THE AI VISIBILITY INDEX / AUSTRALIA
Pinky & Kamal
Melbourne label using GOTS-certified organic cotton and bamboo, made in Bali.
13
·new
·Melbourne
7.6
VISIBILITY SCORE
32
Appearances
5
Prompts hit, of 10
14
Days seen
5.3
Average position
WHERE THE SCORE COMES FROM
ChatGPT 19.3% · Perplexity 0.0% · AI Overviews 3.6%
Pinky & Kamal has an AI Visibility Score of 7.6, placing it 13th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Pinky & Kamal was named in 32 of them.
It appeared in five of the ten questions and on all 14 days of the window, sitting on average at position 5.3 among the Australian brands mentioned. Does ChatGPT recommend Pinky & Kamal? Yes. ChatGPT named Pinky & Kamal in 19.3% of the ChatGPT answers we recorded.
What moves this
Pinky & Kamal's GOTS-certified organic cotton and bamboo is precisely the kind of verifiable claim AI answers reach for when shoppers ask about sustainable activewear. Certifications are citable in a way marketing copy is not.
What moves it up is making sure that certification appears in the sustainable-activewear lists and review coverage AI draws from, not just on its own product pages. The niche question set is winnable; the general one follows.
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