ChatGPT
Perplexity
Google AI Overviews
AI Visibility Index for Ecommerce
Every top category, every brand, scored on how often AI recommends them, where they rank against competitors, and what the leaders are doing that they aren't.
Who leads the category
Activewear [AU]
LIVELorna Jane leads Australian Activewear, scoring 39.9 on the AI Visibility Index.
Lorna Jane
The women's activewear original
39.9
Nimble Activewear
Sustainable activewear, recycled fabrics first
32.6
LSKD
Functional fitness apparel with a cult community
29.4
Activewear [US]
LIVELululemon leads US Activewear, scoring 49.1 on the AI Visibility Index.
Lululemon
Canadian-founded activewear brand and a leading US market presence.
49.1
Nike
Global multi-sport apparel and footwear brand.
35.9
Vuori
Fast-growing performance and lifestyle apparel brand.
35.4
Activewear [UK]
LIVEGymshark leads UK Activewear, scoring 46.8 on the AI Visibility Index.
Gymshark
Solihull-founded gymwear brand and global category leader.
46.8
Sweaty Betty
Long-established London women's activewear brand, owned by Wolverine Worldwide.
34.4
Lululemon
Canadian-founded activewear brand with a major UK store and direct-to-consumer footprint.
32.1
Beauty [AU]
LIVEUltra Violette leads Australian Beauty, scoring 16.2 on the AI Visibility Index.
Ultra Violette
South Melbourne sunscreen brand that coined the "SKINSCREEN" category to blend SPF with skincare and makeup.
16.2
Go-To
Sydney skincare brand founded by Zoë Foster Blake around simple, effective, uncomplicated formulations.
12.9
Alpha-H
Gold Coast skincare brand built around its long-running Liquid Gold glycolic acid exfoliant.
10.9
Beauty [UK]
LIVEMedik8 leads UK Beauty, scoring 16.1 on the AI Visibility Index.
Medik8
Independent clinical skincare brand known for vitamin-A-led formulations.
16.1
The INKEY List
Independent affordable skincare brand built on ingredient education.
14.9
ELEMIS
UK-founded spa-skincare brand owned by the L'Occitane Group.
11.3
Supplements [AU]
LIVEBulk Nutrients leads Australian Supplements, scoring 40.4 on the AI Visibility Index.
Bulk Nutrients
Tasmanian sports-nutrition brand operating since the early 2000s, known for publishing extensive lab test results and offering bulk pricing on protein and supplements.
40.4
True Protein
Sydney sports-nutrition brand manufacturing its own all-natural protein powders and supplements, positioned against artificial fillers and colours.
20.4
VPA
Australian-owned sports nutrition company making protein powders and gym supplements, distributed from Brisbane and Melbourne.
16.9
Supplements [US]
LIVEThorne leads US Supplements, scoring 29.1 on the AI Visibility Index.
Thorne
Clinical, NSF-certified supplement brand sold to practitioners and consumers.
29.1
Transparent Labs
Clean-label sports nutrition brand.
21.9
Optimum Nutrition
Global sports-nutrition category leader owned by Glanbia.
19.9
Supplements [UK]
LIVEMyprotein leads UK Supplements, scoring 35.3 on the AI Visibility Index.
Myprotein
Manchester-founded sports-nutrition brand and the UK category leader.
35.3
Bulk
Major UK sports-nutrition and protein brand.
32.8
Vitabiotics
The UK's largest vitamin company.
16.1
Coffee [AU]
LIVECampos leads Australian Coffee, scoring 18.7 on the AI Visibility Index.
Campos
Sydney specialty coffee brand founded in Newtown, now owned by global coffee group JDE Peet's.
18.7
Market Lane
Melbourne coffee roaster with cafes in the city's produce markets, known for single-origin focus and coffee education.
17.1
St Ali
South Melbourne coffee roaster widely credited as a pioneer of Australia's specialty coffee movement.
12.9
Coffee [US]
LIVEStumptown Coffee Roasters leads US Coffee, scoring 23.0 on the AI Visibility Index.
Stumptown Coffee Roasters
23.0
Counter Culture Coffee
19.3
Onyx Coffee Lab
15.4
Coffee [UK]
LIVERave Coffee leads UK Coffee, scoring 27.9 on the AI Visibility Index.
Rave Coffee
27.9
Origin Coffee
27.6
Pact Coffee
18.0
Footwear [AU]
LIVER.M. Williams leads Australian Footwear, scoring 24.9 on the AI Visibility Index.
R.M. Williams
South Australian bootmaker founded in the 1930s, known for its single-piece-leather chelsea boot.
24.9
Blundstone
Hobart-founded bootmaker known for its laceless, elastic-sided work boot, with roots dating to the 1800s.
19.8
Bared Footwear
Sydney-based footwear brand founded by a podiatrist, combining biomechanical support with fashion-forward design.
14.9
Footwear [US]
LIVERed Wing Shoes leads US Footwear, scoring 18.5 on the AI Visibility Index.
Red Wing Shoes
Minnesota heritage work-boot brand.
18.5
Thorogood
Heritage work-boot brand.
11.4
Alden
Heritage dress-shoe and boot maker.
11.0
Footwear [UK]
LIVEClarks leads UK Footwear, scoring 20.8 on the AI Visibility Index.
Clarks
Somerset-based mainstream heritage footwear brand.
20.8
Crockett & Jones
Heritage English shoemaker holding a Royal Warrant.
16.4
Loake
Kettering-based heritage English shoemaker.
15.8
Swimwear [AU]
LIVESeafolly leads Australian Swimwear, scoring 41.9 on the AI Visibility Index.
Seafolly
Sydney swimwear brand founded in 1975, now one of Australia's best-known swim labels with a global retail footprint.
41.9
Matteau
Australian resortwear label founded by sisters Ilona Hamer and Peta Heinsen, known for clean-lined, mix-and-match swim separates in neutral tones.
22.3
Bondi Born
Bondi Beach-based luxury swim and resortwear label stocked by international retailers including Moda Operandi and Nordstrom.
19.0
Swimwear [US]
LIVESummersalt leads US Swimwear, scoring 26.8 on the AI Visibility Index.
Summersalt
St. Louis direct-to-consumer swim and travel apparel brand.
26.8
Andie Swim
New York direct-to-consumer swim brand known for its direct-mail and influencer marketing.
20.3
Frankies Bikinis
Los Angeles bikini label founded by Francesca Aiello, known for celebrity collaborations.
11.3
Swimwear [UK]
LIVEHunza G leads UK Swimwear, scoring 25.6 on the AI Visibility Index.
Hunza G
London swimwear house known for its one-size crinkle fabric.
25.6
Speedo
Nottingham-headquartered performance swim brand owned by Pentland Group.
19.8
Away That Day
London sustainability-focused swim label.
15.5
Homewares & Bedding [AU]
LIVESheridan leads Australian Homewares & Bedding, scoring 22.7 on the AI Visibility Index.
Sheridan
Long-established Sydney-headquartered bedding and homewares brand now owned by Hanes Australasia.
22.7
Bed Threads
Sydney French flax linen brand known for its customizable Build Your Own Bedding Bundle and wide colour range.
16.7
Cultiver
Australian linen and homewares brand positioned around European Flax-certified textiles and heirloom-quality design.
12.2
Homewares & Bedding [US]
LIVEQuince leads US Homewares & Bedding, scoring 19.8 on the AI Visibility Index.
Quince
Broad direct-to-consumer brand spanning apparel and home.
19.8
Brooklinen
Direct-to-consumer sheets and bedding category leader.
19.3
Boll & Branch
Premium direct-to-consumer brand making organic, fair-trade sheets.
15.4
Homewares & Bedding [UK]
LIVEThe White Company leads UK Homewares & Bedding, scoring 28.1 on the AI Visibility Index.
The White Company
Broad British lifestyle retailer for which bedding and bath is a major category.
28.1
Dunelm
The UK's largest homewares retailer, with bedding as a core category.
26.6
Piglet in Bed
Direct-to-consumer linen bedding and sleepwear brand.
13.1
Pet [AU]
LIVEBlack Hawk leads Australian Pet, scoring 25.1 on the AI Visibility Index.
Black Hawk
Regional NSW-manufactured pet food brand built on a breeder-originated, no-fillers recipe.
25.1
Prime100
Australian pet food brand specialising in single-protein, functional raw and cooked diets.
16.4
Ivory Coat
Australian-made pet food brand built around grain-free formulas and locally sourced meat.
12.7
Pet [US]
LIVEOpen Farm leads US Pet, scoring 9.2 on the AI Visibility Index.
Open Farm
Pet food brand built on ethically sourced, traceable ingredients.
9.2
West Paw
Bozeman, Montana B Corp making dog toys from recycled materials.
8.5
The Honest Kitchen
Independent maker of dehydrated, human-grade pet food.
8.2
Pet [UK]
LIVELily's Kitchen leads UK Pet, scoring 19.9 on the AI Visibility Index.
Lily's Kitchen
London-founded, B Corp-certified natural and organic pet food brand.
19.9
Forthglade
Devon-based, family-founded natural wet and dry pet food brand.
16.8
Butternut Box
UK-founded fresh dog food subscription brand.
12.5
Baby & Kids [AU]
LIVEPurebaby leads Australian Baby & Kids, scoring 33.8 on the AI Visibility Index.
Purebaby
Melbourne baby and kids clothing brand built around organic cotton basics.
33.8
Wilson & Frenchy
Melbourne newborn and kids' brand pairing recycled-polyester, UPF 50+ swimwear with organic cotton and bamboo essentials.
13.9
ergoPouch
Sydney sleepwear brand organized around the TOG thermal rating system, letting parents match sleepwear warmth to room temperature.
11.0
Baby & Kids [US]
LIVEBurt's Bees Baby leads US Baby & Kids, scoring 19.8 on the AI Visibility Index.
Burt's Bees Baby
Organic baby basics brand and sub-brand of Burt's Bees.
19.8
Hanna Andersson
Portland-based family and kids apparel brand with Swedish-inspired design.
18.5
Graco
Pennsylvania stroller, car seat and baby gear brand owned by Newell Brands.
10.5
Baby & Kids [UK]
LIVEMamas & Papas leads UK Baby & Kids, scoring 17.5 on the AI Visibility Index.
Mamas & Papas
Huddersfield nursery furniture, pram and baby gear brand.
17.5
JoJo Maman Bebe
London baby, kids and maternity clothing brand.
16.8
Frugi
Cornwall organic kids clothing brand known for GOTS-certified cotton and distinctive prints.
14.7
Outdoor & Adventure [AU]
LIVESea to Summit leads Australian Outdoor & Adventure, scoring 23.6 on the AI Visibility Index.
Sea to Summit
Australian outdoor equipment brand specializing in lightweight, compact camping and hiking gear.
23.6
One Planet
Melbourne-manufactured outdoor equipment brand formed from the 1997 merger of three Australian outdoor makers, still sewing packs and sleeping bags locally.
14.4
OZtrail
Long-established Australian camping brand covering tents, gazebos, swags, and general camping equipment, part of the Adventure Operations group.
10.7
Outdoor & Adventure [US]
LIVEPatagonia leads US Outdoor & Adventure, scoring 26.8 on the AI Visibility Index.
Patagonia
Outdoor category leader making apparel and hardgoods.
26.8
REI Co-op
Outdoor retail co-op selling a house brand alongside other labels.
24.4
Osprey Packs
Backpack brand.
16.1
Outdoor & Adventure [UK]
LIVERab leads UK Outdoor & Adventure, scoring 29.6 on the AI Visibility Index.
Rab
Derbyshire brand making technical apparel and sleep systems.
29.6
Alpkit
East Midlands direct-to-consumer brand with a broad gear range.
27.2
Berghaus
Sunderland-based outdoor category leader.
16.4
4x4 & Auto Electrical [AU]
LIVEREDARC Electronics leads Australian 4x4 & Auto Electrical, scoring 42.1 on the AI Visibility Index.
REDARC Electronics
Adelaide-founded maker of DC-DC chargers, dual-battery systems, inverters, brake controllers and solar regulators; Australian Made Campaign licensee, still Adelaide-HQ'd.
42.1
Enerdrive
12V power systems, lithium batteries, inverters and chargers; Australian-founded brand now trading as “Dometic – 12V Power Systems (Enerdrive)” under Swedish ownership.
27.3
Projecta
Britax/Bapcor-owned brand making battery chargers, inverters, jump starters and dual-battery electrical accessories, sold nationally through Repco, Autobarn and Supercheap.
19.0
4x4 & Auto Electrical [US]
LIVEREDARC leads US 4x4 & Auto Electrical, scoring 24.5 on the AI Visibility Index.
REDARC
Australian maker of DC-DC chargers, dual-battery kits and battery management systems, sold into the US.
24.5
Renogy
California maker of solar panels, DC-DC chargers, lithium batteries and portable power.
19.9
Baja Designs
California maker of premium off-road and overland LED lighting.
11.4
4x4 & Auto Electrical [UK]
LIVERenogy leads UK 4x4 & Auto Electrical, scoring 16.5 on the AI Visibility Index.
Renogy
US maker of solar panels, DC-DC chargers and lithium batteries with a dedicated UK storefront.
16.5
REDARC
South Australian maker of DC-DC chargers and dual-battery systems, sold into the UK via ARB's distribution.
13.9
Victron Energy
Netherlands maker of battery monitoring, inverters and DC-DC and solar charging, dominant in UK campervan installs.
13.6
Furniture [AU]
LIVETemple & Webster leads Australian Furniture, scoring 28.6 on the AI Visibility Index.
Temple & Webster
ASX-listed online-only furniture and homewares marketplace-retailer, the category's dominant DTC-style player.
28.6
King Living
Founded 1977, known for sofas and modular seating with Australian-manufactured lines.
26.9
Castlery
Singapore-founded furniture brand with an Australian e-commerce storefront and Sydney showroom.
25.9
Furniture [US]
LIVERoom & Board leads US Furniture, scoring 20.7 on the AI Visibility Index.
Room & Board
Minneapolis furniture brand with American-manufacturing-forward positioning.
20.7
Article
Canadian-founded modern furniture brand with major US operations.
16.6
Burrow
New York direct-to-consumer brand making modular sofas built for easy assembly and shipping.
9.8
Furniture [UK]
LIVEHabitat leads UK Furniture, scoring 24.4 on the AI Visibility Index.
Habitat
Heritage UK design and furniture brand.
24.4
Loaf
Direct-to-consumer maker of sofas, beds and armchairs with UK showrooms.
13.0
Ercol
Long-established Buckinghamshire furniture manufacturer.
11.3
Haircare [AU]
LIVEELEVEN Australia leads Australian Haircare, scoring 20.0 on the AI Visibility Index.
ELEVEN Australia
Australian-made and Australian-owned haircare brand built around a proprietary Ionic Complex line.
20.0
Bondi Boost
Sydney-founded hair-growth and scalp-serum brand.
14.2
Davroe
South Australian, 100% Australian-owned and -made natural, vegan haircare brand.
14.1
Haircare [US]
LIVEOlaplex leads US Haircare, scoring 25.0 on the AI Visibility Index.
Olaplex
Santa Barbara haircare brand built on bond-building technology; publicly traded.
25.0
Briogeo
Haircare brand founded by Nancy Twine.
15.0
K18
Biotech-positioned haircare brand that grew rapidly through TikTok.
12.5
Haircare [UK]
LIVEPhilip Kingsley leads UK Haircare, scoring 15.2 on the AI Visibility Index.
Philip Kingsley
Long-established London trichology-led haircare brand.
15.2
Umberto Giannini
B Corp-certified UK curl-care brand.
11.3
Faith in Nature
UK refill-focused brand covering body, home and hair.
6.7
Fragrance & Perfume [AU]
LIVEGoldfield & Banks leads Australian Fragrance & Perfume, scoring 34.5 on the AI Visibility Index.
Goldfield & Banks
Australian luxury fragrance house built on native-botanical scent lines, founded 2016 by Dimitri Weber.
34.5
Who is Elijah
Sydney fragrance brand and dedicated perfume store.
16.4
Mihan Aromatics
Melbourne indie fragrance house founded 2017 by Josh and Jules, known for place-inspired scents.
15.3
Fragrance & Perfume [US]
LIVELe Labo leads US Fragrance & Perfume, scoring 16.0 on the AI Visibility Index.
Le Labo
New York fragrance house trading under its own retail and direct-to-consumer identity.
16.0
Phlur
New York fragrance brand relaunched under Chriselle Lim and popularised on TikTok.
9.5
Imaginary Authors
Portland niche fragrance house founded by Josh Meyer.
8.7
Fragrance & Perfume [UK]
LIVEJo Malone London leads UK Fragrance & Perfume, scoring 32.2 on the AI Visibility Index.
Jo Malone London
London fragrance house.
32.2
Penhaligon's
Long-established London fragrance house.
22.8
Floris London
Long-established Mayfair family perfumery.
12.8
Eyewear & Sunglasses [AU]
LIVELe Specs leads Australian Eyewear & Sunglasses, scoring 29.4 on the AI Visibility Index.
Le Specs
Bondi Beach, founded 1979, category-defining AU sunglasses brand worn by celebrities including Gigi Hadid and Lady Gaga.
29.4
Specsavers Australia
Mass-market optometry chain with a large Australian retail footprint.
22.0
Quay Australia
Melbourne-founded sunglasses brand now headquartered in the US, known for celebrity-driven, affordable fashion eyewear.
20.4
Eyewear & Sunglasses [US]
LIVEWarby Parker leads US Eyewear & Sunglasses, scoring 28.1 on the AI Visibility Index.
Warby Parker
New York-based prescription eyewear and sunglasses brand.
28.1
Maui Jim
Established premium polarised sunglasses brand.
16.2
GlassesUSA
Major US online prescription-eyewear retailer.
15.4
Eyewear & Sunglasses [UK]
LIVECubitts leads UK Eyewear & Sunglasses, scoring 17.3 on the AI Visibility Index.
Cubitts
London eyewear brand with multiple stores across the city.
17.3
Cutler and Gross
Heritage British luxury eyewear house.
12.7
Le Specs
Australian sunglasses brand widely stocked in the UK.
8.5
Luggage & Travel Gear [AU]
LIVESamsonite leads Australian Luggage & Travel Gear, scoring 48.4 on the AI Visibility Index.
Samsonite
Global category leader by AU retail footprint, sold through David Jones, Myer and its own AU stores and site.
48.4
July
Melbourne-founded DTC suitcase brand and the AU market's homegrown category leader.
38.9
Antler
British heritage luggage house, trading in Australia via long-established department-store and DTC distribution.
34.8
Luggage & Travel Gear [US]
LIVETravelpro leads US Luggage & Travel Gear, scoring 48.1 on the AI Visibility Index.
Travelpro
Florida heritage brand that invented the rolling suitcase, with aviation professionals as its core customer base.
48.1
Away
New York direct-to-consumer luggage brand with stores across the US, UK and Canada.
42.3
Samsonite
Category leader by US retail footprint, sold through its own site and mass retail.
39.8
Luggage & Travel Gear [UK]
LIVEAntler leads UK Luggage & Travel Gear, scoring 45.7 on the AI Visibility Index.
Antler
Long-established British luggage brand with a substantial UK retail presence.
45.7
Samsonite
Category leader by UK retail footprint, sold through John Lewis, Selfridges, its own site and Amazon.
38.2
Away
US direct-to-consumer luggage brand with a London store in Covent Garden.
21.9
Home Fitness Equipment [AU]
LIVEVERVE Fitness leads Australian Home Fitness Equipment, scoring 18.8 on the AI Visibility Index.
VERVE Fitness
Gold Coast home-gym brand founded 2017, claiming 16,000+ gym fitouts and now expanding into the US via a Dallas–Fort Worth warehouse.
18.8
Force USA
US-headquartered (Draper, Utah) strength-equipment brand with an extremely high Australian retail footprint despite constant "Force USA AU" market framing.
18.5
Rogue
Category-defining US strength-equipment brand (Columbus, Ohio) with a dedicated Australian distribution arm, frequently cited in "best power rack" comparisons.
14.8
Home Fitness Equipment [US]
LIVEREP Fitness leads US Home Fitness Equipment, scoring 28.9 on the AI Visibility Index.
REP Fitness
Denver strength equipment brand.
28.9
Rogue Fitness
Ohio strength equipment maker and the category leader.
27.9
Titan Fitness
Memphis strength equipment brand.
16.0
Home Fitness Equipment [UK]
LIVEMirafit leads UK Home Fitness Equipment, scoring 32.9 on the AI Visibility Index.
Mirafit
Norfolk home gym equipment brand and the UK volume leader in editorial roundups.
32.9
Bulldog Gear
UK maker of commercial-grade and home gym equipment.
7.9
NordicTrack
US cardio machine brand with a dedicated UK site.
7.6
Wine & Spirits [AU]
LIVEArchie Rose Distilling Co leads Australian Wine & Spirits, scoring 23.0 on the AI Visibility Index.
Archie Rose Distilling Co
Sydney gin, whisky and vodka distillery founded 2014 — the first new distillery to open in metro Sydney in over 160 years.
23.0
Four Pillars Gin
Yarra Valley gin maker with repeat "World's Best Gin Maker" wins.
18.2
Starward Whisky
Melbourne Docklands single malt distillery known for maturing whisky in ex-wine casks.
13.5
Wine & Spirits [US]
LIVESt. George Spirits leads US Wine & Spirits, scoring 12.2 on the AI Visibility Index.
St. George Spirits
California artisan distillery making gin, vodka, liqueurs and whiskey.
12.2
Ridge Vineyards
California winery with a direct shop and clubs.
6.9
Barr Hill
Vermont distillery making honey-based gin and spirits, and originator of Bee's Knees Week.
6.0
Wine & Spirits [UK]
LIVEChapel Down leads UK Wine & Spirits, scoring 16.4 on the AI Visibility Index.
Chapel Down
England's largest wine producer, listed and running a live direct shop.
16.4
Gusbourne
Kent estate and AIM-listed producer with a direct shop and a US club.
14.4
Nyetimber
The flagship English sparkling wine producer, with a direct shop and experiences.
14.2
Toys & Games [AU]
LIVEConnetix Tiles leads Australian Toys & Games, scoring 18.9 on the AI Visibility Index.
Connetix Tiles
Gold Coast-based maker of magnetic building tiles for open-ended STEAM play.
18.9
QToys
Melbourne wooden educational toy brand, founded 2005 by Cathy & Quan.
9.9
Make Me Iconic
Melbourne brand making wooden Australiana toys, from trams to post-boxes.
9.0
Toys & Games [US]
LIVEMelissa & Doug leads US Toys & Games, scoring 25.8 on the AI Visibility Index.
Melissa & Doug
Connecticut-founded preschool wooden-toy brand.
25.8
Magna-Tiles
The category-defining US magnetic-tile brand.
23.5
Green Toys
Maker of toys from fully recycled plastic, certified Made Safe.
13.2
Toys & Games [UK]
LIVEOrchard Toys leads UK Toys & Games, scoring 11.5 on the AI Visibility Index.
Orchard Toys
Oxfordshire maker of educational board games and jigsaws for pre-schoolers.
11.5
Le Toy Van
UK family business designing hand-finished wooden toys, manufactured overseas.
11.3
Bigjigs Toys
Kent family business making wooden puzzles, toys and trains.
9.5
Handbags & Accessories [AU]
LIVEOroton leads Australian Handbags & Accessories, scoring 35.0 on the AI Visibility Index.
Oroton
Heritage Australian leather goods house founded in 1938.
35.0
Status Anxiety
Melbourne label making minimal leather bags and wallets.
30.9
Bellroy
Melbourne-founded wallets and bags category leader with a large global following.
20.0
Handbags & Accessories [US]
LIVECoach leads US Handbags & Accessories, scoring 26.3 on the AI Visibility Index.
Coach
Long-established New York accessible-luxury leather goods house.
26.3
Cuyana
San Francisco maker of leather bags and small goods on a fewer-better philosophy.
16.1
Tory Burch
Founder-led New York lifestyle house for which bags are the volume driver.
15.0
Handbags & Accessories [UK]
LIVEAspinal of London leads UK Handbags & Accessories, scoring 24.7 on the AI Visibility Index.
Aspinal of London
Heritage-styled British luxury leather goods brand with strong UK and US direct sales.
24.7
Mulberry
Somerset heritage leather house and B Corp, listed on AIM.
24.4
Radley London
London handbag brand.
22.0
What we measure
20
Verticals measured
748
Brands tracked
26,564
AI answers analysed
—
Growth in AI-referred orders on Shopify, Q1 2026
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Want to rank higher?
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Book an Agentic AssessmentHow it works
The questions shoppers ask. Every day. Every platform.
1. We ask what shoppers ask
150 questions per industry, drawn from real search and AI query data — not questions a brand would write about itself.
2. We ask every day, on every platform.
ChatGPT, Perplexity and Google's AI Overviews. Daily scans, accumulated across a rolling scan window. Hundreds of answers per industry.
3. We record who gets named.
Every brand mention, its position in the answer, and which platform said it. The Visibility Score is the share of answers a brand appears in. Nothing weighted, nothing modelled.