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Paleo Ridge

Paleo Ridge

AI visibility and ranking for Pet: United Kingdom

Raw pet food brand.

Paleo Ridge
appears in
0.8
% of measured AI answers in this industry and market.

Found score

Track Paleo Ridge’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

1.8

November 8, 2026

Overall visibility

0.8

21 August 2026 – 8 November 2026 (scans 1–13)

Industry rank

33

Within this industry and market

Published scan history

Across 13 recorded scans from 21 August 2026 to 8 November 2026, Paleo Ridge's single-scan score moved from 0.7% to 1.8%, up 1.1 percentage points. Latest recorded scan 1.8% on 8 November 2026; combined-window score 0.8%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.8% over 21 August 2026 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.7%
24 August 20260.7%
30 August 20260.4%
6 September 20260.9%
13 September 20260.9%
20 September 20260.7%
27 September 20260.7%
4 October 20260.7%
11 October 20260.7%
18 October 20260.4%
25 October 20261.3%
1 November 20260.9%
8 November 20261.8%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.8%

Perplexity Logo

Perplexity

0.8%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.9%

21 August 2026 – 8 November 2026 (scans 1–13)

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Google AI Overviews names Paleo Ridge most often.

It appears in 0.9% of collected Google AI Overviews answers and 0.8% of Perplexity answers: a difference of 0.1 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 11 of 150 questions.

Paleo Ridge appears in at least one collected answer to 7.3% of the tracked questions. That is question coverage; the 0.8% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.4% to 1.8%. The latest scan was 1.8% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 8 November 2026 (scans 1–13)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British dog food brands
  • Best British sourced pet food UK
  • Best dog food UK
  • Best dog food with real meat UK
  • Best independent pet brands UK
  • Best new British pet brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Which pet food brands are actually British owned (Burns Pet Nutrition, Forthglade, Skinner's)
  • Which British pet brands are actually good (Butternut Box, Forthglade, James Wellbeloved)
  • Best British owned pet brands (Burns Pet Nutrition, Forthglade, The Innocent Hound)
  • Best British dog food brands (Different Dog, James Wellbeloved, Forthglade)
  • Best British pet brands (Forthglade, Butternut Box, Lily's Kitchen)
  • Best independent pet brands UK (Forthglade, Denzel's, Scrumbles)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British sourced pet food UK

From the recorded answer

Natural dog food Grain free recipes Raw pet food Wet vs dry food Puppy & adult options UK delivered brandsLily's Kitchen, Pooch & Mutt, Forthglade, and Paleo Ridge rank among the top British-sourced and UK-made pet food brands.
Read recorded answer

Recorded answer text · Google AI Overviews · 8 November 2026

Natural dog food Grain free recipes Raw pet food Wet vs dry food Puppy & adult options UK delivered brandsLily's Kitchen, Pooch & Mutt, Forthglade, and Paleo Ridge rank among the top British-sourced and UK-made pet food brands.

### Top British-Sourced Pet Food Brands

- Forthglade (British Classics Range): Made in a factory in Dartmoor, Devon, this range features wet food recipes crafted with 100% British proteins and 75% meat content. - Lily's Kitchen: A high-ranking UK brand known for natural, wholesome ingredients, fresh meats, and botanicals for dogs and cats. - Pooch & Mutt: Offers natural, ethical dog food and treats packed with functional active ingredients and free from common junk fillers. - Paleo Ridge: An award-winning UK raw dog food supplier focusing on ethically sourced British and high-welfare natural ingredients. - Butcher's Pet Care: A long-standing British family business producing traditional meat-rich pet food using supporting UK and Irish farms. - Laughing Dog Food: A family-run Lincolnshire mill baking traditional dry dog food using locally sourced ingredients where possible.

### Tips for Choosing British-Sourced Pet Food

- Check protein origin: True British-sourced recipes explicitly list local farm origins (such as Devon or local county farms) rather than just stating the brand is registered in the UK. - Verify feed grade: Look for "100% British proteins" or human-grade meat sourcing designations if local provenance is your primary goal.

Would you like recommendations specifically for dogs or cats, or do you prefer wet, dry, or raw food options?

ChatGPT

The question asked

Best raw dog food UK

From the recorded answer

Based on the latest UK comparisons for 2026, I'd put Bella & Duke, Paleo Ridge, Naturaw and Mersey Raw at the top of the list.
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Based on the latest UK comparisons for 2026, I'd put Bella & Duke, Paleo Ridge, Naturaw and Mersey Raw at the top of the list.

The important thing is to choose a genuinely nutritionally complete raw food, rather than just a meat mince.

## Best raw dog food brands in the UK

!Bella & Duke Complete Raw Adult Dog Food Sustainable Grass-Fed Beef | Pets

1\. Bella & Duke

(Best overall)

- High-quality complete meals. - Good variety of protein options. - Strong customer support and feeding guidance. - Particularly good for people new to raw feeding.

Shop Bella & Duke

---

![Paleo Ridge Essentials 500g - Pettitt and Boo](

2\. Paleo Ridge

(Best premium option)

- Excellent selection of recipes. - Classic, Essentials and Paleo Plus ranges. - Good choice for owners wanting different protein sources.

Shop Paleo Ridge

---

!Free Range Turkey & Haddock Raw Dog Food | Naturaw

3\. Naturaw

(Best sustainability focus)

- Natural ingredients. - Environmentally conscious packaging. - Good range of complete recipes.

Shop Naturaw

---

![Raw Dog Food Bundle Frozen Complete Mince Meat 80/10/10 - Mersey Raw Dog Food](

4\. Mersey Raw

(Best protein variety)

- Wide selection of meat proteins. - Good nutritional scores in independent comparisons. - Worth considering for dogs needing variety.

Find Mersey Raw

---

!ProDog Raw Beef & Chicken Offal Free Complete Raw Dog Food | Dragonfly Products

5\. ProDog Raw

(Best for beginners on a budget)

- Good introductory bundles. - Complete raw meal options. - Good range of recipes and supplements.

Shop ProDog Raw

Sources: Smart Bark's 2026 comparison and Dog Food Reviewed's nutritional analysis. www.smartbark.co.ukdogfoodreviewed.co.ukwww.furra.co.uk

## What I would look for when buying

- Complete food\: Meets the dog's full nutritional requirements. - Nutritional balance\: Not simply 80% meat, 10% bone and 10% offal unless the overall recipe is appropriately balanced. - Quality control\: Look for recognised manufacturing and food safety standards. - Protein variety\: Different proteins can help provide variety, provided they suit your dog. - Clear labelling\: Ingredients, nutritional analysis and feeding instructions should be transparent.

One important consideration: raw feeding carries bacterial and parasite risks for dogs and people, so hygienic handling and veterinary advice are important. The UK veterinary profession does not generally recommend raw feeding as safer or healthier than properly formulated cooked diets.

## Let me narrow it down to the best one

I'd like to establish a few things before recommending which brand I'd actually buy.

1\. How old is your dog?

Puppy

Adult

Senior

---

2\. What size is your dog?

Small (under 10kg)

Medium (10-25kg)

Large (25-40kg)

Giant (over 40kg)

---

3\. What's most important?

Best quality regardless of price

Best quality for the money

Most affordable complete raw food

---

4\. Any dietary concerns?

No particular problems

Sensitive stomach

Allergies or intolerances

Weight management

Other health considerations

[Find the best raw food for my dog]

I can then narrow it down to the best two or three brands, comparing ingredient quality, nutritional completeness and price.

Perplexity

The question asked

Which pet brands are actually ethical UK

From the recorded answer

Paleo Ridge - a higher-welfare raw-food option using certified organic-farm partnerships, though raw diets still require careful handling and veterinary guidance.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

The strongest ethical UK pet brands depend on what you're buying-food, grooming products, or accessories. No brand is perfect, and “ethical” can conflict with nutritional evidence, especially for pet food.

- Benevo - UK vegan pet food brand with Vegan Society approval and strong ethical ratings; suitable only where a nutritionally complete diet is appropriate for the individual animal. - V-Dog - vegan complete dog food with a strong cruelty-free profile; consult your vet before switching, particularly for puppies, pregnant dogs, or dogs with medical needs. - Lily's Kitchen - historically among the highest-rated ethical pet-food companies in UK ethical rankings. - Burns Pet Nutrition - UK-owned and highly rated in earlier ethical assessments. - Yarrah - organic-focused pet food brand that scored highly in ethical assessments. - HOWND - cruelty-free grooming and pet-care products, with Leaping Bunny certification and strong sustainability credentials. - WildWash - one of the strongest grooming choices; it received a 98/100 ethical score and Ethical Accreditation from The Good Shopping Guide. - Beco - a good option for recycled or compostable accessories and selected lower-impact products. - Nilaqua - waterless, cruelty-free grooming products that can reduce water use and plastic consumption. - Paleo Ridge - a higher-welfare raw-food option using certified organic-farm partnerships, though raw diets still require careful handling and veterinary guidance.

## Brands to scrutinise

Mainstream brands such as Felix, Whiskas, Pedigree, Royal Canin, Hill's, Purina and Bakers are owned by large multinationals, so they may score poorly on corporate or ethical-ownership criteria-even when some products have strong nutritional research or quality-control systems.

For food, prioritise a product labelled “complete” under UK regulations and check that it suits your pet's life stage. Ethical sourcing is valuable, but it should not replace nutritional adequacy, feeding-trial evidence, or veterinary advice.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Paleo Ridge

Pet

21 August 2026 – 8 November 2026 (scans 1–13)

0.8

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

48

Answers naming the brand

5844

Answers collected

0.8

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Paleo Ridge ranks #33 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 8 November 2026). Its visibility is 0.8%. It was named in 48 of 5,844 AI answers across 11 of 150 tracked questions, averaging position 2.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.8% AI visibility for Paleo Ridge in Pet · United Kingdom, measured over 21 August 2026 – 8 November 2026. It ranks #33 among 49 tracked brands.

How often does AI mention this brand?

Paleo Ridge was named in 48 of 5,844 collected AI answers, across 11 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Paleo Ridge by all 5,844 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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