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Upstate Sport

Upstate Sport

AI visibility and ranking for Activewear: Australia

Activewear [AU]
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Born out of Upstate Studios, with a Chapel Street store in Melbourne.

Upstate Sport
appears in
0.4
% of measured AI answers in this industry and market.

Found score

Track Upstate Sport’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 8, 2026

Updated

November 8, 2026

Latest scan visibility

0.7

November 8, 2026

Overall visibility

0.4

1 – 8 November 2026 (scan 2 of 4)

Industry rank

37

Within this industry and market

Published scan history

Across 14 recorded scans from 20 August 2026 to 8 November 2026, Upstate Sport's single-scan score moved from 0.0% to 0.7%, up 0.7 percentage points. Latest recorded scan 0.7% on 8 November 2026; combined-window score 0.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.4% over 1 – 8 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
20 August 20260.0%
22 August 20260.0%
23 August 20260.0%
30 August 20260.0%
6 September 20260.0%
13 September 20260.0%
20 September 20260.0%
27 September 20260.0%
4 October 20260.0%
11 October 20260.4%
18 October 20260.4%
25 October 20260.2%
1 November 20260.2%
8 November 20260.7%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.7%

Perplexity Logo

Perplexity

0.7%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.0%

1 – 8 November 2026 (scan 2 of 4)

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ChatGPT names Upstate Sport most often.

It appears in 0.7% of collected ChatGPT answers and 0.0% of Google AI Overviews answers: a difference of 0.7 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 3 of 150 questions.

Upstate Sport appears in at least one collected answer to 2.0% of the tracked questions. That is question coverage; the 0.4% visibility score measures its share of individual answers.

Across 14 published scans, visibility ranged from 0.0% to 0.7%. The latest scan was 0.7% on 8 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

1 – 8 November 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best Australian activewear brands
  • Best activewear Melbourne
  • Best new Australian activewear brands

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian activewear brand comparisons (Lorna Jane, LSKD, 2XU)
  • What activewear brands do Australians actually wear (LSKD, Lorna Jane, CSB (Crop Shop Boutique))
  • Best Australian activewear labels (Lorna Jane, LSKD, PE Nation)
  • Best Australian owned activewear brands (Lorna Jane, LSKD, Nimble Activewear)
  • Best independent activewear brands Australia (Lorna Jane, Nagnata, LSKD)
  • Best Australian sportswear brands (Lorna Jane, PE Nation, LSKD)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

ChatGPT

The question asked

Best Australian activewear brands

From the recorded answer

!Air Sculpt 7/8 Tight - Ground Coffee - Upstate Sport …
Read recorded answer

Recorded answer text · ChatGPT · 8 November 2026

Australia has some fantastic homegrown activewear brands, ranging from premium Pilates sets to high-performance gym and running gear. I've narrowed down the standouts based on style, quality, performance and reputation.

## 15 of the best Australian activewear brands

Updated November 2026 · Australian-founded or Australian-designed labels

!Spark Collection | Shop the Spark Collection Online | LSKD - LSKD US

1\. LSKD

(Best overall performance)

Great for gym, running, lifting and functional fitness. Queensland-founded, with practical designs and performance fabrics.

Shop LSKD

---

!New In | Women's Activewear & Gym Wear | Nimble Activewear Australia

2\. Nimble Activewear

(Best all-rounder)

Comfortable, flattering pieces for Pilates, yoga, walking and everyday wear. Known for recycled-fabric collections.

Shop Nimble

---

!PE NATION Opponent Legging Black 21PE1G045 - Free Shipping at Largo Drive

3\. P.E Nation

(Best fashion-forward)

Sporty, bold and elevated. Perfect for matching sets that transition from gym to street.

Shop P.E Nation

---

!DAYTONA 25IN HIGH MIDI PANT in NAVY | The UPSIDE

4\. The Upside

(Best premium athleisure)

Stylish prints, elevated basics and beautiful matching sets.

Shop The Upside

---

!Cherry Red Activewear | Best Sellers | CSB

5\. CSB (Crop Shop Boutique)

(Best sculpting fit)

Figure-hugging leggings, flattering crops and sleek silhouettes.

Shop CSB

---

!Lotus Longline Sports Bra | Lorna Jane Australia

6\. Lorna Jane

(Best everyday performance)

An Australian classic. Great selection of supportive sports bras, tights and practical workout basics.

Shop Lorna Jane

---

![Premium Seamless Racer Crop - Astro

- STAX.](

7\. STAX

(Best inclusive styles)

Trend-led matching sets, seamless pieces and an extensive size range.

Shop STAX

---

!NAGNATA fashion and lifestyle designed for studio-to-street style

8\. Nagnata

(Best luxury natural fibres)

Distinctive knitted activewear with merino wool and organic cotton.

Shop Nagnata

---

![7/8 Elite Seamless Leggings - Navy - Elite Eleven](

9\. Elite Eleven Great for gym training, oversized tees, matching sets and affordable fitness basics.

Shop Elite Eleven

---

!Air Sculpt 7/8 Tight - Ground Coffee - Upstate Sport

10\. Upstate Sport Great for Pilates, reformer classes and colourful matching sets.

Shop Upstate Sport

---

!Core Comfort | Evolve 7/8 Tight Black | Black Core Comfort | Evolve 7/8 Tight Black Tights Activewear Online | dk active

11\. DK Active Brisbane-based brand with an emphasis on ethical production, comfort and inclusive sizing.

Shop DK Active

---

!Base Collection | SWT Active

12\. SWT Active Gold Coast label with trendy, statement-making pieces and gym-to-street styling.

Shop SWT Active

---

!MUKI Activewear - Quality Women's Activewear Online Australia

13\. Muki Brisbane-based label known for soft, comfortable seamless activewear.

Shop Muki

---

!Threading Together Inclusivity And Functionality To Build A 7 Figure Activewear Brand | Ecommerce Fastlane

14\. Active Truth Excellent for size-inclusive activewear, supportive leggings and maternity options.

Shop Active Truth

---

!NKD Arch Leggings - Red - Ryderwear

15\. Ryderwear Best for weight training, bodybuilding-inspired styles and gym-focused clothing.

Shop Ryderwear

Sources: concreteplayground.comsitchu.com.auwww.broadsheet.com.auwww.womensweekly.com.auwww.pedestrian.tv

## My shortlist by workout and style

| What you're looking for | My picks | |--------|--------| | Pilates and reformer | Nimble, Upstate Sport, Nagnata | | Gym and weight training | LSKD, Ryderwear, Elite Eleven | | Flattering leggings | CSB, STAX, Lorna Jane | | Luxury and stylish sets | The Upside, P.E Nation, Nagnata | | Sustainable options | Nimble, DK Active, Nagnata | | Affordable options | Elite Eleven, STAX | | Inclusive sizing | Active Truth, DK Active, STAX |

## A few questions to narrow down the best brands

I can also put together a more targeted shortlist rather than just a general list.

1\. What will you mainly wear it for?

---

2\. What aesthetic do you prefer?

---

3\. What's your budget per item?

---

4\. What's most important?

[Find my best brands]

Perplexity

The question asked

Best activewear Melbourne

From the recorded answer

Best fashion-forward sets: P.E Nation, SWT Active or Upstate Sport - bold colours and coordinated gym-to-street outfits.
Read recorded answer

Recorded answer text · Perplexity · 8 November 2026

For activewear in Melbourne, these are the strongest picks by workout and style:

- Best overall performance: LSKD or Lorna Jane - durable, supportive pieces for gym training, running and everyday workouts. - Best for Pilates and studio classes: All Fenix - polished, Melbourne-designed studio-to-street styles. - Best for yoga and natural fabrics: Pinky & Kamal - comfortable organic-cotton and bamboo pieces, particularly suited to lower-impact exercise. - Best for cycling: MAAP - Melbourne-founded technical cycling apparel with serious performance credentials. - Best fashion-forward sets: P.E Nation, SWT Active or Upstate Sport - bold colours and coordinated gym-to-street outfits. - Best sculpting leggings: CSB or STAX - flattering, supportive fits and soft fabrics. - Best affordable options: Cotton On Body, Decathlon or Under Armour, with many practical pieces under $50. - Best Melbourne-founded gymwear: Echt - broad, affordable ranges of leggings, shorts, sports bras and training basics.

For shopping in person, start around Chapel Street, where Upstate Sport has a Melbourne store, or check larger retailers such as THE ICONIC, rebel and Foot Locker for multiple brands.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Upstate Sport

Activewear

1 – 8 November 2026 (scan 2 of 4)

0.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

4

Answers naming the brand

900

Answers collected

0.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Upstate Sport ranks #37 among 44 tracked brands for Activewear · Australia (1 – 8 November 2026). Its visibility is 0.4%. It was named in 4 of 900 AI answers across 3 of 150 tracked questions, averaging position 8.8 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.4% AI visibility for Upstate Sport in Activewear · Australia, measured over 1 – 8 November 2026. It ranks #37 among 44 tracked brands.

How often does AI mention this brand?

Upstate Sport was named in 4 of 900 collected AI answers, across 3 of 150 tracked questions, for Activewear · Australia (1 – 8 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Upstate Sport by all 900 answers in the published Activewear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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