First Base

First Base has an AI Visibility Score of 2.4, placing it 23rd of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 31 July and 14 August 2026 we collected 420 answers from ChatGPT, Perplexity and Google's AI Overviews — ten questions Australian activewear shoppers actually ask, put to each platform daily. First Base was named in 10 of them.

It appeared in one of the ten questions and on 10 of the 14 days of the window, sitting on average at position 2.8 among the Australian brands mentioned. Does ChatGPT recommend First Base? Not in this window — its appearances came from Perplexity and Google's AI Overviews.

First Base's street-edge athleisure positioning reads beautifully to a shopper and ambiguously to a machine. Answers about activewear are assembled from sources that file brands into categories, and athleisure sits between two of them.

What moves it up is deciding which question set to win — training, athleisure or both — and making the open web say it consistently: category-anchored press, review coverage, and site copy that uses the words shoppers ask with.