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Good Boy

Good Boy

AI visibility and ranking for Pet: United Kingdom

Dog treats, chews and toys brand.

Good Boy
appears in
0.7
% of measured AI answers in this industry and market.

Found score

Track Good Boy’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 18, 2026

Updated

October 18, 2026

Latest scan visibility

0.9

October 18, 2026

Overall visibility

0.7

21 August 2026 – 18 October 2026 (scans 1–10)

Industry rank

34

Within this industry and market

Published scan history

Across 10 recorded scans from 21 August 2026 to 18 October 2026, Good Boy's single-scan score moved from 0.2% to 0.9%, up 0.7 percentage points. Latest recorded scan 0.9% on 18 October 2026; combined-window score 0.7%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.7% over 21 August 2026 – 18 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20260.2%
24 August 20260.9%
30 August 20260.4%
6 September 20260.4%
13 September 20260.7%
20 September 20260.4%
27 September 20260.7%
4 October 20260.9%
11 October 20261.1%
18 October 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.8%

Perplexity Logo

Perplexity

0.4%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.8%

21 August 2026 – 18 October 2026 (scans 1–10)

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ChatGPT names Good Boy most often.

It appears in 0.8% of collected ChatGPT answers and 0.4% of Perplexity answers: a difference of 0.4 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 9 of 150 questions.

Good Boy appears in at least one collected answer to 6.0% of the tracked questions. That is question coverage; the 0.7% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.2% to 1.1%. The latest scan was 0.9% on 18 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 18 October 2026 (scans 1–10)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British owned pet brands
  • Best Christmas gifts for pets UK
  • Best budget pet products UK
  • Best dog brand for a birthday gift UK
  • Best dog treats UK
  • Best pet brand for a Christmas stocking UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent pet brands UK (Lily's Kitchen, Forthglade, Pooch & Mutt)
  • Which pet food brands are actually British owned (Harringtons, Canagan, Cotswold Raw)
  • Which British pet brands are sold overseas (Fish4Dogs, Harringtons, Barking Heads)
  • Best British cat food brands (KatKin, Scrumbles, James Wellbeloved)
  • Best British pet brands (Canagan, Lily's Kitchen, Burns Pet Nutrition)
  • Best British sourced pet food UK (Forthglade, Naturaw, Harringtons)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best British owned pet brands

From the recorded answer

Good Boy (Armitage Pet Care): A long-standing British favorite for popular dog treats, chews, and snacks.[]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 18 October 2026

Genuine and independent British-owned pet brands span food, treats, healthcare, and accessories, offering high-quality alternatives to massive conglomerate-owned labels (such as Mars or Nestlé).

### Independent British Pet Food & Treats

- Forthglade: Famous for natural, gently steamed wet and dry dog food made in Devon using wholesome, simple ingredients. - Scrumbles: A British brand focused on gut-friendly, natural cat and dog food with added probiotics. - Arden Grange: A family-run British company based in Hampshire producing super-premium, hypoallergenic dog and cat diets. - Burns Pet Nutrition: Created by a veterinary surgeon, this Welsh brand specializes in simple, hypoallergenic, and high-digestion pet food. - Pooch & Mutt: Known for functional, ethically sourced, and vet-recommended dog food and calm-boosting treats. - Natures Menu: A pioneer in the UK commercial raw and gently cooked pet food market, operating out of Norfolk. - Good Boy (Armitage Pet Care): A long-standing British favorite for popular dog treats, chews, and snacks.

### British Healthcare & Supplements

- Dorwest Herbs: Based in Dorset, Dorwest is the UK's leading authority on herbal remedies and licensed veterinary herbal medicines for cats and dogs. - Pet Remedy: A Somerset-based family business producing natural, clinically proven de-stressing and calming remedies for pets.

### British Pet Accessories & Lifestyle

- Lords & Labradors: Based in Lincolnshire, they design and manufacture luxury pet bedding, crate covers, and designer dog accessories. - Fetch & Follow: An independent East London studio crafting stylish, small-to-medium dog jackets, leather leads, and collars. - Hettie: Handcrafts luxury British wool, Harris Tweed, and fabric dog collars, leads, coats, and harnesses in the UK. - Teddy Maximus: Known for luxury British-style dog carriers, bowties, and accessories.

Note: Many household names like Lily's Kitchen, James Wellbeloved, and Royal Canin started in the UK but are now owned by multinational giants like Nestlé or Mars. If you let me know whether you are looking for dog or cat products (and whether you need food, treats, or accessories ), I can narrow down the best specific recommendation for you.

ChatGPT

The question asked

Best budget pet products UK

From the recorded answer

!Good Boy Clean & Kind Dog Poo Bag Rolls Degradable 270 Bags - Tesco Groceries …
Read recorded answer

Recorded answer text · ChatGPT · 18 October 2026

# Best budget pet products in the UK (2026)

If you want to keep your pet happy without spending a fortune, I'd focus on affordable everyday essentials, durable toys and good-value food rather than expensive branded accessories.

Recent UK price comparisons from Which? and other pet-care guides suggest that comparing cost per meal, buying multipacks and checking supermarket own-brand ranges can make a real difference. www.which.co.ukwww.which.co.ukwww.moneysavingexpert.com

## Best budget buys to consider

!KONG Classic

1\. Dog enrichment toy

KONG Classic Dog Toy

Around £5-£15 for smaller sizes

A reusable, stuffable toy that can keep dogs occupied with their usual food or suitable treats. Choose the correct size and supervise chewing.

Compare prices

---

!Good Boy Clean & Kind Dog Poo Bag Rolls Degradable 270 Bags - Tesco Groceries

2\. Dog waste bags

Good Boy 150 Dog Poo Bags

Around £1.50

A practical everyday essential. A September 2026 price comparison listed this pack at about 1p per bag at Asda. allsupers.co.uk

Find deals

---

!Catit Senses 2.0 Play Circuit

3\. Interactive cat toy

Catit Circuit Senses 2.0

£10.99 · Amazon UK listing

A track-and-ball toy for indoor play. It's a better option for repeated entertainment than buying lots of disposable toys.

View product

---

!Harringtons Complete Adult Dog Food Rich in Turkey & Vegetables | Millbry Hill

4\. Everyday dog food

Harringtons Complete Turkey with Veg Adult Dry Dog Food

About £10.99 at The Range for the listed product

A complete dry-food option worth comparing with supermarket own brands. Check the pack size and cost per day before buying.

Compare dog food

---

!Whitefurze Pet Bowl - Assorted | Charlies

5\. Budget feeding bowl

Whitefurze Round Pet Bowl

About £1.09 at Charlies

A simple low-cost bowl for food or water. Check that it is stable, easy to clean and the right size for your pet.

Find the bowl

## Where to shop for cheaper pet supplies

- Home Bargains and B&M - check for budget toys, bowls, treats and grooming essentials. - Zooplus - compare larger food and litter packs. - Pets at Home - useful for comparing accessories and own-brand products. - Aldi and Lidl - worth checking for affordable complete pet foods and occasional accessories. www.which.co.ukwem3.aiwww.moneysavingexpert.com

## Let me narrow it down

Which pet are you shopping for?

Dogs

Cats

Both cats and dogs

Rabbits, hamsters and other small pets

---

What is your budget per product?

Under £5

Under £10

Under £20

Best value at any price

---

What products do you want?

A bit of everything

Food and treats

Toys and enrichment

Beds and accessories

Grooming and hygiene

[Find the best deals]

Perplexity

The question asked

Best pet brand for a Christmas stocking UK

From the recorded answer

For a ready-made Christmas stocking in the UK, Good Boy is the best all-round choice for dogs: it combines treats and toys in one affordable stocking.
Read recorded answer

Recorded answer text · Perplexity · 18 October 2026

For a ready-made Christmas stocking in the UK, Good Boy is the best all-round choice for dogs: it combines treats and toys in one affordable stocking.

Other strong options:

- Misty & Bluey - best for cats, with a treat assortment included. - Green & Wild's - best eco-conscious brand, offering sustainable toys and natural treats. - Rosewood - best novelty option for dogs, including themed “Christmas dinner” treats. - Solesmith - best personalised stocking, available through John Lewis.

Choose treats suitable for your pet's age, size and dietary needs, and avoid chocolate, raisins, onions and products containing xylitol.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Good Boy

Pet

21 August 2026 – 18 October 2026 (scans 1–10)

0.7

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

30

Answers naming the brand

4499

Answers collected

0.7

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Good Boy ranks #34 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 18 October 2026). Its visibility is 0.7%. It was named in 30 of 4,499 AI answers across 9 of 150 tracked questions, averaging position 2.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.7% AI visibility for Good Boy in Pet · United Kingdom, measured over 21 August 2026 – 18 October 2026. It ranks #34 among 49 tracked brands.

How often does AI mention this brand?

Good Boy was named in 30 of 4,499 collected AI answers, across 9 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 18 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Good Boy by all 4,499 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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