THE AI VISIBILITY INDEX / AUSTRALIA
Upstate Sport
Born out of Upstate Studios, with a Chapel Street store in Melbourne.
41
··Melbourne
0.0
VISIBILITY SCORE
0
Appearances
0
Prompts hit, of 10
0
Days seen
Average position
WHERE THE SCORE COMES FROM
ChatGPT 0.0% · Perplexity 0.0% · AI Overviews 0.0%
Upstate Sport has an AI Visibility Score of 0.0 — one of the 16 Ghosts of the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Upstate Sport was not named in any of them.
Does ChatGPT recommend Upstate Sport? No. Across 420 answers in the fortnight window, Upstate Sport never appeared — invisible to the AI assistants shoppers increasingly ask first.
What moves this
Upstate Sport was born from a studio business, which gives it something most small labels lack: a physical community and a story. Neither has yet been translated into the open-web coverage AI answers are assembled from.
What moves it is press and lists that connect the studio credibility to the apparel: Melbourne fitness coverage, studio-to-street round-ups, reviews. The community is real; the citations need building.
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