THE AI VISIBILITY INDEX / AUSTRALIA
Dharma Bums
Founded in 2013 on the Sunshine Coast, sustainable yoga and activewear.
19
·new
·Coolum Beach
3.8
VISIBILITY SCORE
16
Appearances
4
Prompts hit, of 10
10
Days seen
4.9
Average position
WHERE THE SCORE COMES FROM
ChatGPT 3.6% · Perplexity 1.4% · AI Overviews 6.4%
Dharma Bums has an AI Visibility Score of 3.8, placing it 19th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Dharma Bums was named in 16 of them.
It appeared in four of the ten questions and on 10 of the 14 days of the window, sitting on average at position 4.9 among the Australian brands mentioned. Does ChatGPT recommend Dharma Bums? Yes. ChatGPT named Dharma Bums in 3.6% of the ChatGPT answers we recorded.
What moves this
Dharma Bums has two attributes AI answers favour: longevity and a clear niche. A sustainable yoga-wear brand with a long trading history accumulates exactly the kind of coverage — lists, reviews, interviews — that models draw on.
What moves it up is keeping that coverage current. AI answers lean recent; a decade of history helps most when the latest sustainable-activewear and yoga round-ups still include the name.
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