THE AI VISIBILITY INDEX / AUSTRALIA
Rec Gen
Founded by Luke Scott of Zanerobe, with a store in Manly.
17
·new
·Sydney
4.3
VISIBILITY SCORE
18
Appearances
3
Prompts hit, of 10
13
Days seen
2.9
Average position
WHERE THE SCORE COMES FROM
ChatGPT 0.0% · Perplexity 0.0% · AI Overviews 12.9%
Rec Gen has an AI Visibility Score of 4.3, placing it 17th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Rec Gen was named in 18 of them.
It appeared in three of the ten questions and on 13 of the 14 days of the window, sitting on average at position 2.9 among the Australian brands mentioned. Does ChatGPT recommend Rec Gen? Not in this window — its appearances came from Perplexity and Google's AI Overviews.
What moves this
Rec Gen's lineage and Manly roots give it a story, but its category sits between streetwear and activewear — and AI answers punish ambiguity. A model deciding what to recommend for training or running reaches for brands the web consistently files under activewear.
What moves it up is committing to category language: site copy, press and product naming that say activewear and Australia in the same breath, and coverage in men's training round-ups.
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