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Mutts & Hounds

Mutts & Hounds

AI visibility and ranking for Pet: United Kingdom

Brand making pet beds, blankets and accessories.

Mutts & Hounds
appears in
2.5
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

1.3

October 4, 2026

Overall visibility

2.5

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

16

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Mutts & Hounds's single-scan score moved from 2.2% to 1.3%, down 0.9 percentage points. Latest recorded scan 1.3% on 4 October 2026; combined-window score 2.5%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.5% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20262.2%
24 August 20262.9%
30 August 20263.3%
6 September 20262.7%
13 September 20263.6%
20 September 20261.6%
27 September 20262.2%
4 October 20261.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.1%

Perplexity Logo

Perplexity

3.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

3.7%

21 August 2026 – 4 October 2026 (scans 1–8)

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Perplexity names Mutts & Hounds most often.

It appears in 3.7% of collected Perplexity answers and 0.1% of ChatGPT answers: a difference of 3.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 11 of 150 questions.

Mutts & Hounds appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 2.5% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 1.3% to 3.6%. The latest scan was 1.3% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British made pet products
  • Best British owned pet brands
  • Best British pet brands
  • Best award winning British pet brands
  • Best boutique dog brands Manchester
  • Best dog accessories UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British pet brands are sold overseas (Canagan, Lily's Kitchen, Applaws)
  • Which pet food brands are actually British owned (Burns Pet Nutrition, Harringtons, Scrumbles)
  • What pet food brands do Britons actually buy (Harringtons, James Wellbeloved, Lily's Kitchen)
  • Best pet brand packaging UK (Lily's Kitchen, Scrumbles, Edgard & Cooper)
  • Best pet food brand transparency UK (Scrumbles, Burns Pet Nutrition, Lily's Kitchen)
  • Best British dog food brands (Forthglade, Butternut Box, James Wellbeloved)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best dog accessories UK

From the recorded answer

Mutts & Hounds: Handcrafts luxury British wool tweed dog beds and stylish apparel.
Read recorded answer

Recorded answer text · Google AI Overviews · 4 October 2026

The best dog accessories in the UK span durable outdoor gear, stylish walking sets, and countryside luxury, with top options available from specialized British brands and major retailers.

### Top Walking & Outdoor Gear

- Ruffwear: Highly rated by outdoor users on Ruffwear UK, offering rugged adventure gear like the reflective [Crag™ Collar]( and versatile [Crag™ Hands-Free Leash]( built for active trails. - Long Paws: A UK-based favorite for practical outdoor use, providing items like the Lick 'n Flow water bottle and no-pull bungee lead extenders (approx. £11.99-£15.99). - EzyDog UK: Known for heavy-duty, durable harnesses and shock-absorbing leads backed by a 1-year warranty.

### Stylish & Fashionable Accessories

- Cocopup London: Popular for coordinated pastel and patterned walk sets, featuring matching harnesses, collars, leads, and bow ties (harnesses priced around £30). - Digby & Fox: Famous for classic countryside style, such as their leather-lined tweed dog collars (approx. £14.50) which average 4.8 out of 5 stars from customer reviews for durability and smart appearance. - Barbour: Offers heritage-inspired outdoor wear for dogs, including the classic Barbour Wilkin Dog Flat Cap (approx. £15.95) and quilted coats found via stockists like John Norris and Outdoor and Country.

### Luxury Comfort & Home

- Lords & Labradors: Specializes in high-end crates, Italian padded leather leads (approx. £59.99), and personalized velvet puppy blankets. - Mutts & Hounds: Handcrafts luxury British wool tweed dog beds and stylish apparel. - Dunelm: Great for budget-friendly household essentials, such as the silicone feeding pet mat (approx. £5.00) designed to protect floors from messy eaters.

If you want to narrow down the choices, tell me:

- What breed or size of dog do you have? - Is this for everyday walks, outdoor hiking, or home comfort? - Do you have a specific budget in mind?

ChatGPT

The question asked

Best boutique dog brands Manchester

From the recorded answer

Mutts & Hounds - Known for classic British styling, tweed and premium accessories.
Read recorded answer

Recorded answer text · ChatGPT · 27 September 2026

- Betty & Butch Natural Dog Treats & Food Chorlton - 253 Barlow Moor Rd, Manchester, M21 7GJ, United Kingdom - Ivy & Duke - Luxury Dog Beds - Unit 7, Castle ind.estate, Beresford St, Failsworth, Manchester M35 0HD, United Kingdom - B&V Trading - 9, The Mall, Stanley Square, Sale M33 7SN, United Kingdom - Growler and Prowler Pet Shop - 64 Beech Rd, Chorlton-cum-Hardy, Manchester M21 9EG, United Kingdom - Lavish Paw - 71 Stockport Rd, Denton, Manchester M34 6DD, United Kingdom - Pets Boutique Dog Grooming - 12 Propps Hall Dr, Failsworth, Manchester M35 0LN, United Kingdom - RelaxMyDog - WeWork No1, Manchester, M3 3JE, United Kingdom - Scruffs - 2 Cornbrook St, Brindley Rd, Old Trafford, Stretford, Manchester M16 9HQ, United Kingdom - Pets at Home Baguley - Brookway Retail Park, Altrincham, Greater, Manchester M23 9BL, United Kingdom - Pets boutique ltd - 232 Newton Rd, Lowton, Warrington WA3 2AD, United Kingdom - Pet Express - Unit B, Link 580, 188 Moorside Road, Swinton, Manchester M27 9LB, United Kingdom

If you mean boutique dog brands and independent dog shops around Manchester, these are some of the nicest places to look for stylish collars, harnesses, treats, beds and accessories:

## Manchester boutique dog shops & brands

- Betty & Butch Natural Dog Treats & Food Chorlton - Great for premium natural treats, dog deli-style goodies, quality food and some stylish accessories. Confidentials - Ivy & Duke - Luxury Dog Beds - A Manchester-based luxury dog bed specialist, ideal if you're after statement beds and homeware-style pieces. - B&V Trading - Known for colourful handmade collars, leads, treats and dog lifestyle products; they have a Northern Quarter presence. Canal Street Media - Dog Shop - A Northern Quarter favourite with a curated selection of premium, sustainable and independent dog products. Northern Quarter Manchester - Growler and Prowler Pet Shop - A Chorlton independent with a more alternative, local feel; good for treats, grooming bits and dog supplies. - Lavish Paw - Boutique pet shop in Denton with a luxury/grooming focus.

## UK boutique brands worth checking out

- Margot & Bear - Manchester-based independent brand making bold collars, leads and harnesses with a fun, fashion-led style. Margot & Bear - Hiro + Wolf - Good for colourful, design-led collars and leads. - Mungo & Maud - More minimalist/luxury, with leather collars, beds and accessories. - Mutts & Hounds - Known for classic British styling, tweed and premium accessories.

For a very Manchester/Northern Quarter style (colourful, quirky, Instagram-friendly): B&V Trading, Dog Shop and Margot & Bear are the ones I'd look at first. Canal Street Media Northern Quarter Manchester Margot & Bear

For a more luxury “dog as home décor” look: Ivy & Duke, Mungo & Maud and Mutts & Hounds fit better.

I can also narrow this down to luxury collars/harnesses, small-dog fashion, or best dog boutiques near Manchester city centre if that's what you're after.

Perplexity

The question asked

Best British pet brands

From the recorded answer

Mutts & Hounds - Stylish, quintessentially English dog clothing and accessories, designed and handmade in Britain.
Read recorded answer

Recorded answer text · Perplexity · 4 October 2026

Some of the best British pet brands-grouped by what they do well-are:

- Lily's Kitchen - Premium dog and cat food with natural ingredients and distinctive recipes. - James Wellbeloved - Vet-developed dog and cat food, including limited-ingredient and sensitive-stomach formulas. - Burns Pet Nutrition - UK-made, straightforward food designed around digestion, weight management, and sensitive pets. - Butternut Box - Fresh, portioned dog food delivered to your door. - Forthglade - Natural wet, dry, and complementary food for dogs, including grain-free and sensitive-diet options. - Pooch & Mutt - Functional treats and supplements targeting issues such as digestion, anxiety, joints, and skin. - Animology - British shampoos and grooming products used by owners, groomers, and show-dog handlers in more than 50 countries. - Hownd - British grooming products and pet-care items with a focus on natural ingredients. - Mutts & Hounds - Stylish, quintessentially English dog clothing and accessories, designed and handmade in Britain. - Ancol - Established UK pet-accessories company offering collars, leads, beds, toys, and grooming products. - Rosewood - Broad range of toys, beds, habitats, and accessories for dogs, cats, small animals, and birds. - Company of Animals - Behaviour and training products, including harnesses, muzzles, and enrichment toys. - PetSafe UK - Popular containment, training, feeding, and electronic pet-care products.

For a premium British shortlist, choose Lily's Kitchen or Butternut Box for food, Pooch & Mutt for supplements and treats, Animology for grooming, and Mutts & Hounds for accessories. Check the manufacturing label carefully: a British-owned brand is not necessarily British-made. Britain-focused directories distinguish between UK-designed, UK-owned, and genuinely British-made products.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Mutts & Hounds

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

2.5

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

89

Answers naming the brand

3600

Answers collected

2.5

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Mutts & Hounds ranks #16 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 2.5%. It was named in 89 of 3,600 AI answers across 11 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.5% AI visibility for Mutts & Hounds in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #16 among 49 tracked brands.

How often does AI mention this brand?

Mutts & Hounds was named in 89 of 3,600 collected AI answers, across 11 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Mutts & Hounds by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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