Activewear
AI Visibility Index
We asked ChatGPT, Perplexity and Google's AI Overviews the ten questions Australian activewear shoppers actually ask. The same ten, every day, for fourteen days. 420 answers later, here is who the machines recommend. And who they have never heard of.
31 July – 14 August 2026
·420
answers·44
brandsThis volume is in progress
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Get notified at launch16 of 44. Never named once.
Sixteen brands in this index were not mentioned in a single one of the 420 answers. Between them they hold 1.16 million Instagram followers.
889,000 followers. 3 answers.
Doyoueven has the third-largest Instagram following in Australian activewear. AI named it three times out of 420. Social reach does not transfer.
$1.7M owed. Recommended daily.
STAX was placed in liquidation on 10 July owing $1,713,986. AI named it in 70 answers, on every single day of the window.
The top 10
Every brand in this vertical, scored on the same questions across every surface. These are the ten AI recommends most.
We tracked the internationals too, outside the ranked table. Lululemon scored 47.4, Gymshark 26.4, Nike 21.4, Under Armour 21.2, Adidas 15.2, Uniqlo 14.3. One Australian brand outscored every one of them.
How the ladder works
Same questions, every brand, every day, across the full window. The score is appearance rate. No single-run snapshots, no cherry-picking.
Read the full methodologyDATA INFRASTRUCTURE BY SEARCHABLE · METHODOLOGY BY FLUX
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