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Applaws

Applaws

AI visibility and ranking for Pet: United Kingdom

Wiltshire-founded grain-free cat and dog food brand, part of MPM Products.

Applaws
appears in
1.3
% of measured AI answers in this industry and market.

Found score

Track Applaws’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 25, 2026

Updated

October 25, 2026

Latest scan visibility

0.7

October 25, 2026

Overall visibility

1.3

21 August 2026 – 25 October 2026 (scans 1–11)

Industry rank

27

Within this industry and market

Published scan history

Across 11 recorded scans from 21 August 2026 to 25 October 2026, Applaws's single-scan score moved from 1.6% to 0.7%, down 0.9 percentage points. Latest recorded scan 0.7% on 25 October 2026; combined-window score 1.3%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 1.3% over 21 August 2026 – 25 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
21 August 20261.6%
24 August 20261.1%
30 August 20260.7%
6 September 20261.3%
13 September 20261.6%
20 September 20261.6%
27 September 20261.6%
4 October 20261.6%
11 October 20261.6%
18 October 20261.3%
25 October 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.8%

Perplexity Logo

Perplexity

1.2%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.9%

21 August 2026 – 25 October 2026 (scans 1–11)

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ChatGPT names Applaws most often.

It appears in 1.8% of collected ChatGPT answers and 0.9% of Google AI Overviews answers: a difference of 0.9 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 16 of 150 questions.

Applaws appears in at least one collected answer to 10.7% of the tracked questions. That is question coverage; the 1.3% visibility score measures its share of individual answers.

Across 11 published scans, visibility ranged from 0.7% to 1.6%. The latest scan was 0.7% on 25 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

21 August 2026 – 25 October 2026 (scans 1–11)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best British cat food brands
  • Best British sourced pet food UK
  • Best alternative to Ivory Coat
  • Best cat food for fussy eaters UK
  • Best cat treats UK
  • Best cat treats for picky cats UK

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best British owned pet brands (Butternut Box, Forthglade, Pooch & Mutt)
  • Best British pet brands (Lily's Kitchen, Butternut Box, Forthglade)
  • Which pet food brands are actually British owned (Burns Pet Nutrition, Forthglade, Skinner's)
  • Best independent pet brands UK (Lily's Kitchen, Different Dog, Forthglade)
  • Which British pet brands are actually good (Forthglade, Butternut Box, Scrumbles)
  • What pet food brands do Britons actually buy (Forthglade, Lily's Kitchen, Harringtons)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best cat treats UK

From the recorded answer

Best for Fussy Eaters & Creamy Textures: Webbox Lick-e-Lix (creamy puree/paste sticks) and **[Applaws Tuna Loin]( …
Read recorded answer

Recorded answer text · Google AI Overviews · 25 October 2026

The best cat treats in the UK span popular everyday favorites, high-protein natural options, and creamy licks:

### Top Cat Treat Picks in the UK

- Overall Best / Most Popular: Dreamies Cat Treats (around £1.00-£2.19 per 60g pouch) feature a famous crunchy outside and soft center with only 2 kcal per treat, making them a massive hit for daily rewards or calling outdoor cats inside. You can browse them via sainsburys.co.uk. - Best Natural / Freeze-Dried: Thrive 100% Chicken Breast or Fuzzball Freeze-dried Salmon Treats offer pure, single-ingredient meat with zero fillers, ideal for cats with food sensitivities or grain allergies. - Best for Fussy Eaters & Creamy Textures: Webbox Lick-e-Lix (creamy puree/paste sticks) and Applaws Tuna Loin score highest with finicky felines and older cats who prefer soft or lickable treats. - Best for Variety: Felix Goody Bag mixes multiple meaty and cheesy flavors in crunchy shapes with added proteins, vitamins, and omega-6 fatty acids.

### Where to Buy

- You can explore a huge selection of snacks, advent calendars, and functional diets on Pets at Home. - For specialized or natural veterinary and pet store options, check the PDSA Pet Store.

To help narrow down the best choice, tell me:

- What is your cat's age (kitten, adult, or senior)? - Are they a fussy eater or do they have special dietary needs (grain-free, sensitive stomach, or dental care)?

ChatGPT

The question asked

Best cat treats for picky cats UK

From the recorded answer

!Applaws Chicken Fillet Cat Treats 10g➠Next Day Delivery by 7pm …
Read recorded answer

Recorded answer text · ChatGPT · 25 October 2026

For a picky cat in the UK, I'd start with lickable treats, pure chicken or fish treats, and small freeze-dried snacks rather than buying a big bag of ordinary crunchy biscuits. Cats can be surprisingly particular about both flavour and texture, so small trial packs are your friend. www.ploof.co.ukwww.webbox.co.uk

## Best cat treats for fussy eaters

![Clicker Training Cat Bundle - Jackson Galaxy](

1\. Inaba Churu Cat Treats

(Best first try)

Smooth, moist purée in individual tubes. A good starting point if your cat turns their nose up at crunchy treats or enjoys licking gravy.

Buy: Churu treats on Amazon UK

---

![Thrive Cat Chicken Treats - 170g - Maryam's Pet](

2\. Thrive Cat Treats

Best for meat lovers

Freeze-dried chicken or fish treats with a simple, meat-focused ingredient list. Try these if your cat prefers the smell and taste of real meat over processed biscuits.

Price found: £2.97 for a Thrive treat listing at Zooplus; flavour and pack size may vary.

Shop at Zooplus

---

!Webbox Lick-E-Lix Multi-Flavour Pack

3\. Webbox Lick-e-Lix

Best budget lickable option

A creamy, soft snack worth trying for cats who prefer licking to chewing. You can offer a little on a spoon or use it as a small food topper.

Buy: Webbox Lick-e-Lix at UK retailers

---

!Applaws Chicken Fillet Cat Treats 10g➠Next Day Delivery by 7pm

4\. Applaws Natural Freeze-Dried Chicken Breast Treats

Best simple-ingredient choice

A single-protein option to test if your cat likes chicken. The dry pieces can be crumbled over their usual food to add aroma and texture.

Price found: £1.59 at Zooplus.

Shop at Zooplus

---

!Dreamies Cat Snack Classic reviews | zooplus.co.uk

5\. Dreamies Cat Treats

Best familiar crunchy treat

Crunchy on the outside with a softer centre. Worth a try if your cat enjoys dry food, although it's less suitable if they reject crunchy textures altogether. cats.com

Shop Dreamies on Amazon UK

## How to find your cat's favourite

- Offer just one new treat at a time, in a tiny portion. - Test different textures: creamy, soft meat and crunchy. - Try chicken and fish separately rather than buying a large mixed pack. - Keep treats to around 10% or less of daily calories; their main diet should remain complete cat food.

If your cat has suddenly stopped eating their usual food as well as refusing treats, contact your vet rather than assuming they're just fussy.

## One question so I can narrow this down

What sort of things does your cat currently like?

1\. What do they prefer?

Wet food, gravy or jelly

Dry biscuits or kibble

Chicken, fish or fresh meat

Almost nothing - extremely fussy

Not sure yet

---

2\. Budget per pack

Under £3

£3-£7

Any price if they actually eat it

---

3\. Cat's age

Kitten (under 1 year)

Adult (1-10 years)

Senior (over 10 years)

[Find the best matches]

Perplexity

The question asked

Best British cat food brands

From the recorded answer

Applaws - good for simple ingredient lists and transparent recipes, although some products are complementary rather than nutritionally complete.
Read recorded answer

Recorded answer text · Perplexity · 25 October 2026

The best British cat food brands are:

- KatKin - best overall for fresh, high-protein food; gently steamed and delivered frozen. - Untamed - excellent wet food with human-grade meat and strong palatability, especially for fussy cats. - Lily's Kitchen - premium wet and dry food with clearly named ingredients and grain-free recipes. - Encore - a strong choice for high-meat wet food, with many recipes containing at least 75% meat or fish. - Applaws - good for simple ingredient lists and transparent recipes, although some products are complementary rather than nutritionally complete. - Meowing Heads - a British dry-food brand offering natural recipes and options such as hairball formulas. - Scrumbles - useful for owners seeking gut-friendly recipes and a range of wet and dry textures. - Harringtons - affordable British food with a good balance of price and quality, particularly for dry food. - Arden Grange - a British-run brand known for higher-quality dry food. - Bella + Duke - premium fresh/raw food delivered frozen, with multiple protein choices and veterinary support.

Best picks by need:

| Need | Recommended brand | |---|---| | Best overall | KatKin | | Best wet food | Untamed or Encore | | Best premium supermarket option | Lily's Kitchen | | Best simple ingredients | Applaws | | Best dry food | Meowing Heads or Arden Grange | | Best budget option | Harringtons | | Best raw/fresh food | Bella + Duke |

Choose a food labelled “complete” for your cat's life stage; “complementary” foods should not make up the entire diet. For cats with kidney disease, urinary problems, allergies, or obesity, use a diet recommended by a veterinarian rather than choosing solely by brand.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Applaws

Pet

21 August 2026 – 25 October 2026 (scans 1–11)

1.3

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

65

Answers naming the brand

4947

Answers collected

1.3

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Applaws ranks #27 among 49 tracked brands for Pet · United Kingdom (21 August 2026 – 25 October 2026). Its visibility is 1.3%. It was named in 65 of 4,947 AI answers across 16 of 150 tracked questions, averaging position 3.1 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 1.3% AI visibility for Applaws in Pet · United Kingdom, measured over 21 August 2026 – 25 October 2026. It ranks #27 among 49 tracked brands.

How often does AI mention this brand?

Applaws was named in 65 of 4,947 collected AI answers, across 16 of 150 tracked questions, for Pet · United Kingdom (21 August 2026 – 25 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Applaws by all 4,947 answers in the published Pet · United Kingdom sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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