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Dharma Bums

Dharma Bums

AI visibility and ranking for Activewear: Australia

Activewear [AU]
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Founded in 2013 on the Sunshine Coast, sustainable yoga and activewear.

Dharma Bums
appears in
8.2
% of measured AI answers in this industry and market.

Found score

Track Dharma Bums’s AI visibility weekly →

AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

9.3

October 11, 2026

Overall visibility

8.2

4 – 11 October 2026 (scan 2 of 4)

Industry rank

13

Within this industry and market

Published scan history

Across 10 recorded scans from 20 August 2026 to 11 October 2026, Dharma Bums's single-scan score moved from 5.6% to 9.3%, up 3.7 percentage points. Latest recorded scan 9.3% on 11 October 2026; combined-window score 8.2%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 8.2% over 4 – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
20 August 20265.6%
22 August 20265.8%
23 August 20265.8%
30 August 20265.1%
6 September 20265.3%
13 September 20266.7%
20 September 20265.6%
27 September 20264.0%
4 October 20267.1%
11 October 20269.3%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

8.3%

Perplexity Logo

Perplexity

8.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

7.7%

4 – 11 October 2026 (scan 2 of 4)

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Perplexity names Dharma Bums most often.

It appears in 8.7% of collected Perplexity answers and 7.7% of Google AI Overviews answers: a difference of 1.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 39 of 150 questions.

Dharma Bums appears in at least one collected answer to 26.0% of the tracked questions. That is question coverage; the 8.2% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 4.0% to 9.3%. The latest scan was 9.3% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

4 – 11 October 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are sustainable activewear brands worth it Australia
  • Best Australian activewear brand comparisons
  • Best Australian activewear brand for the environment
  • Best Australian activewear for everyday wear
  • Best Australian activewear labels
  • Best Australian alternative to Lululemon

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian activewear labels (Lorna Jane, LSKD, PE Nation)
  • Best gym clothing brands Australia (LSKD, Lorna Jane, CSB (Crop Shop Boutique))
  • Best new Australian activewear brands (Lorna Jane, Nimble Activewear, Earthletica)
  • Which Australian activewear brands are actually good (LSKD, Lorna Jane, Nimble Activewear)
  • Best Australian owned activewear brands (Lorna Jane, PE Nation, LSKD)
  • Best fitness apparel brands Australia (Lorna Jane, LSKD, The Upside)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best workout clothes Australia

From the recorded answer

Nimble & Dharma Bums: Sydney-based brands focusing on sustainable, lightweight, moisture-wicking fabrics (including recycled post-consumer PET bottles).
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Here are the best gym clothing brands and popular pieces in Australia, broken down by style, performance, and budget:

- LSKD: Famous for high-performance and studio-to-street versatility. Their Rep Ultra High-Rise Leggings (~$110 AUD) feature a core-support waistband, 4-way stretch, and side phone pockets. - Lorna Jane: A long-time Australian staple founded in Brisbane. Their Amy No Chafe Phone Pocket Ankle Biter Leggings (~$75-$135 AUD) use "Nothing 2 See Here" interlock fabric for squat-proof coverage. - CSB (Core Collective): An "It-girl" favorite founded in 2019, specializing in sleek, body-contouring matching sets ideal for lifting and Pilates. - Ryderwear: Tailored heavily toward heavy weightlifting and glute days. Their Boost Seamless Leggings (~$84.95 AUD) feature contour shading and a high-waisted ribbed band. - P.E Nation: A premier luxury and streetwear-infused athleisure label known for bold design lines and retro sports aesthetics. - Rec Gen: Clean, minimalist, and technical pieces designed to transition smoothly from heavy gym sessions to running errands. - Nimble & Dharma Bums: Sydney-based brands focusing on sustainable, lightweight, moisture-wicking fabrics (including recycled post-consumer PET bottles).

### International & Popular Favorites

- Gymshark: A massive favorite in Australia for lifting and conditioning, particularly their butter-soft Shape and Whitney collections. - Affordable Alternatives: Users on Reddit (AusFemaleFashion) reach a consensus that Target (Infinity tights) and Rebel Sport (Elly & Voo line) offer great quality-to-price ratios compared to luxury labels.

To help narrow down the best pick, tell me:

- What type of workouts do you mostly do (e.g., heavy lifting, HIIT, running, Pilates/yoga)? - Are you looking for women's, men's, or unisex gear? - What is your preferred budget range per piece?

ChatGPT

The question asked

Best activewear brands for women Australia

From the recorded answer

Dharma Bums - yoga-focused styles with an emphasis on more conscious materials. www.broadsheet.com.ausitchu.com.auwww.russh.com …
Read recorded answer

Recorded answer text · ChatGPT · 11 October 2026

# Best women's activewear brands in Australia (2026)

Australia has some excellent activewear labels, whether you're after flattering leggings, premium Pilates sets, supportive gym gear or stylish pieces you can wear from workouts to coffee. Based on current Australian fashion roundups and the strengths of each brand, these are the ones I'd shortlist. www.womensweekly.com.ausitchu.com.auwww.broadsheet.com.au

## My top picks

!Lululemon Wunder Train Strappy Racer Bra *Light Support, A/B Cup - Nomad - lulu fanatics

1\. lululemon

(Best premium all-rounder)

Buttery-soft leggings, sleek basics and polished matching sets. A great option for Pilates, yoga, gym sessions and everyday wear.

Price: Premium

Shop lululemon

---

!Women's Leggings | Shop Workout Leggings Online | LSKD - LSKD US

2\. LSKD

(Best for gym training)

Sporty, modern pieces designed for lifting, functional fitness and everyday training. Worth considering if you want practical leggings and gym sets with an athletic look.

Price: Mid-range

Shop LSKD

---

!New In | Women's Activewear & Gym Wear | Nimble Activewear Australia

3\. Nimble Activewear

(Best for Pilates and everyday)

Minimalist designs, comfortable fabrics and understated colours. Especially appealing if you like neutral matching sets and activewear that transitions easily into casual outfits.

Price: Mid-to-premium

Shop Nimble

---

![Reform Soft Laser Cut Full Length Leggings - Lorna Jane Australia](

4\. Lorna Jane

(Best for supportive staples)

An established Australian favourite with a broad selection of leggings, sports bras, shorts and training essentials. A good place to start if support and a dependable everyday workout wardrobe matter most.

Price: Mid-to-premium

Shop Lorna Jane

---

!P.E Nation Evolve Legging (Pearled Ivory) | Leggings are not pants, Pe nation, Active leggings

5\. P.E Nation

(Best for fashion-forward sets)

Sport-luxe styling, bold colour combinations and streetwear-inspired silhouettes. Ideal if you want your activewear to look like a considered outfit, not just gym clothes.

Price: Premium

Shop P.E Nation

---

!Premium Seamless Tights V5.1 - Umber | Parallel

6\. STAX.

(Best for sculpting styles)

Figure-hugging matching sets and contemporary silhouettes, with a broad size offering. Great if you love coordinated outfits and a sleek, fitted aesthetic.

Price: Mid-range

Shop STAX

---

!Threading Together Inclusivity And Functionality To Build A 7 Figure Activewear Brand | Ecommerce Fastlane

7\. Active Truth

(Best for size inclusivity)

A practical option for women wanting comfortable, supportive pieces across a wider size range. Its range includes sizes 8-26 and maternity activewear, according to current Australian buying guides. www.womensweekly.com.ausitchu.com.auwww.broadsheet.com.au

Price: Mid-range

Shop Active Truth

---

!New Arrivals | Shop Women's Activewear and Clothing | THE UPSIDE

8\. THE UPSIDE

(Best luxury athleisure)

Elevated prints, refined colour palettes and premium-looking sets. A strong choice for studio workouts and a more fashion-led wardrobe.

Price: Premium

Shop THE UPSIDE

---

!Gymshark Vital Seamless 2.0 Leggings - GS Stealth Blue/ Marl | Gymshark

9\. Gymshark

Best for value-conscious gym gear

A popular option for fitted leggings, seamless sets and strength-training basics, particularly if you want a gym-focused wardrobe without always paying premium prices.

Price: Budget-to-mid-range

Shop Gymshark Australia

---

![Light Speed React Hi-Rise Compression Tights

- 2XU](

10\. 2XU

Best for running and performance

Technical training apparel and compression gear for women who prioritise function, running and demanding workouts over fashion-led matching sets.

Price: Mid-to-premium

Shop 2XU

## More Australian brands worth knowing

- Nagnata - premium, design-led knitwear and studio wear. - Running Bare - classic workout staples and Australian sportswear heritage. - Active Truth - also worth considering for maternity and extended sizing. - Rockwear - accessible gym gear and everyday workout essentials. - Dharma Bums - yoga-focused styles with an emphasis on more conscious materials. www.broadsheet.com.ausitchu.com.auwww.russh.com

## Which brand should you choose?

| If you want… | My pick | |--------|--------| | Best overall quality | lululemon | | Pilates and neutral sets | Nimble | | Gym, lifting and HIIT | LSKD | | Supportive sports bras | Lorna Jane | | Trendy, sculpting sets | STAX. | | Luxury, stylish activewear | P.E Nation or THE UPSIDE | | More inclusive sizing | Active Truth | | Technical running gear | 2XU | | More affordable gym outfits | Gymshark or Rockwear |

My overall recommendation\: Start with lululemon, LSKD and Nimble if you're looking for three distinct styles to compare: premium comfort, performance training and understated studio wear.

One tip before buying: prioritise squat-proof fabric, a waistband that stays in place and the right sports-bra support for your activity. These can matter more than the brand name.

Perplexity

The question asked

Best independent activewear brands Australia

From the recorded answer

Dharma Bums - Australian yoga and Pilates brand with colourful, feminine designs and recycled-fabric options.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

Here are some of the best independent or locally founded Australian activewear brands to consider:

- Muki - Brisbane label known for seamless, soft-feel sculpting pieces and designs intended to reduce fabric waste. - First Base - Sydney-based, minimalist activewear with a streetwear edge; particularly good for Pilates, yoga and low-impact training. - The Upside - Premium Australian athleisure with polished prints, sculpting tights and versatile layers. - P.E Nation - Bold, retro-inspired designs with strong streetwear influence; best for statement pieces rather than understated basics. - Elite Eleven - Accessible, trend-led activewear offering leggings, sets and gym basics for both women and men. - STAX. - Fashion-forward, body-conscious styles with a strong social-media presence; leggings start at about A$84.95. - LNDR - Technical, understated performance wear designed for running, training and high-intensity workouts. - Dharma Bums - Australian yoga and Pilates brand with colourful, feminine designs and recycled-fabric options. - Nimble Activewear - Known for recycled materials, practical everyday sets and a more sustainability-focused approach. - All About Eve - Casual, relaxed activewear and loungewear suited to lighter training and everyday wear. - Running Bare - Long-established Australian label offering bright, supportive styles for gym training, running and dance. - Lorna Jane - A major Australian-founded brand rather than a small independent label, but still a strong option for reliable gym, running and lifestyle pieces.

### Best by category

| Need | Best picks | |---|---| | Premium athleisure | The Upside, First Base | | Bold fashion | P.E Nation, STAX. | | Pilates and yoga | Muki, Dharma Bums, Nimble | | High-intensity training | LNDR, Running Bare | | Affordable everyday gymwear | Elite Eleven, All About Eve | | Sustainability focus | Nimble, Muki, Dharma Bums |

For genuinely smaller labels, start with Muki, First Base, Nimble, Dharma Bums and LNDR; for the widest range and easier returns, choose Elite Eleven, STAX. or P.E Nation.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Dharma Bums

Activewear

4 – 11 October 2026 (scan 2 of 4)

8.2

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

74

Answers naming the brand

900

Answers collected

8.2

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Dharma Bums ranks #13 among 44 tracked brands for Activewear · Australia (4 – 11 October 2026). Its visibility is 8.2%. It was named in 74 of 900 AI answers across 39 of 150 tracked questions, averaging position 3.9 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 8.2% AI visibility for Dharma Bums in Activewear · Australia, measured over 4 – 11 October 2026. It ranks #13 among 44 tracked brands.

How often does AI mention this brand?

Dharma Bums was named in 74 of 900 collected AI answers, across 39 of 150 tracked questions, for Activewear · Australia (4 – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Dharma Bums by all 900 answers in the published Activewear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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