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Wilsons Pet Food

Wilsons Pet Food

AI visibility and ranking for Pet: United Kingdom

Cold-pressed British dog food brand.

Wilsons Pet Food
appears in
0.7
% of measured AI answers in this industry and market.

Found score

Track Wilsons Pet Food’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

0.7

October 25, 2026

Overall visibility

0.7

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

35

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Wilsons Pet Food's single-scan score moved from 0.4% to 0.7%, up 0.3 percentage points. Latest recorded scan 0.7% on 25 October 2026; combined-window score 0.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.7% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.4%
24 August 20260.4%
30 August 20260.7%
6 September 20260.2%
13 September 20260.7%
20 September 20260.4%
27 September 20261.3%
4 October 20260.9%
11 October 20261.3%
18 October 20260.4%
25 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.9%

Perplexity Logo

Perplexity

0.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.0%

21 August 2026 – 25 October 2026 (scans 1–11)

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Google AI Overviews names Wilsons Pet Food most often.

It appears in 1.0% of collected Google AI Overviews answers and 0.2% of Perplexity answers: a difference of 0.8 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 15 of 150 questions.

Wilsons Pet Food appears in at least one collected answer to 10.0% of the tracked questions. That is question coverage; the 0.7% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.2% to 1.3%. The latest scan was 0.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British made pet products
  • Best British owned pet brands
  • Best British pet brands
  • Best British sourced pet food UK
  • Best award winning British pet brands
  • Best dog food delivery subscription UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British owned pet brands (Butternut Box, Forthglade, Pooch & Mutt)
  • Best British pet brands (Lily's Kitchen, Butternut Box, Forthglade)
  • Which pet food brands are actually British owned (Burns Pet Nutrition, Forthglade, Skinner's)
  • Best independent pet brands UK (Lily's Kitchen, Different Dog, Forthglade)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Scrumbles)
  • Best British cat food brands (KatKin, Untamed, Lily's Kitchen)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best fresh dog food delivery UK

From the recorded answer

### 5. Wilsons Pet Food (Best Hybrid / Fresh & Cold-Pressed) …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The top fresh dog food delivery services in the UK combine vet-developed nutrition, human-grade ingredients, and doorstep convenience:

### 1. Butternut Box (Best Overall & Widest Variety)

- Format: Fresh, frozen, pre-portioned meals - Highlights: Offers an extensive menu of 11 hypoallergenic recipes across 8 protein sources (beef, chicken, turkey, lamb, pork, duck, salmon, and plant-based), making it ideal for rotating flavours and tempting fussy eaters. - Rating: 4.8/5 on Trustpilot (43,000+ reviews) - Price: Plans start from around £2.34/day. - Website: Butternut Box

### 2. Marleybones (Best for Sensitive Stomachs & No Freezer Space)

- Format: Pantry-fresh cartons (shelf-stable without freezing) - Highlights: Features four single-protein recipes packed with gut-friendly prebiotics (chicory root and yucca). The cartons steam-cook inside the pack and keep on a shelf for up to 18 months, requiring zero freezer space. - Rating: 4.9/5 on Trustpilot - Price: Full plans average around £3.09/day (or £1.79/day for a half-plan). - Website: Available via Smart Bark Review / Marleybones

### 3. Different Dog (Best Hand-Cooked & High Meat Content)

- Format: Fresh, gently cooked subscription meals - Highlights: Nutritionist-designed menus using at least 60% locally sourced meat or fish with zero grains, legumes, or buckwheat. Backed by a licked-clean money-back promise. - Website: Different Dog

### 4. Tuggs (Best Sustainable / Budget-Friendly Fresh)

- Format: Freshly prepared subscription meals - Highlights: B-Corp certified service utilizing innovative insect-based protein (black soldier fly) alongside traditional options like turkey and beef, tailored for sensitive stomachs and eco-conscious owners. - Website: Tuggs

### 5. Wilsons Pet Food (Best Hybrid / Fresh & Cold-Pressed)

- Format: Steam-locked wet pouches and cold-pressed dry food - Highlights: Cupboard-stable wet meals and cold-pressed options made with British meat and zero artificial preservatives. Great for using fresh food as a nutritious topper on dry food. - Website: Wilsons Pet Food

If you'd like to narrow down the best option, tell me:

- Your dog's breed, age, and weight - Any dietary sensitivities, allergies, or tummy issues - Whether you have freezer space to spare

I can recommend the exact brand and recipe to start with.

ChatGPT

The question asked

Best pet brand made in Britain certified

From the recorded answer

… www.ukpetfood.orgwww.ukpetfood.orgwww.bcorporation.netbcmpa.org.uk ## My shortlist of British-made pet brands ![Naturaw Forage - Free Range Turkey Puppy Complete Mince 500g - Lay Down The Raw]( …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

If you want the best pet brand made in Britain with recognised certification, I'd start by looking at UK-made pet food brands that belong to UK Pet Food or hold a specific independent certification. The best choice depends on whether you want food, treats, supplements or accessories.

One important distinction: a British brand is not necessarily made in Britain, and UK-made does not automatically mean independently certified. UK Pet Food recommends checking manufacturing standards, nutritional credentials and traceability. www.ukpetfood.orgwww.ukpetfood.orgwww.bcorporation.netbcmpa.org.uk

## My shortlist of British-made pet brands

![Naturaw Forage - Free Range Turkey Puppy Complete Mince 500g - Lay Down The Raw](

1\. Naturaw - best for independent certification

(B Corp certified)

Made in Yorkshire, with British meat and plastic-free, compostable packaging. It is also listed as an approved manufacturer under the UK Pet Food Raw Pet Food Standard. Best if you want a sustainability-focused raw dog food brand. www.bcorporation.netwww.naturaw.co.ukwww.ukpetfood.org

Website: Naturaw official website

---

!Cold Pressed Dog Food | Dry Chicken, Lamb & Scottish Salmon | Wilsons Pet Food

2\. Wilsons Pet Food - best for conventional and raw dog food

Manufactured in Scotland, with cold-pressed and raw frozen options. Its manufacturing operation is listed with HACCP and SALSA certifications by the British Contract Manufacturers and Packers Association. www.wilsonspetfood.co.ukbcmpa.org.ukwww.ukpetfood.org

Website: Wilsons official website

---

!Burgess Excel Rabbit Adult original Mint 1.5kg - Rabbit - Farm & Pet Place

3\. Burgess Pet Care - best for small pets

A long-established, family-run manufacturer based in North Yorkshire, with food for rabbits, guinea pigs and other pets as well as dogs and cats. A useful option if you need more than dog food. corporate.burgesspetcare.comwww.ukpetfood.org

Website: Burgess official website

## Which certification should you look for?

- B Corp\: assesses a company's social and environmental performance. - SALSA, HACCP or ISO\: relates to food safety and manufacturing controls. - UK Pet Food Raw Pet Food Standard\: relevant when choosing raw pet food. - Organic certification\: relevant if you specifically want certified organic ingredients or products.

These certifications cover different things; one does not automatically guarantee that a food is nutritionally best for your pet. www.ukpetfood.orgwww.bcorporation.netbcmpa.org.uk

One quick question\: Which type of pet product are you looking for?

Dog food

Cat food

Treats and supplements

Accessories and grooming products

All pet products

---

What kind of certification matters most?

Official Made in Britain certification

B Corp sustainability certification

Organic certification

Any recognised certification or quality standard

[Find the best certified brands]

Perplexity

The question asked

Best pet brand packaging UK

From the recorded answer

BioPak - best for compostable trays and sustainability-led raw pet food packaging; Wilsons Pet Food uses its trays for raw frozen dog food.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

For pet-product packaging in the UK, the strongest overall choice is Tyler Packaging: it specialises in pet food, offers compostable formats, and is listed by UK Pet Food as a major packaging supplier to the industry.

Other strong options:

- BioPak - best for compostable trays and sustainability-led raw pet food packaging; Wilsons Pet Food uses its trays for raw frozen dog food. - Amcor - best for larger-scale production and recyclable flexible packaging, including high-barrier, recycle-ready formats designed for pet food. - Bestpets - best for attractive own-label retail packaging designed to stand out on shelves. - Naturaw - best packaging inspiration for a premium, sustainability-focused pet-food brand, using plastic-free packaging.

Recommendation: choose Tyler Packaging for a UK supplier shortlist; choose BioPak if compostability is the main priority, and Amcor if you need high-volume recyclable pouches or technically demanding food protection.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Wilsons Pet Food

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

0.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

34

Answers naming the brand

4947

Answers collected

0.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Wilsons Pet Food ranks #35 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 0.7%. It was named in 34 of 4,947 AI answers across 15 of 150 tracked questions, averaging position 2.4 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.7% AI visibility for Wilsons Pet Food in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #35 among 49 tracked brands.

How often does AI mention this brand?

Wilsons Pet Food was named in 34 of 4,947 collected AI answers, across 15 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Wilsons Pet Food by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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