The AI search agency for ecommerce brands

AI Search Agency for Ecommerce

AI search optimisation for ecommerce and DTC brands that want more than a visibility score. Flux identifies the gaps, implements improvements and measures progress against your commercial goals.
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14+

Years in ecommerce

210+

Shopify stores built

$1.5B+

in client GMV
Man in suit sites on chair with red background

Get found when shoppers are choosing

AI search optimisation helps ecommerce brands become easier to find, understand and evaluate in answers from ChatGPT, Perplexity, Gemini and Google’s AI search features. Flux connects that work to the product and category decisions that matter to your business.

For established DTC and retail brands, the question is practical: which buying questions are you missing, what is holding your store back, and who will carry the improvements through? We investigate the evidence before recommending the work.

Flux is a Shopify Plus agency with teams in Melbourne, Los Angeles and London. We run Found, which tracks the AI visibility of ecommerce brands every week across 20 industries in Australia, the US and the UK.

Looking for a defined partnership? Explore Lift, our 100-day AEO and AI search partnership.

Strategy, content and implementation

We review buyer questions and competitors, then prioritise changes to product information, category pages, buying content and technical access. The plan follows your starting point and agreed scope.

Delivery can draw on Shopify AEO and GEO, product data and content architecture. Your team sees what needs changing, who owns it and how we will check the result.

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Shopify or Die

Insights into the current and future state of Shopify Plus commerce. Headless architecture, agentic commerce, integration strategy, and the engineering decisions behind stores that scale.

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Lift: a partnership built around your goals

Lift is a specific 100-day partnership delivered by Flux. We agree the commercial target, baseline, priorities, scope and investment together, then lead the implementation.

You get fortnightly progress updates and monthly commercial reviews. We assess AI visibility alongside identifiable referral traffic, orders and revenue where the data is available, explaining the limits of attribution.

Book a conversation about Lift to discuss your store, your team and what success would look like.

See the starting point

Found publishes observed AI visibility for ecommerce brands across categories and markets. It can help frame the questions to investigate; an index ranking is not evidence that Lift has increased a brand’s sales.

If you need diagnosis before deciding who will implement, the AI Visibility Assessment provides a separately scoped report and prioritised backlog.

Frequently Asked Questions

Which agencies do AI search optimisation for Shopify brands?

Flux, a Shopify Plus agency with teams in Melbourne, Los Angeles and London, does AI search optimisation for ecommerce and Shopify brands. Flux runs Found, weekly AI visibility rankings for ecommerce brands across 20 industries in Australia, the US and the UK, and delivers the work through Lift, a 100-day partnership.

Is this for DTC brands on Shopify?

Yes. Flux works with ecommerce and DTC brands, including Shopify Plus stores. We agree the work around your catalogue, customers and current team.

Do we need to replace our SEO agency?

No. Lift can work alongside your existing team or agency. We agree responsibilities before implementation so the work has clear ownership.

How is Lift different from an assessment?

An assessment diagnoses visibility and provides a backlog. Lift is a separately agreed partnership covering strategy, implementation and measurement against agreed targets.

Can you guarantee AI recommendations?

No individual citation or recommendation is guaranteed. We measure changes across agreed questions and review commercial outcomes alongside visibility.

What does it cost?

We agree scope and investment after understanding your business and starting point. Book a Lift conversation to discuss the right next step.