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Hiro + Wolf

Hiro + Wolf

AI visibility and ranking for Pet: United Kingdom

Maker of handcrafted leather collars and leads.

Hiro + Wolf
appears in
1.0
% of measured AI answers in this industry and market.

Found score

Track Hiro + Wolf’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

1.1

October 25, 2026

Overall visibility

1.0

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

31

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Hiro + Wolf's single-scan score moved from 1.1% to 1.1%, unchanged (0.0 percentage points). Latest recorded scan 1.1% on 25 October 2026; combined-window score 1.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.0% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.1%
24 August 20260.9%
30 August 20260.7%
6 September 20261.3%
13 September 20260.7%
20 September 20260.4%
27 September 20260.2%
4 October 20260.7%
11 October 20262.0%
18 October 20262.2%
25 October 20261.1%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

2.2%

Perplexity Logo

Perplexity

0.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.5%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Hiro + Wolf most often.

It appears in 2.2% of collected ChatGPT answers and 0.4% of Perplexity answers: a difference of 1.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 12 of 150 questions.

Hiro + Wolf appears in at least one collected answer to 8.0% of the tracked questions. That is question coverage; the 1.0% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.2% to 2.2%. The latest scan was 1.1% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British made pet products
  • Best British owned pet brands
  • Best British pet brand that ships internationally
  • Best British pet brands
  • Best award winning British pet brands
  • Best boutique dog brands Manchester

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British owned pet brands (Butternut Box, Forthglade, Pooch & Mutt)
  • Best British pet brands (Lily's Kitchen, Butternut Box, Forthglade)
  • Which pet food brands are actually British owned (Burns Pet Nutrition, Forthglade, Skinner's)
  • Best British cat food brands (KatKin, Untamed, Lily's Kitchen)
  • What pet food brands do Britons actually buy (Forthglade, Lily's Kitchen, Harringtons)
  • Best British dog food brands (James Wellbeloved, Forthglade, Skinner's)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British pet brands

From the recorded answer

Hiro + Wolf: Known for vibrant, hand-illustrated fabric collars, leads, and accessories printed in the UK and trimmed with vegetable-tanned leather.
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Here are some of the best British pet brands across food, accessories, and grooming, known for quality craftsmanship, natural ingredients, and design:

### British Pet Food & Nutrition

- Lily's Kitchen: Famous for proper, natural food for cats and dogs using freshly prepared meats, organic fruits, and vegetables. - Forthglade: Specialises in wholesome, gently cooked natural wet and dry meals made in the Devon countryside. - James Wellbeloved: Trusted for hypoallergenic, vet-approved recipes designed for pets with sensitive digestions. - Harringtons: Offers everyday, affordable natural food and treats free from artificial colors and flavors. - Denzel's: Known for healthy, low-calorie dog chews and training treats packed with fresh fruit and superfoods.

### British Pet Accessories, Beds & Clothing

- Mutt & Hounds: Handmakes luxury tweed dog beds, leather collars, harnesses, and matching apparel in the UK. - LISH London: An independent luxury designer brand crafting upscale, durable dog accessories from natural fibres and sustainable materials. - Hiro + Wolf: Known for vibrant, hand-illustrated fabric collars, leads, and accessories printed in the UK and trimmed with vegetable-tanned leather. - Teddy Maximus: Focuses on distinctly British-style luxury dog beds, carriers, and designer accessories. - Berkeley Dog Beds: Renowned for heavy-duty, orthopedic, and deeply comfortable luxury dog beds built to last. - Cocopup London: Popular for stylish walking bags, treat pouches, harnesses, and matching owner-pet fashion.

### Grooming & Eco-Friendly Toys

- Bugalugs: Makes vegan, pH-balanced dog shampoos, colognes, and grooming essentials manufactured in the UK. - Beco: Designs eco-friendly pet products, including poop bags and toys made from plant-based and recycled materials.

If you're looking for something specific, let me know:

- What type of pet (dog, cat, etc.) and what category you need (food, bed, collar, toys) - Whether you prefer everyday value or luxury/handmade styles

ChatGPT

The question asked

Best British made pet products

From the recorded answer

| Hiro + Wolf | Distinctive printed collars and accessories | …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

# Best British-made pet products

If you're looking for pet products genuinely made in Britain, I'd focus on independent UK makers that combine good craftsmanship, durable materials and practical designs. There are some particularly good options for dog beds, collars and leads, natural treats, toys and cat accessories.

One important distinction\: a British brand isn't necessarily British-made. It's worth checking where each product is manufactured, rather than relying on a UK address or a Union Jack on the packaging.

## My top British-made pet brands

!Introducing the new super-stylish dog beds for a considered home | Homes and Gardens

1\. The Red Dog Company

(Best for quality)

Luxury dog beds, wool and tweed bedding, leather collars and handmade rope leads. Bedding is made in Derbyshire, with materials sourced from British mills where possible. A strong choice for durability and traditional British craftsmanship. thereddogcompany.com

Best for: premium beds and long-lasting accessories.

Shop The Red Dog Company

---

!VETFLEECE Dog Bed Greenback Whelping Fleece Pro Bedding Grey | FREE Delivery | eBay

2\. Vetfleece

(Best practical buy)

UK-manufactured vet bedding, fleece mats and pet comfort products, made at its Yorkshire mill. Particularly worth considering for puppies, older pets, crates and washable everyday bedding. vetfleece.com

Best for: practical, washable bedding.

Shop Vetfleece

---

![Waterproof BioThane® two-coloured Dog Collar & Lead Collection - Trinkety Paws](

3\. Trinkety Paws

Modern waterproof BioThane collars, leads, harnesses and long lines, handcrafted in Northamptonshire. A particularly good option for muddy walks because the material is wipe-clean and water-resistant. www.trinketypaws.co.uk

Best for: active dogs and colourful walking gear.

Shop Trinkety Paws

---

!Reg&Bob dog collar in lime/navy stripe | Country Living Marketplace

4\. Reg&Bob

Stylish, robust collars, leads and harnesses designed and made in the UK. The brand focuses on straightforward everyday practicality, with machine-washable accessories and colourful designs. regandbob.com

Best for: everyday walking and cheerful designs.

Shop Reg&Bob

---

!Leather Dog Collar UK

5\. Ancol

An established British pet-accessories manufacturer with a heritage of leather collar and lead production in Walsall. Worth exploring for traditional leather walking equipment; check the individual product's country of manufacture, as not every range is necessarily British-made. s3.gy.digital

Best for: traditional collars and leads.

Explore Ancol

---

!Cat Scratchers UK - Premium Wood & Cardboard | CAT JOY

6\. CAT JOY

Handmade cat scratchers and furniture with real wooden sides, made in a Peterborough workshop. A more design-led option for owners who want pet furniture that looks good in the home. notbad.uk

Best for: cats and design-conscious homes.

Explore CAT JOY

## More British makers worth discovering

These are also worth investigating, depending on what you're buying\:

| Brand | Speciality | |--------|--------| | Hettie | Handmade collars, leads and dogwear | | Tuffies | Hardwearing, waterproof dog beds | | Paws Made | Dog training and tug toys | | The Innocent Hound | Air-dried food and dog treats | | Hiro + Wolf | Distinctive printed collars and accessories |

These brands appear in British-made pet product directories and specialist manufacturing guides. Verify the specific product's manufacturing location before ordering. makeitbritish.co.ukmadeingreatbritain.uk

## Which type of British-made products are you looking for?

I can narrow this down to the strongest options rather than just a list of brands.

1\. Which pet?

Dogs

Cats

Both dogs and cats

All pets, including small animals and birds

---

2\. What products?

All pet products

Beds and home accessories

Collars, leads and walking gear

Toys and enrichment

Food and treats

Grooming and healthcare

---

3\. Preferred price range

Budget-friendly

Mid-range

Premium and luxury

Any budget - quality first

---

4\. What's the purpose?

Buying for my own pet

Finding brands for a shop or online store

Buying gifts

[Find the best matches]

Perplexity

The question asked

Which British pet brands are actually good

From the recorded answer

Hiro + Wolf - stylish collars, leads and harnesses, with a stronger emphasis on design and UK production.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British pet brands depend on whether you mean food, treats, accessories, or grooming. A sensible shortlist is:

- Forthglade - good mainstream-to-premium dog food, particularly wet food and simple recipes. It is Devon-based and frequently well reviewed. - Scrumbles - a solid choice for dog and cat food if you want relatively high-protein, digestible recipes. - Lily's Kitchen - premium dog and cat food with appealing ingredient lists, though it is usually expensive and “natural” branding does not automatically make every recipe superior. - Butternut Box - convenient fresh dog food delivered in portions; best suited to owners who can afford a subscription and have freezer space. It was included in Which?'s large dog-food comparison. - Arden Grange - a dependable, comparatively moderate-priced dry-food option; it is often a better-value choice than heavily marketed boutique foods. - Burns - worth considering for dogs with sensitive digestion, although the best formula depends on the individual animal. - JR Pet Products - particularly good for single-protein treats and natural chews. - The Innocent Hound - strong option for air-dried treats and chews, especially when you want short ingredient lists. - Beco Pets - one of the better-known British options for more sustainable bowls, toys and accessories. - WildWash - reputable specialist grooming products, especially for owners seeking gentler shampoos. - Ruff and Tumble - practical dog drying coats and outdoor wear rather than novelty accessories. - Hiro + Wolf - stylish collars, leads and harnesses, with a stronger emphasis on design and UK production.

## Best quick picks

- Best everyday dog food: Forthglade or Arden Grange - Best fresh dog food: Butternut Box - Best cat-food brands: Lily's Kitchen, Meowing Heads or Scrumbles; Meowing Heads is specifically noted for high-meat recipes and digestive-focused formulas. - Best treats: JR Pet Products or The Innocent Hound - Best sustainable accessories: Beco Pets - Best grooming: WildWash

“British brand” does not necessarily mean every product is manufactured in Britain, and ingredient quality varies by recipe. For food, check that it is labelled complete for the correct species and life stage; for a medical condition, choose a veterinary diet with professional advice rather than relying on marketing claims. Which?'s comparison included 1,447 surveyed members and covered brands including Burns, Butternut Box, Forthglade, Lily's Kitchen, Royal Canin and others, making it a useful supplement to ingredient-based comparisons.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Hiro + Wolf

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

1.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

51

Answers naming the brand

4947

Answers collected

1.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Hiro + Wolf ranks #31 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.0%. It was named in 51 of 4,947 AI answers across 12 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.0% AI visibility for Hiro + Wolf in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #31 among 49 tracked brands.

How often does AI mention this brand?

Hiro + Wolf was named in 51 of 4,947 collected AI answers, across 12 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Hiro + Wolf by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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