THE AI VISIBILITY INDEX / AUSTRALIA
Earthletica
B Corp certified Sydney label, PFAS-free.
43
··Sydney
0.0
VISIBILITY SCORE
0
Appearances
0
Prompts hit, of 10
0
Days seen
Average position
WHERE THE SCORE COMES FROM
ChatGPT 0.0% · Perplexity 0.0% · AI Overviews 0.0%
Earthletica has an AI Visibility Score of 0.0 — one of the 16 Ghosts of the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Earthletica was not named in any of them.
Does ChatGPT recommend Earthletica? No. Across 420 answers in the fortnight window, Earthletica never appeared — invisible to the AI assistants shoppers increasingly ask first.
What moves this
Earthletica holds a B Corp certification and a PFAS-free claim — among the most citable credentials in this entire index, and exactly what AI reaches for on sustainability questions. Scoring zero with those assets says the problem is distribution of the facts, not the facts.
What moves it is repetition off-site: B Corp round-ups, PFAS coverage, ethical-activewear lists. The credentials are rare enough to win answers on their own once the sources AI reads start printing them.
YOUR NUMBER EXISTS
Want the full picture?
We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.
Get your brand's score