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First Base

First Base

AI visibility and ranking for Activewear: Australia

Activewear [AU]
Visit website ↗

Sydney-founded online-only label.

First Base
appears in
0.9
% of measured AI answers in this industry and market.

Found score

Track First Base’s AI visibility weekly →

AI visibility scores and ranking

Data through

November 1, 2026

Updated

November 1, 2026

Latest scan visibility

0.9

November 1, 2026

Overall visibility

0.9

1 November 2026 (scan 1 of 4)

Industry rank

30

Within this industry and market

Published scan history

Across 13 recorded scans from 20 August 2026 to 1 November 2026, First Base's single-scan score moved from 0.2% to 0.9%, up 0.7 percentage points. Latest recorded scan 0.9% on 1 November 2026; combined-window score 0.9%.

View recorded scan history
Individual recorded scans. Each row is one scan on one date. The published combined-window score is 0.9% over 1 November 2026, measured across every answer in that window — a different sample from any single row below.
Scan dateSingle-scan score
20 August 20260.2%
22 August 20260.2%
23 August 20260.4%
30 August 20260.7%
6 September 20260.7%
13 September 20260.0%
20 September 20260.7%
27 September 20260.2%
4 October 20261.1%
11 October 20261.1%
18 October 20260.4%
25 October 20260.4%
1 November 20260.9%

Latest scan = one scan. Overall visibility = all answers in the published window.

Visibility across AI platforms

Share of answers naming this brand

Chat GPT logo

ChatGPT

0.7%

Perplexity Logo

Perplexity

2.0%

Google logo with a multicolored capital G in blue, red, yellow, and green.

AI Overviews

0.0%

1 November 2026 (scan 1 of 4)

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Perplexity names First Base most often.

It appears in 2.0% of collected Perplexity answers and 0.0% of Google AI Overviews answers: a difference of 2.0 percentage points within the published window. This describes where mentions occur; it does not establish why the platforms differ.

Named across 4 of 150 questions.

First Base appears in at least one collected answer to 2.7% of the tracked questions. That is question coverage; the 0.9% visibility score measures its share of individual answers.

Across 13 published scans, visibility ranged from 0.0% to 1.1%. The latest scan was 0.9% on 1 November 2026. Individual scan scores and the published-window score describe different samples.

How this brand compares.

View the full industry list

Industry list

In the same market.

Compare brands using the same question set and published window.

1 November 2026 (scan 1 of 4)

Named in the sample

Prompts that surface this brand

The brand is named in at least one collected answer to each of these questions.

  • Best eco friendly gym wear Australia
  • Best recycled material activewear Australia
  • Best sustainable activewear brands Australia
  • Which activewear brands are actually ethical Australia

Examples from the published question set. A mention on one platform does not mean every platform names the brand.

Other brands in these answers

Prompts that surface other brands

Different shopping needs can bring other brands into view. An absence here does not necessarily signal a problem.

  • Best Australian owned activewear brands (Lorna Jane, Nimble Activewear, LSKD)
  • Best independent activewear brands Australia (Nagnata, Pinky & Kamal, Nimble Activewear)
  • Best Australian sportswear brands (Lorna Jane, 2XU, LSKD)
  • Best Australian activewear labels (Lorna Jane, PE Nation, LSKD)
  • Best new Australian activewear brands (Pinky & Kamal, Lorna Jane, LSKD)
  • Where to buy activewear online Australia (Lorna Jane, PE Nation, LSKD)

Competitor names are shown where they appear in the collected examples.

Recorded AI questions and answers

Recorded examples from the scan. Each card pairs a shopper’s prompt with an excerpt from the AI response.

ChatGPT

The question asked

Best recycled material activewear Australia

From the recorded answer

!Starter 3/4 Compression Legging - First Base …
Read recorded answer

Recorded answer text · ChatGPT · 1 November 2026

If you're looking for activewear made from recycled materials, there are some excellent Australian brands worth considering. I'd prioritise brands using recycled nylon, recycled polyester (including post-consumer plastic bottles) and regenerated fishing nets.

Here are my top picks based on their material choices and sustainability credentials.

## Best Australian recycled-material activewear brands

!Nimble Activewear Is Keeping Plastic Out of Landfills | Who What Wear

1\. Nimble Activewear

(Best overall pick)

- Signature MoveLite and COMPRESSLITE fabrics use recycled plastic bottles. - Leggings, sports bras, shorts and tops. - Particularly good for everyday training and Pilates.

Website: Shop Nimble

---

!Recycling - Dharma Bums

2\. Dharma Bums

- Uses recycled post-consumer PET bottles. - Yoga leggings, sports bras and relaxed activewear. - Great for yoga, Pilates and lower-impact movement.

Website: Shop Dharma Bums

---

!Amble - Sustainable Activewear Made From Recycled Materials

3\. Amble Outdoors

- Uses recycled fabrics, including materials made from plastic bottles. - Activewear and outdoor clothing. - Good for hiking, outdoor exercise and everyday wear.

Website: Shop Amble

---

!Starter 3/4 Compression Legging - First Base

4\. First Base

- Selected performance pieces use approximately 78% recycled nylon. - Uses regenerated yarn from waste materials including fishing nets and wetsuits. - More fashion-forward, contemporary styling.

Website: Shop First Base

---

!Next Level Tight | Wine Next Level Tight Tights Activewear Online | dk active

5\. DK Active

- Uses regenerated nylon and recycled-content Italian Lycra in selected ranges. - Ethically manufactured in Brisbane. - Good option if Australian manufacturing is important.

Website: Shop DK Active

---

!Mid-rise leggings in green - The Upside | Mytheresa

6\. The Upside

- Uses recycled yarns in selected collections. - Stylish, premium activewear. - Good for studio-to-street outfits.

Website: Shop The Upside

Sources: www.brittslist.com.aufashionjournal.com.auwww.switchliving.com.ausitchu.com.auwww.broadsheet.com.au

## My shortlist

| What matters most | My pick | |--------|--------| | Recycled fabrics | Nimble | | Yoga and Pilates | Dharma Bums | | Outdoor performance | Amble | | Fashion-forward styles | First Base | | Australian manufacturing | DK Active | | Premium styling | The Upside |

One important distinction: recycled polyester and nylon still shed microplastics during washing. If reducing plastic overall is your goal, consider organic cotton or natural-fibre alternatives too.

## Let me narrow it down

I'd love to find brands that match the type of activewear you're actually after.

1\. What will you mainly use it for?

---

2\. Which material are you prioritising?

---

3\. Budget per item?

---

4\. Preferred aesthetic?

[Find my best brands]

Perplexity

The question asked

Best sustainable activewear brands Australia

From the recorded answer

The best sustainable activewear brands in Australia include Nimble, Dharma Bums, dk active, Boody, BAY Active, Pinky & Kamal, and First Base. The right choice depends on whether you prioritise recycled synthetics, natural fibres, local production, or ethical manufacturing.
Read recorded answer

Recorded answer text · Perplexity · 1 November 2026

The best sustainable activewear brands in Australia include Nimble, Dharma Bums, dk active, Boody, BAY Active, Pinky & Kamal, and First Base. The right choice depends on whether you prioritise recycled synthetics, natural fibres, local production, or ethical manufacturing.

| Brand | Best for | Sustainability strengths | |---|---|---| | Nimble | High-performance tights and bras | B Corp certified; uses recycled fabrics, including material made from post-consumer plastic bottles. | | Dharma Bums | Yoga and colourful studio wear | Uses recycled PET-bottle fabrics and has a strong environmental focus. | | dk active | Technical workout clothing | Uses organic cotton and recycled-content fibres; its supply chain uses renewable energy, and the brand is vegan-certified by PETA. | | Boody | Soft basics and low-impact exercise | Makes pieces from organically grown bamboo and focuses on a lower-impact fibre footprint. | | BAY Active | Natural-fibre yoga and lifestyle wear | Uses GOTS-certified organic cotton, Australian merino, bamboo and regenerated fabrics. | | Pinky & Kamal | Yoga and relaxed movement | Uses GOTS-certified organic cotton, OEKO-TEX bamboo and GRS-certified recycled materials. | | First Base | Stylish studio-to-street pieces | Uses ECONYL regenerated nylon, organic cotton and bamboo, with a focus on reducing overproduction and waste. | | Kusaga Activewear | Innovative lower-water fabrics | Develops fabrics designed to use substantially less water than conventional cotton production. | | Organic Yoga Company | Slow movement and natural clothing | Produces locally in South Australia, using organic materials and limited-batch dyeing. | | Amble Outdoors | Outdoor and active essentials | Uses recycled bottle waste for activewear and rainwear, with accredited overseas suppliers. |

Best overall: Nimble for a balance of performance and documented sustainability credentials. Best for natural fibres: BAY Active or Pinky & Kamal. Best for yoga: Dharma Bums or Organic Yoga Company. Best for soft everyday basics: Boody. Best for ethical technical wear: dk active.

For the lowest-impact purchase, choose durable pieces you will wear frequently, check whether the fabric is recycled or certified, and favour brands that disclose manufacturing and labour information rather than relying only on “eco” marketing.

Excerpts from collected AI answers. AI claims are evidence of the response, not verified brand facts.

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Found / Brand snapshot

First Base

Activewear

1 November 2026 (scan 1 of 4)

0.9

%

AI visibility

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A clear measure.
An open method.

Visibility is the share of collected answers that name the brand. Brands in the same industry and market are measured against the same question set.

Published window

4

Answers naming the brand

450

Answers collected

0.9

AI visibility

Answers naming the brand ÷ all collected answers × 100

01

Ask consistently

The same industry questions across ChatGPT, Perplexity and Google AI Overviews.

02

Record each response

Track brand mentions and positions across the published scans.

03

Compare the same scope

Use the same market, category and measurement window for every comparison.

Read the methodology

This is a sample of AI responses. Answers vary by platform and date; visibility does not measure sales or product quality.

Overall visibility combines answers within the published dates. Some market series accumulate scans from launch; others use four-scan cycles. A new cycle changes the scoring window, while individual scan history is retained. Compare the dates and sample sizes before comparing periods.

In the Found by Flux AI Visibility Index, First Base ranks #30 among 44 tracked brands for Activewear · Australia (1 November 2026). Its visibility is 0.9%. It was named in 4 of 450 AI answers across 4 of 150 tracked questions, averaging position 4.5 when mentioned.

Source: Found by Flux · ChatGPT, Perplexity and Google AI Overviews. Visibility measures mentions in this sample, not sales or recommendation quality.

The scores, explained.

The scope, scores and comparisons behind this brand profile.

What is this brand’s AI Visibility Score?

Found by Flux records 0.9% AI visibility for First Base in Activewear · Australia, measured over 1 November 2026. It ranks #30 among 44 tracked brands.

How often does AI mention this brand?

First Base was named in 4 of 450 collected AI answers, across 4 of 150 tracked questions, for Activewear · Australia (1 November 2026). A mention can include a comparison or qualification; it is not necessarily a recommendation.

How is the AI Visibility Score calculated?

Found divides the number of collected answers naming First Base by all 450 answers in the published Activewear · Australia sample, then multiplies by 100. The same question set is used across ChatGPT, Perplexity and Google AI Overviews. See the Found methodology for the scope and limitations.

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Every shopper question this brand is missing from, the split across ChatGPT, Perplexity and Google AI Overviews, and what is causing the gap.
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