Shopify Plus ecommerce agency. 210+ stores since 2012.
We design, build and grow Shopify Plus stores, combining UX design, ecommerce development, AI search optimisation and ongoing support.
$1.5B+ in client revenue·See our work →
Who we are
Flux is a Shopify agency founded in Melbourne, working with ecommerce brands across Australia, the United States and the United Kingdom. We design, build and grow Shopify Plus stores. Since 2012, we’ve built more than 210 Shopify stores.
We help brands that have outgrown their first store or agency through Shopify Plus design and development, platform migrations, headless commerce and systems integrations. Our AI search optimisation and ongoing support help brands improve how customers discover, evaluate and buy from them.
14+
Years in ecommerce
210+
Shopify stores built
$1.5B+
In client GMV
Global
MEL / LA / LON
Shopify work
2XU
What we did UX Architecture, Shopify Plus Engineering & Platform Partnership
Lo & Co
What we did Strategy, UI/UX Design & Headless Engineering on Shopify Plus
Projecta
What we did UX Architecture, Shopify Plus Engineering & Headless Engineering
The Coffee Company
What we did Strategy, UI & UX Design, Headless Engineering, Growth & Support
How we help
Launch a new Shopify Plus store, migrate from another platform, or improve the store you already have. We help you attract customers, turn more visits into sales and keep making progress.
AI search optimisation for ecommerce brands. We improve your technical SEO, product information and content to help shoppers discover your brand through Google Search, ChatGPT and Perplexity. Lift is a 100-day partnership with agreed targets. We identify the buying questions that matter to your category and improve the pages and product information that answer them. We track recommendations, identifiable AI referrals and sales, then use what we learn to improve the pages shoppers reach.
New Shopify stores, rebuilds and migrations, led by our designers and developers with AI helping us deliver faster. We deliver headless storefronts, B2B commerce and integrations with the systems behind your business. Each project starts with discovery to agree the scope, technical requirements and launch plan.
A senior Shopify team to improve your store and keep it running. We agree priorities with you, use AI to help deliver faster, and review the work before it goes live.
AI search & shopping
Shoppers are asking AI what to buy. Flux helps your products appear in those answers and prepares your Shopify store for agents that help customers purchase.
That starts with the basics: clear product information, accurate prices and stock levels, and systems that work together. We help you get those foundations in place.
Our Found research tracks which brands ChatGPT, Perplexity and Google AI recommend across Australia, the US and the UK. See who appears in the answers, including your competitors.
Every week we ask ChatGPT, Perplexity and Google AI the questions shoppers ask in Australia, the US and the UK, and track which brands they recommend.
We ask ChatGPT and Perplexity 10 real buying questions for your category and score you against your biggest competitor. Live, in about 2 minutes.
Free. Enter your store's website, e.g. yourstore.com
Migrations
Insights
How we work, what we build and how projects start.
We start with paid discovery to understand your business, agree priorities and work through the technical requirements. You then get a proposal with the scope, cost and launch plan before design or development begins.
Yes. Our own team handles strategy, design and development. You work directly with the people doing the work, from discovery through to launch and ongoing support.
Timing depends on the size of your catalogue, the design work, integrations and any data migration. We agree the launch plan during discovery, taking your trading calendar into account. If you have a deadline in mind, tell us at the start.
We usually work with established ecommerce brands that have outgrown their first store or agency. That includes growing brands moving to Shopify Plus, retailers selling across several markets, and businesses managing both wholesale and direct-to-consumer sales.
Shopify Plus suits growing retailers that need a hosted platform, a broad app ecosystem and room to expand across markets or into wholesale. Whether it’s right for you depends on your requirements, existing systems and total running costs. We work through that during discovery.
Yes. We migrate stores from Magento, Adobe Commerce, WooCommerce, BigCommerce, Salesforce Commerce Cloud and custom platforms to Shopify Plus. We plan the move around your products, customers, content, integrations and existing search visibility, including URL redirects.
Agentic commerce means an AI assistant helps someone shop, from finding and comparing products to taking purchasing steps where supported. For your store, the starting point is accurate product information, prices and stock levels, plus a reliable checkout. We help you assess what needs attention.
Yes. We work with brands across Australia, the United States and the United Kingdom, with team members in Melbourne, Los Angeles and London. Most projects run remotely, with meetings arranged around your team’s time zone.
Yes. Run is our ongoing partnership for Shopify development, store operations and improvements after launch. We agree priorities with your team and keep working on the store as your business changes. You’re not locked into a long-term contract.
Yes. Lift is our 100-day AI search partnership for ecommerce brands. We improve your technical SEO, product information and content to help your store get found through Google, ChatGPT and Perplexity. We agree which buying questions to focus on, then track how often your brand appears in the answers.
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