THE AI VISIBILITY INDEX / AUSTRALIA
CSB (Crop Shop Boutique)
Founded in 2019 by Rachel Dillon, online-only out of Burleigh Heads.
15
·new
·Burleigh Heads
5.2
VISIBILITY SCORE
22
Appearances
6
Prompts hit, of 10
12
Days seen
4.6
Average position
WHERE THE SCORE COMES FROM
ChatGPT 8.6% · Perplexity 0.0% · AI Overviews 7.1%
CSB (Crop Shop Boutique) has an AI Visibility Score of 5.2, placing it 15th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. CSB (Crop Shop Boutique) was named in 22 of them.
It appeared in six of the ten questions and on 12 of the 14 days of the window, sitting on average at position 4.6 among the Australian brands mentioned. Does ChatGPT recommend CSB (Crop Shop Boutique)? Yes. ChatGPT named CSB (Crop Shop Boutique) in 8.6% of the ChatGPT answers we recorded.
What moves this
CSB and Lorna Jane both have one million Instagram followers. Lorna Jane scored 44.0 and CSB scored 5.2, an eight-fold gap on identical audience size. That comparison is the cleanest illustration in this index of how little social scale transfers.
The encouraging signal is breadth: CSB surfaces across six of the ten questions, so the models do associate it with the category. It is being named as an option rather than a default, and a zero on Perplexity says the cited-source layer is where the work is.
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