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Dharma Bums

Dharma Bums

AI visibility and ranking for Activewear: Australia

Activewear [AU]
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Founded in 2013 on the Sunshine Coast, sustainable yoga and activewear.

Dharma Bums
appears in
6.0
% of measured AI answers in this industry and market.

Found score

Track Dharma Bums’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

6.0

November 1, 2026

Overall visibility

6.0

1 November 2026 (scan 1 of 4)

Industry rank

17

Within this industry and market

Published scan history

Across 13 recorded scans from 20 August 2026 to 1 November 2026, Dharma Bums's single-scan score moved from 5.6% to 6.0%, up 0.4 percentage points. Latest recorded scan 6.0% on 1 November 2026; combined-window score 6.0%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 6.0% over 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
20 August 20265.6%
22 August 20265.8%
23 August 20265.8%
30 August 20265.1%
6 September 20265.3%
13 September 20266.7%
20 September 20265.6%
27 September 20264.0%
4 October 20267.1%
11 October 20269.3%
18 October 20266.0%
25 October 20267.3%
1 November 20266.0%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

7.3%

Perplexity Logo

Perplexity

6.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

4.7%

1 November 2026 (scan 1 of 4)

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ChatGPT names Dharma Bums most often.

It appears in 7.3% of collected ChatGPT answers and 4.7% of Google AI Overviews answers: a difference of 2.6 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 17 of 150 questions.

Dharma Bums appears in at least one collected answer to 11.3% of the tracked questions. That is question coverage; the 6.0% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 4.0% to 9.3%. The latest scan was 6.0% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

1 November 2026 (scan 1 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian activewear brand for the environment
  • Best Australian alternative to Lululemon
  • Best Australian owned activewear brands
  • Best Australian sportswear brands
  • Best B Corp activewear brands Australia
  • Best activewear for hot yoga Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian activewear labels (Lorna Jane, PE Nation, LSKD)
  • Best new Australian activewear brands (Pinky & Kamal, Lorna Jane, LSKD)
  • Where to buy activewear online Australia (Lorna Jane, PE Nation, LSKD)
  • Which activewear brands go on sale Australia (LSKD, Lorna Jane, Muscle Nation)
  • Best fitness apparel brands Australia (LSKD, PE Nation, Lorna Jane)
  • Best online activewear stores Australia (LSKD, Ryderwear, Muscle Nation)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best Australian sportswear brands

From the recorded answer

Dharma Bums …
Read recorded answer

Recorded answer text · Google AI Overviews · 1 November 2026

Australia is home to several standout local sportswear and activewear brands known for functional gym wear, street aesthetics, sustainable materials, and inclusive sizing.

### Top Australian Sportswear Brands

- LSKD - Vibe: High-quality functional sportswear with a strong street and gym aesthetic. - Known For: Seamless bike shorts with phone pockets, hoodies, and durable training gear. Based in Loganholme, Queensland. - Lorna Jane - Vibe: Iconic Australian activewear pioneer focused on active living, wellness, and empowerment. - Known For: Supportive sports bras, signature LJ Excel fabrics, and classic full-length tights. - dk active - Vibe: Women-designed, ethical, and sustainable. - Known For: Production out of Brisbane using organic cotton, luxury Italian Lycra, and inclusive sizing (ranging from XS to 4XL, plus maternity). - Muscle Nation - Vibe: High-energy fitness and gym community favorite. - Known For: Performance sets, the Aura Peachy Invisible Scrunch series, and vibrant matching gym wear. - Active Truth - Vibe: Body-positive and everyday-inclusive activewear. - Known For: High-waisted tights, squat-proof designs, and a strong focus on real-body fitting across a wide size curve. - Dharma Bums - Vibe: Eco-conscious yoga, Pilates, and training wear. - Known For: Sustainable and recycled nylon fabrics, ethical manufacturing, and water-conscious dyeing processes. - STAX. - Vibe: Minimalist, trendy, and fast-moving drop-style street/gym wear based out of Sydney. - Known For: Oversized tees, matching lounge-to-gym sets, and sleek compression pieces.

Are you looking for a specific type of gear (like running, yoga, or heavy lifting), or a brand with a focus on sustainable and recycled materials?

ChatGPT

The question asked

Best Australian owned activewear brands

From the recorded answer

| Dharma Bums | Yoga and sustainability | …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

Australia has some fantastic homegrown activewear labels\! I've put together a shortlist of Australian-owned or Australian-founded brands, including premium Pilates wear, gym essentials, performance activewear and more boutique fashion-led labels.

I've prioritised brands with Australian roots rather than international brands that simply sell in Australia.

## Best Australian activewear brands

MY TOP PICKS · 2026

!Hybrid training activewear | HIIT, running and gym clothes | Nimble

1\. Nimble Activewear

(Best all-rounder)

Sleek, minimal and versatile. Great leggings, sports bras and matching sets for Pilates, gym and everyday wear.

Shop Nimble

---

!LSKD | Official LSKD US Online Store - Workout & Gym Clothes

2\. LSKD

(Best for training)

Australian-born brand with a strong gym, running and lifestyle range. Great for both men and women.

Shop LSKD

---

!Upgrade Your Sportwear Collection With Designs From P.E Nation | Activewear trends, Active wear for women, Layered fashion

3\. P.E Nation

(Best fashion-forward)

Sporty, streetwear-inspired designs, statement colours and premium matching sets. Great for gym-to-street dressing.

Shop P.E Nation

---

!Yoga Outfits | Pants, Stretch Sets & Onesies | THE UPSIDE

4\. The Upside

(Best premium)

Beautiful yoga-inspired activewear, sophisticated prints, flattering leggings and elevated basics.

Shop The Upside

---

!CSB | Athleisure To Wear With Confidence

5\. CSB (Crop Shop Boutique)

(Best sculpting styles)

Flattering, body-hugging designs, seamless leggings, matching sets and contemporary Pilates-inspired pieces.

Shop CSB

---

!Sustainable wool activewear designed by Nagnata, made from Australian Merino Wool | Activewear photoshoot, Workout clothes, Activewear editorial

6\. Nagnata

(Best sustainable luxury)

Byron Bay-founded label known for beautiful merino and organic cotton knitwear, yoga pieces and distinctive designs.

Shop Nagnata

---

!Ascend Pocket Leggings 23" - High-Waisted, Functional & Stylish Activewear | Echt

7\. Echt

(Best affordable gym wear)

Known for scrunch leggings, seamless sets, sculpting fits and accessible pricing.

Shop Echt

---

!Threading Together Inclusivity And Functionality To Build A 7 Figure Activewear Brand | Ecommerce Fastlane

8\. Active Truth

(Best size inclusivity)

Comfortable, supportive activewear with sizes 8-26 and maternity options.

Shop Active Truth

---

!Women's Activewear and Workout Clothes | Lorna Jane Australia

9\. Lorna Jane

(Best established brand)

One of Australia's original activewear labels. Great range of leggings, sports bras, running and training gear.

Shop Lorna Jane

---

!Synergy Legging 2.0 - Black - Pinky & Kamal

10\. Pinky & Kamal

(Best natural fibres)

Beautiful relaxed yoga and Pilates wear, with organic cotton, bamboo and hemp fabrics.

Shop Pinky & Kamal

These selections are informed by Australian fashion coverage from urlConcrete Playgroundturn725011search5, urlBroadsheetturn725011search0 and urlFashion Journalturn725011search9\.

## Other Australian brands worth exploring

| Brand | What they're good for | |--------|--------| | Elite Eleven | Gym and lifestyle | | Ryderwear | Strength training | | REC GEN | Technical gym and running | | Dharma Bums | Yoga and sustainability | | Aje Athletica | Luxury fashion activewear | | MAAP | Premium cycling apparel |

A note on ownership\: Australian-founded doesn't necessarily mean Australian-owned today, or that garments are manufactured in Australia. Check current ownership and manufacturing information if supporting Australian ownership and local manufacturing are both important to you.

## My shortlist

If I were narrowing it down\:

- Best overall\: Nimble - Best premium aesthetic\: The Upside - Best fashion-forward\: P.E Nation - Best gym performance\: LSKD - Best Pilates aesthetic\: CSB - Best sustainable/natural fabrics\: Nagnata or Pinky & Kamal - Best affordable\: Echt

One question: are you looking for brands primarily for women's activewear, or do you want men's and unisex brands included too? I can narrow this down to the best smaller, independent Australian-owned labels rather than the mainstream names.

Perplexity

The question asked

Best award winning Australian activewear brands

From the recorded answer

Dharma Bums - Best for ethically produced and sustainability-focused activewear.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best award-winning Australian activewear brands to consider are:

- LSKD - Best for high-performance training and lifting. It won Telstra Business of the Year and Outstanding Growth among more than 22,000 entrants. - Lorna Jane - Best all-rounder for women's training, Pilates and everyday activewear; it is one of Australia's most established homegrown labels. - P.E Nation - Best for bold, fashion-forward streetwear-inspired designs. - Nagnata - Best for luxury yoga, Pilates and sustainable natural-fibre pieces. - Pinky & Kamal - Best for eco-conscious studio-to-street clothing and versatile athleisure. - Nimble Activewear - Best for sustainable everyday wear and Pilates; the brand uses recycled materials and supports conservation and women's shelters. - All Fenix - Best for stylish yoga, Pilates and studio workouts. - STAX. - Best for performance-focused essentials with inclusive sizing and contemporary designs. - The Upside - Best for luxury activewear, yoga and athleisure. - Running Bare - Best for colourful, expressive women's activewear. - Dharma Bums - Best for ethically produced and sustainability-focused activewear. - Aje Athletica - Best for elevated, fashion-led Australian athleisure.

Best overall shortlist: LSKD for serious training, Lorna Jane for versatility, Nimble for sustainability, P.E Nation for style, and Nagnata for premium yoga and Pilates. LSKD is the clearest choice if “award-winning” means a major business award, while the others are strongly recognised by Australian fashion and lifestyle publications.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Dharma Bums

Activewear

1 November 2026 (scan 1 of 4)

6.0

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

27

Answers naming the brand

450

Answers collected

6.0

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Dharma Bums ranks #17 among 44 tracked brands for Activewear · Australia (1 November 2026). Its visibility is 6.0%. It was named in 27 of 450 AI answers across 17 of 150 tracked questions, averaging position 4.6 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 6.0% AI visibility for Dharma Bums in Activewear · Australia, measured over 1 November 2026. It ranks #17 among 44 tracked brands.

How often does AI mention this brand?

Dharma Bums was named in 27 of 450 collected AI answers, across 17 of 150 tracked questions, for Activewear · Australia (1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Dharma Bums by all 450 answers in the published Activewear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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