Across 8 recorded scans from 21 August 2026 to 4 October 2026, Wilsons Pet Food's single-scan score moved from 0.4% to 0.9%, up 0.5 percentage points. Latest recorded scan 0.9% on 4 October 2026; combined-window score 0.6%.
View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.6% over 21 August 2026 – 4 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan date
Single-scan score
21 August 2026
0.4%
24 August 2026
0.4%
30 August 2026
0.7%
6 September 2026
0.2%
13 September 2026
0.7%
20 September 2026
0.4%
27 September 2026
1.3%
4 October 2026
0.9%
Latest scan = one scan. Overall visibility = all answers in the published window.
Visibility across AI platforms
Share of answers naming this brand
ChatGPT
0.8%
Perplexity
0.1%
AI Overviews
1.0%
21 August 2026 – 4 October 2026 (scans 1–8)
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Google AI Overviews names Wilsons Pet Food most often.
It appears in 1.0% of collected Google AI Overviews answers and 0.1% of Perplexity answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.
Named across 10 of 150 questions.
Wilsons Pet Food appears in at least one collected answer to 6.7% of the tracked questions. That is question coverage; the 0.6% visibility score measures its share of individual answers.
Across 8 published scans, visibility ranged from 0.2% to 1.3%. The latest scan was 0.9% on 4 October 2026. Individual scan scores and the published-window score describe different samples.
The brand is named in at least one collected answer to each of these questions.
Best British made pet products
Best British pet brands
Best British sourced pet food UK
Best award winning British pet brands
Best dog food for fussy eaters UK
Best pet brand made in Britain certified
Examples from the published question set. A mention on one platform does not mean every platform names the brand.
Other brands in these answers
Prompts that surface other brands
Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.
Which British pet brands are sold overseas (Canagan, Lily's Kitchen, Applaws)
Best British pet brands (Ancol Pet Products, Forthglade, Lily's Kitchen)
Best British owned pet brands (Pooch & Mutt, Bella & Duke, Lily's Kitchen)
Best independent pet brands UK (Mutts & Hounds, Poppy's Picnic, Scrumbles)
What pet food brands do Britons actually buy (Harringtons, James Wellbeloved, Lily's Kitchen)
Which British pet brands are actually good (Forthglade, Butternut Box, Lily's Kitchen)
Competitor names are shown where they appear in the collected examples.
Recorded AI questions and answers
Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.
Google AI Overviews
The question asked
Best dog food for fussy eaters UK
From the recorded answer
… he best food for fussy dogs in the UK includes fresh, steam-cooked meals like Marleybones and naturally aromatic cold-pressed recipes from Wilsons Pet Food.
Picky eaters often reject standard dry kibble because high-heat manufacturing drives away the natural aromas that trigger their appetite. The following food …
Read recorded answer
Recorded answer text · Google AI Overviews · 4 October 2026
The best food for fussy dogs in the UK includes fresh, steam-cooked meals like Marleybones and naturally aromatic cold-pressed recipes from Wilsons Pet Food.
Picky eaters often reject standard dry kibble because high-heat manufacturing drives away the natural aromas that trigger their appetite. The following food types and brands work well for fussy dogs in the UK:
### Top Food Types for Fussy Eaters
- Fresh Pantry & Wet Foods: Brands like Marleybones and Butternut Box gently cook ingredients to lock in moisture and strong meat aromas.
- Cold-Pressed Dog Food: Wilsons and other cold-pressed makers press ingredients at lower temperatures than normal kibble, preserving the natural taste and smell.
- High-Meat & Single-Protein Kibble: Ranges like Barking Heads "Fuss Pot" or Pooch & Mutt use high percentages of quality meats (like duck or turkey) to tempt picky palates.
### Quick Tips to Help a Fussy Dog
- Warm the food slightly: Warming wet or fresh food releases more scent, making it more appealing.
- Cut back on treats: Extra snacks between meals ruin their appetite for regular food.
- Stick to a routine: Put the bowl down for 15 minutes and pick it up if they do not eat, rather than constantly changing brands.
To help narrow down the best option for your dog, please let me know:
- What type of food do they currently eat (dry kibble, wet food, or raw)?
- Do you have any budget preferences or restrictions (like grain-free)?
- What is your dog's size or breed?
ChatGPT
The question asked
Best pet subscription deals UK
From the recorded answer
| 🐶 Dog food | Wilsons Pet Food - 33% off first order | 10% off for life, cancel anytime www.wilsonspetfood.co.uk | …
Read recorded answer
Recorded answer text · ChatGPT · 4 October 2026
I found several strong UK pet subscription deals currently available. The best choice depends on whether you want food, treats/toys, or flea/worming:
| Best for | Deal | Ongoing saving |
|---|---|---|
| 🐶 Dog food | Wilsons Pet Food - 33% off first order | 10% off for life, cancel anytime www.wilsonspetfood.co.uk |
| 🐶🐱 Dog/cat food | Harringtons - 30% off first subscription with FIRSTSUB | At least 15% off every order www.harringtonspetfood.com |
| 🐶🐱 Premium food | Barking Heads / Meowing Heads - 30% off first order with FIRSTSUB | Up to 20% off thereafter barkingheads.co.uk |
| 🐱 Cat food | KatKin - reported 50% off first order | Personalised/vet-formulated food subscription-boxes.co.uksubscription-boxes.co.uk |
| 🐶 Fresh dog food | Butternut Box - reported up to 75% off first box | Fresh personalised meals subscription-boxes.co.uk |
| 🐶 Treats/toys | WufWuf - reported 30% off for 3 months | Boxes from £18.90/month subscription-boxes.co.uk |
| 🐶🐱 Flea/worm protection | VetBox - 30% off first 3 months | From £8.55/month; vet support included vetbox.com |
| 🐱 Cat treats/toys | Purrboxes | From £9.95/month subscription-boxes.co.uksubscription-boxes.co.uk |
### 🏆 My picks
Best overall value: Harringtons - the combination of 30% off the first order and ≥15% ongoing discount is particularly good, with no minimum term. www.harringtonspetfood.com
Best if you want maximum introductory discount: Butternut Box or KatKin, although the advertised discounts are introductory offers, so I'd check the checkout price before committing. subscription-boxes.co.uksubscription-boxes.co.uk
Best non-food subscription: VetBox if you actually need routine flea/tick/worm treatment; it starts at £8.55/month and currently advertises 30% off the first three months. vetbox.com
For a cheap treats/toys box, current shopping results include options around £10-£20/month, such as Betty's Paw Store at £10 and Doggy Diets at £12.
See Wilsons Pet Food subscription
See Harringtons subscription
See VetBox
If you tell me dog or cat + food vs treats/toys + your monthly budget, I can narrow this to the 3 cheapest deals and calculate the first-year cost.
Perplexity
The question asked
Best pet brand packaging UK
From the recorded answer
Wilsons Pet Food for relaunched eco-friendly packaging.
Read recorded answer
Recorded answer text · Perplexity · 27 September 2026
If you mean the best UK pet brand packaging as in well-designed, premium, or sustainable packaging, the strongest examples in your results are UK Pet Food member brands using eco-friendly packaging initiatives, plus suppliers such as Smurfit Kappa, Amcor, and DS Smith for high-quality, shelf-ready packaging solutions.
If you mean the best pet brand itself in the UK with standout packaging, the search results don't provide a single definitive winner, but they do highlight premium-brand packaging principles like strong storytelling, memorable shelf presence, and packaging that communicates product value.
A practical short list from the results would be:
- Wilsons Pet Food for relaunched eco-friendly packaging.
- Amcor for high-barrier, high-heat resistant, easily recycled pet packaging.
- DS Smith for optimum environmental performance in pet care packaging.
- Smurfit Kappa for packaging used by leading pet food brands with a focus on quality and shelf impact.
- UK Pet Food member brands more broadly, since the association highlights packaging sustainability initiatives across its members.
If you want, I can turn this into a ranked list of the best UK pet brands by packaging quality, sustainability, or premium design.
Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.
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This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.
Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.
In the Found by Flux AI Visibility Index, Wilsons Pet Food ranks #36 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 4 October 2026). Its visibility is 0.6%. It was named in 23 of 3,600 AI answers across 10 of 150 tracked questions, averaging position 2.3 when mentioned.
Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.
The scores, explained.
The scope, scores and comparisons behind this brand profile.
What is this brand’s AI Visibility Score?
Found by Flux records 0.6% AI visibility for Wilsons Pet Food in Pet · United Kingdom, measured over 21 August 2026 – 4 October 2026. It ranks #36 among 49 tracked brands.
How often does AI mention this brand?
Wilsons Pet Food was named in 23 of 3,600 collected AI answers, across 10 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 4 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.
How is the AI Visibility Score calculated?
Found divides the number of collected answers naming Wilsons Pet Food by all 3,600 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.
