THE AI VISIBILITY INDEX / AUSTRALIA
Nagnata
Byron Bay label founded in 2017, merino movement knitwear, two stores.
11
·new
·Byron Bay
9.5
VISIBILITY SCORE
40
Appearances
6
Prompts hit, of 10
14
Days seen
4.7
Average position
WHERE THE SCORE COMES FROM
ChatGPT 22.1% · Perplexity 0.7% · AI Overviews 5.7%
Nagnata has an AI Visibility Score of 9.5, placing it 11th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Nagnata was named in 40 of them.
It appeared in six of the ten questions and on all 14 days of the window, sitting on average at position 4.7 among the Australian brands mentioned. Does ChatGPT recommend Nagnata? Yes. ChatGPT named Nagnata in 22.1% of the ChatGPT answers we recorded.
What moves this
Nagnata has the kind of press profile most activewear brands would trade for — fashion editorial, international stockists, a distinct product language built on merino movement knitwear. The catch is category. Coverage that frames it as fashion or knitwear does not feed the activewear answers AI assembles.
What moves it up is being described, in print and on its own pages, in the language of the category: activewear, Australia, and the use cases shoppers actually ask about.
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