Activewear AI Visibility Index: Australia
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian activewear shoppers actually ask. The same questions, scan after scan. After 1,800 answers, here is who the machines recommend.
1800
answers44
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
7 of 44 tracked brands were never named once across the 1,800 answers analysed: Upstate Sport, RunFaster Active, Nicky Kay, 108 Sportif, Other Normal, Elite N Titled and KeepThatPump.
The ladder so far.
Lorna Jane leads with a Visibility Score of 39.9 (719 of 1,800 answers, 99 of 150 questions), followed by Nimble Activewear at 32.6 and LSKD at 29.4.
Instagram size doesn't predict AI visibility.
CSB (Crop Shop Boutique) has the largest Instagram following in the tracked population (1,000,000 followers) but ranks #13 on AI visibility (6.8/100), behind Lorna Jane, which leads the index at 39.9/100.
Common questions
Which Activewear brand does AI recommend most?
Lorna Jane ranks first in the Activewear AI Visibility Index with a Visibility Score of 39.9.
How many Activewear brands does Found measure?
Found measures 44 Australian Activewear brands, scanned 20 – 30 August 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Activewear Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian activewear shoppers actually ask, scanned 20 – 30 August 2026, with 1,800 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method, including question selection, scan cadence, population rules and scoring, is published at flux.agency/found/methodology.
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