\. Mutts & Hounds

(Best for premium style)

Stylish dog beds, carriers, coats, harnesses, collars and leads produced in the UK, using premium fabrics from British suppliers.

Luxury · Traditional British style · Homeware

Shop Mutts & Hounds · Source

---

![Orthopaedic Mattress Dog Beds - Tuffies](

## 4\. Tuffies

Best for durability

Scottish-made dog beds, mattresses, puppy beds and replacement covers, with a focus on robust, practical materials for everyday use.

Hard-wearing · Practical · Washable options

Explore Tuffies · Source

---

!Dog Lead Colours Combinations | Blog | Oscar & Hooch

## 5\. Oscar & Hooch

Best for everyday accessories

Soft, colourful collars and leads, plus harnesses and training accessories. A good option for coordinated walking sets.

Practical · Colourful · Everyday use

Shop Oscar & Hooch · Source

---

!Paws Made XL Bungee Extra Long Chaser Sheep Tug Dog Training Chase Toy

## 6\. Paws Made

Best for play and training

A family-run maker of UK-made dog toys, including fleece tugs, ball tugs, bungee toys and treat toys.

Interactive play · Training · Tug toys

Explore Paws Made · Source

---

!Cheshire & Wain - Luxury Leather Cat Collar Flamingo Pink

## 7\. Cheshire & Wain

Best for cats

A design-led cat accessories brand offering stylish collars and other feline products. Some products are made in Britain, but country of origin varies across the range.

Premium · Cat-focused · Distinctive design

Shop Cheshire & Wain · Manufacturing background

---

![Venison Sausages with Chopped Apple - The Innocent Hound](

## 8\. The Innocent Hound

Best for dog treats

A Yorkshire family business specialising in air-dried dog food and treats made with responsibly sourced British meats.

Food · Treats · British ingredients

Explore The Innocent Hound · Source

---

!Orthopaedic Dog Beds by Berkeley UK

## 9\. Berkeley Dog Beds

Best for practical bedding

A specialist in handmade UK dog beds, including raised beds, waterproof orthopaedic beds, mattresses and travel beds.

Comfort · Practical design · Bed specialists

Shop Berkeley Dog Beds · Source

---

!Designer Dog Coats & Luxury Winter Jackets | LISH London

## 10\. LISH

Best for designer toys and accessories

Handcrafted dog toys, snuffle mats, collars, leads and carriers, with a distinctive luxury aesthetic and UK-made products.

Designer · Handmade · Premium gifts

Explore LISH · Source

## My top picks by category

| If you're looking for… | Start with | |--------|--------| | Luxury dog beds | The Red Dog Company | | Durable dog beds | Tuffies | | Premium British styling | Mutts & Hounds | | Dog collars and leads | Hiro + Wolf | | Dog training toys | Paws Made | | Cat accessories | Cheshire & Wain | | British-made dog treats | The Innocent Hound | | A wide range of practical beds | Berkeley Dog Beds |

## Where to discover more British makers

- BuyBritain - Pet brands\: a directory of British pet brands, including manufacturers. - Make it British - Dog accessories\: a curated guide to UK-made collars, coats, leads and other accessories. - Crafts Pet Club\: a catalogue of independent pet makers selling directly to customers.

One important buying tip\: British-designed, British-owned and British-made are not the same thing. Check the country of manufacture for the particular product, especially when buying from a brand that also sells imported items.

---

Are you looking for British-made pet products for your own pet, or are you researching brands to stock in a shop or sell online? I can narrow the list to the strongest options for either purpose.

Perplexity

The question asked

Best British owned pet brands

From the recorded answer

Mutts & Hounds - British-designed dog accessories, beds, collars and lifestyle products.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

Some of the best British-owned pet brands-meaning currently independent or owned by UK-based companies rather than multinational groups-include:

- Butternut Box - Fresh, gently cooked dog food delivered by subscription; a strong choice for convenient, portioned meals. - Forthglade - Devon-based brand offering natural wet, dry and complementary dog food. - Pooch & Mutt - UK brand focused on functional dog food, treats and supplements. - Pure Pet Food - Freeze-dried and air-dried dog food with personalised feeding plans. - Poppy's Picnic - British raw dog and cat food made with UK ingredients; recipes are formulated to meet FEDIAF nutritional guidelines. - Fish4Dogs / Fish4Cats - Specialist fish-based foods for dogs and cats, listed by UK Pet Food as brands of Fish4Pets. - Burns Pet Nutrition - Independent British pet-food company known for straightforward recipes and veterinary involvement. - Lily's Kitchen - British-founded premium food brand, but not currently British-owned: Nestlé Purina acquired it in 2020. - WildWash - British grooming brand producing natural shampoos and pet-care products; it has collaborated with Jo Malone London on dog grooming products. - Mutts & Hounds - British-designed dog accessories, beds, collars and lifestyle products. - Company of Animals - UK-founded maker of training, behaviour and safety products, including Halti and Baskerville. - HOWND - British natural dog-grooming and wellness brand.

For food, the strongest shortlist is Forthglade, Butternut Box, Poppy's Picnic, Burns, Pure Pet Food and Fish4Dogs. For accessories and grooming, consider Mutts & Hounds, Company of Animals, WildWash and HOWND.

Ownership can change, so check the company's latest ownership information if “British-owned” is essential; several familiar UK-founded brands, including Lily's Kitchen, are now owned by multinational companies.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Mutts & Hounds

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

2.1

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

104

Answers naming the brand

4947

Answers collected

2.1

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Mutts & Hounds ranks #18 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 2.1%. It was named in 104 of 4,947 AI answers across 14 of 150 tracked questions, averaging position 3.2 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.1% AI visibility for Mutts & Hounds in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #18 among 49 tracked brands.

How often does AI mention this brand?

Mutts & Hounds was named in 104 of 4,947 collected AI answers, across 14 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Mutts & Hounds by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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