THE AI VISIBILITY INDEX / AUSTRALIA
Echt
Melbourne label founded in 2014, shipping to more than fifty countries.
16
·new
·Melbourne
4.5
VISIBILITY SCORE
19
Appearances
6
Prompts hit, of 10
10
Days seen
3.9
Average position
WHERE THE SCORE COMES FROM
ChatGPT 7.1% · Perplexity 0.0% · AI Overviews 6.4%
Echt has an AI Visibility Score of 4.5, placing it 16th of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. Echt was named in 19 of them.
It appeared in six of the ten questions and on 10 of the 14 days of the window, sitting on average at position 3.9 among the Australian brands mentioned. Does ChatGPT recommend Echt? Yes. ChatGPT named Echt in 7.1% of the ChatGPT answers we recorded.
What moves this
Echt built a global, online-only gym-wear business the performance-marketing way — and that is exactly the profile that under-indexes in AI answers, which are assembled from editorial coverage, not ad impressions or feed reach.
What moves it up is an earned-media footprint in Australia to match the sales footprint: gym wear round-ups, review coverage, and category-page copy that names the country and the category. The demand exists; the citations do not yet.
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