Applaws

Recorded answer text · Google AI Overviews · 4 October 2026

Many British pet brands have built a massive footprint globally, exporting everything from premium grain-free kibble to luxury accessories.The most prominent British pet brands sold overseas are grouped by category below:

### Premium & Natural Pet Food

- Lily's Kitchen: Known for organic and natural recipes, this household name has scaled significantly across Europe and Asia, further boosted by its distribution network under Nestlé. - Inspired Pet Nutrition (IPN): One of the UK's largest manufacturers, its brands like Harringtons, Barking Heads, and AATU are enjoyed by cats and dogs globally. IPN has actively expanded its European footprint through acquisitions like Sopral in France. - MPM Products: The mastermind behind ultra-premium brands like Applaws and Encore. MPM is a powerhouse exporter, with its high-quality wet foods sold across North America, EMEA, and Asia-Pacific. - Fish4Dogs / Fish4Pets: Sourcing fish-based proteins, this brand has established a major presence in international markets, particularly across Europe and Asia. - Canagan Group: This independent brand focuses on high-meat, biologically appropriate diets and successfully exports to pet stores in over 30 countries. - Forthglade: Producing natural wet meals out of Devon, Forthglade has targeted strong growth in overseas markets utilizing dedicated export capital.

### Pet Healthcare & Supplements

- Dorwest Herbs: The UK's leading authority on herbal remedies for dogs and cats, exporting its specialized supplements, condition treatments, and coat-care remedies to global markets. - Lintbells (YuMOVE): Famous for its clinically proven joint supplement, YuMOVE. This brand has achieved explosive international growth, particularly in the highly competitive United States market.

### Accessories & Products

- OurPetsLife (OPL): A Manchester-based brand that completely shifted its model to international B2B distribution. They supply their own-brand pet care products to thousands of pet stores across 27 countries, including the UAE, Kuwait, and Norway. - Beco Pets: A pioneer in sustainable pet ownership, exporting its eco-friendly bamboo bowls, biodegradable poop bags, and recycled toys to pet retailers all over the world. - Omlet: Renowned for its innovative engineering, Omlet exports modern, predator-proof chicken coops, cat runs, and luxury dog crates directly to backyards across Europe and North America.

### Tech & Insurance

- ManyPets (formerly Bought By Many): A massive UK insurtech success story. After conquering the UK pet insurance space, it successfully launched its tailored coverage nationwide across Sweden and the United States.

If you are looking at this from a business or personal perspective, tell me: Are you looking to buy these products abroad, or are you looking into the export/business logistics of British pet brands?

Recorded answer text · ChatGPT · 4 October 2026

If you're looking for good British cat-food brands, these are the ones I'd put near the top:

| Brand | Best for | My take | |---|---|---| | Untamed | ⭐ Best overall wet food | Very meat-focused, grain-free, high-quality wet recipes | | Lily's Kitchen | ⭐ Best all-round premium brand | Strong ingredient lists, complete diets, good wet + dry range | | Applaws | High-protein dry food | Very high animal-protein content; good option if your cat prefers kibble | | Harringtons | 💷 Better-value option | More affordable and widely available, though less premium | | Blink | Premium wet food | Meat-forward recipes and convenient subscription-style buying |

### 🥇 My top two

1. Untamed - best if you primarily want wet food. Its wet recipes use substantial amounts of named meat/fish; for example, its Chicken Breast in Gravy contains 58% chicken breast, 33% chicken broth and 5% chicken liver, and is labelled complete wet food for cats of all ages. untamed.com

2. Lily's Kitchen - best all-rounder. Its recipes are complete and balanced, with freshly prepared meat/offal rather than meat meal. Its current adult chicken dry food, for example, lists 70% chicken (65% fresh chicken + 5% chicken liver). www.lilyskitchen.co.uk

### [Untamed Chicken Selection Box in Gravy]() £7.00

### [Lily's Kitchen Tasty Cuts in Gravy]() £41.45

### [Lily's Kitchen White Fish & Salmon Dry Cat Food]() £9.99

### [Untamed Coated Kibble Cat Food]() £10.00

Applaws is particularly interesting if you're looking for dry food: its Chicken Adult recipe is grain-free, complete and balanced, with 49.5% chicken ingredients and 37% crude protein. applaws.com

One important point: “British brand” doesn't necessarily mean “made entirely in Britain.” If that is important to you, I can narrow the list specifically to cat food manufactured in the UK, rather than merely British-owned/UK brands.

If you tell me your cat's age, whether you want wet/dry/both, and your approximate budget per month, I can rank the best 3 options for your cat.

Recorded answer text · Perplexity · 27 September 2026

Britons buy a mix of big mass-market brands, supermarket own-label, and a smaller but growing set of premium brands. The clearest evidence from the available results is that Felix leads cat food, Pedigree and Winalot remain major dog food names, and private label makes up a very large share of dog-meal volume sales.

What the results suggest Britons actually buy most often:

- Cat food: Felix is the leading brand in the UK, according to Mintel-derived reporting, and Which?'s 2026 cat-food survey also includes it among the most widely tried brands. - Dog food: Pedigree and Winalot are long-established mainstream brands still widely bought, with Winalot described as the UK's second biggest-selling dog food brand. - Own-label / supermarket brands: These are very significant, especially in dog meals; Mintel says private label accounted for almost half of volume sales of dog meals in 2023/24. - Budget/value brands: Brands such as Bakers, Chappie, Earls (Aldi), Orlando (Lidl), and supermarket own brands appear in Which?'s dog-food testing, showing how much of the market is value-led. - Premium / specialist brands: Royal Canin, Hill's, James Wellbeloved, Lily's Kitchen, Harringtons, Forthglade, and Applaws are among the better-known premium names Britons buy, especially among engaged pet owners. - Treats and snacks: Mintel highlights Good Boy as strong in dog treats and Webbox as a standout in cat snacks.

A useful shorthand is:

- Cats: Felix, Whiskas, Gourmet, Go-Cat, own-label. - Dogs: Pedigree, Winalot, Bakers, Butcher's, Harringtons, James Wellbeloved, Royal Canin, own-label.

If you want, I can turn this into a ranked list of the biggest UK pet food brands by species or split it into budget vs premium vs supermarket own-label.