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Hiro + Wolf

Hiro + Wolf

AI visibility and ranking for Pet: United Kingdom

Maker of handcrafted leather collars and leads.

Hiro + Wolf
appears in
0.8
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 4, 2026

Updated

October 4, 2026

Latest scan visibility

0.7

October 4, 2026

Overall visibility

0.8

21 August 2026 – 4 October 2026 (scans 1–8)

Industry rank

33

Within this industry and market

Published scan history

Across 8 recorded scans from 21 August 2026 to 4 October 2026, Hiro + Wolf's single-scan score moved from 1.1% to 0.7%, down 0.4 percentage points. Latest recorded scan 0.7% on 4 October 2026; combined-window score 0.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.8% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.1%
24 August 20260.9%
30 August 20260.7%
6 September 20261.3%
13 September 20260.7%
20 September 20260.4%
27 September 20260.2%
4 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.7%

Perplexity Logo

Perplexity

0.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.6%

21 August 2026 – 4 October 2026 (scans 1–8)

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ChatGPT names Hiro + Wolf most often.

It appears in 1.7% of collected ChatGPT answers and 0.0% of Perplexity answers: a difference of 1.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 8 of 150 questions.

Hiro + Wolf appears in at least one collected answer to 5.3% of the tracked questions. That is question coverage; the 0.8% visibility score measures its share of individual answers.

Across 8 published scans, visibility ranged from 0.2% to 1.3%. The latest scan was 0.7% on 4 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 4 October 2026 (scans 1–8)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British made pet products
  • Best British owned pet brands
  • Best British pet brands
  • Best boutique dog brands Manchester
  • Best female founded pet brands UK
  • Best independent pet brands UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which British pet brands are sold overseas (Canagan, Lily's Kitchen, Applaws)
  • Which pet food brands are actually British owned (Burns Pet Nutrition, Harringtons, Scrumbles)
  • Best British pet brands (Ancol Pet Products, Forthglade, Lily's Kitchen)
  • What pet food brands do Britons actually buy (Harringtons, James Wellbeloved, Lily's Kitchen)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Lily's Kitchen)
  • Best pet brand packaging UK (Lily's Kitchen, Scrumbles, Edgard & Cooper)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British made pet products

From the recorded answer

Hiro + Wolf: Vibrant, hand-illustrated collars and leads made with British-printed fabrics and trimmed with vegetable-tanned leather.
Read recorded answer

Recorded answer text · Google AI Overviews · 13 September 2026

The top British-made pet products include the durable Sherpa fleece oval dog beds by P&L and the luxury tweed bedding collection by Earthbound UK.Britain has many skilled makers crafting high-quality pet supplies, ranging from cozy bedding and stylish accessories to natural foods.[](

### Beds and Comfort

- P&L Oval Bolster Beds: Hand-crafted in the UK with heavy-duty upholstery fabric and non-clumping thermal filling to keep pets warm. - Earthbound UK Tweed Beds: Accredited by Made in Britain, offering traditional tweed and fleece-lined dog beds. - Lords & Labradors: Specializes in handmade puppy bedding, crate sets, and luxury high-wall dog beds.[](

### Accessories and Apparel

- Walksters Waterproof Dog Coats: Padded, windproof coats designed to protect dogs in all seasons, sold exclusively via Treat Your Dog. - Hiro + Wolf: Vibrant, hand-illustrated collars and leads made with British-printed fabrics and trimmed with vegetable-tanned leather. - Hettie: A family-run business creating award-winning tartan and tweed dog harnesses, collars, and bow ties.[](

### Natural Pet Food

- Lily's Kitchen: Pioneer in natural, nutritious wet and dry food made with proper meat and botanical ingredients. - Forthglade: Devon-based brand that slow-cooks simple, wholesome, and vet-approved natural meals for dogs.[](

If you'd like, tell me:

- What type of pet you have (dog, cat, etc.) - What specific product you need (food, bed, collar, toys)

I can give you a more tailored recommendation.

ChatGPT

The question asked

Best British owned pet brands

From the recorded answer

| Hiro + Wolf | Collars, leads & accessories | British-designed, independent and particularly stylish | …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If by “British owned” you mean the company/brand is UK-owned-not merely that the products are made in Britain-there are some excellent options. I'd prioritise these:

### 🇬🇧 Standout British-owned pet brands

| Brand | Best for | Why I'd consider it | |---|---|---| | JR Pet Products | Treats & chews | Yorkshire-based, strong range of single-protein/natural treats | | The Innocent Hound | Dog food & treats | Family-owned Yorkshire business; British-sourced ingredients are a major focus | | Naturaw | Raw dog food | Yorkshire-based and 100% privately owned; also a B Corp | | Eden Pet Foods | Dog & cat food | UK-based British pet-food brand with manufacturing in Britain | | Wilson's Pet Food | Cold-pressed dog food | Scottish-made, UK-owned food | | Pooch & Mutt | Functional treats | British brand with a particularly good range of supplements/treats | | Lords & Labradors | Beds & accessories | Premium UK independent brand; makes products through its own workshop | | Hiro + Wolf | Collars, leads & accessories | British-designed, independent and particularly stylish | | Ruff & Tumble | Drying coats | British dogwear specialist; excellent for wet-weather dogs | | Beco Pets | Eco accessories | Established British pet brand with a strong sustainability focus |

A useful distinction: British-made ≠ British-owned. For example, the British-made directory lists brands such as James Wellbeloved, but ownership can be elsewhere. buybritain.commadeingreatbritain.uk

### My top 5

1. JR Pet Products - probably my first choice for treats. Current products include its Pure Chicken Sticks and Pure Training Treats. ### [JR Pet Products Pure Chicken Sticks]() £3.99

2. The Innocent Hound - particularly good if you want British meat and a smaller/family-owned business. buybritain.commadeingreatbritain.uk

3. Naturaw - one of the strongest choices if independent ownership + sustainability are important to you. UK Pet Food describes it as 100% privately owned. www.ukpetfood.org

4. Hiro + Wolf - excellent if you're after attractive, genuinely British-designed accessories rather than mass-market pet gear. buybritain.commadeingreatbritain.uk

5. Lords & Labradors - a strong premium option for beds, travel and accessories; it's identified as one of the UK's leading independent pet ecommerce brands. www.suttoncommerce.co.uk

One important caveat: ownership changes, particularly in the pet-food industry, so I'd distinguish British-owned, independent/family-owned, and merely UK-made. Some apparently British brands are now backed by overseas private equity or multinational groups.

If you tell me whether you're looking for dog, cat, or both, I can make you a proper top-20 list of British-owned brands, including who owns each one, where they're based, what they sell, and which ones are genuinely independent/family-owned.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Hiro + Wolf

Pet

21 August 2026 – 4 October 2026 (scans 1–8)

0.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

27

Answers naming the brand

3600

Answers collected

0.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Hiro + Wolf ranks #33 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 0.8%. It was named in 27 of 3,600 AI answers across 8 of 150 tracked questions, averaging position 3.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.8% AI visibility for Hiro + Wolf in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #33 among 49 tracked brands.

How often does AI mention this brand?

Hiro + Wolf was named in 27 of 3,600 collected AI answers, across 8 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Hiro + Wolf by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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