THE AI VISIBILITY INDEX / AUSTRALIA
Rockwear
Around seventy Australian stores, the largest physical retail footprint in this index.
6
·new
·Gold Coast
22.4
VISIBILITY SCORE
94
Appearances
7
Prompts hit, of 10
14
Days seen
2.5
Average position
WHERE THE SCORE COMES FROM
ChatGPT 34.3% · Perplexity 16.4% · AI Overviews 16.4%
Rockwear has an AI Visibility Score of 22.4, placing it 6th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Rockwear was named in 94 of them.
It appeared in seven of the ten questions and on all 14 days of the window, sitting on average at position 2.5 among the Australian brands mentioned. Does ChatGPT recommend Rockwear? Yes. ChatGPT named Rockwear in 34.3% of the ChatGPT answers we recorded.
What moves this
Rockwear has the biggest store network in this index at around seventy locations, and 145,000 Instagram followers, which is fewer than eight brands that scored below it. Physical retail scale is doing more work here than social scale.
The 18-point gap between ChatGPT and AI Overviews is where the upside sits. Google is not reading the same pages about affordable Australian activewear that ChatGPT is.
YOUR NUMBER EXISTS
Want the full picture?
We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.
Get your brand's score