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Earthletica

Earthletica

AI visibility and ranking for Activewear: Australia

Activewear [AU]
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B Corp certified Sydney label, PFAS-free.

Earthletica
appears in
2.4
% of measured AI answers in this industry and market.

Found score

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AI visibility scores and ranking

Data through

October 11, 2026

Updated

October 11, 2026

Latest scan visibility

2.4

October 11, 2026

Overall visibility

2.4

4 – 11 October 2026 (scan 2 of 4)

Industry rank

20

Within this industry and market

Published scan history

Across 10 recorded scans from 20 August 2026 to 11 October 2026, Earthletica's single-scan score moved from 0.2% to 2.4%, up 2.2 percentage points. Latest recorded scan 2.4% on 11 October 2026; combined-window score 2.4%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 2.4% over 4 – 11 October 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
20 August 20260.2%
22 August 20260.2%
23 August 20260.2%
30 August 20260.2%
6 September 20260.4%
13 September 20260.7%
20 September 20260.7%
27 September 20261.8%
4 October 20262.4%
11 October 20262.4%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

1.0%

Perplexity Logo

Perplexity

5.3%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

1.0%

4 – 11 October 2026 (scan 2 of 4)

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Perplexity names Earthletica most often.

It appears in 5.3% of collected Perplexity answers and 1.0% of Google AI Overviews answers: a difference of 4.3 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 12 of 150 questions.

Earthletica appears in at least one collected answer to 8.0% of the tracked questions. That is question coverage; the 2.4% visibility score measures its share of individual answers.

Across 10 published scans, visibility ranged from 0.2% to 2.4%. The latest scan was 2.4% on 11 October 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

4 – 11 October 2026 (scan 2 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Are sustainable activewear brands worth it Australia
  • Best Australian activewear brand for the environment
  • Best B Corp activewear brands Australia
  • Best activewear gifts Australia
  • Best eco friendly gym wear Australia
  • Best ethically made activewear Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best independent activewear brands Australia (Muki, CSB (Crop Shop Boutique), First Base)
  • Best Australian activewear brand comparisons (Lorna Jane, LSKD, The Upside)
  • What activewear brands do Australians actually wear (Lorna Jane, LSKD, PE Nation)
  • Best Australian activewear labels (Lorna Jane, LSKD, PE Nation)
  • Best award winning Australian activewear brands (Lorna Jane, Mama Movement, LSKD)
  • Best gym clothing brands Australia (LSKD, Lorna Jane, CSB (Crop Shop Boutique))

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

Google AI Overviews

The question asked

Best B Corp activewear brands Australia

From the recorded answer

Earthletica …
Read recorded answer

Recorded answer text · Google AI Overviews · 11 October 2026

Australia has several standout Certified B Corporation (B Corp) activewear and conscious lifestyle brands that combine high performance with verified social and environmental accountability.

### Top B Corp Activewear & Athleisure Brands in Australia

- Earthletica - Overview: Founded by triple Olympic gold medallist Bronte Campbell OAM, Earthletica is an Australian activewear label built to eliminate virgin plastics and toxic "forever chemicals" (PFAS) from sports apparel. - Sustainability: Uses recycled and organic fibers. Its fabrics are tested to OEKO-TEX Standard 100 Product Class I (the highest safety level). - Best For: High-performance gym sessions, running, and technical activewear without synthetic chemical treatments. - Nagnata - Overview: A luxury contemporary knitwear, activewear, and movement brand born out of Byron Bay. It achieved B Corp certification with an overall score of 87.8. - Sustainability: Focuses on technical knit textiles, natural and organic fibers, and eliminating traditional cut-and-sew waste. - Best For: Pilates, yoga, studio practice, and elevated athleisure style. - Boody - Overview: A well-known Australian basics and loungewear brand that expanded heavily into comfortable, low-impact bamboo activewear and training essentials. It earned a high B Corp recertification score of 134.4. - Sustainability: Uses GOTS-certified organic bamboo, which requires significantly less water than conventional cotton, and maintains PETA-approval. - Best For: Low-intensity movement, walking, yoga, and ultra-soft everyday staples. - Kathmandu - Overview: One of the largest B Corp-certified outdoor and adventure retailers in Australia and New Zealand. - Sustainability: Focuses on circular design, recycled insulation/fabrics, and strict supply-chain traceability for cold-weather and hiking active gear. - Best For: Outdoor hiking, trekking, and weather-resistant athletic gear.

If you tell me what type of workouts you do (e.g., heavy gym/HIIT, running, or yoga/Pilates) and your preferred fabric style (synthetic performance vs. natural fibers like organic cotton or bamboo), I can help you pick the right brand.

ChatGPT

The question asked

Best eco friendly gym wear Australia

From the recorded answer

6. Earthletica - New standout …
Read recorded answer

Recorded answer text · ChatGPT · 4 October 2026

If you're shopping for eco-friendly gym wear in Australia, these are the brands I'd shortlist based on recycled/natural fibres, ethical production, and current Australian availability:

### 🌱 Best Australian eco activewear

1. Nimble Activewear - Best overall - Uses recycled plastic bottles in its technical fabrics. - Particularly good for leggings, sports bras and running/gym pieces. - A strong choice if you want performance + sustainability. www.switchliving.com.ausitchu.com.au

2. Pinky & Kamal - Best for natural fibres - Uses GOTS organic cotton, bamboo and GRS-certified recycled materials. - More fashion-forward and suitable for Pilates, yoga and studio-to-street wear. www.switchliving.com.ausitchu.com.au

3. dk active - Best for serious training - Australian-designed and made in Brisbane. - Uses regenerated/recycled fibres and organic bamboo/modal. - Good option for HIIT, gym and high-performance workouts. www.brittslist.com.au

4. Dharma Bums - Best for yoga - Uses recycled materials including recycled PET. - Especially strong for yoga, Pilates and lower-impact workouts. www.broadsheet.com.au

5. Nagnata - Premium pick - Uses Australian Merino wool and GOTS-certified organic cotton. - Excellent if you'd rather minimise reliance on synthetic fabrics altogether. sitchu.com.au

6. Earthletica - New standout - Co-founded by Olympic swimmer Bronte Campbell. - Uses recycled and organic fibres and has developed PFAS-free garment technology. - Particularly interesting if environmental credentials are your top priority. www.news.com.au

### 🏆 My picks by use

| What you need | My pick | |---|---| | 🏋️ Gym / weights | dk active | | 🏃 Running / HIIT | Nimble | | 🧘 Yoga / Pilates | Pinky & Kamal | | 🌿 Natural fibres | Nagnata | | ♻️ Recycled materials | Nimble / Earthletica | | 👗 Gym-to-street | Pinky & Kamal | | 🇦🇺 Australian-made | dk active |

There are also some interesting individual products available now:

### [dk active Method Tee]() $74.95

### [Luna & Soul Organic Cotton Yoga Bra]() $99.95

### [Warrioress Recycled Pocket Legging]() $155.00

### [PACT Organic Cotton Tank]() $48.00

If I were buying a complete sustainable gym wardrobe in Australia: I'd start with Nimble for technical leggings, dk active for hard training, and Pinky & Kamal/Nagnata for softer studio and everyday pieces.

If you tell me your budget (e.g. under $100 per item) and whether you want women's or men's, I can narrow this to the 10 best pieces currently available in Australia.

Perplexity

The question asked

Best new Australian activewear brands

From the recorded answer

Earthletica - A low-tox, performance-focused label co-founded by Olympic swimmer Bronte Campbell; a strong choice for technically minded shoppers.
Read recorded answer

Recorded answer text · Perplexity · 11 October 2026

If you're looking beyond the usual Lorna Jane and Nimble, these newer or newly notable Australian activewear brands are worth checking out:

- Earthletica - A low-tox, performance-focused label co-founded by Olympic swimmer Bronte Campbell; a strong choice for technically minded shoppers. - Aje Athletica - Fashion-forward Australian activewear combining polished styling with running and training functionality. - All Fenix - Best for yoga, Pilates and studio workouts, with supportive waistbands and comfortable, hardware-free bras. - Pinky & Kamal - A stylish option for Pilates and low-impact training, particularly if you want activewear that transitions into everyday wear. - Stax - Known for trend-led gymwear and an inclusive size range, with options for both women and men. - REC GEN - An affordable, accessible brand suited to everyday workouts and casual athleisure. - PE Nation - A more established Australian name that continues to release bold, fashion-led training pieces, including newer bras, leggings and accessories.

Best overall shortlist: - Best new technical label: Earthletica - Best for Pilates: All Fenix - Best fashion-meets-function: Aje Athletica - Best inclusive streetwear-inspired option: Stax - Best affordable pick: REC GEN

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

Earthletica

Activewear

4 – 11 October 2026 (scan 2 of 4)

2.4

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

22

Answers naming the brand

900

Answers collected

2.4

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, Earthletica ranks #20 among 44 tracked brands for Activewear · Australia (4 – 11 October 2026). Its visibility is 2.4%. It was named in 22 of 900 AI answers across 12 of 150 tracked questions, averaging position 3.3 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 2.4% AI visibility for Earthletica in Activewear · Australia, measured over 4 – 11 October 2026. It ranks #20 among 44 tracked brands.

How often does AI mention this brand?

Earthletica was named in 22 of 900 collected AI answers, across 12 of 150 tracked questions, for Activewear · Australia (4 – 11 October 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming Earthletica by all 900 answers in the published Activewear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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