See how your industry appears in AI search.   Get the report

US Toys & Games AI leaderboard

Melissa & Doug leads US Toys & Games, scoring 24.9 on the AI Visibility Index.

AI visibility is the percentage of collected answers that mention a brand. Compare brand rankings and weekly changes across ChatGPT, Perplexity and Google AI Overviews.

Published window: 21 August – 4 October 2026

Chat GPT logoChatGPTPerplexity LogoPerplexityGoogle logo with a multicolored capital G in blue, red, yellow, and green.Google AI
How to read this table

AI visibility is the share of collected answers that mention a brand. A score of 47.5% means it appeared in roughly 48 of every 100 answers in this sample.

Latest change shows the difference from the previous scan, in percentage points. A move from 20% to 22% is +2 points.

Last 6 scans shows each brand’s recent direction. Click a brand to explore its results and recorded answers.

Changes in percentage points. Click a brand for its results.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

#BrandMost visible onLatest
change ↕4-scan
change ↕Overall
visibility ↓Brand mentionsLast 6 scans

1

Melissa & Doug

24.9

2.1

0

ChatGPT 33.6% · Perplexity 25.1% · AI Overviews 16.0%

—

—

896

Building history

2

Magna-Tiles

21.6

1.6

0

ChatGPT 32.3% · Perplexity 15.9% · AI Overviews 16.5%

—

—

777

Building history

3

Green Toys

12.7

3.1

0

ChatGPT 12.6% · Perplexity 14.1% · AI Overviews 11.4%

—

—

457

Building history

4

Learning Resources

10.1

2.5

0

ChatGPT 21.2% · Perplexity 4.7% · AI Overviews 4.3%

—

—

363

Building history

5

Mattel

9.1

2.2

0

ChatGPT 9.4% · Perplexity 11.3% · AI Overviews 6.7%

—

—

329

Building history

6

Hasbro

8.8

2.4

0

ChatGPT 9.5% · Perplexity 11.2% · AI Overviews 5.5%

—

—

315

Building history

7

Little Tikes

8.3

3.2

0

ChatGPT 9.6% · Perplexity 9.4% · AI Overviews 5.8%

—

—

298

Building history

8

Lovevery

7.5

2.4

0

ChatGPT 6.8% · Perplexity 4.9% · AI Overviews 10.8%

—

—

271

Building history

9

Fat Brain Toys

7.1

3.0

+1

ChatGPT 5.9% · Perplexity 7.2% · AI Overviews 8.3%

—

—

257

Building history

10

Uncle Goose

6.8

3.4

-1

ChatGPT 8.8% · Perplexity 7.2% · AI Overviews 4.3%

—

—

245

Building history

11

Maple Landmark

6.5

4.0

0

ChatGPT 6.3% · Perplexity 9.4% · AI Overviews 3.8%

—

—

234

Building history

12

Step2

4.6

3.0

0

ChatGPT 3.8% · Perplexity 8.5% · AI Overviews 1.5%

—

—

166

Building history

13

KiwiCo

4.3

2.3

0

ChatGPT 3.9% · Perplexity 3.3% · AI Overviews 5.5%

—

—

153

Building history

14

Radio Flyer

2.9

3.3

0

ChatGPT 5.5% · Perplexity 2.1% · AI Overviews 1.3%

—

—

106

Building history

15

Crazy Aaron's

2.7

4.7

+2

ChatGPT 1.8% · Perplexity 4.9% · AI Overviews 1.3%

—

—

97

Building history

16

Manhattan Toy

2.7

3.5

-1

ChatGPT 3.0% · Perplexity 2.7% · AI Overviews 2.3%

—

—

96

Building history

17

MGA Entertainment

2.5

4.0

-1

ChatGPT 3.1% · Perplexity 2.3% · AI Overviews 2.1%

—

—

90

Building history

18

Bannor Toys

2.2

3.0

+1

ChatGPT 3.9% · Perplexity 1.5% · AI Overviews 1.2%

—

—

79

Building history

19

Tegu

1.9

2.7

-1

ChatGPT 1.1% · Perplexity 1.8% · AI Overviews 3.0%

—

—

70

Building history

20

Osmo

1.8

3.0

0

ChatGPT 2.2% · Perplexity 3.0% · AI Overviews 0.3%

—

—

66

Building history

21

Squishmallows

1.7

2.4

+1

ChatGPT 3.0% · Perplexity 1.3% · AI Overviews 0.8%

—

—

61

Building history

22

Smiling Tree Toys

1.7

4.5

-1

ChatGPT 3.2% · Perplexity 1.2% · AI Overviews 0.6%

—

—

61

Building history

23

Little Passports

1.6

2.4

0

ChatGPT 1.6% · Perplexity 1.2% · AI Overviews 2.0%

—

—

57

Building history

24

CrunchLabs

1.3

2.4

0

ChatGPT 2.0% · Perplexity 0.9% · AI Overviews 1.0%

—

—

47

Building history

25

Exploding Kittens

0.9

1.4

0

ChatGPT 0.8% · Perplexity 1.6% · AI Overviews 0.4%

—

—

34

Building history

26

Stonemaier Games

0.9

1.3

0

ChatGPT 1.2% · Perplexity 0.6% · AI Overviews 0.8%

—

—

31

Building history

27

Jazwares

0.7

3.8

+1

ChatGPT 1.5% · Perplexity 0.3% · AI Overviews 0.2%

—

—

24

Building history

28

Safari Ltd

0.6

2.7

-1

ChatGPT 0.8% · Perplexity 0.8% · AI Overviews 0.2%

—

—

22

Building history

29

Leder Games

0.6

1.7

0

ChatGPT 0.8% · Perplexity 0.1% · AI Overviews 0.8%

—

—

21

Building history

30

Lakeshore Learning

0.4

1.9

+1

ChatGPT 0.2% · Perplexity 0.1% · AI Overviews 1.0%

—

—

16

Building history

31

eeBoo

0.4

2.2

-1

ChatGPT 0.3% · Perplexity 0.7% · AI Overviews 0.3%

—

—

16

Building history

32

Sarah's Silks

0.4

3.0

0

ChatGPT 0.1% · Perplexity 0.6% · AI Overviews 0.5%

—

—

14

Building history

33

Elenco

0.4

3.4

0

ChatGPT 0.8% · Perplexity 0.0% · AI Overviews 0.3%

—

—

14

Building history

34

Mudpuppy

0.3

2.8

0

ChatGPT 0.2% · Perplexity 0.1% · AI Overviews 0.4%

—

—

9

Building history

35

Schylling

0.3

5.2

+2

ChatGPT 0.3% · Perplexity 0.2% · AI Overviews 0.3%

—

—

9

Building history

36

Bananagrams

0.2

2.2

-1

ChatGPT 0.1% · Perplexity 0.6% · AI Overviews 0.0%

—

—

8

Building history

37

CMON

0.2

2.7

-1

ChatGPT 0.2% · Perplexity 0.0% · AI Overviews 0.3%

—

—

6

Building history

38

PlayMonster

0.2

3.8

+1

ChatGPT 0.4% · Perplexity 0.1% · AI Overviews 0.0%

—

—

6

Building history

39

Cephalofair Games

0.1

2.8

-1

ChatGPT 0.1% · Perplexity 0.0% · AI Overviews 0.3%

—

—

5

Building history

40

Candylab Toys

0.1

1.0

0

ChatGPT 0.0% · Perplexity 0.2% · AI Overviews 0.1%

—

—

3

Building history

41

Slumberkins

0.0

1.0

0

ChatGPT 0.0% · Perplexity 0.0% · AI Overviews 0.1%

—

—

1

Building history

42

Folkmanis Puppets

0.0

2.0

0

ChatGPT 0.0% · Perplexity 0.0% · AI Overviews 0.1%

—

—

1

Building history

43

Ty Inc.

0.0

—

0

ChatGPT 0.0% · Perplexity 0.0% · AI Overviews 0.0%

—

—

0

Building history

No matching brands

Try another name or submit a brand for review.

Clear searchSubmit your brand ↗

All published brands

About this leaderboard

How are AI rankings calculated?

A consistent question set.
A clearly defined sample.

Read the methodology ↗
What does AI visibility measure?

Brands are ranked by the share of collected AI answers that name them. A mention can be a recommendation, comparison or qualification; it does not measure sales or product quality.

How should I compare brands?

Keep the market, platform and measurement window the same. Results cover ChatGPT, Perplexity and Google AI Overviews. ‘Most visible on’ identifies a brand’s highest platform mention rate, not an endorsement. Open a brand page for the recorded answers.

How often are rankings updated?

Rankings are updated weekly as new scan results are published. The overall visibility score covers the reporting window shown below. Latest change compares individual scans in percentage points; the mini-charts show up to six scans.

Published window · 21 August – 4 October 2026

3599 answers analysed across ChatGPT, Perplexity and Google AI Overviews.

Close
Found by Flux
Get the full index report
Every brand ranked, the questions each one misses, and the split across ChatGPT, Perplexity and Google AI Overviews.
Where should we send it?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.